The document discusses research conducted to understand how to attract an audience for an indie music magazine. It examines the iconography of existing magazines, including mastheads, fonts, and how artists are presented in photos. Research included looking at conventions for colors, fonts, clothing styles featured. A mood board was also created with images of bands, clothing brands, and advertisements that would appeal to the target audience of 16-24 year old students. The goal of the research was to understand how to design the magazine and present artists in a way that would attract the target indie music fan audience.