Mktg gen y

411 views

Published on

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Mktg gen y

  1. 3. <ul><li>Generation Y or Millennials </li></ul><ul><li>10-30 years old </li></ul><ul><li>$200 billion in purchasing power </li></ul><ul><li>Influences as much of half of all spending </li></ul><ul><li>As many as 90% of these purchasers seek advice before purchasing </li></ul><ul><li>Traditional advertising is only 14% of buyers influence </li></ul>
  2. 4. <ul><li>Grandma wants to buy a digital camera. </li></ul><ul><li>Who is she going to ask for assistance? </li></ul><ul><li>Generation Y </li></ul><ul><li>Who does Generation Y ask? </li></ul><ul><li>Friend </li></ul><ul><li>Network </li></ul><ul><li>Internet research </li></ul><ul><li>Comparison sites </li></ul><ul><li>Craigslist ect. </li></ul>
  3. 5. <ul><li>They don’t go to the news stand </li></ul><ul><li>They don’t buy magazines and read Consumer Reports </li></ul>These kids grow up with little money, but lots of bandwidth Now, this is how they do everything!
  4. 6. <ul><li>How do you get your news? </li></ul><ul><li>Newspaper </li></ul><ul><li>Television </li></ul><ul><li>Radio </li></ul><ul><li>Computer </li></ul><ul><li>Smart Phone </li></ul><ul><li>Reader (Kindle, iPad) </li></ul>
  5. 7. <ul><li>How Gen Y gets their news: </li></ul><ul><li>Text </li></ul><ul><li>Instant Message </li></ul><ul><li>Facebook </li></ul><ul><li>Tweet </li></ul><ul><li>Social Media In-box </li></ul><ul><li>Search Engine </li></ul>
  6. 8. <ul><li>How Gen Y DOES NOT get their news: </li></ul><ul><li>Read paper </li></ul><ul><li>Television </li></ul><ul><li>Magazine </li></ul><ul><li>Radio </li></ul><ul><li>E-mail </li></ul>
  7. 9. <ul><li>Successful Marketing: </li></ul><ul><li>Apple </li></ul><ul><li>Red Bull </li></ul><ul><li>Mountain Dew </li></ul><ul><li>Axe </li></ul><ul><li>Xbox </li></ul><ul><li>Trader Joes </li></ul>
  8. 10. <ul><li>5 Areas Generation Y Considers Before a Purchase: </li></ul><ul><li>Low cost </li></ul><ul><li>High quality </li></ul><ul><li>Fast service </li></ul><ul><li>An experience </li></ul><ul><li>Authentic & friendly </li></ul>
  9. 11. <ul><li>Stop Marketing! </li></ul><ul><li>Make friends </li></ul><ul><li>Listen </li></ul><ul><li>Follow </li></ul><ul><li>Be genuine </li></ul><ul><li>Create an experience </li></ul>
  10. 12. <ul><li>Social Media Plan </li></ul><ul><li>Why are you there? </li></ul><ul><li>Sales </li></ul><ul><li>Awareness </li></ul><ul><li>Brand building </li></ul><ul><li>Engagement with customers </li></ul><ul><li>Engagement with industry </li></ul><ul><li>ALL OF THE ABOVE </li></ul>
  11. 13. <ul><li>Social Media Plan @ Work </li></ul><ul><li>94% of all companies are investing in online communities </li></ul><ul><li>Over 50% of businesses block Social Media from employees </li></ul><ul><li>19% allow Social networking for work related items </li></ul><ul><li>16% allow personal use </li></ul><ul><li>10% don’t block or have Social Media policy </li></ul>
  12. 14. <ul><li>Social Media Plan @ Work </li></ul><ul><li>Helps morale </li></ul><ul><li>Builds Social Media knowledge </li></ul><ul><li>Helps solve work problems with larger networks </li></ul><ul><li>Great marketing for business </li></ul><ul><li>Keeps customers and vendors in constant communication with business </li></ul>
  13. 15. <ul><li>Pick a lane </li></ul><ul><li>Over 300 Social Networking sites </li></ul><ul><li>Facebook • Bebo </li></ul><ul><li>Twitter • Flickr </li></ul><ul><li>MySpace • Classmates </li></ul><ul><li>Linkedin • Yahoo groups </li></ul><ul><li>Friendster • Twitpix </li></ul><ul><li>Yelp • Google places </li></ul><ul><li>There is Hootesuite, Tweetdeck or other management systems for all of your Social Media profiles </li></ul><ul><li>#1 pay attention, listen & interact! </li></ul>
  14. 16. <ul><li>How do you know if its working? </li></ul><ul><li>Give Social Media discounts to track </li></ul><ul><li>Klout.com for Facebook and Twitter </li></ul><ul><li>Facebook analytics (Business/fan pages) </li></ul><ul><li>Google analytics </li></ul><ul><li>Web analytics </li></ul><ul><li>Postrank.com for Facebook, Twitter and web </li></ul><ul><li>Have no clue </li></ul>
  15. 17. <ul><li>Terms You Should Learn </li></ul><ul><li>Bitly • Webinar • Tweet up </li></ul><ul><li>Blog • Micro blog • Crowd Sourcing </li></ul><ul><li>SEO • SMS • Viral Marketing </li></ul><ul><li>Organic • Cloud • Web analytics </li></ul><ul><li>RSS • Metadata • Flash mob </li></ul><ul><li>Web 2.0 • Geo tagging • Hashtag </li></ul><ul><li>Moblog • Newsreader • Pay per click </li></ul><ul><li>Tags • Pod cast • Analytics </li></ul>

×