What do meeting planners want? Tips and strategies for reaching the MICE market | Kristi Casey Sanders | #SoMeT15US New Orleans, USA
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The majority of meeting and event planners don’t know what a convention and visitors bureau is, much less how to use one. They tend to be social media dilettantes and lurkers. So how do you reach them? What kind of key performance indicators do you need to track? What elements of your leisure strategy can be repurposed for the meeting, incentive, conference and exhibition market? And how can you do all this with your limited budget and staff?
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What do meeting planners want? Tips and strategies for reaching the MICE market | Kristi Casey Sanders | #SoMeT15US New Orleans, USA
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