This document provides information about Simon Dell and his work in branding, graphic design, marketing consultancy and advertising. It discusses his background working for companies like Lion Nathan and Heineken in consumer behaviour and promotions. The document then outlines key topics in social media including definitions of social media, platforms like Facebook, Twitter, LinkedIn and how to measure their effectiveness. It provides tips on using each platform and emphasizes the importance of having a plan, quality engagement and interacting to build valuable relationships.

1. www.twitter.com/IAmSimonDell www.facebook.com/SimonDell www.slideshare.net/SimonDell

2. Director of TwoCents Group Branding Graphic Design Marketing Consultancy Advertising Campaigns Social Media Digital Focus on: SMEs Write for Marketing Magazine Background Lion Nathan, Heineken Consumer behaviour FMCG goods Retail Promotions Social networking

3. You can buy attention (advertising); you can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” David Meerman Scott

4. Areas To Focus Today What is Social Media? Facebook Facebook Adverts Twitter LinkedIn

5. Mobile phone is the greatest piece of persuasive technology of all time. Location-specific Contextual Timely Immediate

6. By 2012 As many connected mobile phones, as there are people. (PhoneCount)

7. What’s Next? Internet of things: 50 billion thing: six per person 2015: 91% of all internet data will be video The Cloud The Next Net: internet speed has improved 170,000 times since 1990; next 10 years is expected to increase speed of 10 million times. Solar power – 25 super solar sites, each 36square miles could fulfill entire global power needs. 3 years to complete. 3D Printing Virtual humans; IBM’s Blue Brain project Medical advancements Humans entering self-designed evolution

8. We’re Doing It Wrong! 2 of 10 SMEs have a social media presence 37% of female business operators have implemented social media activities, vs. 16% of males Those with a social media presence, only 1 in 4 monitors it every day, 1 in 4 just once a week. 5% say they never provide updates, and 48% believe social media has had no impact on their business. 5% SMEs developed a mobile-specific site BUT 82% of 30- to 39-year-olds use social media, 47% of 40- to 49-year-olds and 45% of 50- to 64-year-olds half of Australians in their forties connect via mobile and a third of those in their 50s 12% of consumers purchasing online have made purchases using a mobile.

10. People are discovering websites using social media: almost 30% of Gen Y, almost 20% of Gen X

11. Social vs. Traditional vs. Interactive One or two messages One-way 2,000 to 3,000 messages a day

12. What is Social Media? Accessible. Scalable. Interactive. Usability. Recency.

13. What is Social Media? Facebook Blogs Social Media LinkedIn Google+ YouTube Twitter

14. Social Media Illusions It's free. Build it and they will come. My customers want to engage with my business I don't have a message. Just for kids. It's the answer to my business woes. It can stand on its own as a communication tool. Fool-proof.

15. Important Facts About Social Media 10million+ Australian users on Facebook 190 million Tweets per day Flickr hosts 5 billion images Wikipedia hosts 17 million articles Google+ has 25 million users already 2.5million websites integrated with Facebook 30 billion pieces of content is shared via Facebook every day 490 million users visit YouTube every month

16. People Trust Their Friends http://www.helphive.com/business-central/tag/customer-recommendations/

19. Send messages via ‘update’

20. Insights available on fans

21. Can’t see fan personal details

22. More customisable

23. Linkable to actual locations Do NOT use a personal page as a business page

25. Geo-location

26. Develop offers

27. Smartphone required

28. Find out where your friends are

31. Control centrally

32. Individual deals

33. Loyalty deals

34. Friend deal

38. Why Do People Interact? 40% want discounts and promotions 39% to show my support for the company to others 34% to stay informed about the activities of the company 33% want updates on future products 30% want updates on upcoming sales 29% for fun or entertainment 25% want to access to exclusive content 21% to learn more about the company

39. ROI

45. Top Tips Have a Plan! Set Objectives! Know Your Message Stay On Brand Help People Find You Constant & Relevant Communication Get Everyone Involved Listen! And Reply! “A vocal minority, but an aural majority” Be a Resource Develop Tabs BIG QUESTION:How often do I post?

46. How Many Fans & Followers Should I Have? Quality over quantity Aim is to build VALUABLE relationships, not just relationships “It’s more difficult to unsubscribe from a relationship.” David Almano If you focus on numbers, you’re missing the point.

47. Complaints How do you normally deal with complaints? You CAN delete negative feedback BUT take opportunity to apologise & address in public We ACCEPT falibility

48. CASESTUDY Great description of company Philosophy on Info page Appealing use of “photo of the day” Keeps customers returning through mystery trips (“surprise and delight” element) and an interactive game Creates customer community on Meet Others page

49. Facebook Adverts Choose your landing page wisely. The rules of Pay-Per-Click apply to Facebook marketing! Make sure the offer matches the landing page. Include calls to action. Keep your offers up to date. Less is more when it comes to text/copy and graphics. Don’t be vague. Cute/clever doesn’t always come across right to customers who are are not inside your head. Contests may appeal more to social media users who aren’t in buying mode. Geotarget your campaigns well. Segment your campaigns by gender if necessary. Split test your ads Interesting images create clicks!

55. How To WIN! Take It Seriously Set Objectives Don’t Be Boring Move Quickly Interact Invest Time + Money Connect to Other Marketing Avenues

56. "Advertising on the Web is less about just hitting someone with a message... It's about engagement.” Mark Zuckenberg

58. 100 million members+ as of March 2011

59. One new member every second

60. 50% of members outside the US

61. 2 million members in Australia

62. 7,840,000 shares of common stock at a price to the public of $45.00

63. Executives from all Fortune 500 companies are members on LinkedIn

64. 2 million companies have LinkedIn pages

67. 50 million users every day

68. 9th busiest website in the world

69. $140 million revenue

70. Processes 1.6billion searches a day

71. Valued at $7.8billion

72. Revolutions organised via Twitter: Egypt, Tunisia, Iran Election protests, Moldova Civil unrest

74. Google +

76. Ten minute and 2Gig limit on videos; partner accounts can get more

77. 103 million monthly UNIQUE visitors in May 2010

78. 24 hours of video uploaded every minute

79. 1.12 hours per month spent on YouTube every month

80. 5.8 billion videos streamed in June 2010 in US; 2 billion videos viewed PER DAY worldwide

83. Measuring Investment Qualitative Data: the opinions. Quantitative Data: the numbers. ROI: the return.