The document discusses employer branding and how to effectively communicate an employer brand. It defines employer branding as an organization's identity related to the employee experience and how the organization communicates with employees, candidates, and the community. An effective employer value proposition describes what attracts employees and retains them. The document provides four steps to communicate an employer brand: be supportive and stay connected; bring your value to life; embrace people virtually; and build community. It emphasizes the importance of frequent, humanized, and transparent communication to drive employee satisfaction and boost the employer brand.

1. Cracking The “Employer Branding” Code
Position your organisation in a unique, attractive and engaging way

2. Employer branding is
commonly used to describe
the process of positioning
your organisation as the
employer of choice to a target
group of potential candidates.
The Common Idea

3. But is it only used in recruiting
scenarios?
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4. Just like mountaineers don’t randomly head
up the summit of Mt. Everest and stand on
top of the world, organisations must take
employer branding with meticulous
planning, strategy & intentions
Your employer brand matters more than ever, especially in
building and maintaining business relationships.
Employer Branding is no
longer business as usual

5. So, here’s how we define
Employer Branding…
Your employer brand is the
organisational identity related to
your employee experience.
It is how you should be
communicating with your employees,
candidates, and community.
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6. Employer
Branding…
Another way that to define it is through the power
of an EVP - Employee Value Proposition.
This describes the ‘why’ around your
organisation - what attracts, what retains, and
your promise to your people.
It’s defined as the core of employer brand
strategy projects.

7. Your brand is what other
people say about you
when you're not in the
room.
Jeff Bezos

8. What Employer Branding is not
It’snotpublic relations
It’snotan exercisein careersite
beautification
It’snotjust atagline
It’snota reinforcementof statusquo
It’snotaboutspinning a storyor
selling anillusion
01
02
03
04
05
Click here to read: Cracking the Human Intelligence Code

9. It is about understanding
who you are as an
employer
It is about committing to
your people promise
It’s about quality, not
quantity
It is honest
It is about building unity and pride
through intentionality
What Employer Brandingis…

10. Although it is easy to feel overwhelmed and lose focus on what matters
most right now, acting decisively and prioritising your employer brand is
what people will remember in today’s world. You need to be able to
communicate empathy and show that your organisation is a better
short- and long-term solution to grow loyal and lasting connections.
Ultimately, you must answer these questions;
• How do you display your culture and values?
• How do you talk to your community?
• How do you support your employees and candidates?
How to communicate your employer brand
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11. Four Steps to Communicate your Employer Brand
Step Step Step Step
01
02 04
03
Be Supportive, Stay
connected
Bring Your Value
to Life
Embrace People
Virtually
Build Community

12. Be Supportive, Stay Connected
Be Supportive, Stay
Connected
Creative Design
Embrace People Virtually
Build Community
Although technology is essential for communication,
maintaining a positive attitude and fostering team success are
equally important.
Support your employees with resources that help them do their
jobs better. Also, focus on staying connected through virtual
gatherings and other organisation-wide initiatives to keep your
culture alive. However, be mindful of your tone, timing, and
delivery.
Bring Your Value to Life

13. Bring Your Value To Life
Be Supportive, Stay
Connected
Bring Your Value to Life
Embrace People Virtually
Build Community
Either in the promotion of your organisation’s principles,
encouraging employees, or supporting your community,
everything you do can help make a difference. In addition, find
and execute more strategies to support response efforts.

14. Embrace People Virtually
Be Supportive, Stay
Connected
Creative Design
Embrace People Virtually
Build Community
To drive employee satisfaction, more organisations are
encouraging flexible work schedules or going remote when
possible. Your organisation can choose to offer virtual events,
fairs, and interviews while learning new ways to interact and
keep operations as normal as possible.
Bring Your Value to Life

15. Build Community
Be Supportive, Stay
Connected
Creative Design
Embrace People Virtually
Build Community
The whole organisation is involved in this. Your team will feel
much more supported if you show solidarity rather than stay
silent, especially when working remotely. Messages of
empathy, motivation, or innovative ideas can unite your
network.
Bring Your Value to Life

16. The Communication Hattrick
Frequent
Communication
It’s often better to over
communicate than to under
communicate, and it doesn't
have to be formal. You can
keep your team informed
through several mediums, e.g.,
by way of text, social media,
etc.
Humanised
Communication
As a leader, there’s a need
for frequent, humanised
communication. Do away
with corporate speeches
and speak to your team as
‘humans’.
Transparent
Communication
Your employees are likely
aware of happenings in the
world and how it can affects
the organisation. Having
honest and transparent
communication is the right
way to go to boost your
employer brand
The communication hattrick is an easy way to communicate with your team in a way
that is meaningful and drives your point. The three ways that make up the hattrick
are;

17. Summary
If you’relookingtoampyouremployerbrandup anddeliver atrulyexceptionalexperience
foryouremployeesandcommunity,youneed tostartwithyourEmployerValue
Proposition;howyouexpecttoretainyourworkforce,expectotherstobeattractedtoyour
organisationandhow thecommunityseesyourbrand.
Whenyouhaveamoreprofoundsenseofself andanintentionandinvest in your
employerbrand,itcan greatlybenefityourorganisation.
Click here to read: Creating the Right Leadership Development Plan for Your Organisation

18. READY TO GET
STARTED?
Visit www.workforcegroup.com or
Send an email to -
hello@workforcegroup.com

19. YOUR BUSINESS YOUR PEOPLE OUR FOCUS
=
Workforce Group
… We go beyond

20. What we do
We help organisations solve problems around:
Staff Payroll
Management
Performance management
support
Health insurance management
Executive, Experienced and
Graduate Recruitment
Staff onboarding and
training
Staff records
management
Leave and exit
management
Background
verification
Strategy Development and
Execution
Digital Learning Function Specific
Programmes
Leadership
Development
Digital Content Creation and
Conversion
Assessment and
Development centre
Occupational testing
and Success Profiling
Independent Contractor
Management
Assessor skills training
Professional Employer
Organisation
Employer of Record
Recruitment Process
Outsourcing

21. Workforce by Numbers
17
Year-old Startup
8
Businesses
120+
Consultants
20
African Countries
8000+
Outsourced
Employees
1200-
capacity
Learning Facility
115+
Computer-based
test facility
250+
Clients
10+
Industries Served
36
States in Nigeria