Cimigo surveyed 700 urban Vietnamese consumers aged 15-45, to understand their domestic and international travel habits and preferences.
Please download here for: Vietnamese version: http://bit.ly/1AB7DNz
Japanese version: http://bit.ly/1EbPruk
Insight người tiêu dùng ngành Bất động sản 2016 của Google
Xem thêm các tài liệu, thông tin về digital marketing tại: www.urekamedia.com/news
www.mediaeyes.vn/news
Insight người tiêu dùng ngành Du lịch 2016 của Google
Xem thêm các tài liệu, thông tin về digital marketing tại: www.urekamedia.com/news
www.mediaeyes.vn/news
Vn digital consumer behaviour cpg & retail052016Hugh Vo
Hành vi người tiêu dùng các ngành hàng FMCG & Retail trên môi trường trực tuyến của Google 2015
FMCG & Retail for Consumer digital by Google 2015
Xem thêm các tài liệu, thông tin về digital marketing tại:
www.urekamedia.com/news
www.mediaeyes.vn/news
Cimigo surveyed 700 urban Vietnamese consumers aged 15-45, to understand their domestic and international travel habits and preferences.
Please download here for: Vietnamese version: http://bit.ly/1AB7DNz
Japanese version: http://bit.ly/1EbPruk
Insight người tiêu dùng ngành Bất động sản 2016 của Google
Xem thêm các tài liệu, thông tin về digital marketing tại: www.urekamedia.com/news
www.mediaeyes.vn/news
Insight người tiêu dùng ngành Du lịch 2016 của Google
Xem thêm các tài liệu, thông tin về digital marketing tại: www.urekamedia.com/news
www.mediaeyes.vn/news
Vn digital consumer behaviour cpg & retail052016Hugh Vo
Hành vi người tiêu dùng các ngành hàng FMCG & Retail trên môi trường trực tuyến của Google 2015
FMCG & Retail for Consumer digital by Google 2015
Xem thêm các tài liệu, thông tin về digital marketing tại:
www.urekamedia.com/news
www.mediaeyes.vn/news
Re-marketing has been touted as one of the most sophisticated algorithms in digital marketing in a long, long time, something that flipped the entire idea of marketing and instead of trying to bring the consumers to the products, it took the products to the consumers.
Key differences between Chinese & UK digital landscape.
What influences Chinese to buy?
Top 5 tips to market your brands to inbound Chinese including leverage Social Media Marketing.
Case studies
6 Video Content Insights That will Give Travel and Tourism Marketers The Co...Caroline Yearsley
Digital video consumption is on the rise among the tourism customer, and marketers are taking notice. But travel marketers have not adopted digital video as quickly as consumers have, according to a new eMarketer report.
Today, two of three consumers watch online travel videos when they’re planning or thinking about taking a trip.
Video is a powerful way for travel marketers and advertisers to convey excitement about a destination, product, service or brand.
So to ensure you don’t get left behind, here are 6 top tips that will give your video content the competitive edge
Digital Destinations - How the web is shaping today's holiday experience for ...Webloyalty UK
Digital confidence in the UK is at an all-time high with over 80% of all consumers using the internet. What does this mean for people booking holidays? Webloyalty along with TNS investigate the holiday travel life cycle, exposing interesting opportunities for digitally savvy businesses.
Re-marketing has been touted as one of the most sophisticated algorithms in digital marketing in a long, long time, something that flipped the entire idea of marketing and instead of trying to bring the consumers to the products, it took the products to the consumers.
Key differences between Chinese & UK digital landscape.
What influences Chinese to buy?
Top 5 tips to market your brands to inbound Chinese including leverage Social Media Marketing.
Case studies
6 Video Content Insights That will Give Travel and Tourism Marketers The Co...Caroline Yearsley
Digital video consumption is on the rise among the tourism customer, and marketers are taking notice. But travel marketers have not adopted digital video as quickly as consumers have, according to a new eMarketer report.
Today, two of three consumers watch online travel videos when they’re planning or thinking about taking a trip.
Video is a powerful way for travel marketers and advertisers to convey excitement about a destination, product, service or brand.
So to ensure you don’t get left behind, here are 6 top tips that will give your video content the competitive edge
Digital Destinations - How the web is shaping today's holiday experience for ...Webloyalty UK
Digital confidence in the UK is at an all-time high with over 80% of all consumers using the internet. What does this mean for people booking holidays? Webloyalty along with TNS investigate the holiday travel life cycle, exposing interesting opportunities for digitally savvy businesses.
ONLINE TRAVEL - Người dùng và hoạt động Online Marketing Xuân Lan Nguyễn
ONLINE TRAVEL - Người dùng và hoạt động Online Marketing.
Phần 1: Online Tour Booking
Báo cáo được xây dựng bởi Moore Corporation, với sự cộng tác dữ liệu với iTracker và Datasection cùng sự hỗ trợ truyền thông của Digitalk và Brandsvietnam.
Đây là báo cáo thứ 8 trong chuỗi Digital Activities Report theo ngành của Moore Corp kể từ ngày đầu tiên công bố vào tháng 08 năm 2014.
Chúng tôi rất hoan nghênh mọi sự đóng góp của độc giả về Digital Activities Report để chúng tôi có thể hoàn thiện hơn nữa.
Xin chân thành cảm ơn.
Nhóm thực hiện.
Trends in Tourism Marketing - Michael GaudioTravel Oregon
From the dramatic rise in mobile-savvy travelers, to the ever-changing social landscape, to the importance of video strategy, to the variety of apps that help visitors travel like a local; it is critical to reach today's tech-savvy traveler now more than ever.
Informe de Google sobre el perfil del viajero y sus costumbres en relación con la tecnología.
Uso de dispositivos móviles, buscadores e Internet en general
Google conducted a new study among the leisure and business traveller segment to understand how trip planning behaviour has changed over the past year. Travel videos inspire the majority of leisure and business travellers to plan their trips, reveals the Google Think Insight study. @GoogleTravel @ThinkwithGoogle
Go to-market Strategy for a Leading Leisure Travel Company in U.KAbhishek Sinha
The attached PPT outlines a detailed behavioral analysis of the consumer journey from research > evaluation > consideration > purchase in the Travel industry.
Taking key insights from travel consumer footprints and their behavior on the key digital channels; a detailed digital marketing strategy and plan has been created to improve your brand's discoverability and desirability.
Online Marketing for Hospitality Businesses - eLearning University webinar - ...Shannon Kinney
This presentation will dive deeper into specific tactics for leveraging Reputation Management, Search Engine Optimization and Social Media to promote hospitality businesses to reach and attract visitors, offer customer service, build brand awareness and more.
Digital greatly influences travel planning from the very first stages of the consumer journey, with 65% of leisure travelers researching online before they even decide where or how to go. For the sixth consecutive year, we partnered with Ipsos MediaCT to uncover how travelers seek inspiration, research brands, and book across devices. Many consumers go into planning undecided on a brand, and continue to turn to mobile and online video for help. Marketers who have a strong presence across channels will be best positioned to engage new and existing travelers.
2014 Travelers Road to Decision Research Studies via GoogleJoan Sanz
Google recently published a study on the 2014 traveler's road to decision. Small accommodation providers can use this information to better market their properties online.
45% plan to travel more with family in the coming year and often take children’s preferences into account.
Full extract (ppt) from the Google Hangout presentation of the Goolge's annual travel study made in collaboration with Ipsos MediaCT.
Here a quick recap of the most important insights:
- 76% of leisure travelers select an OTA for its lower prices and better deals.
- 53% of business travelers select an OTA for its better site tools and options.
- 20% of travelers move to competitors’ sites due to a poor mobile experience.
- 13% of travelers stop using brand altogether due to a poor mobile experience.
- Over 65% of travelers begin researching online before deciding where or how they want to travel.
- Travelers are less loyal to Hotels’ Brand sites & apps and increasingly turn to search engines for online trip planning.
- During the comparing stage of their trip planning is when Travelers rely the most on specific brand names/websites searches and also on price-related terms searches.
View the complete and insightful presentation on: www.youtube.com/watch?v=H3vCrnIKm_k
Scott Caufield manages the Midwest region at TripAdvisor where he helps destinations and non-profit attractions gain exposure to the site’s 375 million monthly travelers. Fifteen years of digital advertising experience has enabled Scott to work with hundreds of clients in the travel sector to help them navigate the ever-evolving world of online marketing. Scott is a member of several professional travel associations, and speaks to groups across the Central US on how to get the most out of TripAdvisor.
Digital Destinations - How the web is shaping today’s holiday experience for ...Webloyalty UK
In Ireland the usage of digital platforms and services is well established. Does this digital savviness affect the way the Irish book holidays? TNS along with Webloyalty investigate the holiday travel life cycle.
[Think Next] Gói giải pháp bản địa hóa QAD ERP cho thị trường Việt Nam (VIE)Vinh Nguyen
[Think Next] VAS and Localization Solution QAD ERP for Vietnam Region (VIE)
Gói giải pháp bản địa hóa QAD ERP cho thị trường Việt Nam
Tư vấn Miễn phí sản phẩm và dịch vụ
Công ty TNHH Think Next
Website: www.thinknextco.com | www.thinknext.vn
Fanpage: www.fb.com/thinknext.vn
Email: support@thinknextco.com
Tell: 02866821836
Hotline: 0938484986 | 0938425986
[Think Next] VAS and Localization Solution QAD ERP for Vietnam Region (EN)Vinh Nguyen
[Think Next] VAS and Localization Solution QAD ERP for Vietnam Region (EN)
Gói giải pháp bản địa hóa QAD ERP cho thị trường Việt Nam
Tư vấn Miễn phí sản phẩm và dịch vụ
Công ty TNHH Think Next
Website: www.thinknextco.com | www.thinknext.vn
Fanpage: www.fb.com/thinknext.vn
Email: support@thinknextco.com
Tell: 02866821836
Hotline: 0938484986 | 0938425986
[Think Next] Cẩm nang làm việc từ xa work from home (WFH)Vinh Nguyen
[Think Next] Cẩm nang làm việc từ xa work from home (WFH)
Tư vấn Miễn phí sản phẩm và dịch vụ
Công ty TNHH Think Next
Website: www.thinknextco.com | www.thinknext.vn
Fanpage: www.fb.com/thinknext.vn
Email: support@thinknextco.com
☎️ Tell: 02866821836
Hotline: 0938484986 | 0938425986
Google Adwords Basic
Giới thiệu tài liệu về Google Adwords Căn Bản
Xem thêm tài liệu về Google Adwords Nâng Cao tại đây: http://www.slideshare.net/baprang/google-adwords-advance-google-adwords-nng-cao
Google Adwords Advance - Google Adwords Nâng CaoVinh Nguyen
Google Adwords Advance
Giới Thiệu tài liệu về Google Adwords Nâng Cao
Xem thêm tài liệu về Google Adwords Căn Bản tại đây: http://www.slideshare.net/baprang/google-ad-words-cn-bn-38332944
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
2. What are Travel Clients Trying to Achieve?
How do customers hear
about their business for
the first time?
Word of mouth, TV,
social, search, blogs, etc.
Awareness
Do they have competition and
what factors help consumers
choose?
Online research, friend
recommendations, YouTube
videos, etc.
Consideration
Where do sales happen?
Online, offline, phone,
lead gen?
Sales Loyalty
Do they leverage loyalty
programs or social for
advocate programs?
Email, social, CRMs,
programs, clubs, etc.
Think with Google
Travel Path to
Purchase
3. The APAC Travellers Path to Purchase
APAC TNS Travel Accommodation
Study - July 2013
5. Most Travel Site Visits are Made 1 Week Prior to
Booking
5 weeks out
4 weeks out
2 weeks out
1 week out
week of booking
3 weeks out
2.5 visits
3 visits
3.4 visits
5.2 visits
6.9 visits
15.5 visits
Note: read as the average booker makes 15.5 visits to travel
sites in the week leading up to the vacation package booking,
on PCs only.
Expedia Media Solutions, “The Traveler’s Path to Purchase” conducted by Millward Brow Digital, 2013
6. Mature Markets in Particular, Many Travellers
Use Only Online to Plan
APAC TNS Travel Accommodation
Study - July 2013
57%
use only online
42%
use only online
14%
use only online
12%
use only online28%use only online
APAC
7. What are Travel Clients Trying to Achieve?
Emerging market travellers consult more sources than mature markets
APAC TNS Travel Accommodation
Study - July 2013
2
sources
3
sources 5
sources
5
sources
8. APAC Travellers use Online Primarily to
Compare Products, Prices and Features
APAC TNS Travel Accommodation
Study - July 2013
20%
Get ideas /
inspiration
15%
Discover relevant
brands
65%
Compare
products, prices,
features
26%
Look for opinions
and reviews
21%
Look for offers
and coupons
6%
Watched relevant
videos online
9. Videos Bring Life to Travellers’ Destination
Dreams
APAC TNS Travel Accommodation
Study - July 2013
have seen a video about
their destination
of emerging
market travellers
52%
of mature
market travellers
36%
10. And Emerging Market Travellers are the Most
Strongly Influenced by Video Content
APAC TNS Travel Accommodation
Study - July 2013
that online videos strongly
influence their decision on what
accommodation to choose in
emerging markets
80% agree
that online videos strongly
influence their decision on what
accommodation to choose in
mature markets
70% agree
11. Almost 5 in 10 Emerging Market Travellers use a
Smartphone to Plan their Next Stay
APAC TNS Travel Accommodation
Study - July 2013
46%
24%
33%
18%
Emerging markets Mature markets
used Mobile
used Tablet
used Mobile
used Tablet
12. Travellers Consult Direct Website as Frequently
as OTAs on their Smartphones
APAC TNS Travel Accommodation
Study - July 2013
Mature market travellers who
used smartphones:
used search engines47%
Emerging market travellers
who used smartphones:
used direct websites20%
used OTA sites or
apps22%
used search engines46%
used direct websites32%
used OTA sites or
apps
32%
13. Online is the Most Used Channel for Booking
Hotels in Mature Markets in APAC
APAC TNS Travel Accommodation
Study - July 2013
57%
41%
emerging
mature
66%
53%
emerging
mature
Emerging markets still have room for growth
Book accommodation online Intend to in the future
14. In APAC, Online Heavily Influences the Purchase
of Flights
APAC TNS Travel Accommodation
Study - July 2013
17%
Research online
before purchasing
offline Purchased online
78%
15. Most APAC Travellers Start Research about
Flights DAYS or WEEKS before Purchase
Moments before purchase
Hours before purchase
Days before purchase
Weeks before purchase
Months before purchase
More than months before purchase
13%
11%
24%
25%
15%
3%
80%
of APAC Travellers use
Search Engine
16. People are Looking for Hotels Online
Google Internal Data
5 Billion Queries
over the last 12 months
in APAC
+30%
3 star hotels
