09:15-09:35 The New Talent Journey Matt Alder, Talent Acquisition & Innovation Consultant & Author 'Exceptional Talent, MetaShift' - How the relationship between people and the organisations they work for has fundamentally changed - What is a joined up "talent journey" and why is it important? - Which Employers are doing great work in this area

1. The New Talent Journey
matt@metashift.co.uk

3. 100+ Practitioner Interviews

6. What is Exceptional Talent?

7. Exceptional Talent
• People who are right for the role and right for the business,
irrespective of background
• Grow into the role, mould it around their capabilities
• Curiosity, courage and a restless spirit
• Vision, values, purpose and dynamics of the hiring business – can
they bring the best out of their employees
• The way new people are oriented into the business

8. Attention
Attraction
Acquisition
Onboarding
Development
Retention

9. Attention Attraction Acquisition

10. Attention Persuasion Conversion
Experience
Strategic Model

11. 8.25 Seconds….

12. Attention?

14. Persuasion?

15. Conversion & Experience?

16. The Solution
Recruitment Marketing

17. Marketing
Automation
Content
Marketing
Inbound
Marketing
Programmatic
Advertising
The Strategic Marketing Era

18. Jennifer Johnston
Head of Global Employer Branding
Salesforce
http://bit.ly/sfpassivecand
Salesforce Case Study

19. Madeline Laurano
Principal Analyst
Aptitude Research Partners
http://bit.ly/RecMarketPlat
Recruitment Marketing Platforms

20. Attention
Attraction
Acquisition
Onboarding
Development
Retention

21. Resources
www.exceptionaltalent.io www.rfpodcast.com www.bit.ly/trendsintalent