As humans, we are biologically wired to process the world visually. We understand images instantly—long before we learn the language to describe them. That is why visual communication is the most powerful medium for transferring volumes of information. In a world of exponential information growth, we crave content that is efficient, engaging and easy to synthesize. Thus,communication as a whole, both in media and the enterprise, is becoming increasingly visual. But successful content is not simply created from words and pictures thrown together. It is crafted with intent, understanding and a solid framework. This guide will show you why visual communication works—and how to make it work for you.
Presenting this set of slides with name - Comparison Ppt Pictures Shapes. This is a two stage process. The stages in this process are Business, Management, Strategy, Analysis, Icons. https://bit.ly/3cyeQtF
Digital Marketing Agency Business Plan Exampleupmetrics.co
If you are planning to start a new digital marketing business, the first thing you will need is a business plan. Use our sample Web Spice Consultancy - Digital Marketing Business Plan created using upmetrics business plan software to start writing your business plan in no time.
Before you start writing your business plan for your new digital marketing agency, spend as much time as you can reading through some examples of service-related business plans.
Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.
We have created this sample Web Spice Consultancy - Digital Marketing Agency Business Plan for you to get a good idea about how a perfect digital marketing company's business plan should look like and what details you will need to include in your stunning business plan.
After getting started with upmetrics, you can copy this sample business plan into your business plan and modify the required information and download your digital marketing agency business plan pdf and doc file. It's the fastest and easiest way to start writing your business plan.
Source: https://upmetrics.co/template/digital-marketing-agency-business-plan-example
Indirect Go To Market Strategy Powerpoint Presentation SlidesSlideTeam
It covers all the important concepts and has relevant templates which cater to your business needs. This complete deck has PPT slides on Indirect Go To Market Strategy Powerpoint Presentation Slides with well suited graphics and subject driven content. This deck consists of total of six three slides. All templates are completely editable for your convenience. You can change the colour, text and font size of these slides. You can add or delete the content as per your requirement. Get access to this professionally designed complete deck presentation by clicking the download button below. https://bit.ly/39IzzK7
Channels are exploding and we can't keep up. Instead of approaching each new channel by trying to figure out all its constraints or oversimplifying the user behavior, ignore the channel. Plan for context and channel will follow.
A talk our VP User Experience Emily Wengert gave at the IA Summit 2012 in New Orleans.
Read the full post at https://www.fourquadrant.com/gartner-go-to-market-strategy/
Gartner's IT Predictions
Key technology drivers that will impact go to market strategy and tactics include: intelligent things, collecting massive amounts of data, artificial intelligence and machine learning.
Gartner identifies 3 key themes that form the basis for the Top 10 strategic technology trends:
- Intelligent
- Digital
- and Mesh
The technologies noted above are at the front-end of the technology adoption curve but are expected to break out of an emerging state and stand to have substantial disruptive potential across industries.
Read Pragmatic Posts on B2B Marketing - https://www.fourquadrant.com/marketing-resource-blog/
Download Go to Market Templates (FREE) - https://www.fourquadrant.com/marketing-tempates/
View the Go to Market PowerPoint Slide Library - https://www.fourquadrant.com/marketing-slides/
Leverage Proven Go to Market Planning Templates - https://www.fourquadrant.com/products/
Presenting this set of slides with name - Roadmap Powerpoint Slide. This is a five stage process. The stages in this process are Roadmap, Management, Planning, Process, Business, Icons. https://bit.ly/3iZJQXE
Accenture’s research into collecting employee data can help organizations get the most out of their employees and decode their organizational DNA. Learn more.
Presenting this set of slides with name - Comparison Ppt Pictures Shapes. This is a two stage process. The stages in this process are Business, Management, Strategy, Analysis, Icons. https://bit.ly/3cyeQtF
Digital Marketing Agency Business Plan Exampleupmetrics.co
If you are planning to start a new digital marketing business, the first thing you will need is a business plan. Use our sample Web Spice Consultancy - Digital Marketing Business Plan created using upmetrics business plan software to start writing your business plan in no time.
Before you start writing your business plan for your new digital marketing agency, spend as much time as you can reading through some examples of service-related business plans.
Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.
We have created this sample Web Spice Consultancy - Digital Marketing Agency Business Plan for you to get a good idea about how a perfect digital marketing company's business plan should look like and what details you will need to include in your stunning business plan.
After getting started with upmetrics, you can copy this sample business plan into your business plan and modify the required information and download your digital marketing agency business plan pdf and doc file. It's the fastest and easiest way to start writing your business plan.
Source: https://upmetrics.co/template/digital-marketing-agency-business-plan-example
Indirect Go To Market Strategy Powerpoint Presentation SlidesSlideTeam
It covers all the important concepts and has relevant templates which cater to your business needs. This complete deck has PPT slides on Indirect Go To Market Strategy Powerpoint Presentation Slides with well suited graphics and subject driven content. This deck consists of total of six three slides. All templates are completely editable for your convenience. You can change the colour, text and font size of these slides. You can add or delete the content as per your requirement. Get access to this professionally designed complete deck presentation by clicking the download button below. https://bit.ly/39IzzK7
Channels are exploding and we can't keep up. Instead of approaching each new channel by trying to figure out all its constraints or oversimplifying the user behavior, ignore the channel. Plan for context and channel will follow.
A talk our VP User Experience Emily Wengert gave at the IA Summit 2012 in New Orleans.
Read the full post at https://www.fourquadrant.com/gartner-go-to-market-strategy/
Gartner's IT Predictions
Key technology drivers that will impact go to market strategy and tactics include: intelligent things, collecting massive amounts of data, artificial intelligence and machine learning.
Gartner identifies 3 key themes that form the basis for the Top 10 strategic technology trends:
- Intelligent
- Digital
- and Mesh
The technologies noted above are at the front-end of the technology adoption curve but are expected to break out of an emerging state and stand to have substantial disruptive potential across industries.
Read Pragmatic Posts on B2B Marketing - https://www.fourquadrant.com/marketing-resource-blog/
Download Go to Market Templates (FREE) - https://www.fourquadrant.com/marketing-tempates/
View the Go to Market PowerPoint Slide Library - https://www.fourquadrant.com/marketing-slides/
Leverage Proven Go to Market Planning Templates - https://www.fourquadrant.com/products/
Presenting this set of slides with name - Roadmap Powerpoint Slide. This is a five stage process. The stages in this process are Roadmap, Management, Planning, Process, Business, Icons. https://bit.ly/3iZJQXE
Accenture’s research into collecting employee data can help organizations get the most out of their employees and decode their organizational DNA. Learn more.
Financial Performance KPI Dashboard Showing Payroll Headcount Ratio Cost Per ...SlideTeam
“You can download this product from SlideTeam.net”
Presenting this set of slides with name - Financial Performance KPI Dashboard Showing Payroll Headcount Ratio Cost Per Lead. This is a seven stage process. The stages in this process are Financial Performance, Financial Report, Financial Review. https://bit.ly/3ximKAE
This presentation is an overview of GlaxoSmithkline,with a detailed review of its best-selling product, Advair. This project was presented as part of an assignment for the Introduction to Biotech Industry course at Georgetown University.
Strategy Execution
Success = Strategy + Execution
Do You Want to Crush your Sales Numbers? Strategy execution is the key to competitive advantage.
Then why are you spending so much time on building marketing plans compared to the time you spend on planning sales execution? The magic is in the execution!
Learn my 5 Step process to turning strategy into sales.
I can be reached at steven@starrseults.com or https://www.starresults.com/strategy-execution/
Regards,
Steven Rosen
Business Objectives Optimize Operations And Infrastructure With IconsSlideTeam
"You can download this product from SlideTeam.net"
Presenting this set of slides with name - Business Objectives Optimize Operations And Infrastructure With Icons. This is a four stage process. The stages in this process are Business Objective, Business Goals, Business Aims. https://bit.ly/3GcLJcw
ABU Masterclass_ Digital Strategy March 2023.pdfEsra Dogramaci
How do digital news makers stay relevant in an environment where digital audiences are in decline and are actively avoiding news? Here are the slides from the masterclasses held at #ABUDBS on 6-9 March 2023 to find out what levers you can pull to better engineer content success.
What makes people LOVE a product or brand?
What sustains that love?
These are the questions Accenture Interactive and Fjord set out to answer when embarking on The Love Index study.
The Love Index 2016 is the first annual report that measures brands – and in particular, the services and experiences they offer – on a 10-point scale across five F.R.E.S.H. dimensions plotted on a pentagon
Midwest UX '12: Mapping the ExperienceChris Risdon
As services become more interconnected across channels and devices—and more importantly across time and space—it’s becoming increasingly important to find ways to gain insight about customers’ interactions with your service.
Experience maps offer a framework for mapping human experiences across multiple situations and interactions, helping to ensure that every occasion where your organization touches or connects with a person’s life is appropriate, relevant, meaningful, and endearing.
In this presentation I talk about orchestrating touchpoints and their channels through experience maps. I review an experience mapping framework that includes key components and how they’re used for designing for a multi-touchpoint experience. The presentation discusses the activities that feed the map so that it tells a tangible story, the key elements make up a useful and actionable map, and how to then define the characteristics of your mapped touchpoints. Experience maps are intended to be catalysts, not conclusions.
Welcome to the Enterprise Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022.
The research suggested that, due to lockdowns and work-from-home mandates, content marketing piqued the interest of many who were previously unaware of its power. With more people than ever spending time online, content marketing presented a prime opportunity to get and stay in front of audiences.
As in the previous year, nearly one in three enterprise marketers said their organization was extremely or very successful with content marketing. These marketers, our “top performers,” have certain characteristics that set them apart from their peers (see page 4). A few of the biggest things they do are to differentiate their content and use content collaboration/calendaring/workflow tools.
No matter how successful they are at content marketing, most respondents plan to invest in video in 2022: 72% of all enterprise respondents forecast investment in this area followed by investment in events (62%), paid media (59%), and owned-media assets (55%).
And, yes, challenges remain. The top challenge, which is the same as it was two years ago, is internal communication between teams/silos (57%). It indicates a pressing need to formalize content operations in enterprises that have not yet done so.
This is the presentation that I gave to the Young Planners at Cannes 2014. The data herein is taken from survey distributed through @cheiluk, @yellif and @cr
Digital Business Transformation Powerpoint TemplatesSlideTeam
The digital transformation is a three-stage process which incorporates features like Design, Business Model, and Operations. Digital transformation is the integration of digital technology into all areas of business, fundamentally changing how you operate and deliver value to customers. It's also a cultural change that requires organizations to continually challenge the status quo, experiment, and get comfortable with failure. The Template shows an interlinked process with the components like the design, business models, and operations. The digital transformation Template is very beautiful and gives you the provision to change or add the texts in the Slide according to your need and requirement that will completely justify the motive and purpose of the Slide. You can gain public attention easily with the use of this Template as this will be completely understandable by the people which will, as a result, attract the customers. Save the digital convergence Template to present your motive and ideas clearly and with less time consumption. Identify the cause of inhibitions with our Digital Business Transformation Powerpoint Templates. Eliminate any gnawing doubts. https://bit.ly/2WsjJPU
199 Social Media and Content Marketing ToolsWishpond
The life of a social media manager, content creator, or overall online marketer can be a stressful one. There's so much to do and so much to think about it can get a bit hectic.
Luckily, there's software out there that can help us get our jobs done faster, easier, and more efficiently. These tools organize our lives, automate our jobs, and maximize the ROI of our efforts.
Here are 199 content and social media marketing tools. Are there any we missed that you love?
Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
Jak zmieniła się komunikacja w obsłudze klienta? Rola social media w tym proc...Zuzanna Karwat
Jak zmieniła się komunikacja w obsłudze klienta? Jaką rolę pełnią w niej social media? Jak efektywnie komunikować się z klientem w mediach społecznościowych, by zwiększyć szanse na sprzedaż?
10 wskazówek, drogi studencie, które
* zwiększą Twoją efektywność,
* zaoszczędzą czas,
* zapewnią spełnienie i możliwość rozwoju,
* dadzą spokój ducha (punkt 6. - chyba najważniejszy).
Nie posiadam skutecznej recepty na sukces, ale mam kilka wskazówek, które regularnie pomagają mi przezwyciężyć problemy i zwiększyć moją efektywność. Opowiedziałam o nich podczas inspiracyjnego wykładu SeeUMaster dla studentów Uniwersytetu Ekonomicznego.
W razie pytań, uwag, wątpliwości- czekam na kontakt :)
Financial Performance KPI Dashboard Showing Payroll Headcount Ratio Cost Per ...SlideTeam
“You can download this product from SlideTeam.net”
Presenting this set of slides with name - Financial Performance KPI Dashboard Showing Payroll Headcount Ratio Cost Per Lead. This is a seven stage process. The stages in this process are Financial Performance, Financial Report, Financial Review. https://bit.ly/3ximKAE
This presentation is an overview of GlaxoSmithkline,with a detailed review of its best-selling product, Advair. This project was presented as part of an assignment for the Introduction to Biotech Industry course at Georgetown University.
Strategy Execution
Success = Strategy + Execution
Do You Want to Crush your Sales Numbers? Strategy execution is the key to competitive advantage.
Then why are you spending so much time on building marketing plans compared to the time you spend on planning sales execution? The magic is in the execution!
Learn my 5 Step process to turning strategy into sales.
I can be reached at steven@starrseults.com or https://www.starresults.com/strategy-execution/
Regards,
Steven Rosen
Business Objectives Optimize Operations And Infrastructure With IconsSlideTeam
"You can download this product from SlideTeam.net"
Presenting this set of slides with name - Business Objectives Optimize Operations And Infrastructure With Icons. This is a four stage process. The stages in this process are Business Objective, Business Goals, Business Aims. https://bit.ly/3GcLJcw
ABU Masterclass_ Digital Strategy March 2023.pdfEsra Dogramaci
How do digital news makers stay relevant in an environment where digital audiences are in decline and are actively avoiding news? Here are the slides from the masterclasses held at #ABUDBS on 6-9 March 2023 to find out what levers you can pull to better engineer content success.
What makes people LOVE a product or brand?
What sustains that love?
These are the questions Accenture Interactive and Fjord set out to answer when embarking on The Love Index study.
The Love Index 2016 is the first annual report that measures brands – and in particular, the services and experiences they offer – on a 10-point scale across five F.R.E.S.H. dimensions plotted on a pentagon
Midwest UX '12: Mapping the ExperienceChris Risdon
As services become more interconnected across channels and devices—and more importantly across time and space—it’s becoming increasingly important to find ways to gain insight about customers’ interactions with your service.
Experience maps offer a framework for mapping human experiences across multiple situations and interactions, helping to ensure that every occasion where your organization touches or connects with a person’s life is appropriate, relevant, meaningful, and endearing.
In this presentation I talk about orchestrating touchpoints and their channels through experience maps. I review an experience mapping framework that includes key components and how they’re used for designing for a multi-touchpoint experience. The presentation discusses the activities that feed the map so that it tells a tangible story, the key elements make up a useful and actionable map, and how to then define the characteristics of your mapped touchpoints. Experience maps are intended to be catalysts, not conclusions.
Welcome to the Enterprise Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022.
The research suggested that, due to lockdowns and work-from-home mandates, content marketing piqued the interest of many who were previously unaware of its power. With more people than ever spending time online, content marketing presented a prime opportunity to get and stay in front of audiences.
As in the previous year, nearly one in three enterprise marketers said their organization was extremely or very successful with content marketing. These marketers, our “top performers,” have certain characteristics that set them apart from their peers (see page 4). A few of the biggest things they do are to differentiate their content and use content collaboration/calendaring/workflow tools.
No matter how successful they are at content marketing, most respondents plan to invest in video in 2022: 72% of all enterprise respondents forecast investment in this area followed by investment in events (62%), paid media (59%), and owned-media assets (55%).
And, yes, challenges remain. The top challenge, which is the same as it was two years ago, is internal communication between teams/silos (57%). It indicates a pressing need to formalize content operations in enterprises that have not yet done so.
This is the presentation that I gave to the Young Planners at Cannes 2014. The data herein is taken from survey distributed through @cheiluk, @yellif and @cr
Digital Business Transformation Powerpoint TemplatesSlideTeam
The digital transformation is a three-stage process which incorporates features like Design, Business Model, and Operations. Digital transformation is the integration of digital technology into all areas of business, fundamentally changing how you operate and deliver value to customers. It's also a cultural change that requires organizations to continually challenge the status quo, experiment, and get comfortable with failure. The Template shows an interlinked process with the components like the design, business models, and operations. The digital transformation Template is very beautiful and gives you the provision to change or add the texts in the Slide according to your need and requirement that will completely justify the motive and purpose of the Slide. You can gain public attention easily with the use of this Template as this will be completely understandable by the people which will, as a result, attract the customers. Save the digital convergence Template to present your motive and ideas clearly and with less time consumption. Identify the cause of inhibitions with our Digital Business Transformation Powerpoint Templates. Eliminate any gnawing doubts. https://bit.ly/2WsjJPU
199 Social Media and Content Marketing ToolsWishpond
The life of a social media manager, content creator, or overall online marketer can be a stressful one. There's so much to do and so much to think about it can get a bit hectic.
Luckily, there's software out there that can help us get our jobs done faster, easier, and more efficiently. These tools organize our lives, automate our jobs, and maximize the ROI of our efforts.
Here are 199 content and social media marketing tools. Are there any we missed that you love?
Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
Jak zmieniła się komunikacja w obsłudze klienta? Rola social media w tym proc...Zuzanna Karwat
Jak zmieniła się komunikacja w obsłudze klienta? Jaką rolę pełnią w niej social media? Jak efektywnie komunikować się z klientem w mediach społecznościowych, by zwiększyć szanse na sprzedaż?
10 wskazówek, drogi studencie, które
* zwiększą Twoją efektywność,
* zaoszczędzą czas,
* zapewnią spełnienie i możliwość rozwoju,
* dadzą spokój ducha (punkt 6. - chyba najważniejszy).
Nie posiadam skutecznej recepty na sukces, ale mam kilka wskazówek, które regularnie pomagają mi przezwyciężyć problemy i zwiększyć moją efektywność. Opowiedziałam o nich podczas inspiracyjnego wykładu SeeUMaster dla studentów Uniwersytetu Ekonomicznego.
W razie pytań, uwag, wątpliwości- czekam na kontakt :)
Azja Express, czyli jakie trendy w digital marketingu zapowiada rynek azjatyckiMartyna Tarnawska
Temat podjęty i zaprezentowany 06/06/2017 podczas #ImpactSeminar by Impact Media Polska w Krakowie oraz 23/06/2017 w Warszawie podczas #Socjoevent.
Wskazane trendy, mają za zadanie wskazać kierunek rozwoju digital marketingu, ale i pomóc odpowiedzieć na pytanie - quo vadis, video?
W prezentacji poruszono temat: video mobile only, livestreaming, short video, all in messaging app, social commerce, mobile commerce, e-commerce.
Jeśli masz jakieś pytania, wątpliwości, pomysły - napisz do mnie na martyna@socjomania.pl
Na slajdach oraz na osobnej planszy na końcu prezentacji znajduje się zbiór źródeł, wartych przeczytania, jeśli chcemy kontynuować eksplorację trendów na rynku azjatyckim.
Prezentacja z kongerencji #progressday vol. 2 organizowanego przez WSB w Gdyni (07 maja 2016 roku) pod tytułem "Marketing niekoniecznie standardowy, czyli social media w służbie millenialsów.
W prezentacji znajdziesz wątki poświęcone:
- kim jest millenials i co świadczy o jego potencjale,
- jakie cechy powinien spełniać content marketing dedykowany millenialsom,
- jakie aplikacje społecznościowe lubią millenialsi i o czym należy pamiętać tworząc tam treści.
Tematy poruszone w prezentacji: content marketing, millenials, social media, Tinder, Snapchat, Vine, Instagram.
Nie znam sposobu na znalezienie świetnej pracy, osiągnięcie satysfakcji przy każdym projekcie i realizowaniu swoich marzeń. Znam jednak początek swojej drogi, który przebyłam i dzięki któremu jestem w tym miejscu, realizując się na każdej możliwej płaszczyźnie. Podczas swojej prelekcji opowiem o ludziach i o przypadkach ze swojego życia, kiedy... warto było rezygnować, podejmować niemożliwe wyzwania czy ponieść porażkę.
Czyli o tym:
- że sukces nie zawsze oznacza szczęścia i na odwrót (osiągasz sukcesy, bo jesteś zdolny, a nie dlatego, że masz szczęście :))
- o 1. najprostszym sposobie na osiągnięcie sukcesu,
- o potrzebie tworzenia czegoś własnego,
- o życiu na cały etat,
- o rezygnowaniu i mówieniu sobie samemu "nie",
- o potrzebie wierzenia w przypadki, które chodzą po ludziach.
Studencie, stwórz swój #personalbranding na Linkedin, Instagram i SnapchatMartyna Tarnawska
Prezentacja z wystąpienia na Konferencji "Spotkajmy się w Internecie. Czynne całodobowo" (13.04.2016).
Studencie, dowiedz się:
- jak efektywnie stworzyć strategię personal brandingu na początkowym etapie Twojej kariery,
- 10 kroków stworzenia idealnego konta na LinkedInie przez studenta z praktycznymi poradami i przykładami,
- jak zaistnieć na Snapchat i Instagram,
- gdzie warto budować swój personal branding.
Jeśli masz pytania lub chcesz pochwalić się swoim własnym przykładem świetnie zbudowanego personal branding w wybranym social media -> pisz na martyna@socjomania.pl
Tinder - kontrowersyjne narzędzie dla marketerów, którzy chcą dotrzeć do jednej z najbardziej perspektywicznych grup klientów - millenialsów.
Dowiedz się dlaczego warto wybrać aplikację Tinder dla komercyjnych kampanii i poznaj ciekawe case study, które ilustrują jej wykorzystanie.
Z tej prezentacji dowiesz się:
- czym jest Tinder (i czym może być, na przykładzie nowoczesnej opowieści Tinderelli),
- dlaczego warto wybrać Tindera dla komercyjnych celów,
- jaką grupę docelową możemy znaleźć na Tinderze,
- poznasz dodatkowe opcje aplikacji (Tinder Plus),
- poznasz 3 wyjątkowe case study z wykorzystaniem Tindera - dla celów społecznych, eventowych i komercyjnych (mały biznes).
Jeśli masz jakiekolwiek pytania, wątpliwości bądź uwagi proszę o kontakt!
Przeczytaj artykuł -> https://socjomania.pl/podsumowanie-roku-2016-instagram
Instagram na początku 2016 roku ogłosił 500 mln użytkowników, a pod jego koniec serwuje nam coraz potężniejsze zmiany wewnątrz samej aplikacji - nowe funkcje, mechanizmy i rodzaje kont. Z tej okazji przygotowałam subiektywny przegląd najważniejszych nowości na Instagramie.
Prezentacja z konferencji #MobileSilesia w Chorzowie (13 maja 2016 roku) pod tytułem "Social media przyszłości".
W prezentacji znajdziesz wątki poświęcone:
- czego boją się marketerzy i dlaczego ich strach budzą nowe technologie,
- jak poradzić sobie z milionem niestandardowych aplikacji i naszym odbiorcą, który pragnie obecności naszej marki tamże,
- autorskiej koncepcji TAK,
- millenialsom i bohaterce Milenie, która realizuje w nowych mediach swoje trzy główne potrzeby: tworzenia, autoekspresji i konwersacji.
Tematy poruszone w prezentacji: content marketing, millenials, social media, Tinder, Snapchat, Vine, Periscope, Facebook, nowe technologie.
Dowiedz się, jak w 13 krokach ulepszyć swój profil na LinkedIn i skorzystać z dodatkowych funkcjonalności serwisu, takich jak LinkedIn Pulse, grupy czy Slideshare :)
Prezentacja wygłoszona na konferencji Targi Pracy i Kariery w Niepołomicach dnia 25 kwietnia 2016 roku.
Employer branding w dobie millenialsów (#EBMASTERS)Martyna Tarnawska
Prezentacja z wystąpienia na spotkaniu EBMASTERS Kraków #6.
Plan prezentacji:
- jakie jest pokolenie Y (subiektywne cechy, które wpływają na metamorfozę pracownika Y-greka)
- jak to zmienia employer branding (o czym powinien pamiętać pracodawca, chcąc rozkochać pracowników w swojej marce),
- jak zmienia to proces rekrutacji (case study osób rekrutujących i marek, które wykorzystały nowe aplikacje do szukania kandydatów).
Omówione aplikacje:
* Instagram,
* Snapchat,
* Vine,
* Periscope
Niestandardowy personal branding. Jak uwieść swojego pracodawcę Martyna Tarnawska
Prezentacja z wystąpienia na 22. krakowskim Czwartku Social Media - „Niestandardowy personal branding. Jak uwieść swoich przyszłych pracodawców?” (25.02.2016)
Prezentacja z wystąpienia #CRASHMondays w Krakowie (03.04.2017), gdzie opowiadałam o 3x subiektywnie wybranych trendach w social media, takich jak:
* semi-live content,
* user generated content,
* influencer marketing.
Jeśli masz jakieś pytania, chcesz podzielić się opinią - proszę o maila martyna@socjomania.pl :)
Prezentacja z wystąpienia na Stylowa kobieta w biznesie organizowanym przez All for Style & INSIST (16 czerwca 2016 roku) pod tytułem "Personal branding na 6+".
W prezentacji znajdziesz 6.5 zasad mojego personal brandingu :)
Tematy poruszone w prezentacji: personal branding, social media.
Instagram: 9 skutecznych działań komercyjnychSocjomania
Chcesz się dowiedzieć, jak skutecznie działać na Instagramie? Nie ma jednego sprawdzonego sposobu, ale proponujemy Ci 9 różnych technik, które uatrakcyjnią Twój content marketing na tej platformie i zapewnią większy zasięg wśród fanów. Daj znać, jeśli któreś z rozwiązań zadziałało!
Ta prezentacja jest dla Ciebie jeśli nie widzisz potencjału w serwisie Linkedin. Jeśli chcesz dowiedzieć się jak sprzedawać przez Linkedin. Poznaj możliwości Linkedin Pulse i zobacz co to jest Sales Navigator. Poznaj Janusza, z którym być może się utożsamiasz i dowiedz się dlaczego sprzedaż w dzisiejszych czasach jest mocno związana z consultingiem i marketingiem. Pytania Janusza oparte są na realnych rozmowach na temat serwisu.
***Zapraszam Cię również na moje szkolenia: http://bit.ly/dowiedzsiewiecejoLinkedin
In a world of exponential information growth, we crave content that is efficient, engaging and easy to synthesize. This guide will show you why visual communication works—and how to make it work for you. In this guide you will find:
- Why our brains love visuals
- How to find the story in your data
- How to design your content
The content experts at IQ want to help you turn data into easy-to-consume, shareable content. So we narrowed the process of infographic creation down to 5 simple steps.
How to start generating leads with infographicsInfogram
Infographics are a powerful way of communicating information since they combine data and visual images - left brain and right brain - thereby making it easier to digest, remember and share information.
They get shared more frequently on social media than a simple text-only post with the same information.
Creating infographics for your website can get you more traffic.
So how do we go about creating effective infographics that tell our brand story through data visualisation? And how do we promote those infographics to drive real, qualified leads for our sales team?
In this presentation we show you:
- What infographics are and why you should care
- The "dos and dont's" of Infographic creation
- How to optimise your infographic for lead generation
- How to promote your infographic
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infogr.am
When it comes to crafting their narrative many brands make this simple mistake: they add more just for the sake of it. Building a Strong Brand Narrative lays out the formula - Story, Visual and Content with statistics, best practices and examples.
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When designing visual content, it's sometimes tempting to just get it out the door, but it's important to remember the basics of good design. These 10 tips for designing effective visual communication will help ensure your visual content is beautiful and engaging.
SlideShare now has a player specifically designed for infographics. Upload your infographics now and see them take off! Need advice on creating infographics? This presentation includes tips for producing stand-out infographics. Read more about the new SlideShare infographics player here: http://wp.me/p24NNG-2ay
This infographic was designed by Column Five: http://columnfivemedia.com/
In today's data-driven world, data visualization plays a pivotal role in conveying complex information, making it accessible and understandable to a broad audience. Whether in the context of business, science, journalism, or academia, data visualization is a powerful tool that helps storytellers convey their messages effectively. In this essay, we will explore the role of data visualization in storytelling with data, highlighting its significance, benefits, and best practices.
Understanding your audience and considering them in your design is essential for building great visualizations. This deck will walk you through the critical steps for identifying and understanding your audience, and developing a complex visualization storyboard to share your message.
This slide show takes the user on a quest to create better presentations. It is inspired by the era of classic rpgs and 8-bit gaming. All art work was designed (yes, even the pixel art) and arranged in Keynote 09.
This is an example of a student post and her response.Consistenc.docxchristalgrieg
This is an example of a student post and her response.
Consistency - The same typeface is maintained throughout the infographic. When showing the numbers that Ford wants the customer to pay attention to, they are all in the same size and color to emphasize their importance.
Contrast - The chart on this infographic does a good job of contrasting different companies through the use of different colors representing their sales numbers. The pie chart however uses very similar colors to show the difference in sales between different models of the same truck. This may be a tool to show that it is the same truck, but makes differentiation between the two halves more difficult than it needs to be.
Balance - This infographic uses informal balance through the mixture of visually dominant elements and weaker elements. This makes the viewer feel more engaged and more likely to read the entire infographic.
Emphasis - The company places an emphasis on the sales numbers and comparisons to other companies rather than the text. They do this by making the text smaller and black while the numbers are larger, bold, and blue. By enlarging the numbers and making them a different color, the viewers are drawn to the numbers and see them as the most important information.
Convention - This infographic follows normal conventions and does nothing in order to draw attention to any special meanings.
Simplicity - Overall, this infographic is very simple. It only uses 4 colors, has limited pictures, and very simple charts. This allows the viewer to see the information and take it in without a risk of confusion.
This infographic was created in an ethical manner. This is because it provides information that is backed up with charts that are also provided. It's simple presentation eliminates any chances of misinterpreting its message to be anything other than a direct report of sales.
Infographic Link:
https://images.hgmsites.net/med/2011-ford-f-series-sales-infographic_100375597_m.jpg (Links to an external site.)Links to an external site.
Reference:
Bovee, C. L., & Thill, J. V. (2018). Business communication today (14th ed.). New York, NY: Pearson.
ReplyReply to Comment
·
Collapse SubdiscussionSUSAN HONEA
SUSAN HONEA
10:25amFeb 23 at 10:25am
Manage Discussion Entry
M8A1 Formatting Help: Contrast
Hi, Adam.
You mentioned the issues associated with contrast. This is something that many students find challenging; however, PowerPoint actually helps us make these decisions. Did you know that many of the design templates and color schemes in PowerPoint are set up to provide adequate contrast? Don't be tempted in Module 8 to do something custom...choose a design template and color scheme that's already set up, and use it unmodified, so you don't have to worry about that sort of thing.
~Susan
Reply
Visual Media
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In this presentation deck, created for a talk by Column Five CEO, Jason Lankow, we start out with some fundamentals from our book, Infographics: The Power of Visual Storytelling, and then discuss three important trends defining the future of infographics. These slides were talking points for the most part, but there are some really helpful examples and we would also be happy to walk through this content with you anytime if you would like to understand the details at a more granular level and to discuss ways these trends impact your organization.
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2. Your Company’s Visual Language
10 Tips for Design
Design Tools Available
WHY WORDS ALONE
AREN’T ENOUGH
As humans, we are biologically wired to process the world visually. We
understand images instantly—long before we learn the language to
describe them. That is why visual communication is the most powerful
medium for transferring volumes of information. In a world of exponential
information growth, we crave content that is efficient, engaging and easy
to synthesize. Thus, communication as a whole, both in media and the
enterprise, is becoming increasingly visual. But successful content is not
simply created from words and pictures thrown together. It is crafted with
intent, understanding and a solid framework. This guide will show you
why visual communication works—and how to make it work for you.
TABLE OF
CONTENTS
01
02
03
WHY OUR BRAINS LOVE VISUALS
The Value of Visualization
The Science
4
5
6FIND THE STORY IN YOUR DATA
Give Context
Show, Don’t Tell
Dos and Don’ts of Data Visualization
7
8
9
DESIGNING YOUR CONTENT
12
13
14
3
11
3. 3
Through the visual system, the human brain quickly recognizes, stores and
recalls images, seamlessly and subconsciously cementing ideas in long-term
memory. This active response has always helped us remember vital
information for survival: fire is hot, lions are scary and mangoes are delicious.
Today, our concerns are less primal, but navigating our dense media
landscape is equally daunting. Using visualization to synthesize ideas is not
only an effective medium, it’s the type of communication our brains crave.
WHY OUR BRAINS
LOVE VISUALS
AVERAGE CONSUMER
ATTENTION SPAN
= 8 SECONDS
*National Center for Biotechnology Information,
U.S. National Library of Medicine, The Associated Press
4. 4
APPEAL
Well-designed information is stimulating, attractive
and engaging. These qualities pique interest even
before information is processed. Aesthetics are not
superficial; they are how you get people’s attention.
COMPREHENSION
The brain is pre-wired to automatically
interpret relationships between objects,
allowing for instant comprehension with
minimal effort. Representing these
relationships visually, as opposed to
merely describing them, means that your
message is understood quickly, clearly
and with significantly greater joy.
RETENTION
Visualizations trigger us to pull
information from our long-term memory,
allowing for rapid connections to already
stored information, which help to cement
the concept in the brain.
You may prioritize these values, based on your
specific communication objectives.
THE VALUE OF
VISUALIZATION
We can break down the efficacy of visualization into
three core areas of value: appeal, comprehension and
retention.
Editorial
Marketing
Academic/Scientific
5. 5
O R I E N TAT I O N
S I Z ES H A P E
H U E
Our brain gathers information through
pre-attentive processing of visual cues in our
environment, which we unconsciously absorb
and filter—within 250 milliseconds.
Notice that your eye is naturally drawn to
these variations on the left.
THE SCIENCE
WATCH A VIDEO ON THE
VALUE OF VISUALIZATION.
6. 6
FIND THE STORY
IN YOUR DATA
TRENDS
CORRELATIONS OUTLIERS
COMPARISONS HIERARCHY ANATOMY
CHRONOLOGY PROCESSES GEOGRAPHY
Comb through your data to find opportunities for visualization.
Look for relationships in your information, such as:
Whereas using language to explain these concepts would be lengthy and
difficult to understand, visualization can provide instant clarity.
Certain elements will help serve your story. In business,
it is common to use data comparisons to uncover
interesting and useful insights, such as:
7. 7
BE AS SUCCINCT AS POSSIBLE.
The more simply you can tell your story,
the more impact it will have.
Remember: Audience attention spans
are limited, and they are often looking
for an excuse to check out.
Effective data visualization relies on not just the type of information visualized,
but the amount. It is a delicate balance between providing comprehensive data
that supports your story and providing more granular data that gives more
specific insight.
Additionally, it is important to provide sufficient context to help frame your data.
You don’t have to tell the entire story, nor do you have to spoonfeed insights.
But you should provide enough color to make your data meaningful and guide
readers to the appropriate conclusion.
GIVE CONTEXT
8. 8
SHOW, DON’T TELL
In the enterprise, our decisions are increasingly data-driven,
so it follows that much of our communication must include that
data. It is vital to understand how to best communicate this
data in a way that is digestible, accurate and meaningful.
THE TRUE VALUE OF DATA VISUALIZATION
LIES IN ITS ABILITY TO HELP YOU SHOW—
NOT JUST TELL—YOUR STORY.
...a more comprehensive data set shows a
different story; that increase is minor compared
to the significant drop the year before.
Although this chart shows an
impressive 100% increase in sales...
ISOLATING DATA
CAN BE MISLEADING.
20112010
$1M
$2M
$3M
$4M
2012 2013
$1M
$2M
2012 2013
9. 9
DOS AND
DON’TS OF DATA
VISUALIZATION
1 | SELECT THE CORRECT VISUALIZATION FOR YOUR DATA TYPE:
TIME-SERIES PART-TO-WHOLE
NOMINAL
COMPARISON
2 | PRESENT DATA ACCURATELY:
YES
YES
NO
NO
3 | FOLLOW BEST PRACTICES FOR EACH VISUALIZATION:
Visualizations are highly effective, but only if they are
accurate. Not only does misinformation corrupt your
narrative; it threatens your reputation. When including
data visualizations, make sure you:
Space between bars should be roughly 1/2 the bar width.
2012 20122013 20132011 2011
JAN FEB MAR
$500
$550
$450
$600
JAN FEB MAR
$500
$0
$1,000
10. 1 0
DO YOU KNOW THE THREE WAYS A BAR
CHART CAN BE ORDERED CORRECTLY?
FOR MORE DATA VISUALIZATION
DOS AND DON’TS, CHECK OUT:
ALPHABETICALLY
BY VALUE
SEQUENTIALLY
DONA WONG
STEPHEN FEW
COLUMN FIVE
11. 1 1
DESIGNING
YOUR
CONTENT
Even the best story and the most compelling data
visualization can be jeopardized by sloppy design.
Good design is vital to creating a polished piece that
conveys your message effectively. Design is the hook
(the appeal) that draws readers in.
GOOD DESIGN SHOULD BE:
Overall style should be similar for all
collateral produced.
CONSISTENT
Readers should be able to navigate
content easily.
CLEAR
Visuals should be attractive and reflect tone
and subject matter.
ENGAGING
12. 1 2
When you communicate visually, you are
communicating in many ways, not only in the
content you present, but how you
present it. Everything you design is a
reflection of your business, which is why
adhering to a consistent visual style is vital
to establishing and preserving your brand
identity. A visual language covers aspects of
design that are used in visual content,
including:
ICONOGRAPHY
TYPOGRAPHYCOLOR
TEMPLATES
Life Expectancy in World 's Most Populous Nations
Pellentesque habitant morbi tristique senectus et netus et
malesuada fames ac turpis egestas. Cras laoreet risus et
tellus fermentum congue. Sit amet orci tortor.
LIFE EXPECTANCY
SOURCE: The News
HOVER FOR DETAILS
CHN
0
40
20
60
80
IND USA IDN BRA PAK
NIGERIA
MALE 49.5
MALE FEMALE
TYPOGRAPHY
HEADER
Futura Today, Demi Bold, 25 pt,
all caps, letterspacing 75,
black
SOURCE
Futura Today, Normal, 12 pt,
50% gray
All caps, letterspacing 50
SUBHEADER
Futura Today, Demi Bold, 14 pt,
black
CHATTER
Futura Today, Light, 14 pt,
18 pt leading, black
6-Line maximum, 60-character
line length maximum
AXIS VALUES
Futura Today, Normal, 10 pt,
20% gray
AXIS CATEGORIES
Futura Today, Normal, 12 pt,
80% gray
In some instances, font size can
be reduced to 8 pt for print and
10 pt for web, but should never
be smaller.
CHART AND VISUALIZATION TYPES
YOU CAN THINK OF IT AS A NECESSARY
EXTENSION OF YOUR BRAND’S STYLE
GUIDE, DEFINING HOW INFORMATION
IS VISUALIZED AND PRESENTED.
YOUR
COMPANY’S
VISUAL
LANGUAGE
13. 1 3
1 | COLOR
Use no more than five colors in a single
layout. Color should be used sparingly to
highlight important information.
2 | TYPOGRAPHY
All fonts should be legible and
appropriate for the communication style.
9 | PROPORTION
The eye can be deceiving; make sure
items are appropriately sized in data
visualizations so as not to skew data.
10 | SIMPLICITY
Avoid unnecessary design, including 3D
charts, ornamental illustration or
extraneous elements.
7 | ICONOGRAPHY
Icons should be simple, easy to
understand and universal; they’re meant to
enhance comprehension, never distract.
8 | DATA
Don’t overwhelm the reader with multiple
graphs of single data points when one
combined will suffice.
5 | SPACE
Keep significant negative space. When
too much information is in a layout,
messaging becomes cluttered and
incoherent.
6 | ILLUSTRATION
Illustration should match tone and subject
matter. Only include if it enhances the
content.
3 | LAYOUT
Present content in a way that guides
readers through in a logical hierarchy.
Aligning the elements in a layout with
each other will help maintain consistency.
4 | CALLOUTS
Use callouts sparingly to highlight only
key information.
For non-designers, creating good-looking
visual content can be a challenge.
Seemingly minimal design issues
can drastically affect the quality of your
communication. Pay attention to these
fundamentals to ensure your message
doesn’t get lost.
10 TIPS
FOR DESIGN
14. 1 4
The traditional tools and design programs available
are incomplete, challenging to master or limited in
their aesthetic. Visualization software is an emerging
field, providing better design tools that are easier
to use.
High Cost/
Technical
Expertise
Low Cost/
Technical
Expertise
High-Quality
Information Design
Low-Quality
Information Design
DESIGN TOOLS
AVAILABLE
VISUALIZATION
SOFTWARE
BEAUTIFUL
INFORMATION
DESIGN FOR ALL
PRESENTATION
SOFTWARE
CHARTING
LIBRARIES
DESIGN
SOFTWARE
BUSINESS
INTELLIGENCE
TOOLS
15. Column Five is an industry-leading visual communication agency,
specializing in infographic design and data visualization, with offices in
Newport Beach, California, and Brooklyn, New York. The company was
founded in 2009 by Ross Crooks, Jason Lankow, and Josh Ritchie,
professors of Visualization of Information at Columbia University and
authors of Infographics: The Power of Visual Storytelling (Wiley, 2012).
Visage, a Column Five company, was created because we believe
that beautiful data visualization should be available to anyone, not just
organizations that can afford design agency premiums. Our unique SaaS
application transforms the uninspired data in your reports into beautiful,
branded visualizations that make your message more impactful—and
make your work look good.