SlideShare a Scribd company logo

Creating Customer Engagement Strategies

•
•
Richard Sedley
Richard Sedley
Business
1 of 45
Download to read offline
Creating customer engagement strategies Richard Sedley cScape Customer Engagement Unit
Permission Search Customer Email Community based engine Relationship marketing marketing optimisation management Surveying Content Loyalty Channel Findability and management programmes extension research Search Touch Proposition Usability engine Web metrics strategies development marketing
Creating Customer Engagement Strategies
Creating Customer Engagement Strategies
Creating Customer Engagement Strategies
Creating Customer Engagement Strategies
Creating Customer Engagement Strategies
Creating Customer Engagement Strategies
Creating Customer Engagement Strategies
Creating Customer Engagement Strategies
Creating Customer Engagement Strategies
Creating Customer Engagement Strategies
Creating Customer Engagement Strategies
Creating Customer Engagement Strategies
Creating Customer Engagement Strategies
Creating Customer Engagement Strategies
Creating Customer Engagement Strategies
Creating Customer Engagement Strategies
Creating Customer Engagement Strategies
Creating Customer Engagement Strategies
Creating Customer Engagement Strategies
Creating Customer Engagement Strategies
Creating Customer Engagement Strategies
Creating Customer Engagement Strategies
Creating Customer Engagement Strategies
Creating Customer Engagement Strategies
Creating Customer Engagement Strategies
Creating Customer Engagement Strategies
Creating Customer Engagement Strategies
Creating Customer Engagement Strategies
Creating Customer Engagement Strategies
Creating Customer Engagement Strategies
Creating Customer Engagement Strategies
Creating Customer Engagement Strategies
Creating Customer Engagement Strategies
Creating Customer Engagement Strategies
Creating Customer Engagement Strategies
Creating Customer Engagement Strategies
Creating Customer Engagement Strategies
Creating Customer Engagement Strategies
Creating Customer Engagement Strategies
Creating Customer Engagement Strategies
Creating Customer Engagement Strategies
Creating Customer Engagement Strategies
Creating Customer Engagement Strategies

Recommended

Customer engagement
Customer engagementCustomer engagement
Customer engagementTom Tsongas, PMP, CSM
 
What Is Customer Engagement?
What Is Customer Engagement?What Is Customer Engagement?
What Is Customer Engagement?Braze (formerly Appboy)
 
Gaining Valuable Business Insight Through a Customer Advisory Board
Gaining Valuable Business Insight Through a Customer Advisory BoardGaining Valuable Business Insight Through a Customer Advisory Board
Gaining Valuable Business Insight Through a Customer Advisory BoardRob Jensen
 
Customer centricity
Customer centricityCustomer centricity
Customer centricityAkash Amal
 
Customer engagement 5 vectors
Customer engagement 5 vectorsCustomer engagement 5 vectors
Customer engagement 5 vectorsDavid Williams
 
Customer centricity
Customer centricityCustomer centricity
Customer centricitySarmistha Mitra
 
Customer Centricity
Customer CentricityCustomer Centricity
Customer CentricityElijah Ezendu
 
Customer Service Excellence PowerPoint Presentation Slides
Customer Service Excellence PowerPoint Presentation SlidesCustomer Service Excellence PowerPoint Presentation Slides
Customer Service Excellence PowerPoint Presentation SlidesSlideTeam
 

Recommended

Customer engagement
Customer engagementCustomer engagement
Customer engagementTom Tsongas, PMP, CSM
 
What Is Customer Engagement?
What Is Customer Engagement?What Is Customer Engagement?
What Is Customer Engagement?Braze (formerly Appboy)
 
Gaining Valuable Business Insight Through a Customer Advisory Board
Gaining Valuable Business Insight Through a Customer Advisory BoardGaining Valuable Business Insight Through a Customer Advisory Board
Gaining Valuable Business Insight Through a Customer Advisory BoardRob Jensen
 
Customer centricity
Customer centricityCustomer centricity
Customer centricityAkash Amal
 
Customer engagement 5 vectors
Customer engagement 5 vectorsCustomer engagement 5 vectors
Customer engagement 5 vectorsDavid Williams
 
Customer centricity
Customer centricityCustomer centricity
Customer centricitySarmistha Mitra
 
Customer Centricity
Customer CentricityCustomer Centricity
Customer CentricityElijah Ezendu
 
Customer Service Excellence PowerPoint Presentation Slides
Customer Service Excellence PowerPoint Presentation SlidesCustomer Service Excellence PowerPoint Presentation Slides
Customer Service Excellence PowerPoint Presentation SlidesSlideTeam
 
Value selling revisited
Value selling revisited Value selling revisited
Value selling revisited Christian Devillez
 
Sales PowerPoint PPT Content Modern Sample
Sales PowerPoint PPT Content Modern SampleSales PowerPoint PPT Content Modern Sample
Sales PowerPoint PPT Content Modern SampleAndrew Schwartz
 
Dealing with Difficult Customers
Dealing with Difficult CustomersDealing with Difficult Customers
Dealing with Difficult CustomersKen Barnes, DBA
 
Importance of product knowledge in selling
Importance of product knowledge in sellingImportance of product knowledge in selling
Importance of product knowledge in sellingAnil Thapliyal
 
CRM Strategy
CRM StrategyCRM Strategy
CRM StrategyElijah Ezendu
 
Customer Experience Strategy
Customer Experience StrategyCustomer Experience Strategy
Customer Experience StrategyLCA-LoriCarr
 
Customer service strategy social customer
Customer service strategy social customerCustomer service strategy social customer
Customer service strategy social customerInfo-Tech Research Group
 
Know your customer
Know your customerKnow your customer
Know your customerPortfolio Software
 
Total Customer Experience
Total Customer ExperienceTotal Customer Experience
Total Customer ExperienceSanjay Singh
 
5 Marketing Strategies for Customer Engagement
5 Marketing Strategies for Customer Engagement5 Marketing Strategies for Customer Engagement
5 Marketing Strategies for Customer EngagementMarketo
 
The Secrets to Increasing Customer Retention and Renewals
The Secrets to Increasing Customer Retention and RenewalsThe Secrets to Increasing Customer Retention and Renewals
The Secrets to Increasing Customer Retention and RenewalsSocious
 
10 step sales process
10 step sales process10 step sales process
10 step sales processeconnexx
 
Improving Your Leadership Communication
Improving Your Leadership CommunicationImproving Your Leadership Communication
Improving Your Leadership CommunicationJames G. Bohn, Ph.D.
 
Building and Sustaining a Customer Centric Culture (by @peoplemetrics @katefe...
Building and Sustaining a Customer Centric Culture (by @peoplemetrics @katefe...Building and Sustaining a Customer Centric Culture (by @peoplemetrics @katefe...
Building and Sustaining a Customer Centric Culture (by @peoplemetrics @katefe...PeopleMetrics
 
The ultimate guide to customer service excellence
The ultimate guide to customer service excellenceThe ultimate guide to customer service excellence
The ultimate guide to customer service excellenceWilliam Roberts
 
Customer centric workshop
Customer centric workshop Customer centric workshop
Customer centric workshop MacInnis Marketing
 
Customer Experience and Loyalty
Customer Experience and LoyaltyCustomer Experience and Loyalty
Customer Experience and LoyaltyEpsilon Marketing
 
Ensuring Renewals
Ensuring Renewals Ensuring Renewals
Ensuring Renewals Salesforce Partners
 
Sales training module presentation slides john
Sales training module presentation slides johnSales training module presentation slides john
Sales training module presentation slides johnJohn Ndukwe Ibebunjo
 
Consultative Selling Process
Consultative Selling ProcessConsultative Selling Process
Consultative Selling ProcessMehra Deepak
 
A 10-steps solution for on line communication by ImagePro
A 10-steps solution for on line communication by ImageProA 10-steps solution for on line communication by ImagePro
A 10-steps solution for on line communication by ImageProImagePro Communication Projects
 
SCG Social Media Analytics Introduction
SCG Social Media Analytics IntroductionSCG Social Media Analytics Introduction
SCG Social Media Analytics IntroductionChris Rigatuso
 

More Related Content

What's hot

Sales PowerPoint PPT Content Modern Sample
Sales PowerPoint PPT Content Modern SampleSales PowerPoint PPT Content Modern Sample
Sales PowerPoint PPT Content Modern SampleAndrew Schwartz
 
Dealing with Difficult Customers
Dealing with Difficult CustomersDealing with Difficult Customers
Dealing with Difficult CustomersKen Barnes, DBA
 
Importance of product knowledge in selling
Importance of product knowledge in sellingImportance of product knowledge in selling
Importance of product knowledge in sellingAnil Thapliyal
 
Customer Experience Strategy
Customer Experience StrategyCustomer Experience Strategy
Customer Experience StrategyLCA-LoriCarr
 
Total Customer Experience
Total Customer ExperienceTotal Customer Experience
Total Customer ExperienceSanjay Singh
 
5 Marketing Strategies for Customer Engagement
5 Marketing Strategies for Customer Engagement5 Marketing Strategies for Customer Engagement
5 Marketing Strategies for Customer EngagementMarketo
 
The Secrets to Increasing Customer Retention and Renewals
The Secrets to Increasing Customer Retention and RenewalsThe Secrets to Increasing Customer Retention and Renewals
The Secrets to Increasing Customer Retention and RenewalsSocious
 
10 step sales process
10 step sales process10 step sales process
10 step sales processeconnexx
 
Improving Your Leadership Communication
Improving Your Leadership CommunicationImproving Your Leadership Communication
Improving Your Leadership CommunicationJames G. Bohn, Ph.D.
 
Building and Sustaining a Customer Centric Culture (by @peoplemetrics @katefe...
Building and Sustaining a Customer Centric Culture (by @peoplemetrics @katefe...Building and Sustaining a Customer Centric Culture (by @peoplemetrics @katefe...
Building and Sustaining a Customer Centric Culture (by @peoplemetrics @katefe...PeopleMetrics
 
The ultimate guide to customer service excellence
The ultimate guide to customer service excellenceThe ultimate guide to customer service excellence
The ultimate guide to customer service excellenceWilliam Roberts
 
Customer Experience and Loyalty
Customer Experience and LoyaltyCustomer Experience and Loyalty
Customer Experience and LoyaltyEpsilon Marketing
 
Sales training module presentation slides john
Sales training module presentation slides johnSales training module presentation slides john
Sales training module presentation slides johnJohn Ndukwe Ibebunjo
 
Consultative Selling Process
Consultative Selling ProcessConsultative Selling Process
Consultative Selling ProcessMehra Deepak
 

What's hot (20)

Value selling revisited
Value selling revisited Value selling revisited
Value selling revisited
 
Sales PowerPoint PPT Content Modern Sample
Sales PowerPoint PPT Content Modern SampleSales PowerPoint PPT Content Modern Sample
Sales PowerPoint PPT Content Modern Sample
 
Dealing with Difficult Customers
Dealing with Difficult CustomersDealing with Difficult Customers
Dealing with Difficult Customers
 
Importance of product knowledge in selling
Importance of product knowledge in sellingImportance of product knowledge in selling
Importance of product knowledge in selling
 
CRM Strategy
CRM StrategyCRM Strategy
CRM Strategy
 
Customer Experience Strategy
Customer Experience StrategyCustomer Experience Strategy
Customer Experience Strategy
 
Customer service strategy social customer
Customer service strategy social customerCustomer service strategy social customer
Customer service strategy social customer
 
Know your customer
Know your customerKnow your customer
Know your customer
 
Total Customer Experience
Total Customer ExperienceTotal Customer Experience
Total Customer Experience
 
5 Marketing Strategies for Customer Engagement
5 Marketing Strategies for Customer Engagement5 Marketing Strategies for Customer Engagement
5 Marketing Strategies for Customer Engagement
 
The Secrets to Increasing Customer Retention and Renewals
The Secrets to Increasing Customer Retention and RenewalsThe Secrets to Increasing Customer Retention and Renewals
The Secrets to Increasing Customer Retention and Renewals
 
10 step sales process
10 step sales process10 step sales process
10 step sales process
 
Improving Your Leadership Communication
Improving Your Leadership CommunicationImproving Your Leadership Communication
Improving Your Leadership Communication
 
Building and Sustaining a Customer Centric Culture (by @peoplemetrics @katefe...
Building and Sustaining a Customer Centric Culture (by @peoplemetrics @katefe...Building and Sustaining a Customer Centric Culture (by @peoplemetrics @katefe...
Building and Sustaining a Customer Centric Culture (by @peoplemetrics @katefe...
 
The ultimate guide to customer service excellence
The ultimate guide to customer service excellenceThe ultimate guide to customer service excellence
The ultimate guide to customer service excellence
 
Customer centric workshop
Customer centric workshop Customer centric workshop
Customer centric workshop
 
Customer Experience and Loyalty
Customer Experience and LoyaltyCustomer Experience and Loyalty
Customer Experience and Loyalty
 
Ensuring Renewals
Ensuring Renewals Ensuring Renewals
Ensuring Renewals
 
Sales training module presentation slides john
Sales training module presentation slides johnSales training module presentation slides john
Sales training module presentation slides john
 
Consultative Selling Process
Consultative Selling ProcessConsultative Selling Process
Consultative Selling Process
 

Similar to Creating Customer Engagement Strategies

A 10-steps solution for on line communication by ImagePro
A 10-steps solution for on line communication by ImageProA 10-steps solution for on line communication by ImagePro
A 10-steps solution for on line communication by ImageProImagePro Communication Projects
 
SCG Social Media Analytics Introduction
SCG Social Media Analytics IntroductionSCG Social Media Analytics Introduction
SCG Social Media Analytics IntroductionChris Rigatuso
 
WebSide - eBrouchure & Presentation
WebSide - eBrouchure & PresentationWebSide - eBrouchure & Presentation
WebSide - eBrouchure & PresentationWebSide
 
Mastering the customer engagement ecosystem with CQ5
Mastering the customer engagement ecosystem with CQ5Mastering the customer engagement ecosystem with CQ5
Mastering the customer engagement ecosystem with CQ5Lars Trieloff
 
Retail analytics pov
Retail analytics povRetail analytics pov
Retail analytics povrajivhs
 
Eu13 Corp Capabilities
Eu13 Corp CapabilitiesEu13 Corp Capabilities
Eu13 Corp Capabilitieseu13corp
 
Sales & Marketing Maturity Assessment Tool
Sales & Marketing Maturity Assessment ToolSales & Marketing Maturity Assessment Tool
Sales & Marketing Maturity Assessment Tooltiturk
 
Chris scafario's marketing and sales tools for success
Chris scafario's marketing and sales tools for successChris scafario's marketing and sales tools for success
Chris scafario's marketing and sales tools for successChris Scafario
 
PayPal Behavioral Analytics on Hadoop
PayPal Behavioral Analytics on HadoopPayPal Behavioral Analytics on Hadoop
PayPal Behavioral Analytics on HadoopDataWorks Summit
 
Creasionbrand Credo
Creasionbrand CredoCreasionbrand Credo
Creasionbrand Credojovie24
 
Online Business : Optimizing your sales channels, AT INTERNET eCommretail Li...
Online Business : Optimizing your sales channels, AT INTERNET eCommretail Li...Online Business : Optimizing your sales channels, AT INTERNET eCommretail Li...
Online Business : Optimizing your sales channels, AT INTERNET eCommretail Li...AT Internet
 
Holistic marketing framework
Holistic marketing frameworkHolistic marketing framework
Holistic marketing frameworkJohn Gillis
 
Web Communications in the Public Sector
Web Communications in the Public SectorWeb Communications in the Public Sector
Web Communications in the Public Sectorhannonhill
 
Dm arts d1-workshop-steffen ehrhardt-google-innovations in display
Dm arts d1-workshop-steffen ehrhardt-google-innovations in displayDm arts d1-workshop-steffen ehrhardt-google-innovations in display
Dm arts d1-workshop-steffen ehrhardt-google-innovations in displayDigital Marketing Arts
 
Dm arts d1-workshop-steffen ehrhardt-google-innovations in display
Dm arts d1-workshop-steffen ehrhardt-google-innovations in displayDm arts d1-workshop-steffen ehrhardt-google-innovations in display
Dm arts d1-workshop-steffen ehrhardt-google-innovations in displayDigital Marketing Arts
 
Marketing the new paradigms
Marketing the new paradigmsMarketing the new paradigms
Marketing the new paradigmsTarrystone
 

Similar to Creating Customer Engagement Strategies (20)

A 10-steps solution for on line communication by ImagePro
A 10-steps solution for on line communication by ImageProA 10-steps solution for on line communication by ImagePro
A 10-steps solution for on line communication by ImagePro
 
SCG Social Media Analytics Introduction
SCG Social Media Analytics IntroductionSCG Social Media Analytics Introduction
SCG Social Media Analytics Introduction
 
WebSide - eBrouchure & Presentation
WebSide - eBrouchure & PresentationWebSide - eBrouchure & Presentation
WebSide - eBrouchure & Presentation
 
Web Design Lifecycle
Web Design LifecycleWeb Design Lifecycle
Web Design Lifecycle
 
Mastering the customer engagement ecosystem with CQ5
Mastering the customer engagement ecosystem with CQ5Mastering the customer engagement ecosystem with CQ5
Mastering the customer engagement ecosystem with CQ5
 
Retail analytics pov
Retail analytics povRetail analytics pov
Retail analytics pov
 
Eu13 Corp Capabilities
Eu13 Corp CapabilitiesEu13 Corp Capabilities
Eu13 Corp Capabilities
 
Medha Infosystems
Medha InfosystemsMedha Infosystems
Medha Infosystems
 
Sales & Marketing Maturity Assessment Tool
Sales & Marketing Maturity Assessment ToolSales & Marketing Maturity Assessment Tool
Sales & Marketing Maturity Assessment Tool
 
Chris scafario's marketing and sales tools for success
Chris scafario's marketing and sales tools for successChris scafario's marketing and sales tools for success
Chris scafario's marketing and sales tools for success
 
PayPal Behavioral Analytics on Hadoop
PayPal Behavioral Analytics on HadoopPayPal Behavioral Analytics on Hadoop
PayPal Behavioral Analytics on Hadoop
 
Creasionbrand Credo
Creasionbrand CredoCreasionbrand Credo
Creasionbrand Credo
 
Corporate presentation v3.0
Corporate presentation v3.0Corporate presentation v3.0
Corporate presentation v3.0
 
Online Business : Optimizing your sales channels, AT INTERNET eCommretail Li...
Online Business : Optimizing your sales channels, AT INTERNET eCommretail Li...Online Business : Optimizing your sales channels, AT INTERNET eCommretail Li...
Online Business : Optimizing your sales channels, AT INTERNET eCommretail Li...
 
Marketing Operations Scope
Marketing Operations ScopeMarketing Operations Scope
Marketing Operations Scope
 
Holistic marketing framework
Holistic marketing frameworkHolistic marketing framework
Holistic marketing framework
 
Web Communications in the Public Sector
Web Communications in the Public SectorWeb Communications in the Public Sector
Web Communications in the Public Sector
 
Dm arts d1-workshop-steffen ehrhardt-google-innovations in display
Dm arts d1-workshop-steffen ehrhardt-google-innovations in displayDm arts d1-workshop-steffen ehrhardt-google-innovations in display
Dm arts d1-workshop-steffen ehrhardt-google-innovations in display
 
Dm arts d1-workshop-steffen ehrhardt-google-innovations in display
Dm arts d1-workshop-steffen ehrhardt-google-innovations in displayDm arts d1-workshop-steffen ehrhardt-google-innovations in display
Dm arts d1-workshop-steffen ehrhardt-google-innovations in display
 
Marketing the new paradigms
Marketing the new paradigmsMarketing the new paradigms
Marketing the new paradigms
 

More from Richard Sedley

Feeding the brain: the role psychology plays in buying, eating and enjoying food
Feeding the brain: the role psychology plays in buying, eating and enjoying foodFeeding the brain: the role psychology plays in buying, eating and enjoying food
Feeding the brain: the role psychology plays in buying, eating and enjoying foodRichard Sedley
 
Customer Centric Retail: Nine Lessons from the Digital Frontline
Customer Centric Retail: Nine Lessons from the Digital FrontlineCustomer Centric Retail: Nine Lessons from the Digital Frontline
Customer Centric Retail: Nine Lessons from the Digital FrontlineRichard Sedley
 
The Future of Voice of Customer Programmes - from Research to Customer Engage...
The Future of Voice of Customer Programmes - from Research to Customer Engage...The Future of Voice of Customer Programmes - from Research to Customer Engage...
The Future of Voice of Customer Programmes - from Research to Customer Engage...Richard Sedley
 
Richard Sedley - Foviance New Starter Presentation
Richard Sedley - Foviance New Starter PresentationRichard Sedley - Foviance New Starter Presentation
Richard Sedley - Foviance New Starter PresentationRichard Sedley
 
Time & the attention deficit
Time & the attention deficitTime & the attention deficit
Time & the attention deficitRichard Sedley
 
The challenge of Social & mobile customer engagement
The challenge of Social & mobile customer engagementThe challenge of Social & mobile customer engagement
The challenge of Social & mobile customer engagementRichard Sedley
 
Foviance Simplicity lunchtime discussion
Foviance Simplicity lunchtime discussionFoviance Simplicity lunchtime discussion
Foviance Simplicity lunchtime discussionRichard Sedley
 
Online Educa Berlin 2010
Online Educa Berlin 2010Online Educa Berlin 2010
Online Educa Berlin 2010Richard Sedley
 
4th Annual Online Customer Engagement Survey Report 2010
4th Annual Online Customer Engagement Survey Report 20104th Annual Online Customer Engagement Survey Report 2010
4th Annual Online Customer Engagement Survey Report 2010Richard Sedley
 
3rd Annual Online Customer Engagement Survey Report 2009
3rd Annual Online Customer Engagement Survey Report 20093rd Annual Online Customer Engagement Survey Report 2009
3rd Annual Online Customer Engagement Survey Report 2009Richard Sedley
 
2nd Annual Online Customer Engagement Survey Report 2008
2nd Annual Online Customer Engagement Survey Report 20082nd Annual Online Customer Engagement Survey Report 2008
2nd Annual Online Customer Engagement Survey Report 2008Richard Sedley
 
1st Annual Online Customer Engagement Survey Report 2007
1st Annual Online Customer Engagement Survey Report 20071st Annual Online Customer Engagement Survey Report 2007
1st Annual Online Customer Engagement Survey Report 2007Richard Sedley
 
Winners & Losers in a Troubled Economy: how to engage customer online for com...
Winners & Losers in a Troubled Economy: how to engage customer online for com...Winners & Losers in a Troubled Economy: how to engage customer online for com...
Winners & Losers in a Troubled Economy: how to engage customer online for com...Richard Sedley
 
Who's afraid of the iPad
Who's afraid of the iPadWho's afraid of the iPad
Who's afraid of the iPadRichard Sedley
 
Twitter for Marketing: An introduction
Twitter for Marketing: An introductionTwitter for Marketing: An introduction
Twitter for Marketing: An introductionRichard Sedley
 
6 Principles of Persuasion
6 Principles of Persuasion6 Principles of Persuasion
6 Principles of PersuasionRichard Sedley
 
Social Media workshop for A&N Media
Social Media workshop for A&N MediaSocial Media workshop for A&N Media
Social Media workshop for A&N MediaRichard Sedley
 
Digital Tools for Cutting Edge Journalists
Digital Tools for Cutting Edge JournalistsDigital Tools for Cutting Edge Journalists
Digital Tools for Cutting Edge JournalistsRichard Sedley
 
Social Media & Financial Services Workshop
Social Media & Financial Services WorkshopSocial Media & Financial Services Workshop
Social Media & Financial Services WorkshopRichard Sedley
 
Online Persuasion: What I'm currently thinking about
Online Persuasion: What I'm currently thinking aboutOnline Persuasion: What I'm currently thinking about
Online Persuasion: What I'm currently thinking aboutRichard Sedley
 

More from Richard Sedley (20)

Feeding the brain: the role psychology plays in buying, eating and enjoying food
Feeding the brain: the role psychology plays in buying, eating and enjoying foodFeeding the brain: the role psychology plays in buying, eating and enjoying food
Feeding the brain: the role psychology plays in buying, eating and enjoying food
 
Customer Centric Retail: Nine Lessons from the Digital Frontline
Customer Centric Retail: Nine Lessons from the Digital FrontlineCustomer Centric Retail: Nine Lessons from the Digital Frontline
Customer Centric Retail: Nine Lessons from the Digital Frontline
 
The Future of Voice of Customer Programmes - from Research to Customer Engage...
The Future of Voice of Customer Programmes - from Research to Customer Engage...The Future of Voice of Customer Programmes - from Research to Customer Engage...
The Future of Voice of Customer Programmes - from Research to Customer Engage...
 
Richard Sedley - Foviance New Starter Presentation
Richard Sedley - Foviance New Starter PresentationRichard Sedley - Foviance New Starter Presentation
Richard Sedley - Foviance New Starter Presentation
 
Time & the attention deficit
Time & the attention deficitTime & the attention deficit
Time & the attention deficit
 
The challenge of Social & mobile customer engagement
The challenge of Social & mobile customer engagementThe challenge of Social & mobile customer engagement
The challenge of Social & mobile customer engagement
 
Foviance Simplicity lunchtime discussion
Foviance Simplicity lunchtime discussionFoviance Simplicity lunchtime discussion
Foviance Simplicity lunchtime discussion
 
Online Educa Berlin 2010
Online Educa Berlin 2010Online Educa Berlin 2010
Online Educa Berlin 2010
 
4th Annual Online Customer Engagement Survey Report 2010
4th Annual Online Customer Engagement Survey Report 20104th Annual Online Customer Engagement Survey Report 2010
4th Annual Online Customer Engagement Survey Report 2010
 
3rd Annual Online Customer Engagement Survey Report 2009
3rd Annual Online Customer Engagement Survey Report 20093rd Annual Online Customer Engagement Survey Report 2009
3rd Annual Online Customer Engagement Survey Report 2009
 
2nd Annual Online Customer Engagement Survey Report 2008
2nd Annual Online Customer Engagement Survey Report 20082nd Annual Online Customer Engagement Survey Report 2008
2nd Annual Online Customer Engagement Survey Report 2008
 
1st Annual Online Customer Engagement Survey Report 2007
1st Annual Online Customer Engagement Survey Report 20071st Annual Online Customer Engagement Survey Report 2007
1st Annual Online Customer Engagement Survey Report 2007
 
Winners & Losers in a Troubled Economy: how to engage customer online for com...
Winners & Losers in a Troubled Economy: how to engage customer online for com...Winners & Losers in a Troubled Economy: how to engage customer online for com...
Winners & Losers in a Troubled Economy: how to engage customer online for com...
 
Who's afraid of the iPad
Who's afraid of the iPadWho's afraid of the iPad
Who's afraid of the iPad
 
Twitter for Marketing: An introduction
Twitter for Marketing: An introductionTwitter for Marketing: An introduction
Twitter for Marketing: An introduction
 
6 Principles of Persuasion
6 Principles of Persuasion6 Principles of Persuasion
6 Principles of Persuasion
 
Social Media workshop for A&N Media
Social Media workshop for A&N MediaSocial Media workshop for A&N Media
Social Media workshop for A&N Media
 
Digital Tools for Cutting Edge Journalists
Digital Tools for Cutting Edge JournalistsDigital Tools for Cutting Edge Journalists
Digital Tools for Cutting Edge Journalists
 
Social Media & Financial Services Workshop
Social Media & Financial Services WorkshopSocial Media & Financial Services Workshop
Social Media & Financial Services Workshop
 
Online Persuasion: What I'm currently thinking about
Online Persuasion: What I'm currently thinking aboutOnline Persuasion: What I'm currently thinking about
Online Persuasion: What I'm currently thinking about
 

Recently uploaded

India Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample ReportIndia Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample ReportMintel Group
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchirictsugar
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...ictsugar
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africaictsugar
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Riya Pathan
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailAriel592675
 
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / NcrCall Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncrdollysharma2066
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024christinemoorman
 
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In.../:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...lizamodels9
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9
 

Recently uploaded (20)

India Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample ReportIndia Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample Report
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchir
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage
 
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information TechnologyCorporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detail
 
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / NcrCall Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024
 
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In.../:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
 

Creating Customer Engagement Strategies

  • 1. Creating customer engagement strategies Richard Sedley cScape Customer Engagement Unit
  • 2. Permission Search Customer Email Community based engine Relationship marketing marketing optimisation management Surveying Content Loyalty Channel Findability and management programmes extension research Search Touch Proposition Usability engine Web metrics strategies development marketing