TOURISM MANAGEMENT

1. TOURISM MANAGEMENT

2. INTRODUCTION
Meaning of tourism :
Tourism is a collection of activities, services and
industries that delivers a travel experience,
including transportation, accommodations, eating
and drinking establishments, retail shops,
entertainment businesses, activity facilities and
other hospitality services provided for individuals
or groups traveling away from home.

3. CONCEPTS OF TOURISM :
•After the 7th five year plan importance was given to
tourism as a foreign exchange earner
•This also generated employment for the masses
•WHO IS A TOURIST??
•A tourist is a person who travels largely for
pleasure.Perhaps to see the sights,meet people,enjoy a
different climate , learn about new places or enjoy new
experiences.

4. NATURE OF TOURISM
There 4 main characteristics in tourism industry:
inflexibility
perishable
Fixed location
Large financial
investment

5. • Tourism is highly inflexible
• Inflexibility can be seen when the seating
capacity in a transport facility,hotel rooms is
fixed and it is impossible to meet the sudden
demand during seasons
• At the same time during off seasons the
demand is less and capacity remains un-
utilized.
INFLEXIBILITY

6. • The destinations are fixed and efforts are
required to make the potential tourists to visit
the location.
Fixed location

7. • The service provided by the tourist industry is
highly perishable
• For example : an unused hotel bed or a vacant
seat in an aeroplane leads to non utilisation of
capacity.
Perishable

8. Large financial investment
Modern tourist establishment requires large
fianancial investment both to start and to
maintain the services making it highly risky as
the rate of return is critically important.

9. Market Segmentations
HOLIDAY/
SEASON
GEOGRAPHY PSYCHOLOGY DEMOGRAPHY PURPOSE
•Mass Market
•Popular
market
•Individual
market
•Cities
•Towns
•Regions
•States
•Lifestyle of
tourist
•Motive
•Knowledge
Abt the place
•Age
•Gender
•Occupation
•Class
•relgion
•Business
•Culture
•Convention
•exhibition

10. Significance and importance of
TOURISM :
SOCIAL
ECONOMICAL
EDUCATIONAL
POLITICAL

12. 7 P’s of management :
• Price
• Place
• Product
• Promotion
• People
• Process
• Physical Evidence

13. 4P’s of Marketing
Product
• Design
• Quality
• Range
• Brand name
• Features
Price
• List price
• Discounts
• Commissions
• Surcharges
• Extras
Place
• Distribution channels
• Methods of distribution
• Coverage
• Location
Promotion
• Advertising
• Sales promotion
• Salesmanship
• Publicity
The Marketing Mix

14. PRODUCT :
Tourism products and services are designed for and continuously
adapted to match changing needs, expectations and budget of the target
market
PLACE :
Not only the location of the tourist attraction or facility but the location of points of
sale that provide customers with access to tourist products
eg. I-site, accommodation, cafe
PRICE :
Used to achieve predetermined sales volume and revenue objectives
Price gives a product or service a perceived value in the eyes of the consumer
PROMOTION :
Promotional techniques aim to increase awareness and demand for
products

15. People
• In this marketing mix the service provider and
the tourist are the most important aspects of
this mix.
• The service providers make sure all the needs
and requirements of the tourist are fulfilled

16. Process
• Process is inseparable product
– If any part of the process is found to be
unsuitable by the consumer, it could result
in a negative evaluation of the whole
product.

17. Physical evidence
• Defined as the built environment owned and
controlled by a tourism organisation
• The tangible aspect of the tourism product
• May be used to facilitate the service delivery
process e.g. layout and signage
• Communicates messages about quality,
positioning and differentiation

19. • Medical tourism (also called medical
travel, health tourism or global healthcare) is
a term initially coined by travel agencies and
the mass media to describe the rapidly-
growing practice of travelling across
international borders to obtain health care.
MEDICAL TOURISM