This report summarizes key insights about mobile device adoption and consumer behaviors related to travel and hospitality from Q1 2013. Some of the main findings include:
- Nearly 50% of active mobile consumers use smartphones and tablets for travel research, similar to laptop usage, showing rapid adoption of mobile devices for travel.
- 44% of consumers are comfortable spending over $500 when booking travel from a mobile device.
- Travel aggregator and airline apps are 3 times more important than branded hotel apps and mobile sites for consumer research and purchases.
- 52% of consumers used a mobile device to book travel in the last 90 days, with smartphones and tablets representing 23% and 29% respectively.
The mobile world is evolving at a remarkable rate, and as a result it is important for advertisers to position themselves ahead of what is sure to become a media landscape dominated by the mobile user. The new whitepaper by Catalyst & groupM Next lends insight into the way the new mobile consumers is behaving in the Canadian market, and provides recommendations for a shift towards a more contextual type of thinking for advertisers.
Topics include:
- Mobile's Effects on Consumers & Healthcare Professionals
- Advertising in the Tablet Apps of Consumer Magazines
- Best Practices and Trends in Mobile Advertising
Speakers:
- Jon Swallen, Chief Research Officer of Kantar Media Intelligence North America
- Ali Rana, SVP & Head Scientist of the Emerging Media Lab at Millward Brown Digital
- Dave Emery, General Manager of Kantar Media Healthcare Research
The mobile world is evolving at a remarkable rate, and as a result it is important for advertisers to position themselves ahead of what is sure to become a media landscape dominated by the mobile user. The new whitepaper by Catalyst & groupM Next lends insight into the way the new mobile consumers is behaving in the Canadian market, and provides recommendations for a shift towards a more contextual type of thinking for advertisers.
Topics include:
- Mobile's Effects on Consumers & Healthcare Professionals
- Advertising in the Tablet Apps of Consumer Magazines
- Best Practices and Trends in Mobile Advertising
Speakers:
- Jon Swallen, Chief Research Officer of Kantar Media Intelligence North America
- Ali Rana, SVP & Head Scientist of the Emerging Media Lab at Millward Brown Digital
- Dave Emery, General Manager of Kantar Media Healthcare Research
Using mobile sites, apps, and emerging technologies to build loyalty.
1. Survey of mobile users
2: Key insights and findings
3: Conclusion
4: Best practices
Think with Google - How People Shop on Their Phoneskhairulakbar
Apps and mobile sites provide advertisers with a vital link to shoppers. Partnering with Ipsos, Google sought to understand how people shop on their smartphones—and how they nd, use, and stay engaged with the apps that help them do so. According to the ndings, 58% of smartphone users report having used a shopping app in the last 30 days. With over half of consumers using these tools, it’s important for marketers to understand the features, noti cation preferences, and use habits keep shoppers coming back.
In this report, Google presents insights into the role that apps and the mobile web play in consumers’ shopping journeys.
Remarketing has been touted as one of the most sophisticated algorithms; changed the entire concept of marketing, from the ‘who’ to the ‘what’.
Consumers however, have a very different idea of the entire effort being put in for remarketing. Some think they are “being haunted”, some call it “being followed”, “an invasion to their privacy”, “desperation” on the part of the sellers or even “useless”.
As the immediacy of receiving the products you need becomes a non-issue in e-commerce due to increasingly smart logistics, the main challenge left is the desire to try or feel the products first. This might be the simplest explanation for the rise of omni-channel, where the online, mobile or social channels, and brick & mortar stores, are mixed into a seamless shopping experience, each leveraging its own virtues and supporting the other channels at the same time. E-commerce is not, nor has it ever been, merely a ͞sales channel͟, and companies have adapted to this notion. ͞Don’t think of e-commerce as a channel. It’s a way for consumers to research, to buy, to experience brands and then, ultimately, to have them have fulfilled͟, says Coca-Cola North America’s EVP Sandy Douglas. E-commerce, therefore, is becoming a component of omni-channel commerce. Brick & mortar competitors establish digital presence, and previously pure-play digital competitors establish a physical presence. Recent acquisitions have established the market’s dynamics even further – e.g., Amazon’s acquisition of Whole Foods Market, and Walmart’s acquisition of Jet.com and Bonobos. More retailers today use stores as display spaces that support the need to try out and try on prior to purchasing online.
Harnessing Social and Mobile to Court the Digital ConsumerCognizant
Our recent research shows the myriad ways that digital consumers are increasingly incorporating social and mobile technologies into their shopping and buying experiences.
Unlocking the revenue opportunity from cross-border travelers - presented by ...vponmkt
With the growing number of cross-border (mainly Mainland Chinese) tourists and stickiness to smartphones over the years, mobile advertising through big data analytics is surely a valuable input to get travelers’ attention and drive business growth.
If any further questions, feel free to contact us at sales.global@vpon.com.
Mobileday 2016 - User behavior & Insight; How to surf the wave? - Phan Tuan AnhTuấn Anh Phan
In order to understand mobile user behavior & insight in Asean & Emerging Market in 2016.
Why mobile?
In fact, users think mobile is just mobile, their smartphone
08 critical points for each Marketer in order to develop mobile marketing strategy
The combination of: Mobile Connects Everything + Consumer Decision Journey + Gamification = Mobile Advocacy Journey
For mobile, it's all about interactive + relative
su informe Mobile App Marketing Insights: How consumers really find and use y...Planimedia
Estudio sobre el comportamiento del consumidor en torno a las aplicaciones móviles que revela valiosos insights para desarrollar una estrategia de marketing efectiva a través de aplicaciones móviles.
The mobile age has arrived and is here to stay. Worldwide shipments of mobile devices in 2012 is expected to be 56% higher than that of 2009. Mobile advertising spending is expected to increase to US$12.8 billion in 2011 (compared with US$1.7 billion in 2007) — an increase of 758%.
Read on to know more details and trends...
Now in its fifth year, the Adobe Mobile Consumer Survey aims to not only give digital marketers insight into
how consumers are using their smartphones and tablet devices, but also provide guidance in how to identify
the most valuable customer segments. In conjunction with the Adobe Digital Index (ADI), which publishes
research on the latest digital marketing trends and insights across channels and industries, results from the
Adobe 2014 Mobile Consumer Survey helps digital marketers identify which target segments are spending the
most time on apps versus websites, as well as hone in on mobile habits within those segments that are
spending the most money.
Using mobile sites, apps, and emerging technologies to build loyalty.
1. Survey of mobile users
2: Key insights and findings
3: Conclusion
4: Best practices
Think with Google - How People Shop on Their Phoneskhairulakbar
Apps and mobile sites provide advertisers with a vital link to shoppers. Partnering with Ipsos, Google sought to understand how people shop on their smartphones—and how they nd, use, and stay engaged with the apps that help them do so. According to the ndings, 58% of smartphone users report having used a shopping app in the last 30 days. With over half of consumers using these tools, it’s important for marketers to understand the features, noti cation preferences, and use habits keep shoppers coming back.
In this report, Google presents insights into the role that apps and the mobile web play in consumers’ shopping journeys.
Remarketing has been touted as one of the most sophisticated algorithms; changed the entire concept of marketing, from the ‘who’ to the ‘what’.
Consumers however, have a very different idea of the entire effort being put in for remarketing. Some think they are “being haunted”, some call it “being followed”, “an invasion to their privacy”, “desperation” on the part of the sellers or even “useless”.
As the immediacy of receiving the products you need becomes a non-issue in e-commerce due to increasingly smart logistics, the main challenge left is the desire to try or feel the products first. This might be the simplest explanation for the rise of omni-channel, where the online, mobile or social channels, and brick & mortar stores, are mixed into a seamless shopping experience, each leveraging its own virtues and supporting the other channels at the same time. E-commerce is not, nor has it ever been, merely a ͞sales channel͟, and companies have adapted to this notion. ͞Don’t think of e-commerce as a channel. It’s a way for consumers to research, to buy, to experience brands and then, ultimately, to have them have fulfilled͟, says Coca-Cola North America’s EVP Sandy Douglas. E-commerce, therefore, is becoming a component of omni-channel commerce. Brick & mortar competitors establish digital presence, and previously pure-play digital competitors establish a physical presence. Recent acquisitions have established the market’s dynamics even further – e.g., Amazon’s acquisition of Whole Foods Market, and Walmart’s acquisition of Jet.com and Bonobos. More retailers today use stores as display spaces that support the need to try out and try on prior to purchasing online.
Harnessing Social and Mobile to Court the Digital ConsumerCognizant
Our recent research shows the myriad ways that digital consumers are increasingly incorporating social and mobile technologies into their shopping and buying experiences.
Unlocking the revenue opportunity from cross-border travelers - presented by ...vponmkt
With the growing number of cross-border (mainly Mainland Chinese) tourists and stickiness to smartphones over the years, mobile advertising through big data analytics is surely a valuable input to get travelers’ attention and drive business growth.
If any further questions, feel free to contact us at sales.global@vpon.com.
Mobileday 2016 - User behavior & Insight; How to surf the wave? - Phan Tuan AnhTuấn Anh Phan
In order to understand mobile user behavior & insight in Asean & Emerging Market in 2016.
Why mobile?
In fact, users think mobile is just mobile, their smartphone
08 critical points for each Marketer in order to develop mobile marketing strategy
The combination of: Mobile Connects Everything + Consumer Decision Journey + Gamification = Mobile Advocacy Journey
For mobile, it's all about interactive + relative
su informe Mobile App Marketing Insights: How consumers really find and use y...Planimedia
Estudio sobre el comportamiento del consumidor en torno a las aplicaciones móviles que revela valiosos insights para desarrollar una estrategia de marketing efectiva a través de aplicaciones móviles.
The mobile age has arrived and is here to stay. Worldwide shipments of mobile devices in 2012 is expected to be 56% higher than that of 2009. Mobile advertising spending is expected to increase to US$12.8 billion in 2011 (compared with US$1.7 billion in 2007) — an increase of 758%.
Read on to know more details and trends...
Now in its fifth year, the Adobe Mobile Consumer Survey aims to not only give digital marketers insight into
how consumers are using their smartphones and tablet devices, but also provide guidance in how to identify
the most valuable customer segments. In conjunction with the Adobe Digital Index (ADI), which publishes
research on the latest digital marketing trends and insights across channels and industries, results from the
Adobe 2014 Mobile Consumer Survey helps digital marketers identify which target segments are spending the
most time on apps versus websites, as well as hone in on mobile habits within those segments that are
spending the most money.
81% des utilisateurs utilisent désormais leurs terminaux mobiles pour rechercher des produits avant de se rendre en magasin. L’étude note par ailleurs qu’en un an les smartphones ont remplacé les tablettes comme vecteurs privilégiés d’achats retail.
Les deux tiers des acheteurs font leur recherche préalable à la maison.
A few stats on mobile marketing that clearly show the huge growth of smartphones, tablets and mobile web consumption by consumers and customers worldwide
2014 Mobile Behavior Report- White PaperSam Capra ☁️
Digital mobility and connectivity become more important every day. To learn more about the true current state of mobile behavior, we tracked 470 voluntary consumers for a month on their smartphones and tablets; we also asked them questions about how they use and view mobile devices in their lives. Tracking patterns combined with users’ own insights can help brands shape better experiences for all mobile users.
In the 2014 Mobile Behavior Report, you’ll discover more findings like these:
Earlier this year, Episerver carried out consumer research in the UK with over 1000 consumers, to evaluate use of the mobile internet and use of apps.
Consumers were asked if they are using mobile sites, the importance of features and their engagement with mobile apps.
This research gives a useful list of the leading retailers to benchmark your Mcommerce site and apps against:
Proximity Based Marketing Solution - PamTen InStorePalPamTen Inc
InstorePal - Creating an interesting , interactive shopping experience for shoppers is the key to growing your customer base, their loyalty and increasing sales
E marketer mobile_content_activities_roundupIrene Ventayol
The audiences for mobile content are huge—from video and games to social
networking, apps and retail, more than 100 million US consumers are doing it on mobile phones. The smartphone hasn’t replaced the PC, but as more people consume more mobile content, they all expect an excellent mobile experience.
Hidden Gems of Europe - DISCOVERING THE CONTINENT'S BEST-KEPT SECRETSKamil Uğraş TÜRKOĞLU
Europe, continent rich in history, culture, and natural beauty, is often synonymous with famous cities like Paris, Rome, and London. These iconic destinations attract millions of tourists every year, captivating them with their renowned landmarks, vibrant culture, and bustling urban life. However, beyond these well-trodden paths lie countless hidden gems waiting to be discovered. These lesser-known destinations offer unique experiences, authentic encounters, and breathtaking landscapes that often surpass the allure of their famous counterparts.
In "Hidden Gems of Europe," we embark on a journey to uncover these secret spots, exploring the heart and soul of Europe through its quaint villages, charming towns, and secluded natural wonders. This book aims to inspire travelers to look beyond the obvious and venture into the lesser-explored corners of the continent, where true adventure and discovery await.
Wayanad-The-Touristry-Heaven to the tour.pptxcosmo-soil
Wayanad, nestled in Kerala's Western Ghats, is a lush paradise renowned for its scenic landscapes, rich biodiversity, and cultural heritage. From trekking Chembra Peak to exploring ancient Edakkal Caves, Wayanad offers thrilling adventures and serene experiences. Its vibrant economy, driven by agriculture and tourism, highlights a harmonious blend of nature, tradition, and modernity.
Assessing the Influence of Transportation on the Tourism Industry in Nigeriagsochially
This research dissertation investigates the complex interplay between transportation and the tourism industry in Nigeria, aiming to unravel critical insights that contribute to the enhancement of the overall tourist experience. The study employs a multi-faceted approach, literature review establishes a robust theoretical framework, incorporating The Service Quality and Satisfaction Theory to guide the research questions and hypotheses.
The methodology involves the distribution of a structured questionnaire, ensuring a representative sample and facilitating a comprehensive analysis of the gathered data.
Key findings include the nuanced perceptions of transportation infrastructure adequacy, safety and security concerns, financial influences on travel decisions, and the cultural and ecological impacts of transportation choices. These findings culminate in a comprehensive set of recommendations for policymakers and practitioners in the Nigerian tourism industry. The findings contribute to the existing literature by providing actionable insights for policymakers, stakeholders, and researchers in the Nigerian tourism sector.
The recommendations encompass gender-sensitive planning, infrastructure enhancements, safety measures, and strategic interventions to address financial constraints, ensuring a holistic and sustainable development of the tourism industry in Nigeria.
Author: Imafidon Osademwingie Martins
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. Get information in this PDF and simplyfy your visa process.
How To Talk To a Live Person at American Airlinesflyn goo
This page by FlynGoo can become your ultimate guide to connecting with a live person at American Airlines. Have you ever felt lost in the automated maze of customer service menus? FlynGoo is here to rescue you from endless phone trees and automated responses. With just a click or a call to a specific number, we ensure you get the human touch you deserve. No more frustration, no more waiting on hold - we simplify the process, making your travel experience smoother and more enjoyable.
2. JiWireMobileAudienceInsightsReport
Q12013
Source: JiWire, Q1 2013
Key Insights
Multi-Device Adoption & Behaviors 2-4
Travel Research & Purchase Behaviors 5-7
Mobile Audience & Location Trends 8-10
Connected Device Adoption 11-12
Worldwide Location Highlights 13-14
OurQ1reportfocusesonunderstandinghowmobileistransformingconsumerbehaviorswithrespecttothetravel
and hospitality industry. We did so by examining consumers’ location & mobile adoption and behaviors, as well as
connected device adoption andWi-Fi usagetrends.
Our research identified several important industry insights, a few of which uncover behaviors contrary to travel
industry beliefs. The first is a significant increase in consumer cross-device behavior. The second area considers
why and how active mobile consumers research and book travel-related reservations looking at mobile apps vs.
mobilesiteandloyaltyvs.promotions.Thethirdhighlightsaggressivetabletadoptioningeneral,andwhenitcomes
topublicWi-Fiusage.
Key findingsinclude:
• Nearly 50% of active mobile consumers use their smartphone and tablet for travel research.
• 44% of consumers are comfortable spending over $500 when booking travel from a mobile device.
• Smartphone & tablet usage of public Wi-Fi increased to 60% of all public Wi-Fi connections.
• Travel aggregator & airline apps are 3x more important than branded hotel apps & mobile sites for consumer
research & purchase.
52% of consumers used
a mobile device to book
travel in the last 90 days
Source: JiWire, Q1 2013
1
52%
3. JiWireMobileAudienceInsightsReport
Q12013
Source: JiWire, Q1 2013
The percentage of people using smartphones & tablets to research travel-related services is almost equal
to laptops
• Almost 50% of active mobile consumers are using smartphones & tablets for travel research, showing a rapid adoption
of mobile devices for travel services and indicating a shift away from laptops.
• While laptops remain the preferred device for travel-related purchases, mobile devices are showing strong adoption with
27% already saying they use their smartphone to make travel-related purchases.
44% of consumers are willing to spend $500+ when booking a travel-related purchase from their mobile device
• 30% spend $100-499, which could include restaurants, entertainment, hotel & flight deals.
• Only 13% of consumers indicate they don’t make travel purchases with their mobile device.
How People Use Mobile Devices for Travel-Related Research and Purchasing
Which devices do you use to research
and make travel purchases?
How much are you willing to spend on travel when
making a purchase from your mobile device
(smartphone or tablet)?
Smartphone
Tablet
Laptop
Source: JiWire, Q1 2013 Source: JiWire, Q1 2013
Research Purchase Less than
$100
$100-
$499
$500-
$999
$1,000-
$1,499
$1,500-
$1,999
$2,000+ None
48% 49%
56%
27%
39%
63%
13%
30%
23%
11%
5%
5%
13%
2
4. JiWireMobileAudienceInsightsReport
Q12013
Source: JiWire, Q1 2013
Cross-Device Research & Purchase Behaviors Vary by Device
48%
49%
56%
48% research on
their smartphone
Of that 48%
Of that 49%
Of that 56%
Book on
smartphone
Book on
smartphone
Book on
smartphone
Book on
tablet
Book on
tablet
Book on
tablet
Book on
laptop
Book on
laptop
Book on
laptop
49% research on
their tablet
56% research on
their laptop
40%
30%
31%
48%
54%
39%
71%
67%
75%
Source: JiWire, Q1 2013Source: JiWire, Q1 2013
3
A look at research and purchase behaviors revealed significant cross-device activity through the purchase
funnel for travel services
• Of those researching on a smartphone, almost half (48%) report booking on a tablet.
• Of those researching on a laptop, 31% report booking on a smartphone.
Despite active multi-device usage, there is a strong correlation between the device consumers use to
research & purchase
• The highest purchase percentage for smartphones came from those who also researched on smartphones. The same
correlation applies for tablets and laptops.
Travel Research Behavior By Device Travel Purchase Behavior By Device
5. JiWireMobileAudienceInsightsReport
Q12013
Source: JiWire, Q1 2013
How Consumers Have Used Their Devices For Travel in the Last 90 Days
Which devices did you book travel
on in the last 90 days?
23%
29%
52%
6%
13%
34%
47%
48%
Smartphone Tablet Laptop
Source: JiWire, Q1 2013 Source: JiWire, Q1 2013
Percentage that used only one device
to book travel in the last 90 days
4
52% of consumers used a mobile device when booking travel in the last 90 days
• Usage is shifting toward mobile devices, with smartphones and tablets representing 23% and 29% respectively.
Withinthelast90days, the majorityofconsumersusedmultipledevicestomaketravel-relatedpurchases
• 47% of travel purchases were done across multiple devices, however 34% used laptops specifically.
• 19% used only a mobile device to book travel.
Smartphone
Only
Tablet
Only
Laptop
Only
Multiple
Devices
6. JiWireMobileAudienceInsightsReport
Q12013
Source: JiWire, Q1 2013
Do you make reservations for a
current trip while traveling?
Do you make reservations for a
future trip while traveling?
If you do research or make a purchase while
traveling, which devices do you use?
Source: JiWire, Q1 2013Source: JiWire, Q1 2013
Research Purchase
Yes
No
Yes
No
33%
44%
67% 44%
29%
40%
35%
52%
50%
56%
5
How Consumers Book Travel While Traveling
Consumers are making last-minute purchase decisions while traveling
• 67% of travelers make reservations for their current trip while traveling.
• 56% make travel-related reservations for a future trip while traveling.
Consumers are using mobile to book travel while traveling
• Nearly one third of travelers use their smartphone or tablet to purchase while traveling compared to 50% using a laptop.
• 44% use their smartphone & 40% use their tablet to research travel while traveling.
Smartphone Tablet Laptop
7. JiWireMobileAudienceInsightsReport
Q12013
Source: JiWire, Q1 2013
LoyaltyRewards
Com
panyPolicy
DealsorProm
otions
Brand
Favorability
Co-branded
CreditCard
Loyalty
Rewards
Company
Policy
Deals or
Promotions
Brand
Favorability
Co-branded
Credit Card
What influences your decision-making when booking travel?
Source: JiWire, Q1 2013
6
35.1%
31.6%
34.5%
24.4%
32.7%
43.1%
31.3%
28.2%
24.7% 26%
Key Influencers of Business & Leisure Travelers’ Purchase Decisions
Business Travelers and Leisure Travelers are influenced differently when making purchase decisions
• For Business Travelers, loyalty rewards are the #1 influencer, followed by company policy.
• Deals or promotions influence both types of travelers, but are the #1 influencer for Leisure Travelers, over 10% higher
compared to Business Travelers.
• Around one third of both travel groups book based on their loyalty rewards programs & 25%-26% because of their branded
credit cards.
Business Traveler Leisure Traveler
8. JiWireMobileAudienceInsightsReport
Q12013
Source: JiWire, Q1 2013
TravelAggregatorApp
Branded
AirlineApp
TravelAggregator
M
obileSite
Branded
Airline
M
obileSite
Branded
HotelApp
Branded
Hotel
M
obileSite
If you book travel on your smartphone or tablet, which of the
following is most important for research & booking?
Source: JiWire, Q1 2013
7
Business Traveler Leisure Traveler
37%
32% 32% 33%
10%
9%10%
9%
7%
5%
12%
4%
Travel
Aggregator
App
Travel
Aggregator
Mobile Site
Branded
Airline
App
Branded
Airline
Mobile Site
Branded
Hotel
App
Branded
Hotel
Mobile Site
How Travelers Use Mobile Apps & Sites
Mobile apps dominate consumer preference when it comes to travel & hospitality
• Travel aggregator & airline apps are 3x more important than branded hotel apps & mobile sites for consumer
research & purchase.
• In each category (e.g. travel aggregator, branded airline, etc.) apps were deemed more important than the same service
via a mobile site.
9. JiWireMobileAudienceInsightsReport
Q12013
Source: JiWire, Q1 2013
Brand Comparison of Audiences Using Location Data
Top Big Box: Home Depot
Top QSR: Subway
Top Restaurant: Applebee’s
Top Electronic Retailer: Radio Shack
Top Bank: Bank of America
1
2
3
4
5
Top Big Box: Costco
Top QSR: McDonald’s
Top Restaurant: Bubba Gump’s
Top Electronic Retailer: Radio Shack
Top Bank: Chase
1
2
3
4
5
Comparing two travel & hospitality brands, we identified significant differences in their audiences:
46%
56%
55%
90%
54%
44%
35%
21%
62%
49%
14%
9%
31%
45%
Male Male
Parents Parents
Female Female
College
Students
College
Students
Business Business
Tech
Enthusiasts
Tech
Enthusiasts
Leisure Leisure
Who are Best Western customers? Who are Holiday Inn customers?
Top Locations that Best Western
Customers Frequent
Top Locations that Holiday Inn
Customers Frequent
8
10. JiWireMobileAudienceInsightsReport
Q12013
Source: JiWire, Q1 2013
Brand Comparison of Audiences Using Location Data
Comparing two travel & hospitality brands, we identified significant differences in their audiences:
(cont.)
9
Household Income in the $1,000’s Household Income in the $1,000’s
Frequency & Loyalty Frequency & Loyalty
1%
49% spend over 5 nights per
60 days at a Best Western
54% spend over 5 nights per
60 days at a Holiday Inn
6% of Best Western patrons go
to at least 1 other hotel chain
60% of Holiday Inn patrons also go
to at least 1 other hotel chain
49%
54%
6%
60%
$0 – $50
$50 – $100
$100 – $150
$150 – $250
$250K plus
$0 – $50
$50 – $100
$100 – $150
$150 – $250
$250K plus
44% 46%
41% 42%12% 7%
2%
1% 3%
11. JiWireMobileAudienceInsightsReport
Q12013
Source: JiWire, Q1 2013
33%
How are Consumers Connecting to Wi-Fi?
Source: JiWire, Q1 2013 Source: JiWire, Q1 2013
10
Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013
TabletSmartphone Laptop
14%
17%
16%
19%
22%
31%
35%
40%
39%
38%
55%
48%
44%
42%
40%
Growth in the ratio of
mobile connections,
year over year
Decline in the ratio of
laptop connections,
year over year
27%
Connected Device Trends: Public Wi-Fi Usage
Mobile devices grew from 45% to 60% of Wi-Fi connections year over year, a 33% lift
• 60% of all public Wi-Fi usage was represented by mobile devices, with smartphones at 38% & tablets at 22%.
• Laptop usage decreased to 40% of usage, a relative decrease of 27% year over year.
For the second quarter in a row, tablet growth surpasses both smartphone & laptop growth
• Smartphone & laptop connections declined from 39% to 38%, and 42% to 40% quarter over quarter respectively.
12. JiWireMobileAudienceInsightsReport
Q12013
Source: JiWire, Q1 2013
Hotel
Q1 2012 Q1 2013 Q1 2012 Q1 2013 Q1 2012 Q1 2013 Q1 2012 Q1 2013 Q1 2012 Q1 2013
Mall AirportsRestaurantsCafé
Percent of Wi-Fi Connections by Device & Location
Source: JiWire, Q1 2013
11
Smartphone Tablet
28%
14%
35%
23%
53%
9%
57%
13%
50%
11%
56%
15%
73%
7%
9%
81%
27%
22%
37%
28%
Connected Device Adoption: Public Wi-Fi Usage
Both smartphone & tablet connections continue to grow quarter over quarter, and year over year
• While tablet usage is highest at airports (28%), the growth in tablet usage was highest at hotels (64%) and cafés (44%).
• Smartphone Wi-Fi usage is highest at restaurants (81%).
• The highest growth in smartphone usage was at airports (37%) & hotels (25%).
13. JiWireMobileAudienceInsightsReport
Q12013
Source: JiWire, Q1 2013
Source: JiWire, Q1 2013 Source: JiWire, Q1 2013
Top 10 Wi-Fi Mobile Devices: Q1 2013 Top Wi-Fi Mobile OS: Q1 2013
1 Apple iPhone 32.4% 1 - 10.0%
2 Apple iPad 31.1% 2 + 9.1%
3 Apple iPod Touch 5.7% 3 - 10.5%
4 Samsung Galaxy S III 5.7% 4 + 23.0%
5 Kindle Fire 2.6% 6 + 14.0%
6 Samsung Galaxy S II 2.5% 5 - 2.9%
7 Samsung Galaxy Tab II 1.3% 146 + 18.1%
8 Samsung Galaxy Note II 1.0% 72 + 25.5%
9 Droid Razr 4G 0.8% 10 + 8.1%
10 Nexus 7 0.6% 123 + 7.1%
1 iOS 69.0% 1 + 0.9%
2 Android OS 28.5% 2 + 2.2%
3 RIM OS 1.6% 3 - 36.2%
4 Windows OS 0.6% 4 - 16.9%
5 Symbian OS 0.1% 5 - 50.0%
6 Linux OS 0.1% 6 - 34.4%
7 WebOS 0.1% 7 - 0.5%
Q1
Rank
Q1
Rank
Mobile Device Top 10 Mobile Device OSQ1 2013
% of Ad
Requests
Q1 2013
% of Ad
Requests
Q4 2012
Rank
Q4 2012
Rank
% Change in
Market Share
% Change in
Market Share
Note: JiWire measurement includes all mobile device types in order to provide
a complete view of how the on-the-go audience is connecting. * OS: Operating System.12
Connected Device Adoption: U.S. Highlights
Samsungdevices claim 4 ofthe top10spotsformobiledevicesconnectingtopublicWi-Fi
• Apple devices remain in the top 3 spots, with iPhone, and iPod Touch accounting for 69.2% of market share.
TheKindleFirecontinues to remain thestrongest challengertotheiPadinthetabletmarketsegmentiOSand
Androidcontinue to dominate the marketasthetopWi-Fimobileoperatingsystems
• Furthermore, Android is consistently increasing market share for the third quarter in a row.
14. JiWireMobileAudienceInsightsReport
Q12013
Source: JiWire, Q1 2013
Worldwide public Wi-Fi locations declined in Q1 2013 due to database updating of Wi-Fi providers
• Quarterly growth of 0.78% from Q3 2012 to Q4 2012.
• Annual growth of 20.1% from Q4 2011 to Q4 2012.
Source: JiWire, Q1 2013 Source: JiWire, Q1 2013
Worldwide public Wi-Fi locations:
2009 – 2013
Worldwide quarterly growth in
public Wi-Fi locations:
776,556
813,953
820,262 817,793
289,476
414,356
682,929
820,262 817,793
2009 Q2 20122010 Q3 20122011 Q4 20122012 Q1 2013 YTD2013 YTD
13
Worldwide Location Highlights: Public Wi-Fi Locations
15. JiWireMobileAudienceInsightsReport
Q12013
Source: JiWire, Q1 2013
Public Wi-Fi business models: Worldwide Q1 2013
Public Wi-Fi business models: U.S. Q1 2013
1 South Korea 186,759 1 + 0.16%
2 United Kingdom 182,640 2 0.0%
3 United States 130,616 3 - 2.60%
4 China 104,106 4 0.0%
5 France 35,433 5 0.0%
6 Taiwan 24,148 6 0.0%
7 Russian Fed. 16,829 7 0.0%
8 Japan 15,735 8 - 0.01%
9 Germany 15,105 9 0.0%
10 Sweden 9,546 10 0.0%
Q1
Rank
Country Q1 2013
Number of
Locations
Q1 2013
Rank
% Change
Paid
Free
Paid
Free
21.9%
18.3%
78.1%
81.7%
Source: JiWire, Q1 2013
Source: JiWire, Q1 2013
14
Worldwide Location Highlights: Public Wi-Fi Locations
Free locations continues to see growth in the U.S., up 2.8% from 78.9% in Q4 2012
• Free locations in the U.S. continue to increase, while free locations Worldwide have remained between 19 – 25%.
South Korea remained in the #1 spot for the second quarter in a row
16. Insights
JiWireMobileAudienceInsightsReport Q12013
The Q1 Insights Report highlights recent mobile market audience usage trends offering advertisers
insights they can apply to their mobile strategies and campaigns. This quarter focused on the travel &
hospitalitymarket.
JiWire is the pioneer of and leading location-powered mobile advertising and data platform, leveraging
proprietaryhistoricalandpresentdataenablingadvertiserstoeffectivelyengagetheirdesiredaudience
acrossallmobiledevicesatscale.JiWirehasbeenaninnovativeleaderinevolvingmobileadvertisingand
delivering mobile audiences since 2003. Our data platform creates unique audience profiles from 12.3
billionlocationtagsacross700milliondevicesincludingsmartphones,tabletsandlaptops.
Forquestions,interviewrequests,additionalinfoortomakerecommendationsforfuturereports,
pleasecontactusatInsights@jiwire.com.
Methodology:
JiWire’s Mobile Audience Insights Report is based on data compiled from multiple proprietary sources; a survey of more than
1,300 randomly selected customers from across JiWire’s combined Wi-Fi and mobile advertising platform. The report is based on
data collected in March ‘13. Quarterly public Wi-Fi location rankings and business model distributions are based on the final day
of the quarter.