IIT-Delhi, DMS, Confluence 2009
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The presentation focusses on the cutting edge of marketing innovation, that is expected to emerge post- recession. Conversation marketing is low- cost, rich in data, and full of measurable tools, that can change the game for emerging economies in the global marketing context.
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IIT-Delhi, DMS, Confluence 2009
- 1. Marketing Confluence: "Global Marketing for emerging economies” Jay Vikram Bakshi, Co-Founder, Digiqom Group ‘ B’ Of being and becoming
- 2. THE CHANGE
- 9. WE
- 10. Overview DIGIQOM SOLUTIONS – Creating Digital Communities For Brand Communications Incorporated in 2006 Consulted & Serviced 42 Clients Expertise: 5 Verticals Telecom, IT, Education, Finance & Healthcare Service Lines: Team Strength: 52 National Network: 20 Cities International Network: 5 Countries
- 11. C arnd Us!
- 12. CLOUD 9 CASE STUDY The Economic Times Power of Ideas Campaign- Youth Communications Communicating & Marketing India’s First Entrepreneurship Contest via Facebook, Twitter, Linked In & Blogs REACH & OUTREACH With a use of 12 online tools 13,175 active users were reached and involved in the program with In the first 2 months of the campaign
- 13. Online perception & reputation Management for the senior management of a Global BIG 4 firm via CEO Blogs, Slide ware Exchange, ePR , News indexing etc. REACH & OUTREACH Over 11020 individuals participated in the first 3 months of the campaign CLOUD 9 CASE STUDY
- 14. Conversations that build Brands CLOUD 9 CASE STUDY User guided content on Epl4India http://eplindiaunited.wordpress.com/2009/08/27/ronny-back-at-ot/
- 15. User guided content on Epl4India http://epl4india.ning.com/video/the-new-rooney-videoc CLOUD 9 CASE STUDY
- 16. THE CHANGE WE ‘ B’ C arnd Us!
- 17. So what DOES this have to do with GLOBAL Marketing and emerging economies?
- 19. B the Change, U want to see around U! Call: +91 981 104 4801 Find: linkedin.com/in/jvbakshi Follow: twitter.com/jvbakshi Write: [email_address] Skype: jvbakshi
Editor's Notes
- Social Media is About Social SENSE and Not Technology Social Media is much more than user-generated content. It’s driven by people in the communities where they communicate and congregate. They create, share, and discover new content without our help right. They’re creating vibrant and rich cultures across online networks and using the social tools that we learn about each and every day to stay connected. Any social network is a melting pot of various cultures .
- DIGIQOM SOLUTIONS PVT LTD is a brand development and communications consultancy head quartered in New Delhi, with a network spanning across Bangalore, Kolkata, Mumbai, Hyderabad in India, and represented overseas in UK and Nigeria and Dubai. Digiqom works with the strategic intent of bridging the gap between brands and the consumers through an optimum mix of various communications channels such as press, electronic, live and online. We integrate cutting edge creativity, disruptive technology, and deep domain knowledge in Strategic Commu nications and Digital Asset Management to enable you Architect your Brand Experience!