Karl Gude, a former director of information graphics at Newsweek magazine and the Associated Press, discusses five tips for effective infographic design. He advises identifying meaningful stories or trends in data, figuring out a clear message, clarifying rather than oversimplifying complex concepts, tailoring the design and language to the target audience, and using concise yet meaningful headlines. The tips are based on Gude's experience creating infographics and teaching related courses at Michigan State University.

1. IN's Infographic Hack
A 7 minute insider infosession

2. Per, THIS guy  Ahfaz Ahmed
Ahfaz Ahmed is a young entrepreneur who loves to write
about graphic design tips and tricks. He has worked on
many blogs and also works as a Freelancer. Apart from
blogging, he’s also a graphic designer and a web developer.
•90 percent of information transmitted
to the brain is visual.
•According to Unbounce, demand for
infographics has increased rapidly in
recent years.
Published June 17, 2015
See more at:
http://www.graphictunnel.com/

3. Per, THIS guy  Ahfaz Ahmed
Ahfaz Ahmed is a young entrepreneur who loves to write
about graphic design tips and tricks. He has worked on
many blogs and also works as a Freelancer. Apart from
blogging, he’s also a graphic designer and a web developer.Published June 17, 2015
See more at:
http://www.graphictunnel.com/
1.WRITE BETTER HEADLINES
A headline should have some impact on the reader.
You also need to check your headline’s emotional value. According to CoSchedule, posts with a higher
emotional value get more shares.
CoSchedule Headline Analyzer tool and I recommend a headline score of at least 60 for an infographic.

4. Per, THIS guy  Ahfaz Ahmed
Ahfaz Ahmed is a young entrepreneur who loves to write
about graphic design tips and tricks. He has worked on
many blogs and also works as a Freelancer. Apart from
blogging, he’s also a graphic designer and a web developer.Published June 17, 2015
See more at:
http://www.graphictunnel.com/

5. Per, THIS guy  Ahfaz Ahmed
Ahfaz Ahmed is a young entrepreneur who loves to write
about graphic design tips and tricks. He has worked on
many blogs and also works as a Freelancer. Apart from
blogging, he’s also a graphic designer and a web developer.Published June 17, 2015
See more at:
http://www.graphictunnel.com/
3. CHOOSE A GOAL
Without a specific, pre-defined goal, your
infographic will be ineffective.
No matter how cool your design is or how much
data you have compiled, your infographic will not
serve its purpose if it doesn’t revolve around a
relevant and interesting theme.
And, with a specific goal in mind, it becomes
easier to segment and target your intended
audience.

6. Per,THIS guy  Ahfaz Ahmed
Ahfaz Ahmed is a young entrepreneur who loves to write
about graphic design tips and tricks. He has worked on
many blogs and also works as a Freelancer. Apart from
blogging, he’s also a graphic designer and a web developer.Published June 17, 2015
See more at:
http://www.graphictunnel.com/
4. SHAREABILITY
You didn’t put all the time and effort into research and
design of your infographic, just to have it sit idle on a
webpage, did you?
Use the word “Infographic” in the blog post that hosts the infographic.
This attracts readers and increases social shares because infographics are
inherently easier to consume than paragraphs of text.
Tweet it to influencers in your niche and ask them to help spread the
message.
Always include a call to action at the end of your infographic.
Consider writing a social media release if your infographic is truly share-
worthy.

7. Per, THIS guy 
1. FIND STORIES IN DATA
Hunt for trends in the data.
"This is where you've got go to buy your pith helmet and enjoy the
hunt!"
"Your infographics are supposed to make people feel smarter, not
stupider. If you're not explaining stuff to them, you're making them
hate you, because you've just made them feel like a total idiot."
broadcast August 2015
Karl Gude is the former director of information
graphics at Newsweek magazine and at the
Associated Press. Gude was invited to create 2
programs at Michigan State University: 1 on
infographics and another on Creativity and Complex
Problem-Solving.
Want more? Click here

8. Per, THIS guy 
2. FI GURE OUT YOUR MESSAGE.
•There t end t o be t wo t ypes of inf ographics, Gude says.
•One is data- or inf ormat ion-driven, he says, as when a boss walks up and—boom!—
drops a huge report on your desk, asking f or an inf ographic t o explain t he
Af f ordable Care Act .
•The other starts with a message—as in st opping anorexia and bulimia in girls—and
you must t o f ind dat a t o support it .
"The narrower your message, t he more audience react ion you' re going t o have;
The broader your audience, t he more ignored you' re going t o be. Because
everyone' s saying t he same t hing, like, ' Tanning salons kill.' ' Smoking causes
cancer.' Who cares?"
broadcast August 2015
Karl Gude is the former director of information
graphics at Newsweek magazine and at the
Associated Press. Gude was invited to create 2
programs at Michigan State University: 1 on
infographics and another on Creativity and Complex
Problem-Solving.
Want more? Click here

9. Per, THIS guy 
3. DON’T DUMB IT DOWN
•If you're doing an infographic of the Large Hadron Collider, the
massive particle accelerator in Switzerland, the science isn't
simple. Your infographic shouldn't dumb things down, either.
"We don't talk about simplifying the message," Gude says. "We talk about
clarifying the message."
broadcast August 2015
Karl Gude is the former director of information
graphics at Newsweek magazine and at the
Associated Press. Gude was invited to create 2
programs at Michigan State University: 1 on
infographics and another on Creativity and Complex
Problem-Solving.
Want more? Click here

10. Per, THIS guy 
4. KNOW YOUR AUDIENCE
•Whom are you trying to reach—teenagers? Their parents? You
should communicate very differently to each audience.
broadcast August 2015
Karl Gude is the former director of information
graphics at Newsweek magazine and at the
Associated Press. Gude was invited to create 2
programs at Michigan State University: 1 on
infographics and another on Creativity and Complex
Problem-Solving.
Want more? Click here

11. Per, THIS guy 
5. Write meaningful headlines.
•Gude tells of the 100th
anniversary graphic he designed about
how the Statue of Liberty was built and restored. It was full of
interesting history and facts. But an editor headlined it:
"The Majestic Lady Liberty."
"Come on," Gude says. "I hate headlines like that. It's fluff."
broadcast August 2015
Karl Gude is the former director of information
graphics at Newsweek magazine and at the
Associated Press. Gude was invited to create 2
programs at Michigan State University: 1 on
infographics and another on Creativity and Complex
Problem-Solving.
Want more? Click here

12. Per, THIS guy 
YOU OWN GRAMMAR (it doesn’t own you)
Use extremely concise text. What can be communicated with
less words and less punctuation is almost always better than
more.
published April 17, 2015
Shannon Kenner is the Managing Partner of grasshopper
marketing. In addition to making the trains run on time,
Shannon finds and vets talent, consulting everywhere
needed, and keeps projects on-schedule and on-budget.
Guitar player. Song singer. Wanna-be chess master.
Likes fish tacos and cold, gluten-free beer.
Hop into more details  here

13. Per, THIS guy 
published April 17, 2015
Shannon Kenner is the Managing Partner of grasshopper
marketing. In addition to making the trains run on time,
Shannon finds and vets talent, consulting everywhere
needed, and keeps projects on-schedule and on-budget.
Guitar player. Song singer. Wanna-be chess master.
Likes fish tacos and cold, gluten-free beer.
Hop into more details  here

14. Per, THIS gal 
published November 23, 2015
Kristin Currin-Sheehan is an Editor with the Sovereign
Health Group’s Digital Newsroom. She has a background
in radio, television & web publications. She’s a poet and
blogger. Creativity is her middle name. Literally.
Thank you San Clemente!