The changing digital visitor: how the modern travel consumer finds inspiration, researches and plans, leveraging desktop and mobile devices before, during and after their trip | Scott Caufield | #SoMeT15US New Orleans, USA
Scott Caufield manages the Midwest region at TripAdvisor where he helps destinations and non-profit attractions gain exposure to the site’s 375 million monthly travelers. Fifteen years of digital advertising experience has enabled Scott to work with hundreds of clients in the travel sector to help them navigate the ever-evolving world of online marketing. Scott is a member of several professional travel associations, and speaks to groups across the Central US on how to get the most out of TripAdvisor.
Pacific Geographies (PG), ISSN 2196-1468, is a peer-reviewed semi-annual publication published by the Association for Pacific Studies (Arbeitsgemeinschaft für Pazifische Studien e.V., APSA) in co-operation with the Department of Human Geography of Hamburg University, Germany. The PG provides an interdisciplinary platform for an academic discussion of social, cultural, environmental, political and economic issues in the Asia-Pacific region. In order to uphold scientific standards, the PG is implementing a peer-review process. Articles marked as „scientific papers“ have been peer-reviewed by two external revie- wers. Articles marked as „research notes“ have been peer-reviewed by one external reviewer and a member of the editorial board. All other articles have been reviewed by the editorial board. APSA-Members receive the Pacific Geographies at no cost as a membership benefit.
This presentation is short description about Hospitality and Tourism management . In easy language and covering every point .Please like or subscribe below and leave comment or suggestion if you like .
Pacific Geographies (PG), ISSN 2196-1468, is a peer-reviewed semi-annual publication published by the Association for Pacific Studies (Arbeitsgemeinschaft für Pazifische Studien e.V., APSA) in co-operation with the Department of Human Geography of Hamburg University, Germany. The PG provides an interdisciplinary platform for an academic discussion of social, cultural, environmental, political and economic issues in the Asia-Pacific region. In order to uphold scientific standards, the PG is implementing a peer-review process. Articles marked as „scientific papers“ have been peer-reviewed by two external revie- wers. Articles marked as „research notes“ have been peer-reviewed by one external reviewer and a member of the editorial board. All other articles have been reviewed by the editorial board. APSA-Members receive the Pacific Geographies at no cost as a membership benefit.
This presentation is short description about Hospitality and Tourism management . In easy language and covering every point .Please like or subscribe below and leave comment or suggestion if you like .
Digital marketing in tourism and hospitality is defined as the use of digital channels to promote a travel, tourism and hospitality related products or services.
According to the World Travel & Tourism Council, the Travel and Tourism industry is currently among the largest and fastest-growing industries worldwide, forecasted to support 328 million jobs, or 10% of the workforce, by 2022.
Emerging markets - including the Middle East, Africa, Asia and the Pacific – are the new tourist destinations that are increasingly drawing crowds.
Introduction to hospitality--- History & Development of Hotel Industry, By-Vi...VikasSrivastava142
This Slide is designed for students for understanding term Hospitality, Correlating it with Service Sector, knowing the History of Hospitality, Understanding its development etc...
Shopping can be part of the travel experience or the primary focus of travel, major motivations for a leisurely travel trip. Tourists look for exciting opportunities to shop while travelling.
For adventurous travel blog please visit http://wilsontom.blogspot.com/
BTO 2015 | TripAdvisor | Reputation and other trendsBTO Educational
BTO 2015 Side TWO | Giovedì 3 dicembre
#1 Focus Hall
TripAdvisor. The World of
14.20 : 15.10
http://www.buytourismonline.com
http://www.buytourismonline.com/eventi/tripadvisor/
50 minuti dedicati all’universo TripAdvisor.
I nuovi trend individuati dalle loro ricerche (mobile, connected travelers, rilevanza crescente della destinazione, viaggi internazionali e altro), i nuovi studi sulla rilevanza della reputazione, sulla connessione tra hotel engagement e hotel performance (anche in termini di roi), e infine le azioni che influiscono positivamente sull’engagement.
Keynote Speaker
Gianluca Laterza – Territory Manager Southern and Eastern Europe TripAdvisor
Introduzione, moderazione e conclusioni
Robert Piattelli – Co-founder BTO Educational
Digital marketing in tourism and hospitality is defined as the use of digital channels to promote a travel, tourism and hospitality related products or services.
According to the World Travel & Tourism Council, the Travel and Tourism industry is currently among the largest and fastest-growing industries worldwide, forecasted to support 328 million jobs, or 10% of the workforce, by 2022.
Emerging markets - including the Middle East, Africa, Asia and the Pacific – are the new tourist destinations that are increasingly drawing crowds.
Introduction to hospitality--- History & Development of Hotel Industry, By-Vi...VikasSrivastava142
This Slide is designed for students for understanding term Hospitality, Correlating it with Service Sector, knowing the History of Hospitality, Understanding its development etc...
Shopping can be part of the travel experience or the primary focus of travel, major motivations for a leisurely travel trip. Tourists look for exciting opportunities to shop while travelling.
For adventurous travel blog please visit http://wilsontom.blogspot.com/
Similar to The changing digital visitor: how the modern travel consumer finds inspiration, researches and plans, leveraging desktop and mobile devices before, during and after their trip | Scott Caufield | #SoMeT15US New Orleans, USA
BTO 2015 | TripAdvisor | Reputation and other trendsBTO Educational
BTO 2015 Side TWO | Giovedì 3 dicembre
#1 Focus Hall
TripAdvisor. The World of
14.20 : 15.10
http://www.buytourismonline.com
http://www.buytourismonline.com/eventi/tripadvisor/
50 minuti dedicati all’universo TripAdvisor.
I nuovi trend individuati dalle loro ricerche (mobile, connected travelers, rilevanza crescente della destinazione, viaggi internazionali e altro), i nuovi studi sulla rilevanza della reputazione, sulla connessione tra hotel engagement e hotel performance (anche in termini di roi), e infine le azioni che influiscono positivamente sull’engagement.
Keynote Speaker
Gianluca Laterza – Territory Manager Southern and Eastern Europe TripAdvisor
Introduzione, moderazione e conclusioni
Robert Piattelli – Co-founder BTO Educational
BTO 2015 Side ONE | Mercoledì 2 dicembre
Oracle Hospitality Hall
Every little thing she does is magic
12.10 : 12.50
www.buytourismonline.com
www.buytourismonline.com/eventi/every-little-thing-she-does-is-magic/
Keynote Speaker
Dorianne Richelle - Global Marketing Solutions Facebook
Online Marketing for Hospitality Businesses - eLearning University webinar - ...Shannon Kinney
This presentation will dive deeper into specific tactics for leveraging Reputation Management, Search Engine Optimization and Social Media to promote hospitality businesses to reach and attract visitors, offer customer service, build brand awareness and more.
Trends in Tourism Marketing - Michael GaudioTravel Oregon
From the dramatic rise in mobile-savvy travelers, to the ever-changing social landscape, to the importance of video strategy, to the variety of apps that help visitors travel like a local; it is critical to reach today's tech-savvy traveler now more than ever.
Get to grips with the new multi-screen travel consumerGina Baillie
Mobile, tablets, desktop - consumers are flitting from device to device. How can travel brands respond? Where should they invest? What do consumers really want from their mobile interactions with travel brands?
The Importance of Social Media - 2014 Maine Innkeepers Association ConferenceShannon Kinney
Dream Local Digital's Shannon Kinney attended the Maine Innkeepers Association's Annual Meeting & Conference to present emerging social media marketing trends for the hospitality industry, how these trends are affecting consumer shopping habits, and how to best leverage online tools for business growth and customer satisfaction.
Book Shannon to speak at your next event >> http://dreamlocal.com/social-media-online-marketing-seminars/
Insight người tiêu dùng ngành Du lịch 2016 của Google
Xem thêm các tài liệu, thông tin về digital marketing tại: www.urekamedia.com/news
www.mediaeyes.vn/news
Ting Ting Yan, Jenna Hovel, and Sarah Robinson from Google Presentation at Th...Cooperatize
Google presented a very informative panel discussion from Ting Ting Yan, Jenna Hovel, and Sarah Robinson on all three phases of the purchase funnel--from inspiration down to purchase.
Monetizing Mobile: How A Rich and Engaging Mobile Website Drives BookingsLeonardo
The slides from our July webinar, featuring insights from Robert Cole, founder of RockCheetah, and Assistant General Manager of the JHouse Greenwich, Bernard Augustin.
Check out these slides to learn more about how your property can monetize mobile and engage travelers across all devices!
Impact of Social Media and Internet to the Travel Industry (2013)Joris Satyadharma
A follow up to the previous presentation of similar title. This presentation builds from the previous version with updated statistics to further explain the impact of social media and Internet as a whole to the travel and hospitality industry.
Although it contains global data I put more emphasis on South East Asia and Indonesia because of increasing travel demands here and it's also my primary market base.
If you would like to receive a copy of the presentation please send email to joris.satyadharma@gmail.com.
All data used in this presentation are credited to the respective sources and clearly indicated.
Digital Destinations - How the web is shaping today's holiday experience for ...Webloyalty UK
Digital confidence in the UK is at an all-time high with over 80% of all consumers using the internet. What does this mean for people booking holidays? Webloyalty along with TNS investigate the holiday travel life cycle, exposing interesting opportunities for digitally savvy businesses.
How is mobile impacting the group travel experience?Mark Lesiw
Mobile is here. Are you ready?
"94% of people bring at least one mobile device when they take personal vacations." - Expedia.ca
How are you using mobile to improve your traveller experience and add value to your business?
Slides from webinar presented November 6. View the full video recording at:
http://blog.bundlemanager.com/webinar-how-is-mobile-impacting-the-in-trip-group-travel-experience/?s
Similar to The changing digital visitor: how the modern travel consumer finds inspiration, researches and plans, leveraging desktop and mobile devices before, during and after their trip | Scott Caufield | #SoMeT15US New Orleans, USA (20)
Millennials are an entire generation shaped by digital technology. This is a generation that values experience over talk and is motivated by their desire for social consciousness. In Sandee Jordan’s presentation, discover how to convey your online marketing message to the youngest and most tech savvy audience on the internet.
Sandee began working at Simpleview in 2012 and serves as one of the company’s SEM Analysts. In her role, Sandee works with clients to continuously refine and evolve their websites through constantly improving traffic quality and volume, increasing bookings, building databases and meeting client goals. She gained more than ten years of marketing experience from assessing client web traffic patterns and developing online marketing strategies in San Francisco and New York.
Videos let you tell stories of your destination in a way that text and images just can’t. Luckily, creating video in 2015 isn’t nearly as difficult or expensive as it used to be. In this session you’ll learn 25 tips and tactics that will help you up your video game. We’ve included some smartphone-specific tips, but there will be takeaways regardless of how you’re shooting your video.
Jeremy A. Williams is the Vice President of Marketing and Communications at Candidio and 12 Stars Media and works hard to develop the right marketing strategies to move the companies ahead. Jeremy spent more than six years at the Indiana Office of Tourism Development and his since been recognized as one of the top 10 tourism professionals on Twitter (@jeremyawilliams).
Kristian Sonnier is a communications professional who has specialized in the strategic management of public, media and community relations for the past 21 years. In that time, he has developed deep experience in special event and crisis communications planning and execution.
Mark Romig is President and CEO of the New Orleans Tourism Marketing Corporation. They co-presented on marketing after a crisis at #SoMeT15US.
In 2011, when Ontario, Canada established tourism regions in order to spur the provincial tourism economy, most of those new regions invested in creating and promoting new brands. Regional Tourism Organization Four Inc.(‘RTO4′) went the opposite direction. First, the organization chose a name that couldn’t be more obscure and second, committed to a process of critically assessing all its initiatives based on a strict model of goal – strategy – measurement.
The regional tourism board focuses on helping the destinations in their region to become highly effective in their marketing approach through product development and differentiation.
Today the team works with operators in their region to market their businesses more efficiently through a combination of digital tools and strategies that have a proven ROI.
This is RTO4 – a destination with a highly relevant approach to modern destination marketing.
In this keynote, CEO, David Peacock, shared the history of how RTO4 became a tourism development incubator and their vision for a new approach to destination marketing that is suitable for the connected and distributed economy.
In the closing keynote of #SoMeT15US, William looked at the overall state of destination marketing and put this in context with the broader opportunities he sees for Destination Marketers. As part of his presentation, he introduced an exciting new standard we developed with six DMOs around the world that finally answers the question “What’s the ROI of social media?”
To get notified when William's whitepaper on this topic becomes available, sign-up here http://destinationthink.com/.
William Bakker is Chief Strategist at Destination Think!, a global marketing agency focusing exclusively on the tourism industry. He is considered a leader in the world of digital destination marketing and speaks at conferences around the world.
Social transformation is happening throughout the business world whether you’re part of it or not. At #SoMeT15US, we heard from Mark Rybchuk, Hootsuite’s Specialist, State & Local Government and learned how this transformation is important to Destination Marketing Organizations. Get practical advice to get empowered to sell social change into your organization and takeaway key strategic considerations specifically for DMOs as you scale social media across departments from his presentation. Beyond marketing and communications, hear how you can optimize social media effectively in other departments like Customer Service, Sales and HR. The presentation concluded with a fireside chat with Destination BC to showcase how DMOs leverage the power of social to drive business objectives.
Melissa Washington helped demystify the use of LinkedIn in the world of destination marketing. LinkedIn is usually not the first social media platform thought of when it comes to helping promote a destination. LinkedIn should be in your social media tool box and Melissa will share why and how in her session. She is an early adopter of LinkedIn, joining in 2011 (LinkedIn started in 2010). She has used this dynamic platform for selling, researching, marketing, job seeking, recruiting, and collaborating.
The main topics Melissa focused on were:
- How to use LinkedIn to promote your destination
- Having your employees become your brand ambassadors
- Targeted news updates
- Build connections for meeting and event organizers
- BONUS – Never make a cold call again
Eagle, Colorado has a passion for mountain biking, and they’re using it to their advantage. Destinations can achieve wonders by focusing on what they do best to differentiate from the crowd, and Eagle is proof. They’ve even traded their foot paths for a mountain biking trail system!
Learn from Amy Cassidy how the remarkable Town of Eagle’s trail system draws in visitors within the mountain biking niche. Eagle focuses on mountain biking, but along with the mountain biking “lifestyle” comes a host of other amenities for travellers, such as breweries, coffee shops, events, races and a general healthy attitude of embracing the outdoors.
LoveSpringfield.co is an experiment in crowdsourcing by the Springfield, Missouri Convention & Visitors Bureau. In his presentation, Sean Dixon will discuss the story behind the project, the insights and learnings that were gained from the stories they collected, and how that information will impact their future marketing efforts as an organization.
Sean Dixon is the Interactive Media Manager for the Springfield, Missouri CVB. In his spare time, he enjoys being a father, photographer, video gamer, and software developer. He holds an MA in Communication and a BS in Mass Media from Missouri State University.
“If you dislike change, you’re going to dislike irrelevance even more.” – Eric Shinseki
Navigating disruption isn’t easy, especially without effective tracking, measurement and reporting tools in place. “Destination brand” can be defined as the collective sum of shared stories about a destination. Big Data now allows destinations to easily track, measure and report meaningful digital metrics about destination brand, marketing and storytelling efficacy. Having a transparent, honest lens into these digital metrics helps organizations focus on performance-based initiatives and also builds digital skills capacity. Assisting key demand generators to deploy digital operations dashboards is a tactic with measurable results.
Zac Gribble is an entrepreneur at heart with several business ventures brought to fruition since graduating from business school in 1996. His current mission as Director of Media Technology with Regional Tourism Organization Four Inc. (‘RTO4′) is to help build an entrepreneurial mindset within the world of destination marketing and management that focuses on experimentation, agility and adaptability. As the tourism industry continues to navigate the massive technological disruption from the web, social media, mobile, wearables and proximity awareness, Zac envisions a brave new world ripe with opportunity for tourism organizations willing to shift towards adaptive KPIs and a culture of innovation.
Budget, resources, and visibility of social in business is growing every year. Marketers are now integrating social strategies into all campaigns and programs as a core channel. This increased focus on social requires the need to measure its business impact, changing how marketers measure and report on their social activities and successes. In this session, hear from Ben Cathers, Senior Strategic Solutions Consultant at Hootsuite to learn the tactics leading marketers are using to measure social attribution in their business and how they tie social back to marketing KPIs and overall business objectives.
Ben is a Senior Strategic Solutions Consultant at Hootsuite. He sells, pitches and manages the initial and expansion rollout phases for some of Hootsuite’s largest government rollouts such as The Canadian Government, State of Massachusetts, State of Maryland, City of Boston and New York City.
The majority of meeting and event planners don’t know what a convention and visitors bureau is, much less how to use one. They tend to be social media dilettantes and lurkers. So how do you reach them? What kind of key performance indicators do you need to track? What elements of your leisure strategy can be repurposed for the meeting, incentive, conference and exhibition market? And how can you do all this with your limited budget and staff?
Do you ever think that agencies are lucky to be able to work with such a wide variety of clients? If you’re in an agency, do you ever dream of how you could change your client’s approach if you were in the trenches? Grace Goodman will discuss the transition from agency life to being client-side at a DMO. She will talk about challenges she faces in merging the worlds of agency and DMO life and will share how the knowledge she gained from her agency days influences what she works on now – helping Destination DC improve its digital strategy – by focusing on content marketing, social media, email, web strategy and user experience.
As any marketer knows, when it comes to content, quality trumps quantity. But quality content takes time and resources that many organizations just don’t have. To ensure you’re providing your social community the best possible timely content on the frontlines, you need to be backed by efficient workflows to streamline coordination and collaboration between teams while also ensuring a secure publishing environment.
In this session, hear more from Ben to learn best practices and tactics for safe and effective content management including social scheduling, hashtag monitoring, message assignment and permissions and simplifying content curation.
Kelly Kingman is passionate about helping people think and communicate more visually. Combining careers in publishing, design, digital content and graphic storytelling, Kelly shows marketers how to harness the power of pictures and words to make messages engaging and stickier.
As a graphic storyteller, Kelly captures and visualizes information in real-time and teaches individuals how to use simple images to ideate, collaborate and communicate more effectively. Combined with a publishing and digital marketing expertise, she specializes in simplifying and visualizing messages so they spread farther, faster in an increasingly image-driven social media landscape.
In her workshop, Kelly showed you how to take one post idea or a handful of bullet points and turn it into a plethora of shareable, memorable content.
By adding a visual layer to your content, you can super charge your content creation efforts. It’s like putting a megaphone to your words! And you don’t have to be an artist to use these techniques.
This in-depth (and creative!) session will cover:
• How to turn one idea into 10 pieces of content (without writing 10 times as much)
• How to greatly increase sharing and “stickiness” by harnessing the power of visual media
• No design team required: the few basic principles and tools anyone can use to create visual content
Destinations and tourism marketers now have a valuable opportunity to obtain guest intelligence from the social web and online review sites in order to:
- Better understand visiting travelers through public reviews
- Know specifics of what guests like and dislike about their hospitality offering
- Benchmark guest satisfaction levels between cities or regions
- Assist operators in improving the guest experience through providing tools and education
Transforming a DMO in a customer centric organization implies a double movement: no digital transformation without a human transformation. In his presentation, Frank Cuypers will discuss how a DMO should think like a festival.
Frank is one of Europe’s leading experts on destination marketing and will bring an exciting international perspective. This will be a very informative and eye opening presentation that will force you to think outside the box.
Frank has been consulting and transforming the DMO Visit Flanders for four years. He is a Associated Professor of Marketing at the University of Antwerp and also teaches City Marketing at Karel De Grote College.
He is a firm believer in a new way of marketing destinations who argues constantly with people who still confuse marketing with promotion.
Lauren Bath was back on the stage at SoMeT again this year! Lauren’s presentation covered her in-depth experience in the tourism industry as an Instagrammer and advice on undertaking these sorts of campaigns. Lauren also spoke to delegates about how to effectively work with influencers, emerging industry standards, making the most out of a social media campaign and what your budget will get you.
Lauren is a chef turned photographer due to her early success on the popular social media platform Instagram.
Becoming Australia’s first “professional Instagrammer” two years ago, has seen Lauren extend her skills from destination marketer to social media educator, consultant and strategist.
Also delving into project management, Lauren is a wealth of information on social media campaigns, their KPI’s, working with influencers and more.
Senior Strategic Consultant for Destination Think!, Aaron Nissen is a digital native, who in his 11 years of experience, has worked on just about every kind of web project imaginable. Aaron was formerly the Director of e-Strategies for Travel Alberta where he managed an annual budget of $3.8 Million. He has served three years on advisory committees for Canada e-Connect and Online Revealed Canada.
As part of Travel Alberta’s Management Committee, Aaron shared responsibility for setting the organizational strategy. He was responsible for building digital strategies that considered both internal and external stakeholders. Aaron has extensive experience working with large DMOs, Governments, and consortia partnerships.
Aaron has been asked to speak at a wealth of conferences and Annual General Meetings, such as TIC BC, Canada eConnect, Cariboo Chilcotin Coast Tourism Association AGM, Tourism Kelowna AGM and the Travel Alberta Industry Conference.
A travel blogger’s influence extends across multiple channels where they share stories, destination highlights, tips and recommendations that targets people moving through each of the five stages of travel. How can you then collaborate with travel bloggers in a way that maintains the integrity of their story, yet tap into their influence to showcase your destination, and commit them to visiting?
Caroline (‘Caz’) Makepeace shared her insights into how they effectively marketed destinations on their road trip while keeping it very real to their own story. She offered tips on how to create these campaigns, choose the right bloggers and how to effectively work with them.
Caz is the co-founder of yTravel blog with her husband, Craig. They’ve just finished an 18-month road trip around Australia with their children, collaborating with many tourism boards along the way.
They’ve been featured on Lonely Planet, National Geographic Online, Virgin Australia, Expedia, and the Today Show. Their reach extends into the millions.
yTravel have partnered with brands such as Nissan, Ford, Qantas, Amex, and Canon. They were invited as one of the top travel bloggers in the world to attend the first ever travel summit at the White House and regularly speak at travel, blogging, and social media conferences.
More from SoMeT: A New Model for Destination Marketing (20)
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
The changing digital visitor: how the modern travel consumer finds inspiration, researches and plans, leveraging desktop and mobile devices before, during and after their trip | Scott Caufield | #SoMeT15US New Orleans, USA
1. The changing digital visitor: how the modern travel consumer finds
inspiration, researches and plans, leveraging desktop and mobile
devices before, during and after their trip
Presented by Scott Caufield
DMO Sales Manager, Midwest
Twitter: @scottcaufield
3. Marketing strategy shifts with consumer behavior
Mobile is a new opportunity to reach engaged consumers
4. Source: comScore July 2015
36,804
32,413
17,315
12,246
7,765
10,047
8,667
9,193
8,530
6,664
8,023
4,421
7,226
6,767
5,575
6,410
5,493
4,764
6,099
3,055
5,042
3,215
6,062
4,191
3,451
40,118
36,480
9,458
5,813
9,274
6,988
6,618
4,621
5,204
6,089
4,607
7,801
4,699
5,007
5,178
3,998
4,445
4,680
3,079
6,114
3,203
4,750
1,813
2,710
3,104
0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000
TripAdvisor Media Group
TripAdvisor
Expedia
Priceline
HomeAway
Southwest Airlines Co.
Hotels.com
Booking.com
Orbitz Worldwide
Marriott
Yahoo Travel
USA Today
Kayak.com
Hilton Hotels
United Airlines
Delta Airlines
American Airlines
InterContinental Hotels Group
Hotwire
Disney Parks & Travel
Travelocity
About.com Travel
CheapOair
Enterprise
CNN Travel
TripAdvisor – United States (incl. mobile)
TripAdvisor has nearly 32.4m users on desktop and over 36m mobile users
Mobile ExclusiveDesktop
4
5. Traveler Life Cycle
Awareness
Not planning…
but open to inspiration
Consideration
Starting
the process
Comparison
Short list of
hotels
Booking
Flight -> Hotel
Experience
Actively
on vacation
Advocate
Reviews,
Facebook,
WoM
Week -20+
“Not Yet Ready”
Week -16:
• 5 Destinations
• 0 Hotels
Week -12:
• 3 Destinations
• 6 Hotels
Week -4:
• 1 Destination
• 15 Hotels
Week 0
• Booked
Book Additional Activities
• Restaurants
• Attractions
• Tours, etc.
Already thinking
about next trip!
6. • More than 40,000 surveyed
• Reveals the motivations behind travelers’
vacation choices
• Reports emotional differences at the
various stages of a vacation and post-trip
www.tripadvisor.com/TripBarometer
7. The Connected Traveler
Source: TripBarometer Connected Traveler Report 2015
There’s a growing subset of Connected
Travelers, or travelers who have used
their smartphone to plan or book travel.
9. Traveler Life Cycle: Pre-Trip
Awareness
Not planning…
but open to inspiration
Consideration
Starting
the process
Comparison
Short list of
hotels
Booking
Flight -> Hotel
Week -20+
“Not Yet Ready”
Week -16:
• 5 Destinations
• 0 Hotels
Week -12:
• 3 Destinations
• 6 Hotels
Week -4:
• 1 Destination
• 15 Hotels
Week 0
• Booked
10. Transactors who visited
TripAdvisor:
% increase vs. non
TripAdvisor visitors
Site Visits (31 vs. 11) +188%
Pageviews (167 vs. 49) +240%
Minutes Researching (98 vs. 29) +243%
Searches (36 vs. 16) +133%
Days (88 vs. 75) +17%
Source: comScore Data Services
12. Online Travel Traffic Trends
Source: Phocuswright’s The Mobile Travel Landscape 2015
Cumulative Mobile Travel Gross Bookings Growth by Market, 2012-2016
390% 379% 171%
5,729%
1,327%
U.S. Europe Japan China India
13. The Connected Traveler
Source: TripBarometer Connected Traveler Report 2015
What Mobile Themed Amenities do
Connected Travelers Look For?
16. The Connected Traveler
Mobile vs. Desktop
Source: TripBarometer Connected Traveler Report 2015
While laptops are still the most common
method for booking (55%), mobile
booking isn’t far behind at 45% for
Connected Travelers.
17. The Connected Traveler
What’s important?
Source: TripBarometer Connected Traveler Report 2015
What Connected Travelers find Very
Important when booking:
TripAdvisor Reviews - 58%
Recommendations from friends - 49%
Amenities - 44%
Promotions/Discounts - 39%
19. Traveler Life Cycle: During the Trip
Experience
Actively
on vacationBook Additional Activities
• Restaurants
• Attractions
• Tours, etc.
20. The Connected Traveler
Connected Travelers are especially engaged on mobile while on their trip
Source: TripBarometer Connected Traveler Report 2015
Getting Directions/Using Maps:
Global Travelers - 67%
Connected Travelers - 81%
21. The Connected Traveler
Connected Travelers are especially engaged on mobile while on their trip
Source: TripBarometer Connected Traveler Report 2015
Looking for Restaurants:
Global Travelers - 56%
Connected Travelers - 72%
22. The Connected Traveler
Connected Travelers are especially engaged on mobile while on their trip
Source: TripBarometer Connected Traveler Report 2015
Looking for Activities:
Global Travelers - 51%
Connected Travelers - 67%
23. The Connected Traveler
Connected Travelers are especially engaged on mobile while on their trip
Source: TripBarometer Connected Traveler Report 2015
Reading Reviews:
Global Travelers - 47%
Connected Travelers - 64%
24. More than 80% of TripAdvisor travelers feel that
TripAdvisor reviews help them
feel more confident in their
travel decisions and
have a better trip
Source: PhoCusWright’s “Custom Survey Research Engagement,” prepared for TripAdvisor. December 2013.
28. Post Trip Feelings
More Travel, Please!
Source: TripBarometer Psychology of Travel Report, 2014
Don’t Put the Suitcase Away Yet!
66%
of travelers are prompted to book another
trip upon returning from vacation.
30. Takeaways
Source: TripBarometer Psychology of Travel Report, 2014
• Mobile and desktop coexist in the path to
purchase, but mobile is most dominant.
• Review site content is the strongest driver
in booking and a key factor for decisions
made during the trip.
• Engage with travelers post trip – they’re
already thinking about their next trip!
We live in a world dominated by mobile devices. As we’ll see, the desktop is not going away, but its role is less and less present as mobile’s foothold increases.
Mobile use isn’t just while on the go either – think about how many times you’re sitting on the couch checking your smartphone….
An Ad Age report from earlier this year indicates that mobile ad spending is set to double desktop ad spending by 2017. This signals a continued shift in where consumers – especially travelers – will be consuming online content.
TripAdvisor’s July 2015 comScore showed that mobile overtook desktop as the dominant environment our users employ to come to TripAdvisor.
We’re going to look at what we call the Traveler Life Cycle; it outlines the typical TripAdvisor travel lifecycle that starts months out from the actual date of travel, and as the graphic indicates, is quite cyclical.
We’ll also be looking at a lot of data from TripAdvisor’s TripBarometer study.
TripBarometer is a Twice Annual Study conducted on behalf of TripAdvisor by an independent research firm. TripBarometer reaches 40,000-50,000 travelers and hoteliers around the world. The study reveals
Motivations behind travelers’ vacation choices
The emotional differences at various states of a vacation and post-trip
In a 2015 TripBarometer study, we introduced the Connected Traveler.
Connected Travelers are travelers who have used their smartphone to plan or book travel. And reaching these Connected Travelers is a big opportunity for destinations.
Our TripBarometer Connected Traveler report shows that more and more travelers are planning and booking travel on their mobile devices. Findings from TripBarometer show that smartphones are now an essential travel companion.
How prevalent is mobile usage for planning and enjoying travel?
Then take a look at these insights based on TripBarometer survey responses from more than 40,000 travelers and hoteliers around the globe. You’ll be better prepared to reach the lucrative Connected Travelers segment, or travelers who are keen on planning and booking travel on their smartphone.
Connected Travelers care more about your reviews and ratings than amenities and promotions.
Not only do Connected Travelers put more emphasis on reviews and ratings compared to other travelers, but they even care more about them than other booking drivers.
In fact, here’s a sample of what travelers find very important when choosing where to book:
Ratings/scores on review sites
Connected Travelers: 59%
Overall travelers: 53%
TripAdvisor reviews
Connected Travelers: 58%
Overall travelers: 53%
Recommendations from friends
Connected Travelers: 49%
Overall travelers: 45%
Accommodation amenities
Connected Travelers: 44%
Overall travelers: 40%
Promotions or discounts
Connected Travelers: 39%
Overall travelers: 36%
- See more at: https://www.tripadvisor.com/TripAdvisorInsights/n2643/drive-mobile-bookings-these-tripbarometer-insights#sthash.gJbGyH8R.dpuf
So, let’s take a look at the planning and booking stage. We’ll spend most of our time here, as this is often the most important stage of the travel process for many of you.
Most travelers start planning trips 3-4 months prior to travel and start booking 1-2 months before they go. Businesses estimate the majority of accommodation bookings are made 1-2 weeks before departure.
Three-quarters of travelers use TripAdvisor as a source of inspiration for vacations; it is the most influential source, closely followed by word-of-mouth.
Price is the most important factor when it comes to accommodation choices, though businesses perceive online reviews to have the bigger impact.
In the Pre-Trip Phase of the Traveler Life Cycle
A comscore study of a panel of their travel transactors showed that 50% of transactors visited TripAdvisor on their path to purchase, and that half that visited TripAdvisor did a considerable amount more research in terms of the number of sites, page views, minutes spent, and days taken to purchase.
Here’s a glimpse of year over year growth of mobile device use in the stages of trip planning & booking according to Phocuswright’s 2014 Traveler Technology Survey:
35% of travelers use a smartphone for destination selection - an increase from 25% in 2013
31% of travelers use a smartphone for travel shopping – up 6 percentage points from 2013
27% of travelers use a smartphone for booking – up from 16% in 2013
In the meantime, desktop remains pretty flat with 75-80% of travelers selecting, shopping, and booking online. Note the consistent decrease in desktop use from 2013 to 2014 however.
PhocusWright’s mobile travel landscape report shows a significant jump in Mobile travel bookings – it forecasts a 390% growth rate in mobile travel bookings from 2012-2016, which while impressive, is nothing compared to the 5729% forecast growth for China!
Connected Travelers have certain amenities they look for when they travel. Let’s check those out.
64% of connected travelers want hotels to provide power adpters so they can charge their devices. After all, all of that mobile research can kill a battery.
49% of accommodations provide these.
Of greater importance is the ability to book and check in via their mobile devices.
How does booking activity compare up for the connected traveler between desktop and mobile? Desktop still takes the majority of booking, but mobile is a close second
Connected Travelers care more about reviews and ratings than amenities and promotions.
Not only do Connected Travelers put more emphasis on reviews and ratings compared to other travelers, but they even care more about them than other booking drivers.
In fact, here’s a sample of what travelers find very important when choosing where to book:
Ratings/scores on review sites
Connected Travelers: 59%
Overall travelers: 53%
TripAdvisor reviews
Connected Travelers: 58%
Overall travelers: 53%
Recommendations from friends
Connected Travelers: 49%
Overall travelers: 45%
Accommodation amenities
Connected Travelers: 44%
Overall travelers: 40%
Promotions or discounts
Connected Travelers: 39%
Overall travelers: 36%
Let’s take a look at during the trip
In the Travler Life Cycle, our research shows that travelers are interested in researching experiences like restaurants, attractions and tours
Travelers are big into using their mobile during their trips.The lucrative Connected Travelers segment is especially engaged on mobile while on vacation:
Getting directions/using maps: 81%
Travelers are big into using their mobile during their trips.The lucrative Connected Travelers segment is especially engaged on mobile while on vacation:
Looking for restaurants: 72%
Travelers are big into using their mobile during their trips.The lucrative Connected Travelers segment is especially engaged on mobile while on vacation:
Looking for activities: 67%
Travelers are big into using their mobile during their trips.The lucrative Connected Travelers segment is especially engaged on mobile while on vacation:
Reading reviews: 64%
The Post-Trip phase is when travelers are home, and are sharing their experiences with others through submitting reviews, posting to Social Media, and word of mouth. It’s also a surprising place where trip inspiration
According to the 2014 TripBarometer Psychology of Travel Report, travelers return home from a trip feeling more tolerant, interested in learning something new, and with a desire to explore their own city more. Some will also focus more on relationships and spirituality.
An even more interesting statistic uncovered from the Psychology of travel study is that 2 in 3 travelers are prompted to start booking another trip upon returning.
Let’s shift gears to another incredibly important and rapidly growing part of our business: mobile.