SlideShare a Scribd company logo
The power of
employee advocacy to
transform recruitment
Recruitment is easy.
EVP
Website
LinkedIn
Time
Expensive
Virtually
Pointless
Website. Do
people
believe what
you say?
LinkedIn. It’s just a
tool.
Time.
You don’t have enough.
Now imagine hundreds of you
Ave user has
420 Facebook Friends
370 Twitter Followers
348 LinkedIn Connections
Overlap between Brand
and Employees is just 8% (Dell)
Beyond recruitment team
Beyond employee referral
Employee Advocacy is…
“…empowering employees
to support the goals
of your brand…”
Employee Advocacy is…
Trust
Reach
Understanding
Engagement
Trust
Reach
Understanding
Engagement
What’s in it for colleagues?
87%
“Employees that use social media
at work are more creative,
collaborative and productive.”
Advocacy is empowering…
• Speaking at events
• Taking responsibility
• Sharing with friends and former colleagues
• Learning new skills
• Connecting with colleagues and managers
• Working for a cause…
How do you make this happen?
The Purina Pack
Storytelling Sessions
Role models, even at early age
Outreach
The Power of Employee Advocacy to Engage Talent Henry Davies, Communications Consultant, 106 Communications

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The Power of Employee Advocacy to Engage Talent Henry Davies, Communications Consultant, 106 Communications

Editor's Notes

  1. Recruitment seems easy enough on the surface of it. Surely all you need is an EVP, a website (ATS), LinkedIn, Time.
  2. Do people really believe what they read about you on the website?
  3. How many times do people look at LI each week? It’s a way to contact people – but how do you engage them?
  4. Who does? You’re one person, potentially responsible for thousands of applications and candidate touchpoints.