China Microblogging (Weibo) Statistics March 2011Rocky Fu
You know how twitter is doing but what about microblogging in China? This presentation will help you do that. To receive the latest update, sign up here: http://www.chinainternetwatch.com/whitepaper/
There's a lot of buzz around Twitter but many marketers don't know how to translate that buzz into a worthwhile marketing tool for their business. Most people's first reaction to the social media "micro-blogging" tool is that it is a waste of time, but as Twitter becomes more and more mainstream, businesses are now using Twitter to engage with customers, reach the media directly, and further establish themselves as thought leaders in their industry. This webinar will go over all the basics for using Twitter for marketing and PR, including:
-What is Twitter and why is it important
-How to use Twitter to monitor your brand and engage customers and prospects directly
-How to reach media and bloggers directly to get PR coverage for your business
-What and how to measure the results of your social media efforts
The challenge of Social & mobile customer engagementRichard Sedley
Opening plenary presentation from Directors Forum, London - 3 March 2011.
1) Key challenges to customer engagement
2) Why mobile & social are important
3) Nine trends
Survey results, analysis, commentary and analysis from over 700 participants of the 2007 Online Customer Engagement survey. Brought to you by Econsultancy and the cScape Customer Engagement Unit.
China Microblogging (Weibo) Statistics March 2011Rocky Fu
You know how twitter is doing but what about microblogging in China? This presentation will help you do that. To receive the latest update, sign up here: http://www.chinainternetwatch.com/whitepaper/
There's a lot of buzz around Twitter but many marketers don't know how to translate that buzz into a worthwhile marketing tool for their business. Most people's first reaction to the social media "micro-blogging" tool is that it is a waste of time, but as Twitter becomes more and more mainstream, businesses are now using Twitter to engage with customers, reach the media directly, and further establish themselves as thought leaders in their industry. This webinar will go over all the basics for using Twitter for marketing and PR, including:
-What is Twitter and why is it important
-How to use Twitter to monitor your brand and engage customers and prospects directly
-How to reach media and bloggers directly to get PR coverage for your business
-What and how to measure the results of your social media efforts
The challenge of Social & mobile customer engagementRichard Sedley
Opening plenary presentation from Directors Forum, London - 3 March 2011.
1) Key challenges to customer engagement
2) Why mobile & social are important
3) Nine trends
Survey results, analysis, commentary and analysis from over 700 participants of the 2007 Online Customer Engagement survey. Brought to you by Econsultancy and the cScape Customer Engagement Unit.
Survey results, analysis, commentary and analysis from over 1000 participants of the 2008 Online Customer Engagement survey. Brought to you by Econsultancy and the cScape Customer Engagement Unit.
Richard Sedley - Foviance New Starter PresentationRichard Sedley
This is the presentation I gave to all staff on the day of starting my new job as Commercial Director at Foviance. Foviance is one of the UK's leading Customer Experience Consultancies.
It covers:
- The 3 interest areas required to be a leader (according to Charles Handy)
- My interest in Design for Behaviour
Survey results, analysis, commentary and analysis from over 1000 participants of the 2009 Online Customer Engagement survey. Brought to you by Econsultancy and the cScape Customer Engagement Unit.
Customer Centric Retail: Nine Lessons from the Digital FrontlineRichard Sedley
3 things to do to be customer centric, 3 things NOT to do and 3 engagement tips whatever the channel
Presentated at Retail Customer Engagement Directors' Forum. 20 June 2012 by Amnada Squires and Richard Sedley
The Future of Voice of Customer Programmes - from Research to Customer Engage...Richard Sedley
What if you turned your voice of customer programme into a customer engagement programme?
Too many VoCPs substitute Net Promoter Score targets for thinking about how this valuable customer touch-point can be used to improve engagement.
This presentation was given in March 2011 at the Directors' Forum on Voice of Customer / Feedback / Customer listening
Survey results, analysis, commentary and analysis from over 1000 participants of the 2010 Online Customer Engagement survey. Brought to you by Econsultancy and the cScape Customer Engagement Unit.
Promoting Your Nonprofit on Facebook and Having Facebook Promote Your Nonprofit.
So you have a Nonprofit Fan Page on Facebook, now what? Facebook has over 300 million users, with more than 85 million unique visitors per month. This workshop covers building a strong brand identity in Facebook using Tools from Facebook and intermixing with current media efforts. Part 2 of 3 Facebook for Nonprofits Series.
Social media is about connecting with your audience and engaging with them The marketing approach is to listen first then interact. Its not a marketing environment to push ideas If you try to control it you will not succeed. Be open and transparent. The worst mistake is to try to hide something online. If there is bad feedback address it try to make it right. Listen to what your customers want, that feedback is important. Don’t be only about marketing be human and a person. Web 2.0 is a two way conversation, you have to accept that fact.
Curious about how to use Twitter as a Marketing tool? Join us during your lunch hour to discover how to simplify this noisy platform and make it a practical communication tool for your business.
Rather than just post a bunch of random videos to YouTube, you can actually build your own channel. Here branding and consistency is key. Learn important strategies to build a subscriber base as well as how to convert clicks into action or commerce. The team at RHED Pixel will share their strategies for keeping projects organized and building a visual identity.
cScape CEU client paper: Thoughts on the iPad from cScape Customer Engagement Unit's consultants. Contributors include: Dr Dave Chaffey, Anne Caborn, Dom Graveson, Jay Cooper, Lynda Rathbone, Amanda Davie, Hugh Gage, Dan Barker, Mariam Mohajer-Pahbari, Richard Sedley
An adapted version of my presentation to the Design for Persuasion conference in Brussels, Oct 2009. This version was presented to the London IA event Nov 2009.
Survey results, analysis, commentary and analysis from over 1000 participants of the 2008 Online Customer Engagement survey. Brought to you by Econsultancy and the cScape Customer Engagement Unit.
Richard Sedley - Foviance New Starter PresentationRichard Sedley
This is the presentation I gave to all staff on the day of starting my new job as Commercial Director at Foviance. Foviance is one of the UK's leading Customer Experience Consultancies.
It covers:
- The 3 interest areas required to be a leader (according to Charles Handy)
- My interest in Design for Behaviour
Survey results, analysis, commentary and analysis from over 1000 participants of the 2009 Online Customer Engagement survey. Brought to you by Econsultancy and the cScape Customer Engagement Unit.
Customer Centric Retail: Nine Lessons from the Digital FrontlineRichard Sedley
3 things to do to be customer centric, 3 things NOT to do and 3 engagement tips whatever the channel
Presentated at Retail Customer Engagement Directors' Forum. 20 June 2012 by Amnada Squires and Richard Sedley
The Future of Voice of Customer Programmes - from Research to Customer Engage...Richard Sedley
What if you turned your voice of customer programme into a customer engagement programme?
Too many VoCPs substitute Net Promoter Score targets for thinking about how this valuable customer touch-point can be used to improve engagement.
This presentation was given in March 2011 at the Directors' Forum on Voice of Customer / Feedback / Customer listening
Survey results, analysis, commentary and analysis from over 1000 participants of the 2010 Online Customer Engagement survey. Brought to you by Econsultancy and the cScape Customer Engagement Unit.
Promoting Your Nonprofit on Facebook and Having Facebook Promote Your Nonprofit.
So you have a Nonprofit Fan Page on Facebook, now what? Facebook has over 300 million users, with more than 85 million unique visitors per month. This workshop covers building a strong brand identity in Facebook using Tools from Facebook and intermixing with current media efforts. Part 2 of 3 Facebook for Nonprofits Series.
Social media is about connecting with your audience and engaging with them The marketing approach is to listen first then interact. Its not a marketing environment to push ideas If you try to control it you will not succeed. Be open and transparent. The worst mistake is to try to hide something online. If there is bad feedback address it try to make it right. Listen to what your customers want, that feedback is important. Don’t be only about marketing be human and a person. Web 2.0 is a two way conversation, you have to accept that fact.
Curious about how to use Twitter as a Marketing tool? Join us during your lunch hour to discover how to simplify this noisy platform and make it a practical communication tool for your business.
Rather than just post a bunch of random videos to YouTube, you can actually build your own channel. Here branding and consistency is key. Learn important strategies to build a subscriber base as well as how to convert clicks into action or commerce. The team at RHED Pixel will share their strategies for keeping projects organized and building a visual identity.
cScape CEU client paper: Thoughts on the iPad from cScape Customer Engagement Unit's consultants. Contributors include: Dr Dave Chaffey, Anne Caborn, Dom Graveson, Jay Cooper, Lynda Rathbone, Amanda Davie, Hugh Gage, Dan Barker, Mariam Mohajer-Pahbari, Richard Sedley
An adapted version of my presentation to the Design for Persuasion conference in Brussels, Oct 2009. This version was presented to the London IA event Nov 2009.
How can journalists improve the visibility of their articles? This presentation was the introduction to a workshop at the 2008 Spiked Journalism Summer School for 15 - 17 year olds students
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
2. ICS
TWITTER MA RKETING BAS
You’re not
the only
one. It
took a
while for
the world
to ‘get’
Twitter!
Source: http://weblogs.hitwise.com/robin-goad/2009/06/twitter_sending_traffic_to_online_media_but_not_retail.html
3. ICS
TWITTER MA RKETING BAS
In which
areas will
you be
increasing
marketing
spend?
4th Annual Online Customer
Engagement Report 2010
5. ICS
TWITTER MA RKETING BAS
Why people use Twitter
0% 10% 20% 30% 40% 50%
Learn about products/services 42%
Provide opinions about products/
41%
services
Ask for opinions about products/ 31%
services
Look for discounts 28%
Purchase products/services 21%
Seek customer support 19%
Source: Edison Research (April 2010)
6. ICS
TWITTER MA RKETING BAS
Richard Sedley
Course Director for Social Media, CIM
Director Customer Engagement
Follo
w m
on T e !
witt
er!
@RichardSedley
8. ICS
TWITTER MA RKETING BAS
30 second introductions
Please tell us…
• Name
• Position
• Department
• Interest in Social Media
• What you hope to achieve today
9. ICS
TWITTER MA RKETING BAS
Agenda
The
idea
• What Twitter is is to
conf build
• Jargon buster what idence, !
’s po find
som s o
• Setting up your profiles e fu sible an ut
n! d ha
• The roles that Twitter can play ve
• How to write the perfect Tweet
• The Twitter ecosystem
• Managing and monitoring
• Who to follow
13. ICS
TWITTER MA RKETING BAS
Jargon buster: ‘@messages’
@ symbol
denotes the
name of an
account and
links to the
account
14. ICS
TWITTER MA RKETING BAS
Jargon buster: ‘retweet’
The act of
reposting
someone else’s
tweet and
giving them
credit
15. ICS
TWITTER MA RKETING BAS
Jargon buster: ‘DM’
Messaging is
public by default
but private Direct
Messages can
be sent
16. ICS
TWITTER MA RKETING BAS
Jargon buster: ‘Tweetup’
A face to face
get together
organised
via Twitter
17. ICS
TWITTER MA RKETING BAS
Jargon buster: ‘hashtag’ ‘#’
A simple way
of categorising
a tweet to say
this contains
something on
this subject
18. ICS
TWITTER MA RKETING BAS
Jargon buster: ‘hashtag’ ‘#’
Follow or search
!
for a #hashtag
th
to k eep up wi
!
some thing you
!
are int erested in
19. ICS
TWITTER MA RKETING BAS
Jargon buster:
‘lists’
Cr eate a list
of people
you’re !
int erested in
te !
(ma ke it priva
your
an d monitor
rs
competito m
he
without t u)!
know ing it’s yo
24. ICS
TWITTER MA RKETING BAS
Twitter le
sugg ests peop
you might be
interes t in (just
,
se lect a few
s
you can alway
m
disco nnect fro
r)!
them late
25. ICS
TWITTER MA RKETING BAS
l
The s ystem wil
t
even sugges
people on
u
T witter yo
!
al ready know
26. ICS
TWITTER MA RKETING BAS
This is where
t
you c an connec
y,
with S tephen Fr
,
or Will iam Hague
or Prof Brian
e.!
C ox… or m
Don’t feel pressured
to connect to
anyone now you
can do it later.
27. Personalise you
profile via settings
ICS
TWITTER MA RKETING BAS
Post your first Tweet
38. ICS
TWITTER MA RKETING BAS
Deliver as
much
value
through
this
channel
as you
can. You
will gain
respect.!
Check out
@DaveChaffey!
39. ICS
TWITTER MA RKETING BAS
Give and take
A B
Lead gen. form White paper e
and y
Give ost
m
will
likely !
White paper Lead gen. form
re ceive
Conversion rate = 84% Conversion rate = 72%
44%
completion accuracy
91%
completion accuracy
Embedded Persuasive Strategies to Obtain Visitors’ Data. Gamberini, Petrucci, Spoto, Spagnolli
40. ICS
TWITTER MA RKETING BAS
People are
always
looking for
a bargain.!
Dell say
they have
made
millions
from this
channel. !
I believe
them.!
42. ICS
TWITTER MA RKETING BAS
B2B vs B2C Social Network usage
(N America, September 2009)
…and just in case
you B2B types are
asking if this is !
Other for you!
Plurk
FriendFeed
MySpace B2C
YouTube B2B
Twitter
Facebook
0 20 40 60 80 100
Source: Business.com 2009 B2B Social Media Benchmark Study
43. ICS
TWITTER MA RKETING BAS
…and don
’t
forget t
o
listen.!
Let’s sa
y
I’m loo
king
to work
out who
is
talking
about www.search.twitter.com
Microso
ft
SharePo
int!
44. ICS
TWITTER MA RKETING BAS
Ok
interesti
ng,
but I ne
ed
someone
in Watch
London
(these out for
develope tiling
rs
don’t tra
vel
well)!
47. ICS
TWITTER MA RKETING BAS
How could you use Twitter to:
• Promote your products & services?
• Increase awareness of your brand?
• Add value to your services?
• Provide pre, post and mid-purchase customer support?
Split into pairs to discuss how you might use Twitter for
your organisations (10 mins)
48. ICS
TWITTER MA RKETING BAS
How else can we use Twitter?
• Promote time-limited offers – ‘the last few seats for a movie
starting in 30 mins’
• Create & organise events online and ‘Tweetups’ offline –
using Twtvite
• Make coupons for special offers for Twitter customers –
using Twtqpon
• Post jobs & get applications online – using Twtjobs
• Test and promote new products
• Build mailing lists
• Create a Twitter business card – Twtbizcard
• Gain support for your charity - Twibbon
49. ICS
TWITTER MA RKETING BAS
Ho w to
writ e the
per fect
tw eet! kio!
ion fr om @soo
a great presentat
Based on tter!
llow h er on Twi
do please fo
50. ICS
TWITTER MA RKETING BAS
Insider Knowledge
“Top brands’ sites that don’t work on iPad”
“10 web passwords to avoid”
Spend ti
Advice that has worked me
on the
“Top 10 ways to become a real social media expert” headline
if
“3 ways to act on your social media monitoring” you wan
t it
Topical/seasonal to be
“10 beers you must drink this summer” passed o
n!
Pick a tribe
“Which kind of pirate are you?”
“Which celebrity mom are you?”
Dos and don’ts
“10 things you should never say to a porn star”
“6 tinned foods you should never try”
51. ICS
TWITTER MA RKETING BAS
The
Smashin
g
Magazine
formula
!
Number + adjective + design item + sticky message
53. ICS
TWITTER MA RKETING BAS
Write with the aim of being retweeted
140 = maximum length of a tweet
15 = maximum length of a username
10 = space to say it’s a retweet / include comment
The mag
140 -15 -10 = 115 characte
ic numb
er of
rs for a
tweet. !
But if y
ou want
retweets multiple
I’d aim
for arou
Based on a formula by @danzarrella
nd 85!
54. ICS
TWITTER MA RKETING BAS
Great words for Twitter
Positive:
‘free’, ‘great’, ‘follow’, ‘how to’, ‘top’
Words which focus on the user:
‘you’, ‘help’
Do pleas
Tweets including nouns e
check o
i.e. the name of something ut
@sookio
for
some gr
Rarely retweeted words eat tips!
Negative fillers
‘tired’, ‘sleep’, ‘home’, ‘bored’
“-ing verbs”
‘going’, ‘watching’, ‘listening’
62. ICS
TWITTER MA RKETING BAS
Tweetdeck is your all in one management tool!
(use Hootsuite if your IT Dept. won’t let you install Tweetdeck)!
63. ICS
TWITTER MA RKETING BAS
Just be
careful
that you
don’t mi
personal x
and
business
account
I guaran s.
tee at s
point yo ome
u’ll send
the wro to
ng one a
some po t
int!
64. ICS
TWITTER MA RKETING BAS
10 conversations to listen for
in Social Media
• The complaint • The crisis
• The compliment • The competitor
• The problem • The crowd
• The question or inquiry • The influencer
• The campaign impact • The point of need
http://blog.freshnetworks.com/2009/05/the-top-10-conversations-to-listen-for-in-social-media/
65. ICS
TWITTER MA RKETING BAS
Measurement framework
1. Attention
• The amount of traffic to your content for a given period of time.
2. Participation
• The extent to which users engage with your content in a channel.
3. Authority
• Inbound links to your content
4. Influence
• The size of the user base subscribed to your content.
5. Conversions
• Completions of a desired task.
X Sentiment
66. ICS
TWITTER MA RKETING BAS
Conversation monitoring for a bank
avs!
One of m y all time f
Could
t
a sale his offer !
oppor
tunity
!
Might se
em trivia
but part l
of the I
brand ha K
s been b EA
around f uilt
ree penc
ils!
68. ICS
TWITTER MA RKETING BAS
Marketers it is worth checking out
1. @DaveChaffey
2. @Econsultancy
3. @JimNovo
4. @MarketingProfs
5. @Sidneyeve
This lot
6. @Guy1067 share so
7. @ADHumlen me
brilliant
8. @AndyBeal informat
ion!
9. @JeffBullas
10. @Mashable
69. ies!
M RK ETinNegraAe ICwitter with your other activit
I G Bt S T S
TWITTERickAis to t
The tr
70. ICS
TWITTER MA RKETING BAS
Thanks for participating
Let’s spend the last few minutes talking about
what we’ve covered…
Richard Sedley
• twitter.com/richardsedley
• or email r.sedley@cscape.com