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Social innovation: Strategic considerations for Destination Marketers | Mark Rybchuk | #SoMeT15US New Orleans, USA
Mark Rybchuk discusses social innovation in destination marketing, highlighting the shift in content from traditional methods to engaging directly with customers through social platforms. He emphasizes building relationships by using targeted communication and leveraging user-generated content. The talk also includes best practices and analytics for measuring success in social business for marketers.
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Social innovation: Strategic considerations for Destination Marketers | Mark Rybchuk | #SoMeT15US New Orleans, USA
- 1. Social Innovation: Strategic Considerationsfor Destination Marketers The Content Shift & Tearing Down the Walls Mark Rybchuk Specialist, State & Local Government @HootRybber Join the conversation using #SoMeT15US
- 2. Mark Rybchuk Specialist, State& Local Government @HootRybber | mark.rybchuk@hootsuite.com Speaker Join the conversation using #SoMeT15US
- 3. • Current Stateof Social Business for Destination Marketers • Implementing Social Change & Strategic Considerations • Fireside Chat with Destination BC Agenda Join the conversation using #SoMeT15US
- 4. The digital worldthen... Customers seeking information Website Email Forums Travel sites AdsSearch Social Destination Marketers
- 5. The digital worldnow... Destination Marketers Website Email Customers sharing information Ads Search Forums Travel sites Social
- 6. The Content Shift Cityof New York Join the conversation using #SoMeT15US
- 7. ● Captured theNew York experience from New Yorkers ● Selected specific categories i.e. Arts & Institutions, Dining, Fashion, Sports, Nightlife, Regions, etc. ● Used hashtags to find power users and those sharing most and reached out NYC & Company @NYCGO: See Your City
- 8. Destination BC @HelloBC: #ExploreBCand Beyond ● Built individual connections by having individual conversations ● Used traditional advertising to support social ● Focused on engagement and value to drive lasting relationships
- 9. Mark Rybchuk Specialist, State& Local Government @HootRybber Fireside Chat Leah Poulton Social Media Manager, Destination BC @HelloBC Julia Crawford Social Media Specialist, Destination BC @HelloBC Join the conversation using #SoMeT15US
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- 18. Thank you! Join theconversation using #SoMeT15US Mark Rybchuk Specialist, State & Local Government @HootRybber