Younger age groups between 18-34 are most open to buying a self-driving car when they become available, with openness dropping off sharply after age 34. Over half of those open to a self-driving car are also interested in virtual reality headsets, and they are less concerned about the rise of artificial intelligence than others. Members in India and the UAE expressed the highest openness to self-driving cars, while the UK was the lowest.

1. Openness to buying an SD car
when they become available drops
off sharply among members over
27%
18-24
YEARS
36%
25-34
YEARS
25%
35-44
YEARS
22%
45-54
YEARS
16%
55-64
YEARS
10%
65+
YEARS
ARE MOST OPEN TO SD CARS
More than 4 in 10
members from
India and UAE are
open to buying an
SD car
UK sits at the
bottom, just
below USA and
Australia
37% 30% 30% 28% 26% 23% 22% 16% 16%
Half of all members that are open to
buying an SD car are also in market for
a VR headset in the next 12 months
GLOBAL
AVERAGE
These respondents are also slightly less
concerned with the rise of Artificial Intelligence
Global
Ave.32%28% VS
SELF-DRIVING
CAR
WILL YOU PURCHASE A
WHEN THEY BECOME
AVAILABLE?
28%
DON’T
KNOW
48%
NO
24%
YES
34+
DEVELOPING MARKETS
47%
44%
13%
ONE MORE THING...
2x
50%