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The Future of Infographics
The document discusses the importance of data visualization and infographics in enhancing comprehension and retention of information through visual storytelling. It outlines principles of effective infographic design, including aesthetics, messaging, and accuracy, while also detailing the collaborative process involved in creating impactful visuals. Additionally, it highlights the future trends in infographics, such as democratization of creation tools and the rise of socially generative visualizations.
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The Future of Infographics
- 1. Jason Lankow |@jasonlankow bit.ly/infographicsbook Column Five columnfivemedia.com | @columnfive Designers + Geeks @DesignersGeeks THE FUTURE OF INFOGRAPHICS (#dplusg)
- 2. ABOUT ME JASON LANKOW Co-founderand CEO of Column Five Media Co-author of Infographics: The Power of Visual Storytelling (Wiley 2012): Column Five is a creative agency based in Newport Beach, California, specializing in information design and data visualization. Instructor of Visualization of Information at Columbia University.
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- 4. VALUE OF DATAVISUALIZATION
- 5. INFOGRAPHICS PROVIDE Appeal Comprehension Retention They arevisually stimulating, attractive, and sleek. This piques interest before any information is synthesized. Our brains are pre-wired to automatically interpret visual cues, allowing for almost instant comprehension with minimal effort. Visualizations trigger us to pull information from our long-term memory, allowing for rapid connections to already stored information, which cement the concept in the brain.
- 6. VITRUVIAN PRINCIPLES Design, shape,form (Is the graphic attractive? Does it appeal to the viewer aesthetically?) Messaging, story, relevancy (How useful is the visualization? Does it benefit viewers by clarifying a complex concept?) Research, data, visualization (Is the graphic format befitting of the content? Does it display the information accurately?) Utility Beauty Soundness Characteristics of a good infographic:
- 7. OUR PROCESS Effective datavisualization requires collaboration between various roles, including writers, researchers, designers, PR, etc. The major phases include: The Creative Brief Ideation Research and Data Analysis Content Creation Design and Data Visualization Best Practices Distribution
- 8. To identify yourobjective, ask yourself the following : What is the desired outcome you hope to achieve from the graphic? How do you hope to affect your audience? How will you measure your success? What purpose do you want this graphic to serve? IDENTIFYING YOUR OBJECTIVES Is this information intended to be shared with others? If so, how should it be shared? 1 3 5 42
- 9. 1 2 3 Is your audiencebroad or targeted? What is their level of knowledge? Is your audience already familiar with certain types of content? 4 How do you want them to respond? IDENTIFYING YOUR AUDIENCE
- 10. THE VISUAL STORYTELLINGSPECTRUM Editorial Brand BroadTargeted
- 11. EDITORIAL GRAPHIC FORBROAD AUDIENCE
- 12. EDITORIAL GRAPHIC FORTARGETED AUDIENCE
- 13. BRAND-CENTRIC GRAPHIC FORBROAD AUDIENCE
- 14. BRAND-CENTRIC GRAPHIC FORTARGETED AUDIENCE
- 15. EXPLORATIVE TO NARRATIVESPECTRUM There are two approaches that can be taken to an infographic: E X P L O R A T I V E N A R R A T I V E C H A R A C T E R I S T I C S A P P L I C A T I O N S ILLUSTRATIVE PUBLICATIONS MINIMALIST ACADEMIC RESEARCH BLOGS ONLY INCLUDES ELEMENTS THAT REPRESENT DATA SCIENCE DESIGN-FOCUSED CONTENT MARKETING SEEKS TO COMMUNICATE INFORMATION BUSINESS INTELLIGENCE DATA ANALYSIS SEEKS TO APPEAL TO VIEWER WITH ENGAGING VISUALS SALES AND MARKETING MATERIALS IN THE MOST CLEAR, CONCISE MANNER INFORMS AND ENTERTAINS
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- 23. DESIGN TOOLS: DATAVISUALIZATION
- 24. THE FUTURE OFINFOGRAPHICS
- 26. Democratization of creationtools Socially generative visualizations Real problem-solving
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- 29. ADVANTAGES Everyone can create Lesstime designing allows for more time researching Increased familiarity leads to better understanding and critique
- 33. USE ACCURATE VISUALIZATIONS 6% 96% SPRINKLES MAPLEBAR 16%JAM FILLED 48% 34% OLD FASHIONED BEAR CLAW 24% 20% 32% SPRINKLES JAM FILLED MAPLE BAR 8% 16% O LD FASHIONED BEAR CLAW
- 35. CONCERNS Diminished quality Saturation cantire audiences Decreased potency of the medium
- 36. UNDERSTANDING LITERACY HIGHERSTANDARDS
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- 39. Audience becomes thecontent Real-time visualization Unique experience Living
- 40. VISUAL NEWS “SGV:MONEY”
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- 46. Align with goals Functional Clearcall to action Answer the “So what?” and “Now what?” questions
- 49. Look for opportunitiesto automate. Use socially generative visualization to make your audience part of real-time, living content. Identify your organization’s biggest communication problems (and opportunities). Make sure your visual content is aligned to your goals. HOW CONTENT CREATORS CAN TAKE ADVANTAGE OF THESE TRENDS: 1 2 3 4
- 50. Jason Lankow |@jasonlankow bit.ly/infographicsbook Column Five columnfivemedia.com | @columnfive Designers + Geeks @DesignersGeeks THE FUTURE OF INFOGRAPHICS (#dplusg)