The document discusses the divisible content strategy, which enables brands to create large volumes of content efficiently by repurposing a single core asset into various formats. This approach streamlines content creation and distribution, helping brands save time and money while effectively reaching diverse audiences. Key steps include identifying a focused messaging theme, creating a comprehensive core asset, and breaking it down into smaller 'divisibles' for strategic publishing.

1. HOW THIS SIMPLE CONTENT CREATION STRATEGY
HELPS BRANDS GET MORE BANG FOR THEIR BUCK
THE BASIC IDEA
BENEFITS OF DIVISIBLE CONTENT
Economical
HOW TO GET STARTED
Content marketing has exploded in recent years as
brands seek new and more authentic ways to reach
consumers. However, as brands ramp up content
marketing, they often find it challenging to produce
enough content for the many publishing platforms and
audiences they need to reach—efficiently and at scale.
The Divisible Content approach is an effective strategy
that allows brands to produce large volumes of content
while expending minimal time and resources.
Divisible Content is a strategy for
streamlining content creation. You
create one core asset that
comprehensively covers a topic.
This asset serves as your
foundation, which you break down
into smaller “divisibles,” publishing
in a variety of formats across
different platforms.
By repurposing core content, you extend
the life of the work that has already been
created, saving you time, money
and brainpower.
Efficient
By focusing on a single theme, all content
helps support and deliver a strong central
message. A Divisible Content strategy
also provides a clear structure and
schedule for content creation and
distribution, streamlining the process for all
departments involved.
Effective
You can tailor each “divisible” to a particular
audience, helping deliver your message more
effectively. Additionally, all content created
maintains visual consistency, preserving and
promoting your brand identity.
1) Identify a Single
Messaging Focus
Each core asset you create
should cover a single topic,
with the aim of delivering
a focused message. Look
for topics that track will
help achieve your goals.
3) Break-Out and
Reformat Divisibles
Identify the pieces of your
core asset to repurpose in
various formats. Find as many
opportunities as possible.
Many divisibles, such as
infographics and blog posts,
can be broken down even
further into micro-content
primed for social sharing.
4) Publish Content
Content can be distributed
through both owned and
earned channels, then
amplified with paid media.
All publishing is strategically
coordinated to maximize reach.
2) Create a
Comprehensive
Piece of Content
The Divisible Content strategy
hinges on the creation of a
core asset that covers a
topic thoroughly. The more
comprehensive the content,
the more opportunity to
create divisibles. This asset
can come in many forms,
such as an e-book, interactive
infographic, motion graphic or
slideshow.
CORE CONTENT
BLOG
CONTENT
MICRO-CONTENT
INFOGRAPHIC
BLOG POST
SLIDESHOW
E-BOOK:
HOW TO GET
YOUR BUSINESS
STARTED ON
SOCIAL MEDIA
E-BOOK
DIVISIBLE
CONTENT 101
BUSINESSES NEED
SOCIAL MEDIA