Nearly 40% of Australians now interact with companies through social media. Over 9 million Australians use social media, with over 7 million on Facebook and 2 million on Twitter. Facebook has nearly 10 million unique Australian visitors per month. Tablet ownership in Australia is expected to triple this year. Social media gives consumers a voice on a massive scale and has changed how companies must understand social consumer behavior. It provides both opportunities and risks that companies must address through social media monitoring and a thorough social media rollout plan tailored to their goals.

1. Social MediaOverview

2. OverviewSocial Media AgencyWeb Design And Development

3. Biggest cultural shift we’ve ever lived through…it’s not social media…it’s the internet…and it’s still a baby!

4. Almost 40% of Australians are now interacting with companies via social networking sites – Source NielsonState Of Our Nation

5. Number of Australian’s utilising Social Media is estimated at 9.9 million – March 2011.

6. 86% of Australians online are looking to fellow users for opinions and information about products, services and brands.

7. Of 9.9 million utilising social media, over 7 million of Facebook and 2 million on Twitter.

8. Facebook currently has 9.8 million unique Australian visitors going to the site every month – January 2011.Tablet ownership is currently at 8% and is expected to triple this year – Nielson, 9th March, 2011.

9. How social media differs from advertising – understanding the ‘global village’ – Via Social Media consumers have a voice; now on a massive scale!Understanding Social Consumer Behaviour – What social factors influence a person to buy & how do you approach a sale?Gary V VideoFeel free to ask questions throughout – really, please do! Nobody’s safe…. I’ll be cold calling Ask yourself; can you see how this applies to your brand??About This Presentation

10. What it is? (Listening, defining the social landscape)Why listen? (Crisis management, sentiment, sales, customer service)Assigning tasks to relevant departmentsSocial media monitoring – snap shot reportMonitoring

12. Level Playing Field

13. Humanise the logo

14. Gone Back To Old Small Town Rules

15. 1 on 1 marketing is the difference

16. Consumers rubbish radar is so much higher than what it was 5 years ago.They know what’s going on

17. The world we live in today is still based on word of mouth, yet now, it’s word of mouth on steroids!

18. 8 step processThorough social media role outBrands at different stagesDifferent goals/objectives for social mediaROI modelMetrics Social Media Role Out

20. Hit Us Upthinktankmedia.com.au(03) 90231487