A follow up to the previous presentation of similar title. This presentation builds from the previous version with updated statistics to further explain the impact of social media and Internet as a whole to the travel and hospitality industry.
Although it contains global data I put more emphasis on South East Asia and Indonesia because of increasing travel demands here and it's also my primary market base.
If you would like to receive a copy of the presentation please send email to joris.satyadharma@gmail.com.
All data used in this presentation are credited to the respective sources and clearly indicated.
Role of Social Media in Tourism in the most easy Language possible in basic English.
Hope Everyone gets to know the content meaning and can understand the roles well.
PRESENTATION ON Tourist Area Life Cycle
The tourism lifecycle theory was firstly proposed in 1963 by the German researcher Christaller, who described the development of tourism through three stages like a common product, namely “discovery, growth and decline”.
In 1980, Butler developed a model which shows how any tourist resort may grow is known asTourist Area Life Cycle.
The slide presentation starts with introduction to social media, types of social media, special reference to twitter is given, a short discussion on instagram, google plus and travel blogs is presented with examples
Role of Social Media in Tourism in the most easy Language possible in basic English.
Hope Everyone gets to know the content meaning and can understand the roles well.
PRESENTATION ON Tourist Area Life Cycle
The tourism lifecycle theory was firstly proposed in 1963 by the German researcher Christaller, who described the development of tourism through three stages like a common product, namely “discovery, growth and decline”.
In 1980, Butler developed a model which shows how any tourist resort may grow is known asTourist Area Life Cycle.
The slide presentation starts with introduction to social media, types of social media, special reference to twitter is given, a short discussion on instagram, google plus and travel blogs is presented with examples
A presentation given to Travel and Tourism professionals as at a seminar run by Blackpool and Lancashire Tourist Board (Feb 08). Social Media for the Travel and Tourism industry. An overview of the social media space and opportunities for harnessing communities in social space.
What is eTourism; Tourism Value Chain; eTourism as a Service in a Cloud Computing; Quality of eTourism Services; Traditional and online dimensions of the service quality.
its about the tourism in marketing containing the features types importance of tourism marketing all over the world. its the basic and easy way to know about a tourism marketing and making a simple and easy presentation.
Care about leveraging digital marketing hotel industry? Want to build brand, generate leads, engage customers and acquire new business for your hotel, restaurant, spa using digital marketing? You will find this deck presented at HOSI 2016 useful.
If you want to build mastery in digital marketing, you can consider participating in hands-on digital marketing training program by Digital Vidya. Find more details at http://www.digitalvidya.com
Destination Management & DMO Stories. A focus on commercial strategies.Matteo Ciccalè
Lesson for the Master in Tourism Management of IULM University about Destination Management Organization, a special focus on e-commerce technologies and strategies.
Digital marketing in tourism and hospitality is defined as the use of digital channels to promote a travel, tourism and hospitality related products or services.
Service Management Tourism and Travel ServicesSOMASUNDARAM T
Introduction, Concept and nature of tourism, Significance & impact of tourism.Market segmentation in tourism, tourism marketing mix management of travel services, role of travel agencies.Travel organization, tour operations – its meaning and services.
Impact of Social Media in Hospitality Industry (Indonesia)Joris Satyadharma
A look at the impact of social media in the travel and hospitality industry and why social networking sites like Facebook, Twitter, YouTube and TripAdvisor play important roles in your marketing plan. Together with growth in social media usage and understanding of how people use the services will help marketers to determine the right social media strategy for their business.
A presentation given to Travel and Tourism professionals as at a seminar run by Blackpool and Lancashire Tourist Board (Feb 08). Social Media for the Travel and Tourism industry. An overview of the social media space and opportunities for harnessing communities in social space.
What is eTourism; Tourism Value Chain; eTourism as a Service in a Cloud Computing; Quality of eTourism Services; Traditional and online dimensions of the service quality.
its about the tourism in marketing containing the features types importance of tourism marketing all over the world. its the basic and easy way to know about a tourism marketing and making a simple and easy presentation.
Care about leveraging digital marketing hotel industry? Want to build brand, generate leads, engage customers and acquire new business for your hotel, restaurant, spa using digital marketing? You will find this deck presented at HOSI 2016 useful.
If you want to build mastery in digital marketing, you can consider participating in hands-on digital marketing training program by Digital Vidya. Find more details at http://www.digitalvidya.com
Destination Management & DMO Stories. A focus on commercial strategies.Matteo Ciccalè
Lesson for the Master in Tourism Management of IULM University about Destination Management Organization, a special focus on e-commerce technologies and strategies.
Digital marketing in tourism and hospitality is defined as the use of digital channels to promote a travel, tourism and hospitality related products or services.
Service Management Tourism and Travel ServicesSOMASUNDARAM T
Introduction, Concept and nature of tourism, Significance & impact of tourism.Market segmentation in tourism, tourism marketing mix management of travel services, role of travel agencies.Travel organization, tour operations – its meaning and services.
Impact of Social Media in Hospitality Industry (Indonesia)Joris Satyadharma
A look at the impact of social media in the travel and hospitality industry and why social networking sites like Facebook, Twitter, YouTube and TripAdvisor play important roles in your marketing plan. Together with growth in social media usage and understanding of how people use the services will help marketers to determine the right social media strategy for their business.
Scott Caufield manages the Midwest region at TripAdvisor where he helps destinations and non-profit attractions gain exposure to the site’s 375 million monthly travelers. Fifteen years of digital advertising experience has enabled Scott to work with hundreds of clients in the travel sector to help them navigate the ever-evolving world of online marketing. Scott is a member of several professional travel associations, and speaks to groups across the Central US on how to get the most out of TripAdvisor.
Trends in Tourism Marketing - Michael GaudioTravel Oregon
From the dramatic rise in mobile-savvy travelers, to the ever-changing social landscape, to the importance of video strategy, to the variety of apps that help visitors travel like a local; it is critical to reach today's tech-savvy traveler now more than ever.
Online Marketing for Hospitality Businesses - eLearning University webinar - ...Shannon Kinney
This presentation will dive deeper into specific tactics for leveraging Reputation Management, Search Engine Optimization and Social Media to promote hospitality businesses to reach and attract visitors, offer customer service, build brand awareness and more.
Digital Destinations - How the web is shaping today's holiday experience for ...Webloyalty UK
Digital confidence in the UK is at an all-time high with over 80% of all consumers using the internet. What does this mean for people booking holidays? Webloyalty along with TNS investigate the holiday travel life cycle, exposing interesting opportunities for digitally savvy businesses.
The New Always-Connected Travel Consumer - Presentation for the Caribbean Tou...Gina Baillie
Your consumer’s behaviour is changing quite dramatically. New consumer technology means they are no longer dreaming, researching, planning, booking and experiencing travel in the same way. This presentation was given to the CTO during WTM in London, November 2013
The Cherry Blossom season in Hunza begins in the second week of March and lasts until the end of April, varying with altitude. During this enchanting period, tourists from around the world flock to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates visitors.
About the Company:
The Cherry Blossom season in Hunza starts in the second week of March and extends until the end of April, depending on the altitude. During this enchanting period, tourists from around the globe travel to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates all who visit. For the best experience, join Hunza Adventure Tours, the top tour company in Pakistan, and immerse yourself in this breathtaking seasonal spectacle.
London Country Tours, the foremost travel partner offers customized Stonehenge tours from London coming with private tour guides and direct access to the inner circles. Visit: https://www.londoncountrytours.co.uk/tour/tours-to-stonehenge-oxford/
During the coldest months, Italy transforms into a winter wonderland, providing visitors with a very unique experience. From the Settimana Bianca ski event to the lively Carnevale celebrations, Italy's winter festivities provide something for everyone. Enjoy hot cocoa, eat hearty comfort foods, and buy during winter deals. Explore the country's rich cultural past by participating in Settimana Bianca, and Carnevale, sipping hot chocolate, shopping during winter deals, and indulging in winter comfort foods. Visit our website https://timeforsicily.com/ for more information.
TRAVEL TO MT. RWENZORI NATIONAL PARK WITH NILE ABENTEUER SAFARIS.docxnileabenteuersafaris
Let’s explore the captivating Rwenzori Mountains National Park in Uganda with Nile Abenteuer Safaris. This UNESCO World Heritage Site, also known as the “Mountains of the Moon,” offers unparalleled beauty and diverse ecosystems. 🌿🏔️
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Explore the park’s rich biodiversity, which includes montane forests, alpine meadows, and towering cliffs.
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Discover the rich history and folklore surrounding the Rwenzori Mountains.
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Trekking and Climbing:
Select from various trekking routes tailored to different skill levels and durations.
Experienced guides and porters ensure a safe and enjoyable journey to the summit.
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Embark on guided nature walks to spot diverse wildlife, including primates, birds, and endemic plant species.
Keep an eye out for the Rwenzori hyrax, blue monkeys, and various bird species.
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Rest and rejuvenate in comfortable lodges, campsites, and guesthouses within and around the park.
Experience warm hospitality amidst the tranquility of nature.
Conservation:
Support conservation efforts by adhering to park regulations and practicing responsible tourism.
Your visit contributes to preserving this pristine wilderness for future generations.
Embark on an Unforgettable Adventure:
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Email: info@nileabenteuer.com
Website: www.nileabenteuer.com
Discover the wonders of the Wenatchee River with a variety of river tours in Monitor, WA. Whether you're seeking thrilling whitewater rafting, peaceful kayaking, family-friendly float trips, or scenic sunset cruises, there's something for everyone. Enjoy fishing, wildlife spotting, bird watching, and more in this beautiful natural setting, perfect for outdoor enthusiasts and families alike.
Its running cost is among the diverse vital aspects you must consider before buying an electric scooter. Calculate the cost of getting e-scooter charge for your regular usage to calculate its economic efficiency, similar to people who investigate the mileage of petrol or diesel-driven scooters.
Exploring Montreal's Artistic Heritage Top Art Galleries and Museums to VisitSpade & Palacio Tours
Montreal boasts a vibrant artistic heritage, showcased in its top art galleries and museums. From the expansive collections at the Montreal Museum of Fine Arts to the cutting-edge exhibits at the Musée d'art contemporain, discover the city's rich cultural landscape. Experience dynamic street art, indigenous works, and contemporary pieces, reflecting Montreal's diverse and innovative art scene.
4 DAYS MASAI MARA WILDEBEEST MIGRATION SAFARI TOUR PACKAGE KENYABush Troop Safari
Join our 4-day Masai Mara Wildebeest Migration Safari in Kenya. Witness the incredible wildebeest migration, enjoy exciting game drives, and stay in comfortable lodges. Get up close and personal with one of nature's most amazing exhibits! Book Your Safari Today at - https://bushtroop-safaris.com/
Antarctica- Icy wilderness of extremes and wondertahreemzahra82
In this presentation, we delve into the captivating realm of Antarctica, Earth's southernmost continent. This icy wilderness stands as a testament to extremes, with record-breaking cold temperatures and vast expanses of pristine ice. Antarctica's landscape is dominated by towering glaciers, colossal icebergs, and expansive ice shelves. Yet, amidst this frozen expanse, a rich tapestry of unique wildlife thrives, including penguins, seals, and seabirds, all finely attuned to survive in this harsh environment. Beyond its natural wonders, Antarctica also serves as a vital hub for scientific exploration, providing invaluable insights into climate change and the Earth's history
MC INTERNATIONALS | TRAVEL COMPANY IN JHANGAshBhatt4
Experience the world with MC Internationals travel and tourism. From foreign getways to cultural concentration, we tailor unforgettable journeys for every traveler. Let us turn your dream into reality and create lasting memories. Explore with us today. #TRAVEL,COMPANY #BEST,TRAVEL,COMPANY #VISIT,VISA #EMPLOYMENT,VISA #STUDY,VISA #HAJJ,AND,UMRAH
How To Change Name On Volaris Ticket.pdfnamechange763
How to change name on Volaris ticket? This is one of the most common questions asked by travelers flying with Volaris Airlines. The mentioned details can help you with your name rectification on the airline ticket. If you are still facing difficulties call the consolidation desk at +1-800-865-1848.
Discover Palmer, Puerto Rico, through an immersive cultural tour that unveils its rich history and vibrant traditions. Experience lively festivals, savor authentic cuisine, and explore local markets. Visit historical landmarks, museums, and stunning colonial architecture. Engage with friendly locals, enjoy live music, and hike scenic nature trails, all while participating in cultural workshops and discovering unique artisan crafts.
4. Average Time Spent Online (Hours)
March 2013
Source: comScore Media Metrix, March 2013
5. Average Time Spent Online (Hours)
By Gender
Source: comScore Media Metrix, March 2013
6. Travel Review
Websites
69%
62%
46%
Online Travel
Agencies
57%
49%
48%
Travel Operator
Sites
56%
60%
44%
Family & Friends
43%
37%
53%
Magazines &
Brochures
30%
51%
31%
Social Media
24%
30%
50%
Storefront Travel
Agency
18%
15%
23%
Source: TripAdvisor TripBarometer , 2013
INDONESIA
WORLDWIDE
ASIA
Travel Planning Is Dominated
By Online Resources
7. Social media has had a
huge impact on every
industry across the world
and travel is no exception.
8. “92% of global consumers trust
‘earned media’, such as word-ofmouth and recommendations from
friends and family, above all other
forms of advertising.”
- Nielsen Company
9. Social Media Role In Every Phase of
Consumer Travel Experience
• Travel inspiration
• Recommendation
by friends/family
• Social ads
Research &
Booking
Vacation
• Post/comment
travel experience
• Check-in to location
• Post online reviews
• Share
photos/videos
• Post online reviews
• ‘Like’ a place/brand
PostVacation
10. How Social Endorsement Works
Brand
produces
content on
social
media
Social
influencers
engage and
endorse
brand
Audience drive
endorsements
through
engagement
with influencer
content
12. Travel Planning
• 80% begin planning their vacation two or more
months ahead of time when taking a long trip.
• 77% begin planning their vacation within a month
of departure when taking a short trip.
• 55% consider 1-5 properties before booking an
accommodation.
• 32% prefer to book directly on an
accommodation's website.
2012 TRIPADVISOR HOTEL REVIEW SURVEY
Conducted by PhoCusWright on behalf of TripAdvisor
13. Travelers Use Social Media for
Travel Inspiration
Source: Text100 Digital Index, 2013
17. Why Do Travelers Write Reviews?
• 74% travelers say they write reviews because
they want to share a good experience with others.
• 98% find TripAdvisor reviews to be accurate of
the actual experience.
• 87% agree that TripAdvisor hotel reviews “help
me feel confident in my booking decisions”.
• 53% will not book a hotel that doesn’t have any
reviews.
2012 TRIPADVISOR HOTEL REVIEW SURVEY
Conducted by PhoCusWright on behalf of TripAdvisor
18. “70% of global consumers say online
reviews are the second most trusted form
of advertising.”
Source: WAYN for the World Travel & Tourism Council, 2012
19. Indonesia Online Population is
Growing Rapidly
Internet Users in Million
93.4
83.6
72.7
59.6
2012
Source: eMarketer, March 2013
2013
2014
2015
20. Generation Divide of Online Users in
Indonesia
12-15
9.9%
15-19
10.9%
20-24
11.6%
25-29
14.2%
30-34
11.8%
35-39
10.9%
40-44
10.1%
45-49
9.1%
50-54
55-59
60-65
DIGITAL NATIVE
Generation born and living in
the Internet era. Tend to make
online trends.
6.0%
3.1%
2.5%
Source: APJII, December 2012
DIGITAL IMMIGRANT
Older generation who “found’
Internet as an adult. Often
feel the need to learn and
adapt to new technologies.
21. Indonesia Internet User by Profession
22%
White Collar
Blue Collar
Entrepreneur
15%
63%
Source: APJII, December 2012
22. Social Media Dominate Indonesian
Online Activities
87.8%
SOCIAL MEDIA
BROWSING
68.9%
NEWS
68.3%
62.1%
DOWNLOAD VIDEO
57.9%
EMAIL
22.4%
CHATTING
18.5%
ONLINE GAME
VIDEO CALL
5.9%
BLOG
5.3%
VOIP
FILE SHARING
3.6%
2.6%
Source: APJII, December 2012
23. “52% of Facebook
users said their travel
plans were affected by
seeing friends’ pictures
of trips.”
Source: WAYN for the World Travel & Tourism Council, 2012
25. YouTube
6,000,000,000
1,000,000,000
Over 6 billion
hours of video
100
More than 1
are watched
each month on
YouTube
Source: YouTube, 2013
billion unique
users visit
YouTube each
month
More than one
billion views a
day on mobile
100 hours of
video are
uploaded to
YouTube every
minute
70%
70% of YouTube
traffic comes
from outside the
US
26. Twitter
215 million monthly active users
Jakarta #1 city in the
world with most tweets
30 million
users in
Indonesia
Source: Twitter & Brand24, 2013
75% users
accessed on
Mobile
78% users
outside US
500 million
Tweets per day