This document discusses the evolution of the modern customer journey and how it applies to candidate recruitment. It notes that today's customer is exposed to marketing messages across many different channels, creating a lot of noise. It recommends that companies create noise to engage candidates, make it easy for candidates to connect and apply, and personalize the experience. The document provides a blueprint for effective marketing that maps activities to the new customer journey, including creating a campaign plan focused on a specific goal, selecting the right channels, setting budgets and timeframes, measuring data, and repeating the process.