bOOk Cédric Barnat // Senior Strategist & Creative
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Cédric Barnat has over 10 years of experience as a strategic planner and creative director. He has worked on strategic projects for many major brands across various industries, developing brand platforms, creative concepts, digital strategies, and media plans. He is skilled in areas such as consumer insights, branding, creative direction, social media strategy, and project management.
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bOOk Cédric Barnat // Senior Strategist & Creative
- 3. // SKILLS
- 4. #SEARCH Data management — Innovation management — Trends watching — Consumer Test Studies — Brand Audit — Benchmark — Monitoring — Business Intelligence #STRATEGY Strategic recommendation — Insight management — Strategic concept — Branding Brand plateform #CREATION Creative Direction — Creative brief — Creative concept — Contents management — Identity — Naming #MEDIA Media strategy — Analytics — R.O.I — Arborescence — Activations #DIGITAL Digital strategy & plateform — Digital contents — Social media strategy — SEO — ereputation #WRITING Story Telling — Wording — Blogging — Press Kit — Editorial content #AGENCY Project management — Team management — New Biz — Philosophy — Workshop — Incentive Tutoring // SKILLS
- 6. Search — Study « French banks house purchase campains » ANAH (French Ministry of Housing) Search — Study « How BIG4 Auditors attract graduates » DELOITTE Search — Study « Families in advertising » CAF (French Ministry of family) Search — Study « French people and Ecology » French Ministry of Ecology International benchmark (competition) RATP (Parisian Public Transport Network) Benchmark — Strategy (Competition) MANPOWER Search — Study « CAC40’s new identities » AIR LIQUIDE Brand platform — New signature LA LORRAINE (French Region) Crisis communication (Paraben controversy) FIPAR (French Cosmetics Industry Federation) Benchmark — Media monitoring HALDE (French Institute Fighting Discrimination) Strategic consulting — Corporate campain (Competition) CNOSF (French Olympic Comitee) Benchmark — Study « Human services market » FOURMI VERTE (Groupama) // EXPERIENCES PUBLICIS CONSULTANTS STRATEGIC PLANNER JUNIOR FEB06 OCT06
- 7. Strategy — Brandplatform — Study « The X Generation » OLD EL PASO (Sara Lee Corp) Benchmark — Targeting Strategy — Brandplatform TOYOTA & LEXUS Benchmark — Data mining CASINO GROUPE Strategic recommendation — Study « The charity business» Reporter Sans Frontières Benchmark — Market analyses « Human services market » AXA Benchmark — Strategy (Competition) CREYF’S (Human ressource consulting) Benchmark — Brandplatform Consumers tests — TV campain Study « Creatives vegetables » GREEN GIANT International copy review — Workshop Study « New forms of generosities » SOCIÉTÉ GÉNÉRALE Benchmark — Consumer tests Brandplatform — TV campain UNIVERSAL MOBILE Search — Study « Dairy products // Japanese market » BEL GROUP Search — Strategic recommendation FRANCE ALZHEIMER New Biz — BtoB presentation Workshops LOVEMARK 2007 // EXPERIENCES SAATCHI&SAATCHI STRATEGIC PLANNER JUNIOR OCT06 MAY07
- 8. Strategic recommendation — Web strategy CAISSE D’ÉPARGNE Cyclist Sport Team (via Idéactif) E-shop — Ergonomic benchmark — Z oning Wording EMLING (Luxury shoes for men) Study « The Senior Generation » CASINO GROUPE (via Saatchi&Saatchi) Strategic recommendation Corporate and visual identity IFOP (via Cosmo Sapiens) Benchmark — Market analyses — Consumer trends — Strategy (competition) ING DIRECT (via NoGoodIndustry) Strategy — Creative concept on & off DESSINE MOI UN MOUTON ProBono (Charity organization fighting AIDS) Study « CAC40’s leaders communications » EDF (via Publicis Consultants) Study « Banks communication : before, during and after 2007 economic crisis » SOCIÉTÉ GÉNÉRALE (via Saatchi&Saatchi) Benchmark — Strategy — Visual identity Brand platform — Signature — Website ITIKTAK (via 555Lab) Study « The price is right ? » Study « 00’s : Hypermodernist decade ? » ProBono PRO BONO Benchmark — Market analyses Consumer trends — Strategy (competition) DÉCATHLON (via NoGoodIndustry) Benchmark — Study « The BIO cosmetics market » ATUVU AGENCY // EXPERIENCES FREELANCES (CB) STRATEGIC PLANNER MAY07 SEP09
- 9. Creative direction — Launch campain Event ITIKTAK (Auctions platform) Brandplatform — Launch campain Event ISNOTDEAD PARIS Strategic consulting — Social media strategy Event just4foot.com (Indoor Football platform) Strategic consulting — Corporate edition MANDARINE GESTION (Asset management) Strategic consulting — Social media strategy mylittlesquare.com (Kids trend shop) App creation — App design — App dev Launch campain French Tobacco Sellers Federation Creative contents — Events DAYLIMOTION (Specials operations departement) Strategy — Event Dessine moi un mouton (Charity organization fighting AIDS) Direct marketing campain — Web strategy prince-charmant.com (Dating website) App creation — SEO — Event Shops animations 3D HAIRCUT (Parisians barber shops) New Biz — Project management Blog agency — BtoB presentation TOASTED Social media strategy Community management ADDIT (Human ressources consulting) Strategic consulting — Event MISS SIXTY TUTOR : Strategy — Web marketing Social Media — ereputation ÉLLIPSE FORMATION & OBÉA FORMATION // EXPERIENCES TOASTED ASSOCIATE STRATEGIC PLANNER CREATIVE DIRECTOR SEP09 MAY13
- 10. Strategy — Identity Communication SILICON SENTIER (via Ben&co) Strategy — Creative concept SONY Voice Recorders(via Reflex) Strategy — Creative concept SONY Digital Radio (via Reflex) Strategy — Creative concept PUMA (via L’Écurie) Strategy — Creative concept RATP DEV (via VOY) Benchmark— Digital strategy Social media strategy ÉLISE HAMEAU (via TOASTED) Strategy — Identity — Branding Edition — Communication VOY BtoB presentation (PPT dynamic) CNES Concept — Thematic (PRO BONO) RALTP PROJECT (Réseau Alternatif Thématique Parisien) Stratégie — Brand platform ATLANTA ASSURANCES (viaRAPP) // EXPERIENCES FREELANCES (CB) STRATEGIC PLANNER CREATIVE DIRECTOR MAY13 PRESENT Web Strategy — Social media strategy COCONINO BEERS (via TOASTED) Creative brief generator WorkShopsanimator Tutoring BRIEF&BEEF BRIEF&BEEF
- 11. // CONTENTS
- 12. // CONTENTS SONY VOICE RECORDER STRATEGY CREATIVE CONCEPT SEP13
- 14. S’APPROPRIER L’UNIVERS DE LA CULTURE URBAINE EN S’ASSICANT AUX HÉROS QUI LA COMPOSENT // CONTENTS PUMA STRATEGY CREATIVE CONCEPT NOV13
- 15. // CONTENTS SILICON SENTIER MISSION STATEMENT STORY / CONCEPT JUN13
- 16. // CONTENTS SILICON SENTIER BRAND PLATFORM JUN13
- 18. // CONTENTS GROUPAMA FOURMI VERTE STRATEGY BRAND LAUNCH BRANDPLATFORM MAR06
- 21. // CONTENTS ING DIRECT 360° CAMPAIN JUN09
- 22. // CONTENTS UNIVERSAL MOBILE CONSUMER TEST TV CAMPAIN MAR07 GREEN GIANT CONSUMER TEST BRANDPLATFORM DEC06
- 23. // CONTENTS VIVAKI SANITARY TOWELS INSIGHTS MEDIA STRATEGY MEDIA MATRIX JUN13
- 25. // CONTENTS FRENCH COSMETICS FED CRISIS COMMUNICATION STRATEGY MAY06
- 26. // CONTENTS ISNOTDEAD PARIS BRAND LAUNCH VIRAL CAMPAIN JUN10
- 27. // CONTENTS ISNOTDEAD PARIS BRAND LAUNCH WEB VIDEO JUN10
- 28. // CONTENTS ISNOTDEAD PARIS BRAND LAUNCH EVENT JUN10
- 29. // CONTENTS ISNOTDEAD PARIS BRAND LAUNCH R.P PRESS & DIGITAL JUN10
- 30. // CONTENTS CAISSE D’EPARGNE CYCLING TEAM STUDY TARGETING WEB STRATEGY AUG08
- 32. // CONTENTS ITIKTAK WEB STRATEGY WEB DESIGN JUN10
- 35. // CONTENTS ODEBI V.1.1 FRENCH TOBACCO FED WEBMOBILE DESIGN DEC09
- 36. // CONTENTS EMLING STRATEGIC CONSULTING WEB STRATEGY MAY09 DESSINE MOI UN MOUTON STRATEGIC CONSULTING WEB STRATEGY MAR10
- 38. // CONTENTS ANAH STUDY FRENCH BANKS HOUSE PURCHASE CAMPAINS JUL06
- 39. // CONTENTS CASINO STUDY THE SENIOR GENERATION SEP07 OLD EL PASO STUDY THE X GENERATION MAR07
- 40. // CONTENTS RSF STUDY THE CHARITY BUSINESS APR07 SOCIÉTÉ GÉNÉRALE WORLD BENCHMARK JAN07
- 41. // CONTENTS AIR LIQUIDE STUDY CAC40’S NEW IDENTITIES SEP06
- 42. // CONTENTS SAATCHI&SAATCHI STUDY BANKS 2007 FINANCIAL CRISIS FEB08
- 43. // CONTENTS AGENCE ATUVU COSMETICS MARKET STUDY STRATEGY JUN08
- 44. PRO BONO // CONTENTS SAATCHI&SAATCHI STUDY THE PRICE IS RIGHT ? JUN07 PRO BONO STUDY THE HYPERMODERNISM JAN10
- 45. // CONTENTS EDF STUDY THE CAC40’S LEADERS COMMUNICATIONS JUL07
- 46. // CONTENTS RALTP (PRO BONO) CONCEPT THEMATIC DEC13
- 53. // CONTENTS MANDARINE GESTION PARIS TO FRANKFURT NY CARD 2012 JAN12
- 54. // CONTENTS CNES CORPORATE PREZ PPT DYNAMIK JAN15
- 55. // CONTENTS VOY CORPORATE PREZ MISSION STATEMENT VALUES FEB14
- 56. // CONTENTS SAATCHI&SAATCHI CORPORATE PREZ LOVEMARK 2007 JAN07
- 58. // CONTENTS MANDARINE GESTION NY CARD 2012 JAN12 +33 6 10 20 04 09 +216 20 288 949 www.cedric-barnat.com cedric.barnat@gmail.com CÉDRIC BARNAT STRATEGIC PLANNER CREATIVE DIRECTOR // T.U