This document outlines 10 key digital travel trends for 2017 based on various statistics. The trends include: millennials becoming the top consumer segment; independent and solo travel rising; the growing importance of female travelers; online booking overtaking offline in Europe; increased booking of tours and activities online; consumers prioritizing experiences over material goods; travel planning and booking becoming a multi-device process; heavy online travel content consumption; frequent pre-booking online research; and the rise of video as a content format. It also outlines the typical traveler journey process and recommendations for each stage.
The MICE traveller: is bleisure still a trend? - Amadeus Rail Innovation Foru...Amadeus Rail
Mirja Sickel on behalf of Marcel Forns from GEBTA (Guild of European Travel Agents) investigates if bleisure is still a trend and identifies the missing opportunities for railways.
Euronews Travel Trend Report (October 2020)David Mora
Hit hard by the global Covid-19 pandemic, the travel and tourism sectors are facing a rapidly changing future. As brands and businesses look to recover losses, there’s also a need to re-think their offerings, amid changing consumer behaviour and habits. New mindsets, needs, wants and desires – some fuelled by lockdowns – are emerging.
New year, new trends in how (and why!) people travel. The Global Business Travel Association (GBTA) predicts that business travel alone will be a $1.6 trillion market by 2020. Any shift in habits among the travel industry can create a cascading effect for many businesses, so it’s wise to stay up-to-date on the latest market trends.
The MICE traveller: is bleisure still a trend? - Amadeus Rail Innovation Foru...Amadeus Rail
Mirja Sickel on behalf of Marcel Forns from GEBTA (Guild of European Travel Agents) investigates if bleisure is still a trend and identifies the missing opportunities for railways.
Euronews Travel Trend Report (October 2020)David Mora
Hit hard by the global Covid-19 pandemic, the travel and tourism sectors are facing a rapidly changing future. As brands and businesses look to recover losses, there’s also a need to re-think their offerings, amid changing consumer behaviour and habits. New mindsets, needs, wants and desires – some fuelled by lockdowns – are emerging.
New year, new trends in how (and why!) people travel. The Global Business Travel Association (GBTA) predicts that business travel alone will be a $1.6 trillion market by 2020. Any shift in habits among the travel industry can create a cascading effect for many businesses, so it’s wise to stay up-to-date on the latest market trends.
We’ve compiled a list of this year’s trends in travel to help you plan for what’s ahead. From technological advancements in luggage to entirely new modes of transportation… 2018 is already shaking things up.
eMarketer Webinar: 7 Travel Trends for 2015—How Digital Will Drive New Opport...eMarketer
From increased mobile booking to local search, digital will continue to revolutionize the travel industry in 2015. Topics in this webinar include: What digital channels, platforms and tools will see the most rapid adoption by travelers in 2015? How will travel marketers adapt their marketing and business strategies to emerging opportunities? How is digital opening up new geographic markets for travel brands? What digital ad formats will see increased investment in 2015?
Informe de la revista Skift, donde se detallan diferentes tendencias para el sector turístico en el año 2019, tanto desde la perspectiva empresarial como de los destinos turísticos.
eMarketer Webinar: Digital Travel OutlookeMarketer
Join eMarketer Analyst Dan Marcec as he discusses key issues facing travel marketers, including the outlook for US online travel sales, as well as behavioral trends among online travel researchers and bookers both in the US and globally.
TripBarometer : les tendances du tourisme en 2016Ipsos France
TripBarometer est la plus importante enquête sur les voyageurs et l'hébergement à l'échelle mondiale. Elle analyse plus de 44 000 réponses de voyageurs et d'hôteliers des quatre coins du globe. Pourquoi les personnes voyageront-elles en 2016 ? Comment ces voyageurs décideront-ils quoi faire et où séjourner ? Dépenseront-ils plus ou moins qu'en 2015 ? Quel est l'impact de leurs choix sur le secteur du tourisme dans son ensemble ? Notre dernière enquête TripBarometer répond à toutes ces questions et à bien d'autres encore.
China Outbound — a trend report from The Innovation Group at J. Walter Thompson — explores the fastest-growing group of global travelers and what it means for your brand.
Chinese international travel has tripled in the last 10 years to 130 million trips in 2017, with affluent, increasingly adventurous consumers setting the pace of travel retail, hotels and hospitality.
Traditional molds are changing. Singles, younger generations, and those from smaller cities are traveling, making this cohort a powerful, and moving, target.
Our report unearths the new motivations and aspirations behind Chinese travel and identifies 12 emerging types of Chinese travelers, from medical tourists to women travelers to foodies and adventure seekers. There are also filial travelers, treating their aged parents to an overseas holiday, and geopolitical travelers, who are inspired to visit places along the One Belt, One Road network of trade routes in the region.
Tianguis Turistico 2014 Presentation: Mexico, Millennial and Luxury TravelRuthanneT
This presentation was given on May 8, 2014 at Tianguis Turistico 2014 in Cancun. It provides data and trends on travel to Mexico, Millennial Travel and Luxury Travel Trends.
EyeforTravel Travel Distribution Summit Europe 2013; 2 fantastic days with a combination of a great speaker line-up, high quality travel industry case studies and plenty of time for networking.
Here our notes and learnings.
This presentation focuses on the 18 to 35 year-old age group and what their desires are when they travel. It will be of use to those marketing travel products to them or travel advisors seeking to expand their portfolio of clients in this age bracket.
Organizations cannot stop employees from flocking to social media during the World Cup. The global activity surrounding it attracts hackers, scammers and advanced attackers, increasing global information security risk across networks everywhere. As an example, employees will call up game streams, social media clips/fan chats, scores and more on their office computers and mobile devices, increasing corporate risk with every click.
Read more: https://www.zerofox.com/blog/cyber-criminals-play-striker-world-cup/
This plan highlights a Social Media Marketing Strategy for Spirit Airlines and was developed as a part of West Virginia University's Integrated Marketing Communications Master's Program.
While consumers in the United States anticipate spending less on travel this summer, the growth of digital travel bookings remains healthy, according to Adobe Digital Index's "2016 Travel Report." In fact, online spending for flights and hotels is rivaling numbers seen in retail during the peak online shopping days of the holiday season.
Now more than ever, public relations practitioners are expected to do more in their roles. From writing press releases and handling media relations, to posting on Instagram, crafting content for boasted posts on Facebook and monitoring engagement on Twitter, public relations, and the responsibilities that fall under this name, has and continues to evolve.
SESSION TAKEAWAYS:
A strong understanding of how to effectively integrate social media into their public relations program.
Understanding basic and intermediate tactics on social platforms like Instagram, Twitter and Facebook.
Learn best practices regarding managing, overseeing, monitoring and measuring social media when it is a part of the public relations scope of work.
We’ve compiled a list of this year’s trends in travel to help you plan for what’s ahead. From technological advancements in luggage to entirely new modes of transportation… 2018 is already shaking things up.
eMarketer Webinar: 7 Travel Trends for 2015—How Digital Will Drive New Opport...eMarketer
From increased mobile booking to local search, digital will continue to revolutionize the travel industry in 2015. Topics in this webinar include: What digital channels, platforms and tools will see the most rapid adoption by travelers in 2015? How will travel marketers adapt their marketing and business strategies to emerging opportunities? How is digital opening up new geographic markets for travel brands? What digital ad formats will see increased investment in 2015?
Informe de la revista Skift, donde se detallan diferentes tendencias para el sector turístico en el año 2019, tanto desde la perspectiva empresarial como de los destinos turísticos.
eMarketer Webinar: Digital Travel OutlookeMarketer
Join eMarketer Analyst Dan Marcec as he discusses key issues facing travel marketers, including the outlook for US online travel sales, as well as behavioral trends among online travel researchers and bookers both in the US and globally.
TripBarometer : les tendances du tourisme en 2016Ipsos France
TripBarometer est la plus importante enquête sur les voyageurs et l'hébergement à l'échelle mondiale. Elle analyse plus de 44 000 réponses de voyageurs et d'hôteliers des quatre coins du globe. Pourquoi les personnes voyageront-elles en 2016 ? Comment ces voyageurs décideront-ils quoi faire et où séjourner ? Dépenseront-ils plus ou moins qu'en 2015 ? Quel est l'impact de leurs choix sur le secteur du tourisme dans son ensemble ? Notre dernière enquête TripBarometer répond à toutes ces questions et à bien d'autres encore.
China Outbound — a trend report from The Innovation Group at J. Walter Thompson — explores the fastest-growing group of global travelers and what it means for your brand.
Chinese international travel has tripled in the last 10 years to 130 million trips in 2017, with affluent, increasingly adventurous consumers setting the pace of travel retail, hotels and hospitality.
Traditional molds are changing. Singles, younger generations, and those from smaller cities are traveling, making this cohort a powerful, and moving, target.
Our report unearths the new motivations and aspirations behind Chinese travel and identifies 12 emerging types of Chinese travelers, from medical tourists to women travelers to foodies and adventure seekers. There are also filial travelers, treating their aged parents to an overseas holiday, and geopolitical travelers, who are inspired to visit places along the One Belt, One Road network of trade routes in the region.
Tianguis Turistico 2014 Presentation: Mexico, Millennial and Luxury TravelRuthanneT
This presentation was given on May 8, 2014 at Tianguis Turistico 2014 in Cancun. It provides data and trends on travel to Mexico, Millennial Travel and Luxury Travel Trends.
EyeforTravel Travel Distribution Summit Europe 2013; 2 fantastic days with a combination of a great speaker line-up, high quality travel industry case studies and plenty of time for networking.
Here our notes and learnings.
This presentation focuses on the 18 to 35 year-old age group and what their desires are when they travel. It will be of use to those marketing travel products to them or travel advisors seeking to expand their portfolio of clients in this age bracket.
Organizations cannot stop employees from flocking to social media during the World Cup. The global activity surrounding it attracts hackers, scammers and advanced attackers, increasing global information security risk across networks everywhere. As an example, employees will call up game streams, social media clips/fan chats, scores and more on their office computers and mobile devices, increasing corporate risk with every click.
Read more: https://www.zerofox.com/blog/cyber-criminals-play-striker-world-cup/
This plan highlights a Social Media Marketing Strategy for Spirit Airlines and was developed as a part of West Virginia University's Integrated Marketing Communications Master's Program.
While consumers in the United States anticipate spending less on travel this summer, the growth of digital travel bookings remains healthy, according to Adobe Digital Index's "2016 Travel Report." In fact, online spending for flights and hotels is rivaling numbers seen in retail during the peak online shopping days of the holiday season.
Now more than ever, public relations practitioners are expected to do more in their roles. From writing press releases and handling media relations, to posting on Instagram, crafting content for boasted posts on Facebook and monitoring engagement on Twitter, public relations, and the responsibilities that fall under this name, has and continues to evolve.
SESSION TAKEAWAYS:
A strong understanding of how to effectively integrate social media into their public relations program.
Understanding basic and intermediate tactics on social platforms like Instagram, Twitter and Facebook.
Learn best practices regarding managing, overseeing, monitoring and measuring social media when it is a part of the public relations scope of work.
What's going to happen this year in travel? 2017 will showcase some never-before-seen travel trends to delight every generation of traveler. Trends curated by Creative Lodging Solutions.
Travelport Digital Webinar - Mobile Travel Trends 2017Travelport
Discover the mobile travel trends that will shape the mobile landscape for the travel industry in 2017 and beyond. With insights from Travelport Digital experts and travel industry heavyweights.
RESONANCE CONSULTANCY IS AN INTERNATIONAL LEADER IN DESTINATION DEVELOPMENT, BRANDING AND MARKETING. OUR TEAM HAS ADVISED PRIVATE AND PUBLIC SECTOR ORGANIZATIONS IN MORE THAN 70 COUNTRIES AROUND THE WORLD. OUR INTEGRATED
APPROACH TO RESEARCH, STRATEGY AND BRANDING HELPS COMMUNITIES, CITIES AND COUNTRIES IDENTIFY NEW MARKET OPPORTUNITIES, CREATE PLANS FOR THE FUTURE, AND COMMUNICATE THEIR STORIES TO REALIZE THE FULL POTENTIAL OF THEIR DESTINATIONS.
IN ADDITION TO CONDUCTING RESEARCH FOR OUR CLIENTS IN NORTH AMERICA AND EUROPE, RESONANCE CONSULTANCY CONDUCTED A SURVEY OF MORE THAN 3,300 U.S. TRAVELERS IN NOVEMBER 2014 TO UNDERSTAND THE PREFERENCES, ASPIRATIONS AND INTENTIONS OF THE WORLD’S LARGEST TOURISM ECONOMY.
THIS PRESENTATION UPDATES AND SUMMARIZES OUR RESEARCH AND PERSPECTIVE ON THE KEY MEGATRENDS SHAPING THE FUTURE OF THE TRAVEL AND TOURISM INDUSTRY.
CH&LA Webinar October 2015 - Why Hospitality is Now a Science and Not Just an...Robert Rauch
This was presented as a webinar in October 2015 on how the hospitality industry is now a science and no longer just an art.
Here is a link to the presentation with audio: https://www.youtube.com/watch?v=UqGKeKs7iEg&feature=youtu.be
The Millennial demographic continues to gain spending power in the world of traveling, but how can the hospitality industry tap into the mindset of a Millennial? Magnani Continuum Marketing conducted proprietary research to provide these insights into the wants and needs of the Millennial traveler.
Travel and tourism industry is the one of the fastest growing industries from history to current era. And from the last few decades, tourism industry is witnessing new emerging trends that are very much important for its development. These latest trends also influence tourism sector's marketing planning, strategic planing or making new business policies for peak seasons. Check the slides here to know about these new trends and their influences on tourism industry in detail.
As the Chinese outbound tourism market expands, it is also changing – the stereotypical coach tour is stagnating or declining in many destinations, as FITs (free independent travelers) drive nearly all growth. This new demographic requires that we update our understanding of Chinese tourists, as well as our strategies to market to them.
The journey before the destination - Analyzing the Traveling Decision Making ...XPLAIN
This is an outline of XPLAIN’s Global Research about Destination Marketing “The Journey Before the Destination”.
For the purpose of this Research we analyzed 80 Million Travelers' Public Conversations and Reviews and 25 Million Travelers' Searches from 71 Countries across the Globe in the last 5 years.
Travelers' Behavior has changed and it’s constantly evolving.
98% of the Global Travel Content is User Generated and the main reasons by far for Travelers to Travel today are to gain Experiences and Escape from their everyday life.
Do you want to know More and Become Better in Destination Marketing? Contact us, we are here to support you.
Digital Destinations - How the web is shaping today's holiday experience for ...Webloyalty UK
Digital confidence in the UK is at an all-time high with over 80% of all consumers using the internet. What does this mean for people booking holidays? Webloyalty along with TNS investigate the holiday travel life cycle, exposing interesting opportunities for digitally savvy businesses.
Trends in Tourism Marketing - Michael GaudioTravel Oregon
From the dramatic rise in mobile-savvy travelers, to the ever-changing social landscape, to the importance of video strategy, to the variety of apps that help visitors travel like a local; it is critical to reach today's tech-savvy traveler now more than ever.
Tnooz Lyft webinar: How technology is shaping business traveler behaviortnooz
Today’s business travelers are more mobile and connected than ever before. They work from the hotel, or even the plane. They attend meetings across town, or across the country.
A stream of devices and applications are emerging to help travelers get to their destinations in more efficient, safe and affordable ways, and travelers are now choosing between hundreds of travel solutions.
How are travel managers adapting to meet the needs of the modern business traveler?
Lyft and Tnooz held a live discussion on how technology innovation is driving new traveler expectations, and how the travel program is evolving to fit the lifestyle of increasingly mobile travelers.
This webinar covered:
How technology has impacted the behaviors and preferences of modern business travelers
How corporate travel managers are adapting travel programs to create a traveler-centric program
How corporate travel managers are overcoming safety concerns to incorporate new, connected solutions into their travel programs
Follow the discussion with these experts and Tnooz during this webinar recording:
Matt Doherty, Regional VP of Mobility Solutions, Lyft
Colleen Black, Partner, GoldSpring Consulting
Sean O’Neill, Tnooz, Editor-in-Chief & Moderator, Tnooz
Gene Quinn, CEO & Producer, Tnooz
This webinar took place on June 23. It lasted for one hour, including answers to questions from attendees.
Adobe Digital Insight Europe Travel Trends Report for 2017 draws from 16 billion visits to major U.S. travel, airline, hotel, car rentals, and online travel booking sites between January 2015 and March 2017. Spend by European consumers for the summer travel season is expected to slow to 5.3% year-over-year growth (down -51% from last). International and domestic online flight reservations made from UK travelers has grown by 1.8x since Jan 2015. Consumers can still save by getting the best prices on flights within or outside of Europe 36 days in advance, and hotels 29 days in advance.
Digital Destinations - How the web is shaping today’s holiday experience for ...Webloyalty UK
In Ireland the usage of digital platforms and services is well established. Does this digital savviness affect the way the Irish book holidays? TNS along with Webloyalty investigate the holiday travel life cycle.
Insight người tiêu dùng ngành Du lịch 2016 của Google
Xem thêm các tài liệu, thông tin về digital marketing tại: www.urekamedia.com/news
www.mediaeyes.vn/news
Scott Caufield manages the Midwest region at TripAdvisor where he helps destinations and non-profit attractions gain exposure to the site’s 375 million monthly travelers. Fifteen years of digital advertising experience has enabled Scott to work with hundreds of clients in the travel sector to help them navigate the ever-evolving world of online marketing. Scott is a member of several professional travel associations, and speaks to groups across the Central US on how to get the most out of TripAdvisor.
Adara, a travel data company, found that 78% of business travelers do more than half of their shopping online (compare this to the 59% of leisure travelers and 34% of non-travelers). Also consider the fact that business travelers use smartphones to shop online 20% more than leisure travelers and tablets 18% more than leisure travelers and it’s clear where the spending potential exists.
Donload this paper at: http://skift.com/wp-content/uploads/2015/07/Adara-report-july-2015.pdf
The top 10 trends of the tourism market 2017 by Gulf BookingOlha Lypnytska
Tourism is one of the most dynemic markets in the 21st century. We prepared for you 10 the most important trends of 2017 that every company that works in this industry should know.
Get to grips with the new multi-screen travel consumerGina Baillie
Mobile, tablets, desktop - consumers are flitting from device to device. How can travel brands respond? Where should they invest? What do consumers really want from their mobile interactions with travel brands?
BTO 2015 Side ONE | Mercoledì 2 dicembre
Oracle Hospitality Hall
Every little thing she does is magic
12.10 : 12.50
www.buytourismonline.com
www.buytourismonline.com/eventi/every-little-thing-she-does-is-magic/
Keynote Speaker
Dorianne Richelle - Global Marketing Solutions Facebook
5 important US hotel and travel trends with the power to shape 2016SiteMinder
Are travellers planning to dedicate more time to vacations? Which destinations are on must-visit lists? And what technology trends are impacting the way they behave from initial search through to actual experience?
SiteMinder recently partnered with the California Hotel and Lodging Association to answer some of these questions with hoteliers joining an online webinar to learn more about the top travel trends that hotels, just like yours, should be planning for in 2016.
Similar to Digital travel trends 2017 with NewMind (20)
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
2. 10 Digital Travel Trends for 2017
All stats courtesy of Digital Tourism Think Tank
3. “Millennials are the
biggest generation
ever.”
All stats courtesy of Digital Tourism Think Tank
Key Trends for 2017: #1
4. 50% book their trip 6 – 12
months ahead
Will represent the #1
consumer segment
by 2018
Money poor but time rich
– stay longer and spend
66% more on avg.
5 / 6 millennials will choose to
connect with companies on
social media
All stats courtesy of Digital Tourism Think Tank
Millennials
5. “Independent travel and travelling solo
is on the rise”
All stats courtesy of Digital Tourism Think Tank
Key Trends for 2017: #2
6. “Don’t under-estimate the importance
of the female traveller”
All stats courtesy of Digital Tourism Think Tank
Key Trends for 2017: #3
7. 75% of those taking
nature, adventure, or
cultural trips are
women
80% of travel
decisions are made
by women - Forbes
The average adventure
traveller is a 47 yr old
woman
There’s been a 230% increase in
the number of women-only
travel companies since 2010
All stats courtesy of Digital Tourism Think Tank
The Female Traveller
8. “By the end of 2017, Europe will be
the first region on the planet to see
online overtaking offline as the leading
booking channel for travel products
with 52% happening online –
Phocuswright”
All stats courtesy of Digital Tourism Think Tank
Key Trends for 2017: #4
9. “Tours and Activites are the key sector
for online booking in 2017”
All stats courtesy of Digital Tourism Think Tank
Key Trends for 2017: #5
10. TripAdvisor’s non-
hotel segment grew
35% in 2016
83% of tour and
activities are not
bookable online
Providers tend to get 30-
40% more bookings
after implementing an
online booking system
Trip Advisor, Air B&B and
Google all investing in Tours
and Activities
All stats courtesy of Digital Tourism Think Tank
Tours and Activities
11. “Consumers are cutting back spending
on material goods in favour of
spending on 'experiences'”
All stats courtesy of Digital Tourism Think Tank
Key Trends for 2017: #6
12. “Planning and booking a holiday is now
a multi-device experience”
All stats courtesy of Digital Tourism Think Tank
Key Trends for 2017: #7
13. 69% of leisure travellers
worry that they’re not
finding the best deal using
mobile alone.
60% of travel
searches start on a
mobile device
94% of leisure travellers
switch between devices
as they plan or book a
trip
18% of online travel booking is
currently done on mobile
All stats courtesy of Digital Tourism Think Tank
Multi-device Usage
15. “75% of internet
users in the UK
(that’s around 37.5
million people)
regularly consume
travel content while
they are online”
All stats courtesy of Digital Tourism Think Tank
Key Trends for 2017: #8
16. “In the 45 days before booking any
travel, consumers visit travel sites an
average of 121 times. ”
All stats courtesy of Digital Tourism Think Tank
Key Trends for 2017: #9
17. “Facebook says that
video will be the
leading content
format on their
platform over the
next five years”
All stats courtesy of Digital Tourism Think Tank
Key Trends for 2017: #10
18. You Tube is the
world’s 2nd biggest
search engine
Video will account for
more than two-thirds of
all consumer Internet
traffic by 201770% of Gen Zs watch at
least two hours of
YouTube per day
78% of people watch videos
online every week
All stats courtesy of Digital Tourism Think Tank
Video
21. Video content works well
at this stage
65% of travellers start
their journey online
Travel Review Sites
are Key Influencers
Google and You Tube are
the top places to start
All stats courtesy of Digital Tourism Think Tank
Dreaming
22. 1. Create video content
2. Use authentic imagery
3. Blog
4. Manage your reviews
What should you do?
24. “80% of travellers now use mobile
devices in the planning stage.”
All stats courtesy of Digital Tourism Think Tank
Planning
25. What you do?
1. Mobile Optimise your website
2. Make sure your SEO is good
3. Create content in foreign languages
4. Don’t overlook practical content
What should you do?
30. “45% of visitors travel with 2
mobile devices, 40% with 3”
“Wi-Fi is the most sought after
facility by modern visitors.”
All stats courtesy of Digital Tourism Think Tank
Sharing
31. What should you do?
1. Help them be connected at your experience
2. Encourage them to share images and video
3. Engage those who do so
4. Reward them – room upgrade
5. Promote creative user content
What should you do?
