The document summarizes social media trends in 2011 and predictions for 2012. It shows that in 2011, social networking and blogs accounted for 23% of total internet time spent, followed by online games at 35%. It also shows that computers were the primary device for accessing social media, followed by mobile devices and tablets. For 2012, it predicts that search engines will incorporate more social media results; companies will gather more online reviews; customized social magazines will improve content discovery and sharing; HTML5 will enable more interactive browsing; mobile devices and tablets will continue rising and replacing print media; social media will have a greater impact on B2B marketing; and social TV will allow more user control and sharing of content.

1. Social Media Trend 2012

2. Social Media Insights 2011
Top 10 online categories by share of total internet time
SN & Blogs
23% Online Games
e-mail
35% portals
Videos/Movies
Search
10% IM
S/W Manufacturers
Classifieds/Auctions
8%
Events & News
3%
3% 4% Other
3% 3% 4% 4%
Source : Neilson Social Media Report

3. Social Media Trend 2011
How Consumer access Social Media
5
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
Computer Mobile Tablets Internet E-Reader MP3 Player
(iPad) Enabled TV
Source : Neilson Social Media Report

4. Social Media Trend 2011 – Mobile Apps
Top 10 Categories of Apps Used by Smartphone owners who download Apps
Source : Neilson Social Media Report

5. Need to elaborate
• B2B Growth
• FB Changes – Profiles, Open Graph
• Social Shopping Increased
• Online Offline Integration – QR codes
• Convergence of Powers
– Google + motorola
– Facebook + Phone
– Twitter on iOS
• Social TV
• Augmented Reality
• HTML 5/Apps

6. Social media Trends for 2012

7. Social Search Improvements
• Search engines will pull results from Social Networks
• More real-time information in the results from blogs, user generated
reviews, Twitter and Facebook.

8. Social Search Improvements
• The online reviews have been proven to impact on shoppers purchase
decisions
• More companies will gather user ratings and reviews on their websites.

9. Customised Social Magazines
• Social Magazines are news aggregators inspired by the traditional print
media
• E.g. Flipboard, Pintrest, Summify etc..
• Social magazines wants to improve how you discover, view and share
content across your social networks, while making it your own.

10. Special effects Browsing
• HTML5 technology allows Internet browsers
to display sweet, jazzed-up images and special
effects that react to users’ actions, delivering

11. Rise of Mobile and tablets
• Print media sales have been in decline for some time and you can expect
this to accelerate in 2012 as tablets come to most households.
• The smart traditional publications are already making the transition, but
many will get left behind as printed media will quickly become obsolete as
time passes.

12. Social Impact on B2B Sector
• B2B marketers have started using social media marketing at some
level, with LinkedIn as their favored channel.
• The impact and benefits of social media marketing for B2B sector will
become more valid in 2012.

13. Social TV
• The smart content producers will allow you to watch what you want, when
you want, to share those experiences and become involved in engaging
and producing the content with you