1) Mary Beth Kemp from Forrester Research presented on how European consumers are adopting social computing and social networks. 2) She discussed how over half of European online users engage in social computing and major brands are using social media. 3) Kemp also analyzed data on how Europeans participate in social media activities like blogging, reviews, social networking, and content creation/consumption across different age groups and countries. 4) She shared best practices for companies to facilitate online communities and engage consumers through social listening, speaking, supporting, and embracing.