Design elements a graphic style manual

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The document discusses the history and evolution of chocolate over centuries. It details how chocolate originated from cacao beans used by the Olmecs and Mayans as currency and medicine. Later, the Aztecs and Europeans discovered chocolate and it became popularized as a drink among European nobility in the 16th-17th centuries before mass production made it accessible to common people.

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The typography by Fady El-Masry Typography (from the Greek words τύπος (typos) = form and γραφή (graphe) = writing) is the art and technique of arranging type in order to make language visible. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning). Type design is a closely related craft, which some consider distinct and others a part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers. In modern times, typography has been put into motion — in film, television and online broadcasts — to add emotion to mass communication. Typography is performed by typesetters, compositors, typographers, graphic designers, art directors, comic book artists, graffiti artists, clerical workers, and anyone else who arranges type for a product. Until the Digital Age, typography was a specialized occupation. Digitization opened up typography to new generations of visual designers and lay users, and it has been said that “typography is now something everybody does.

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Icons are normally considered to be just visual when designing an application and aren't given much priority, whereas they are the first element of your product a user interacts with. Generally Developers and Designers tend to stick a logo with a little shadow to call it an icon, but that's not it. Iconography is far more complex especially when we talk in terms of it being WRT Material Design. Material design takes inspiration from Ink and Paper to use their physical properties such as cuts, folds and light to emulate icons as paper itself. We skim through the basic thing to keep in mind while creating icon prototypes with Material Design with an actual physical first of it's kind workshop involving how to cast shadows, tints, shades, Z axis elevation and a lot of Craft and Origami. This was conducted in SPIT College, Andheri on 22-08-15, courtesy of TechVed Consulting, where participants created beautiful material design icons on paper.

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In this presentation deck, created for a talk by Column Five CEO, Jason Lankow, we start out with some fundamentals from our book, Infographics: The Power of Visual Storytelling, and then discuss three important trends defining the future of infographics. These slides were talking points for the most part, but there are some really helpful examples and we would also be happy to walk through this content with you anytime if you would like to understand the details at a more granular level and to discuss ways these trends impact your organization.

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This presentation was made to help designers who work in publishing houses or format books for printing ensure quality. Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish. It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it. So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.

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In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses. Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences. Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies. The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.

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You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.

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