Opening plenary presentation from Directors Forum, London - 3 March 2011.
1) Key challenges to customer engagement
2) Why mobile & social are important
3) Nine trends
How can you integrate word-of-mouth in your entire marketing strategy & philosophy? Well, you need someone to manage word of mouth on a strategical level: a conversation manager. This story explains the role of changing advertising, concrete steps to manage the conversation and how you should manage your brand in a more conversational way.
How can you integrate word-of-mouth in your entire marketing strategy & philosophy? Well, you need someone to manage word of mouth on a strategical level: a conversation manager. This story explains the role of changing advertising, concrete steps to manage the conversation and how you should manage your brand in a more conversational way.
The Rise of Digital Darwinism and the Fall of Business As Usual by Brian SolisBrian Solis
Brian Solis shares his perspective on the future of business and how to compete against digital disruption. All of this talk about the future and how one day technology is going to disrupt everything around us is more than just talk. The future is already here. All of this talk about the future and how one day technology is going to disrupt everything around us is more than just talk. The future is already here.
Digital marketing | It’s time to rethink your marketing SMA Marketing
Digital Marketing, using the inbound method, allows you to target the right leads and turn them into delighted customers. Traditional outbound marketing is being ignored. So how to be break through the noise and engage with out leads in news ways? Digital Marketing
Will you purchase a self-driving car when they become available?LinkedIn Europe
Almost a quarter of professionals worldwide would consider buying a self-driving car – but the countries with most enthusiasm are those least likely to get the chance
Economic instability combined with the evolution of the roles and expectations of technology leadership make it more important than ever for tech executives to take advantage of the tools and techniques available via social media for promoting their individual personal brands. This presentation explores the questions to ask yourself before embarking in the use of these tools to enhance your career.
How Social Media is Changing Bustiness CommunicationsPaul Gillin
Blogs, podcasts, social networks and online videos are creating new centers of influence. The emerging world of social media presents exciting new opportunities for businesses to communicate directly with key constituents in ways that were unimaginable just a few years ago. Intermediaries are no longer necessary. You can now take you message directly to your public with minimal cost and waste. Business executives and marketers who can successfully reinvent themselves as content providers can bond with their customers in ways they could never before imagine.
The State of Social Marketing 2012-2013 - Pivot ConferenceBrian Solis
Each year, the Pivot team studies the evolving social landscape. For our 2012 -2013, "State of Social Marketing" report, we surveyed 181 social marketers and digital strategists who represent agencies and brands. What we learned is that the fundamental drivers for social media have radically transformed.
The presentation focusses on the cutting edge of marketing innovation, that is expected to emerge post- recession. Conversation marketing is low- cost, rich in data, and full of measurable tools, that can change the game for emerging economies in the global marketing context.
Show me the sales! How social media impacts the bottom lineVisible
This presentation provides ten proof points to try and definitively answer the question of how social media marketing impacts sales.
It also questions whether sales are useful to look at in isolation, showing a number of other metrics.
Links and sources for the presentation can be found at http:// liesdamnedliesstatistics.com/showmethesales.html
Richard Sedley - Foviance New Starter PresentationRichard Sedley
This is the presentation I gave to all staff on the day of starting my new job as Commercial Director at Foviance. Foviance is one of the UK's leading Customer Experience Consultancies.
It covers:
- The 3 interest areas required to be a leader (according to Charles Handy)
- My interest in Design for Behaviour
Survey results, analysis, commentary and analysis from over 700 participants of the 2007 Online Customer Engagement survey. Brought to you by Econsultancy and the cScape Customer Engagement Unit.
Survey results, analysis, commentary and analysis from over 1000 participants of the 2008 Online Customer Engagement survey. Brought to you by Econsultancy and the cScape Customer Engagement Unit.
The Rise of Digital Darwinism and the Fall of Business As Usual by Brian SolisBrian Solis
Brian Solis shares his perspective on the future of business and how to compete against digital disruption. All of this talk about the future and how one day technology is going to disrupt everything around us is more than just talk. The future is already here. All of this talk about the future and how one day technology is going to disrupt everything around us is more than just talk. The future is already here.
Digital marketing | It’s time to rethink your marketing SMA Marketing
Digital Marketing, using the inbound method, allows you to target the right leads and turn them into delighted customers. Traditional outbound marketing is being ignored. So how to be break through the noise and engage with out leads in news ways? Digital Marketing
Will you purchase a self-driving car when they become available?LinkedIn Europe
Almost a quarter of professionals worldwide would consider buying a self-driving car – but the countries with most enthusiasm are those least likely to get the chance
Economic instability combined with the evolution of the roles and expectations of technology leadership make it more important than ever for tech executives to take advantage of the tools and techniques available via social media for promoting their individual personal brands. This presentation explores the questions to ask yourself before embarking in the use of these tools to enhance your career.
How Social Media is Changing Bustiness CommunicationsPaul Gillin
Blogs, podcasts, social networks and online videos are creating new centers of influence. The emerging world of social media presents exciting new opportunities for businesses to communicate directly with key constituents in ways that were unimaginable just a few years ago. Intermediaries are no longer necessary. You can now take you message directly to your public with minimal cost and waste. Business executives and marketers who can successfully reinvent themselves as content providers can bond with their customers in ways they could never before imagine.
The State of Social Marketing 2012-2013 - Pivot ConferenceBrian Solis
Each year, the Pivot team studies the evolving social landscape. For our 2012 -2013, "State of Social Marketing" report, we surveyed 181 social marketers and digital strategists who represent agencies and brands. What we learned is that the fundamental drivers for social media have radically transformed.
The presentation focusses on the cutting edge of marketing innovation, that is expected to emerge post- recession. Conversation marketing is low- cost, rich in data, and full of measurable tools, that can change the game for emerging economies in the global marketing context.
Show me the sales! How social media impacts the bottom lineVisible
This presentation provides ten proof points to try and definitively answer the question of how social media marketing impacts sales.
It also questions whether sales are useful to look at in isolation, showing a number of other metrics.
Links and sources for the presentation can be found at http:// liesdamnedliesstatistics.com/showmethesales.html
Richard Sedley - Foviance New Starter PresentationRichard Sedley
This is the presentation I gave to all staff on the day of starting my new job as Commercial Director at Foviance. Foviance is one of the UK's leading Customer Experience Consultancies.
It covers:
- The 3 interest areas required to be a leader (according to Charles Handy)
- My interest in Design for Behaviour
Survey results, analysis, commentary and analysis from over 700 participants of the 2007 Online Customer Engagement survey. Brought to you by Econsultancy and the cScape Customer Engagement Unit.
Survey results, analysis, commentary and analysis from over 1000 participants of the 2008 Online Customer Engagement survey. Brought to you by Econsultancy and the cScape Customer Engagement Unit.
Survey results, analysis, commentary and analysis from over 1000 participants of the 2009 Online Customer Engagement survey. Brought to you by Econsultancy and the cScape Customer Engagement Unit.
Customer Centric Retail: Nine Lessons from the Digital FrontlineRichard Sedley
3 things to do to be customer centric, 3 things NOT to do and 3 engagement tips whatever the channel
Presentated at Retail Customer Engagement Directors' Forum. 20 June 2012 by Amnada Squires and Richard Sedley
The Future of Voice of Customer Programmes - from Research to Customer Engage...Richard Sedley
What if you turned your voice of customer programme into a customer engagement programme?
Too many VoCPs substitute Net Promoter Score targets for thinking about how this valuable customer touch-point can be used to improve engagement.
This presentation was given in March 2011 at the Directors' Forum on Voice of Customer / Feedback / Customer listening
Survey results, analysis, commentary and analysis from over 1000 participants of the 2010 Online Customer Engagement survey. Brought to you by Econsultancy and the cScape Customer Engagement Unit.
Exhibitor2011 S404 Leveraging Social Media to Drive Better Engagement & ResultsLumen Consulting
With social media transforming the way we network and communicate, how do you leverage it for your events? In this interactive workshop, you will learn how any size organization can use social media to build awareness, foster word of mouth, deepen attendee engagement, and extend the reach of your program.
At the Hill&Knowlton Demystifying Digital event in Amsterdam on April 14 2011, Martin Warmelink shows the results of a TNS research on Social Media usage in Europe.
Wave 7: The Story of Why - Social media landscape in Singapore and SEA madhavitumkur
Wave is a global survey conducted by UM, revealing the social habits of consumers in 65 countries. The study has tracked the dynamic shifts that have taken place within the social media landscape for the last seven years. Wave 7 has identified that consumers will connect with brands that meet five basic needs. By answering these needs, and by combining technology, social platforms and media in a more cohesive way, brands can put themselves in an extremely powerful position.
How real and relevenent is social media as a recruitment channel for global recruiters. This presentation at Teneo's Future of Recruitment Seminar in Barcelona 2011 gives real insight into how it is being used and outline strategies to help recruiters.
Similar to The challenge of Social & mobile customer engagement (20)
cScape CEU client paper: Thoughts on the iPad from cScape Customer Engagement Unit's consultants. Contributors include: Dr Dave Chaffey, Anne Caborn, Dom Graveson, Jay Cooper, Lynda Rathbone, Amanda Davie, Hugh Gage, Dan Barker, Mariam Mohajer-Pahbari, Richard Sedley
An adapted version of my presentation to the Design for Persuasion conference in Brussels, Oct 2009. This version was presented to the London IA event Nov 2009.
How can journalists improve the visibility of their articles? This presentation was the introduction to a workshop at the 2008 Spiked Journalism Summer School for 15 - 17 year olds students
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
2. Richard Sedley Commercial Director Foviance Course Director for Social Media Chartered Institute of Marketing
3.
4. Repeated interactions that strengthen the emotional, psychological and physical investment a customer has in a brand (product or service) CUSTOMER ENGAGEMENT
5. Question 1 What % of global users access the Internet via a mobile device? 20% PC only 31% mobile device only 49% both mobile & PC Tomai Ahonen Almanac 2011 80% }
12. Three reasons why the future of engagement is social Here be your customers… Social activates mobile… Who do they trust and who do they share with…?
17. Three reasons why the future of engagement is mobile First comes love… Mobile Persuasion: 20 perspectives on the future of behavior change – BJ Fogg & D Eckles edit. My magic wand… Always by my side… … my concierge … my coach … my court jester
18. Question 3 How much revenue is generated globally through social networking? £8.6 billion 1.5x more than porn Tomai Ahonen Almanac 2011
WILFing – Moneysupermarket.com 2.7m av. Focus time without interuption – Berkley study Today people are under attack from an unlikely source: news and information they can't adequately process. According to an international study people aged 18 to 34 are bombarded by news, facts and updates to the point where they now suffer from "newstritional disorder," according to anthropologist Robbie Blinkoff. 1 Common symptoms can include a diminished attention span, news fatigue, distraction, and even agitation, which can affect how people communicate in their personal and organizational relationships. 1 A study in the UK found that 51 percent of suffers admitted they are suffering from three or more symptoms, and a further 63 percent admitted to believing they may miss out on an opportunity if they log off, while 42 percent claimed they would feel unwanted if they didn't receive regular text messages or emails. 4 With respect to insurance, there is an increasing preference for buying all savings and investment products from the same provider, particularly amongst Anglophone consumers. 2 May 2008, Intel announced they believe that Moore’s Law would continue to hold until 2029, meaning that the price of new technologies will continue to fall, facilitating their swift adoption into mainstream applications ABI research estimates netbooks could reach 35m sales in 2009 (139m by 2013 – canibalising sales of laptops “ The potential to develop a converged mobile product, which would sell between US$100.00 to US$200.00 is less than 12 months away. … Marvell Technology, Dec 2008 Tagging makes us less likely to remember
The science of persuasion
The science of persuasion
The science of persuasion
First comes love… Always by my side… My concierge My coach My court jester My magic wand…