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THE TOOLS YOU NEED
TO BUILD THE LEARNING
CULTURE YOU WANT
September 12, 2016
OLLIE CRADDOCK | Mind Tools
SVP Commercial De...
AGENDA
HELLO.
+
1 Learning Culture Today
Evolving Role of L&D
Role of Content
Role of Technology
Q&A
We’re Degreed.
And Mi...
+
POLL: HOW
WOULD YOU
DESCRIBE
YOUR
LEARNING
CULTURE?
+
“We define a learning culture as learning that
happens anytime, anywhere, and anyhow.
Learning is a mindset and a lifest...
+
6 ESSENTIAL
COMPONENTS
OF LEARNING
CULTURE
Learning
Culture
Encourage
Reflection
Build
Trust
Demonstrate
Learning’s
Valu...
+
Only 31% of organizations
report having a culture
of learning
‘Building a culture of learning’ - ATD 2016
+
MOST DON’T
HAVE ONE
• Because historically L&D has
focused on meeting organizations’
requirements, not employees.
• Whil...
+
GOOD NEWS –
PEOPLE WANT
TO LEARN
MindTools.com, January 2016 (Q6, sample size = 2,156)
0
100
200
300
400
500
600
700
800...
+
IMPROVE
PRODUCTIVITY
• Every day, employees waste
approximately 11% of their time
on unproductive or “scrap”
learning.
•...
+
THIS IS
REINFORCED
BY MIND
TOOLS'
RESEARCH
• 97% Managers & Professionals
“Responsible for my own
development”.
(61.17% ...
+
THERE’S A
MASSIVE
OPPORTUNITY IF
WE CAN HELP
THEM – IN A WAY
THAT SUITS
THEIR HYPER-
BUSY LIVES.
+
Ann Schulte, Global Leader - Learning and Leadership Development,
Procter & Gamble
“You are not giving up
control. You a...
+
LEARNING IS SOMEONE’S AND EVERYONE’S
JOB
Degreed, How the Workforce Learns in 2016, 2/2016
+
EMBRACE
L&D’S NEW
ROLE:
SUPPLY AND
EMPOWER
Source: Degreed, How the Workforce Learns in 2016, 1/2016;
Question: Where do...
+
TRADITIONAL
L&D IS NOT
OBSOLETE.
BUT IT ISN’T
COMPLETE.
On average, workers give their
employers’ learning and developme...
+
MORE
LEARNING
DOESN’T
ALWAYS MEAN
BETTER L&D
• The best organizations build a culture
of productive learning
• Opportuni...
+
Evolving your
content strategy
+
Finding the Right Information at the Right
Time and in the Right Format.
We can’t do that for our employees – we have
to...
+
CRITICAL IS
TO BUILD
CONTENT
INTO THE
WORKFLOW
• “People know that a lot of learning content is
available, but don’t fee...
+
AN EXAMPLE –
SHARED
OWNERSHIP OF
A LEARNING
MINDSET
• A global broadcaster wanted to
develop a culture of productive
lea...
+
AN EXAMPLE –
EMPOWER
INDIVIDUALS
IN L&D’S NEW
ROLE
• Empower individuals to take
ownership of their development.
• Right...
+
Evolving your
infrastructure to
deliver it
+
SHAPE THE
LEARNING
CULTURE.
INSIDE AND
OUTSIDE THE
LMS.
Source: Degreed, How the Workforce Learns in 2016, 1/2016
Worker...
+
INVEST IN
MORE DIVERSE
PORTFOLIO OF
LEARNING
SOLUTIONS.
Source: Bersin by Deloitte, 2015 Corporate Learning Factbook, 6/...
+
SMOOTH THE
PATHWAYS
TO LEARNING…
INSIDE AND
OUTSIDE
THE LMS.
Source: Degreed, 2015
+
TRACK, VALUE
AND SHARE ALL
KINDS OF
LEARNING
Source: TinCanApi.com, Who’s using the Tin Can API?, 6/2015; Degreed intern...
+
THE LEARNING CULTURE YOU WANT
MORE FREQUENTLY.
MORE PEOPLE…
LEARNING SMARTER…
Degreed customer case study
+
THE RESULTS YOUR CEO WANTS
MORE EFFECIENT L&D INVESTMENTS.
MORE ENGAGED EMPLOYEES...
MORE AGILE + PRODUCTIVE WAYS TO LEA...
+
MORE
PRODUCTIVE
LEARNING
CULTURE
MEANS BETTER
BUSINESS
RESULTS
• Employees perform 12%
better
• Companies see 1.4%
highe...
+
KEY
TAKE-AWAYS
• People are motivated to learn. But they’re
just hyper-busy.
• Traditional approaches don’t work well fo...
+
QUESTIONS?
VISIT
get.degreed.com
mindtools.com
EMAIL
todd@degreed.com
ollie.craddock@mindtools.
com
FOLLOW
@degreed
@tod...
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The Tools You Need to Build the Learning Culture You Want

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Most business leaders say they want a culture of learning. But less than one third of corporate learning leaders believe that their organization has one. Part of the problem is that many employees are already looking beyond their employers’ training and driving more of their own development. And the traditional tools of the trade just aren’t enough anymore – not for these hyper-connected, hyper-kinetic workers.

Published in: Technology

The Tools You Need to Build the Learning Culture You Want

  1. 1. THE TOOLS YOU NEED TO BUILD THE LEARNING CULTURE YOU WANT September 12, 2016 OLLIE CRADDOCK | Mind Tools SVP Commercial Development ollie.craddock@mindtools.com TODD TAUBER | Degreed VP of Product Marketing todd@degreed.com +
  2. 2. AGENDA HELLO. + 1 Learning Culture Today Evolving Role of L&D Role of Content Role of Technology Q&A We’re Degreed. And Mind Tools 2 3 4 5
  3. 3. + POLL: HOW WOULD YOU DESCRIBE YOUR LEARNING CULTURE?
  4. 4. + “We define a learning culture as learning that happens anytime, anywhere, and anyhow. Learning is a mindset and a lifestyle, and for SAP, it is a key differentiator.” Manette Chadwick, VP & COO, Learning Center of Excellence and Execution, SAP.
  5. 5. + 6 ESSENTIAL COMPONENTS OF LEARNING CULTURE Learning Culture Encourage Reflection Build Trust Demonstrate Learning’s Value Enable Knowledge- Sharing Formalize Learning as a Process Empower Employees Source: Bersin by Deloitte, 2013
  6. 6. + Only 31% of organizations report having a culture of learning ‘Building a culture of learning’ - ATD 2016
  7. 7. + MOST DON’T HAVE ONE • Because historically L&D has focused on meeting organizations’ requirements, not employees. • While L&D may have previously provided most employee learning, other sources now provide employees with more learning opportunities. • This is why today, 79% of learning comes from non-L&D sources. CEB 2014
  8. 8. + GOOD NEWS – PEOPLE WANT TO LEARN MindTools.com, January 2016 (Q6, sample size = 2,156) 0 100 200 300 400 500 600 700 800 900 0 Up to 1 Up to 2 Up to 4 Up to 8 8 or more How Many Hours a Month Do You Spend On… Prescribed Training Self-directed learning
  9. 9. + IMPROVE PRODUCTIVITY • Every day, employees waste approximately 11% of their time on unproductive or “scrap” learning. • This misuse costs the average organization $5 million per 1,000 employees in lost productivity each year. • We will all benefit from a shift in learning participation to learning productivity. Stop Wasting Your Learning Investments PDF - CEB
  10. 10. + THIS IS REINFORCED BY MIND TOOLS' RESEARCH • 97% Managers & Professionals “Responsible for my own development”. (61.17% (1238) “Strongly Agree”, 36.17% (718) “Agree”, n=2024.) • 97% “Self-directed learning improves my business performance.” (51.63% (1044) “Strongly Agree”, 45.05% (911) “Agree”, n=2022.) MindTools.com, January 2016 (Sample size = 2,303)
  11. 11. + THERE’S A MASSIVE OPPORTUNITY IF WE CAN HELP THEM – IN A WAY THAT SUITS THEIR HYPER- BUSY LIVES.
  12. 12. + Ann Schulte, Global Leader - Learning and Leadership Development, Procter & Gamble “You are not giving up control. You are sharing control with the learner.” Source: Bersin by Deloitte, IMPACT 2016 Conference, 5/2016
  13. 13. + LEARNING IS SOMEONE’S AND EVERYONE’S JOB Degreed, How the Workforce Learns in 2016, 2/2016
  14. 14. + EMBRACE L&D’S NEW ROLE: SUPPLY AND EMPOWER Source: Degreed, How the Workforce Learns in 2016, 1/2016; Question: Where do you go for guidance and/or recommendations when you need to learn something new? Workers’ typically start their learning experiences with social and search – not with L&D or HR
  15. 15. + TRADITIONAL L&D IS NOT OBSOLETE. BUT IT ISN’T COMPLETE. On average, workers give their employers’ learning and development opportunities a Net Promoter Score of… Source: Degreed, How the Workforce Learns in 2016, 1/2016 Detractors (-100) Promoters (+100) -31
  16. 16. + MORE LEARNING DOESN’T ALWAYS MEAN BETTER L&D • The best organizations build a culture of productive learning • Opportunity: Personalize learning opportunities – don’t just increase available content • Capability: Teach employees how to learn – don’t just provide learning content • Environment: Share ownership of learning environment – don’t just mandate learning Source: CEB, More Learning Through Less Learning: Reframing Learning Culture, 7/2014
  17. 17. + Evolving your content strategy
  18. 18. + Finding the Right Information at the Right Time and in the Right Format. We can’t do that for our employees – we have to enable them to do that for themselves Curation & Marketing
  19. 19. + CRITICAL IS TO BUILD CONTENT INTO THE WORKFLOW • “People know that a lot of learning content is available, but don’t feel they can take time away from their jobs for learning. • Enabling employees to take time during the workday to learn, without having that learning compete with the performance goals for which they are being held accountable. • People make time for the things they deem important. • We need to position learning as critical to employees’ growth and success, and then help them find solutions within the context of their workday.” Manette Chadwick, VP & COO, Learning Center of Excellence and Execution,, SAP
  20. 20. + AN EXAMPLE – SHARED OWNERSHIP OF A LEARNING MINDSET • A global broadcaster wanted to develop a culture of productive learning. • Prescribed training interventions had delivered limited impact. • They shifted dramatically to a shared ownership of a learning mindset. • Individuals felt more empowered, enabled with the right knowledge and engagement increased significantly. 58 minutes of learning
  21. 21. + AN EXAMPLE – EMPOWER INDIVIDUALS IN L&D’S NEW ROLE • Empower individuals to take ownership of their development. • Right size resources and weave into their daily workflow & personalized development interventions. • We have seen at least a 2x increase to individual engagement. • Increased value from learning investments. Learning as an individual process
  22. 22. + Evolving your infrastructure to deliver it
  23. 23. + SHAPE THE LEARNING CULTURE. INSIDE AND OUTSIDE THE LMS. Source: Degreed, How the Workforce Learns in 2016, 1/2016 Worker Not enough time for L&D offerings Not enough guidance or direction Not enough recognition or reward OBSTACLE 1 OBSTACLE 2 OBSTACLE 3 Expertise -47 NPS -62 NPS -71 NPS
  24. 24. + INVEST IN MORE DIVERSE PORTFOLIO OF LEARNING SOLUTIONS. Source: Bersin by Deloitte, 2015 Corporate Learning Factbook, 6/2015 (-20%) Higher-Impact L&D Organizations Deliver... (-20%) +13% +90% Less training via ILT, vILT and e-learning More learning via on-the-job experiences More learning via collaboration and coaching More learning via on- demand resources
  25. 25. + SMOOTH THE PATHWAYS TO LEARNING… INSIDE AND OUTSIDE THE LMS. Source: Degreed, 2015
  26. 26. + TRACK, VALUE AND SHARE ALL KINDS OF LEARNING Source: TinCanApi.com, Who’s using the Tin Can API?, 6/2015; Degreed internal data, 6/2015; SkilledUp, Do Open Badges Matter To Employers Or Admissions Officers?, 7/2014; Behance, 6/2015; GitHub, 6/2016; Forbes, Memo To LinkedIn: Please Fix Endorsements, 2/2014 150+ Adopters ~2 Million Profiles 4 Million OpenBadges 5 Million Projects 10 Million Repositories 3 Billion Endorsements
  27. 27. + THE LEARNING CULTURE YOU WANT MORE FREQUENTLY. MORE PEOPLE… LEARNING SMARTER… Degreed customer case study
  28. 28. + THE RESULTS YOUR CEO WANTS MORE EFFECIENT L&D INVESTMENTS. MORE ENGAGED EMPLOYEES... MORE AGILE + PRODUCTIVE WAYS TO LEARN... Degreed customer case study
  29. 29. + MORE PRODUCTIVE LEARNING CULTURE MEANS BETTER BUSINESS RESULTS • Employees perform 12% better • Companies see 1.4% higher revenues • Companies see 3.2% higher profits Source: CEB, Stop Wasting Your Learning Investments Infographic, 2014
  30. 30. + KEY TAKE-AWAYS • People are motivated to learn. But they’re just hyper-busy. • Traditional approaches don’t work well for busy people. They need a much faster and more flexible way of learning. • Busy people want to be in control. Share that control with them. • Understand where they are, online and offline - they are your customer. Market vigorously to them, so learning is at the front of their minds. • Make content easy to find, easy to access, and enjoyable, in small chunks of time as part of their normal workflow.
  31. 31. + QUESTIONS? VISIT get.degreed.com mindtools.com EMAIL todd@degreed.com ollie.craddock@mindtools. com FOLLOW @degreed @toddtauber @mind_tools @thisisocraddock

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