Drive On the Fast Track to SharePoint End User Adoption - SPS Toronto 2016
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This document summarizes a presentation about driving end user adoption of SharePoint and Office 365. Some key points include: - The presentation discusses the Technology Acceptance Model and its factors of perceived usefulness and ease of use that drive adoption. - An adoption campaign checklist is outlined that includes defining vision, choosing sponsors, use cases, champions, phased release, training, and measuring success. - The focus should be on communicating the "why" rather than just the "what" of the new technology. - Gamification and having experts provide guidance can help with adoption. Phased releases to different divisions is also recommended rather than trying to roll out to all at once. - Measuring
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Drive On the Fast Track to SharePoint End User Adoption - SPS Toronto 2016
- 1. Heather Newman, CMO & Co-Founder Content Panda @heddanewman
- 3. Drive on the Fast Track to SharePoint and Office 365 End User Adoption Heather Newman, CMO, Content Panda
- 4. Tweet this Talk @heddanewman @contentpanda @SPSNashville #SPSNashville @heddanewman Heather Newman
- 5. IMPROVEIT! BOOK - ESSAYS ON SHAREPOINT ANALYTICS & ADOPTION The paperback and Kindle editions are available on Amazon. The free eBook is available here: http://www.improveit.how PhotocreditBingImages
- 6. IT Unity Women in Tech #IStandByYou Calling all women in technology to share your stores and be heard on the IT Unity Women in Technology community site. #I Stand By You Campaign launched - June 2016 http://www.itunity.com/community/women-in-technology
- 7. Adopt a Panda Enter to win a World Wildlife Fund Adopt a Panda Kit (Value $55 USD) Soft plush version of your adopted animal 5" x 7" formal adoption certificate 5" x 7" full-color photo of your species Species spotlight card, full of fascinating information about the animal Shipped to you post-event
- 8. Knowledge of Fast Track Program End User Adoption Checklist Resources No Adoption = No Value Walk Away With
- 9. Technology Acceptance Model Perceived Usefulness The degree to which a person believes that using a particular system would enhance his or her performance Perceived Ease of Use The degree to which a person believes that using a particular system would be free from effort
- 10. Focus on the “Why” Not on the “What”
- 11. Software is used and consumed by humans
- 12. Innovators Early Adopters Early Majority Late Majority Laggards
- 13. Adoption Campaign Checklist Define Your Vision Choose Executive Sponsors Define Key Stakeholders Define Use Cases/Business Scenarios Gather Your Champions Release in Phases Adoption Communication Plan End User Training Look to Experts Make it Fun - Gamification Measure, Share, Iterate
- 14. http://fasttrack.microsoft.com/office End user adoption and governance has not changed in 15 years for SharePoint or Office 365 People just don’t take the time to do it, because its not easy.
- 16. Focus on new and updated functionality* Covers what’s coming in the near-term, and some longer-term Offers high-level details, including name, description, status Not a comprehensive view of all change
- 17. Define Your Vision Choose Executive Sponsors Define Use Cases
- 18. Outline Your Vision It’s All About Value Why SharePoint? What is your vision?
- 20. Serves as a role model Articulate value proposition Issue future company-wide announcements and updates Executive Support
- 22. “Use Case” Driven Look to the Business Sales and Marketing R&D, Production and Operations Finance and Accounting Information Technology HR and Internal Communications Legal & Compliance
- 24. Gather Your Champions/Key Stake Holders Adoption Communication Plan Release in Phases
- 25. Champions Rock Your Project Top down and bottom up – gotta have both The most excited The biggest critic
- 27. Bill of materials Executive announcements Who is your target audience Develop Your communication plan
- 30. Release in Phases One division at a time Don’t boil the ocean One workload
- 32. End User Training Look to Experts
- 35. Expert Opinions & Guidance There is great information out in the world that exists through sites like IT Unity.com and Microsoft MVP or influencers websites. They have been working on user adoption a long time and their best practices are excellent. Sue Hanley, Jennifer Mason, Robert Bogue, Penelope Coventry
- 36. Make it Fun - Gamification Measure, Share, Iterate
- 37. Make it fun (buck the company culture) Use an online scavenger hunt as a fun way to encourage usage Provide recognition for content contribution or usage Gamification
- 40. Measure Share Success and Iterate Broaden Engagement Create Surveys Listen to Issues and Pivot on Them
- 43. Q&A Heather Newman Heather.newman@contentpanda.com Blog: www.creativemaven.com/blog Twitter & Instagram: @heddanewman Business Card Book Launching 9/27
- 44. Thank you! Toronto Enterprise Collaboration User Group Change Management, Governance, SharePoint, Office 365, Yammer, PowerBI, etc http://www.meetup.com/TSPBUG/ Toronto SharePoint Users Group http://tspug.com/ THANK YOU & See you next year! Join us for SharePint after the event @ 5:30pm 6982 Financial Dr. and don’t forget to submit feedback after each session for your chance to win great prizes at the end of the day! https://www.surveymonkey.com/r/spstoronto2016
Editor's Notes
- Map the Office 365 solutions to the business challenges.
- Champions help to: Create the groundswell and enthusiasm that grows adoption of improved ways of working. Build a circle of influence amongst their teams. Bring the new ways of working to life across teams. Identify business challenges and possible solutions. Provide feedback to the project team and sponsors.
- Internal site announcements, department-specific awareness tactics
- People learn differently. Training should take on multiple forms to accommodate different learning styles, geographical barriers, and resource constraints. You’ll want to develop a comprehensive training plan that takes into account the technologies being rolled out, the core tasks your audience will need to learn, and the available training budget.
- Consider hosting a formal launch event to engage teams. Contests and prizes motivate people to participate. Use print and online materials to showcase features and benefits.
- Raising awareness is an essential step to driving adoption as it informs, involves, and inspires your users. An effective awareness campaign shouldn’t just focus on the new features and functionality to come, but should enable end users to understand the business value of Office 365 and how they can personally benefit from using it. When building your awareness messaging, consider highlighting the vision and business scenarios that you identified in the previous adoption phases, so end users will have an easier time identifying the “What’s in it for me?“ Your awareness campaign should include a variety of tactics to maximize impact and drive adoption such as communications, events and training.
- Success criteria should be “SMART”. As you draft your success criteria, use the SMART mnemonic to guide you: S - Specific Clear and unambiguous; answers the questions, “What, why, who, and where?” M - Measurable Concrete; clearly demonstrates progress. A - Attainable Realistic; not extreme. R - Relevant Matters to stakeholders. T - Timely Grounded to a specific target date; answers the question, “When?”