Marketing to millennials | Sandee Jordan | #SoMeT15US New Orleans, USA
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Millennials are an entire generation shaped by digital technology. This is a generation that values experience over talk and is motivated by their desire for social consciousness. In Sandee Jordan’s presentation, discover how to convey your online marketing message to the youngest and most tech savvy audience on the internet. Sandee began working at Simpleview in 2012 and serves as one of the company’s SEM Analysts. In her role, Sandee works with clients to continuously refine and evolve their websites through constantly improving traffic quality and volume, increasing bookings, building databases and meeting client goals. She gained more than ten years of marketing experience from assessing client web traffic patterns and developing online marketing strategies in San Francisco and New York.
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Marketing to millennials | Sandee Jordan | #SoMeT15US New Orleans, USA
- 2. Today’s Agenda Definition of a Millennial What do the studies say? How to Market to Millennials Millennial Misconceptions Does our perception match the research? Get Millennials to come out and play! Presented By Sandee Jordan, SEM Analyst
- 3. Millennial Traits • Never Known Life Without Tech • Hipster • Environmentalist • Values Transparency • Looking for Adventure • Work- Life Alignment • Risk Taker • Always on Social Media • Wants Instant Gratification
- 4. If you were born after January 1, 1980 PLEASE STAND
- 9. Which Social Media Networks Are Millennials On? 91% 73% 56% 44% 31%23% 17% 22%
- 14. A growing number of Millennials are choosing to live at home with their parents. 25% 26% 27% 28% 29% 30% 31% 2007 2008 2009 2010 2011 2012 Millennials at Home
- 15. Year-over-year sales growth of athletic apparel and footwear brands vs growth in total apparel and footwear spending -6% 0% 6% 11% 17% 23% 2009 2010 2011 2012 2013 2014 Athletic Brands Total Industry (PCE)
- 16. "When a brand uses social media, I like that brand more.” -Lots of Millennials Percent using Social for Purchasing Decisions
- 18. “Millennials have been shaped by technology.”
- 19. “Millennials are now the largest, most diverse generation in the U.S. population.”
- 20. “Millennials value community, family and creativity in their work.”
- 22. MISCONCEPTIONS, REALITY AND HOW MILLENNIALS FIT INTO YOUR MARKETING PLAN
- 23. Misconception Reality Spends Roughly 600B Annually Relies on Friends and Family for Purchasing Decisions Values Customer Service and Personal Connection
- 24. 40% of Millennials are already parents & in the next 10-15 years, 80% of them will be parents. 0 20 40 60 80 The Pediatrician Good Friends Their Own Mother Biggest Influences
- 26. GET PERSONAL Reference Location, Age or Referring Site Don’t just tweet about it… Learn how you can get into the action! Come hang with us!
- 27. USE HUMOR Be Bold and Unique
- 28. Show Value Give Them Something For Free (Laughs Count)
- 29. Show Value Give Them Something For Free (Laughs Count) 71% of Millennials 43% Share on Social Media 30% Share by Text 45% Share Physical Coupons
- 30. Inspire With Images Appeal to Their Sense of Adventure
- 31. Inspire With Images Appeal to Their Sense of Adventure
- 32. Show! Don’t Tell. Don’t Rely on Logos or Calls to Action https://youtu.be/s2QgGoAuwoU See Inspired By Iceland video here:
- 33. Let The User Be Your Voice Encourage Champions on Social Media
- 35. • Millennials Are Tech Savvy • Millennials Make Up 1/4 of US Population • Friends and Family Matter • Will Outspend Baby Boomers by 2017 • Devoted to Social Media • Content Drives Engagement • Millennials Have Children • Respond to Unique and Creative Interactions • Wellness Minded
- 40. Is it still worth it? 13 23 30 35 39 37 36 32 0 17.5 35 52.5 70 87.5 Silents (70+) Boomers (50-69) Gen X (35-49) Millennials (18-34) Digital Traditional Hours Per Week
- 41. What’sApp
- 42. Yonder
- 43. Periscope Allows anyone to become a broadcaster
- 44. Triposo
- 45. Triposo See Triposo video here: https://youtu.be/L_cUtps8RZk
- 46. Yelp
- 47. TV FoodMaps
- 48. FacebookBeacons
- 50. https://youtu.be/Md0izRneNvE Beacon already in use - Tampa Bay See Facebook Beacon in Tampa Bay here:
- 51. Branding the Beacon • Setting a Beacon up a Visitor Center • Keep Content Fresh and Relevant for people in a local area • Offer special incentives to people who follow the beacon
- 52. Thanks to Our Sources