The document discusses the importance of simplicity in client management and offers four basic strategies for simplification: remove, organize, hide, and displace. It highlights the benefits of simplicity for analytical insights and customer psychology, and emphasizes that simplicity should be integrated into offerings and processes. The content includes references to John Maeda's laws of simplicity and various methods to reduce cognitive load and enhance user experience across multiple channels.

1. Company DayClient Management teamAccount overviewsSimplicity

2. Simplicity lunch Four basic strategies for simplificationIntroductions (3-5 mins)John Maeda's laws of simplicity – PaulineThe client pressure for complication – JonathanWhat simplicity means for analytical insight – John D’ASimplicity and customer psychology – RichardDiscussion

3. Why is simplicity important?

4. What are the benefits of simplicity?

5. When/how should simplicity be incorporated into our offering and processes?Four basic strategies for simplificationJanuary 2011Richard Sedley

6. The four basic strategies for simplificationREMOVEORGANISEHIDEDISPLACE1 2 3 44Source: Simple and Usable: web, mobile and interaction design by Giles Colborne

7. The four basic strategies for simplificationRemoveFocus on what’s core

8. Avoid deadline feature reduction

9. Kill lame features

10. “Broken gets fixed, shoddy lasts forever”

11. Prioritising features

12. Solutions, not processes

13. Who do you hurt?