The document lists 10 things the author has learned from curating a social media page for Springfield, Missouri. Some of the key lessons include: growing engagement through interaction with followers by liking, commenting, and sharing; every photo posted has a story behind it; sharing content from the community builds faith in others and creates a sense of community rather than just a marketing campaign; and reputation and sharing your own story are returns on the investment in social media. Location is also important context for posts to engage local residents and visitors.