Why social media is important

1. SOCIAL MEDIA 101
Siddhesh Kabe

2. The Internet is the first thing that humanity has built that humanity
doesn't understand, the largest experiment in anarchy that we have ever
had. ~ Eric Schmidt

3. The traditional marketing medium
In short it was fake… annoying and very costly.
Was One-way… Annoyingly spam… And not at all
personal…

4. Where are your customers
 Your customers are no longer passive they are
producers.
 Internet is one of the primary business
channels available.
 Only 14% trust advertisements.
 78% of consumers trust peer
recommendations.
Source: “Marketing to the SocialWeb,” Larry
Weber,Wiley Publishing 2007

5. Some Social-media facts
Over 50% of the world’s population is under 30-years-old
Social Media has overtaken porn as the #1 activity on theWeb
96% of them have joined a social network
added over 200 million users in less than a year
Years to Reach 50 millions Users: Radio took 38Years,TV took 13Years,
Internet took 4Years, iPod took 3Years…
If were a country it would be the world’s 3rd largest ahead of
the United States and only behind China and India.Yet, QQ and Renren
dominate China
80% of companies use social media for recruitment; 95% of these using
Source: Cited on last slide
While you watch this 100+ hours of video will be uploaded to
has over 15 million articles…studies show it’s more accurate than
Encyclopedia Britannica…78% of these articles are non-English

6. won’t.
You may forget your customers

7. Technology in ten years
Source: Steve Jobs (TwitPic)

8. People + message + Internet = social media marketing
What is social media marketing
anyway?
•Social Media isn’t a fad, it’s a fundamental shift in the way we communicate
•Using technology at its best you can harness the power of social media.
•The ROI of social media is that your business will still exist in 5 years

9. •There are over 200,000,000 Blogs
•25% of search results for theWorld’sTop 20 largest brands are links to
user-generated content
•34% of bloggers post opinions about products & brands
•60 millions status updates happen on Facebook daily
•And they are talking about .
Where are you on Social-media?

10. SouthWest Airlines handles a bad experience of Customer on twitter.
The customer twitter about bad experience on the airlines
"Southwest=Suckage.“
Airlines responded back:
Next time when Beaker booked a return ticket with same airlines, he was
surprised to find:
Case-Study: Suckage=Awesomeness

11. An interesting example of Firefox, if there is a doubt, people won’t call your
call centers, instead they will tweet about it. Imagine what answers they
might get.
Case Study: Customer Questions via
Twitter

12. Case Study: The Big Money
Facebook 50
The satirical newspaper doesn’t do much
besides post its content on its page, but
it still maintains a steady, engaged fan
following.
Fans as of Nov. 15: 535,411
Automaker Audi seeks out fan feedback.
It hosted a campaign encouraging fans
to discuss what its next car should look
like.
Fans as of Nov. 15: 381,038
A fan photo gallery includes more than
9,000 photos of fans and their Harley-
Davidson (HOG) bikes.
Fans as of Nov. 15: 339,135
This summer, Six Flags hosted the
“Tournament ofThrills” competition on
its Facebook page where fans could vote
for their favorite roller coasters. More
than 85,000 votes were cast.
Fans as of Nov. 15: 379,056
The Big Money Facebook 50, a ranking of the brands that are currently making
the best use of Facebook by http://www.thebigmoney.com

13. 13
The ABC’s of Social Media
Marketing
 You can’t control the message
 The message is changed, rebutted, parodied, and
misconstrued by your audience.
 Even if your audience is small, they are key voices to
you.
 You must modify what we say in response in real
time.
 You have to break the corporate barriers and level
down with every employee and customer.

14. THANK YOU
So what are your customers taking about your brand?

15. Credits
 Colorado State UniversityWikipedia Accuracy Study
 China Internet Information Center,Technorati,Wikipedia
 Facebook investor stats
 U.S. Department of Education Study
 Mashable by Ben Parr
 The Guardian
 TechCrunch
 Apple
 Calculated based ofWikipedia article data found at
www.wikipedia.org
 Quotes from:
 www.thinkexist.com

16. Special Thanks to
 http://socialnomics.net

http://mashable.com

17. Get in touch
http://force.siddheshkabe.co.in
http://twitter.com/sidoscope
You can directly scan the QR codes with your mobile phone to visit.