7. Old CRM Opt in/ opt out Direct Mail a/b split Mail everyone Buy everything .01% clickthrough Suspects/Prospects Brand in control
8. Old CRM Opt in/ opt out Direct Mail a/b split Mail everyone Buy everything .01% clickthrough Suspects/Prospects Brand in control New Dialogue Facebook Like Twitter follow RSS App “Friends” People in control http://www.flickr.com/photos/mcazadi/2388418126/
11. Social is mobile “Today around 37% of active users use Twitter on their phones. More than most other web services, but that should be 100%. There should be people using Twitter only on mobile, eventually. Twitter is built for mobile” Evan Williams – CEO Twitter
13. Precise Targeting is feasible Men 18 – 24 & In Central London (postcodes W1, WC1, W2) & Between 9am and 4pm Monday to Saturday & Who have searched for sports content in last 28 days & And have a iPhone 3gs or Android phone http://www.flickr.com/photos/myklroventine/3283063477/
32. How do you Get introduced? Join the conversation? Learn about people? Make the dialogue more interesting? Turn strangers into Friends and Families?
33. addictive ideas Solving Business problems by Solving Customer problems Focused on mobile Supported by other digital channels
34. “Rapid Ramp of Mobile Internet usage will be a boon to consumers &some companies will likely win big (potentially very big)while many will wonder what just happened” Mary Meeker – Morgan Stanley – April 2010