The document summarizes a presentation given by Pam Strayer on the top 5 trends nonprofits should focus on to make their online assets more powerful in 2011. The trends discussed were: 1) online donations, 2) cell phones, 3) social media evolving into social production, 4) using more visual elements, and 5) video. Strayer provided examples of how nonprofits can leverage each trend, such as accepting mobile donations, tapping global talent through challenges, and creating informative videos and visualizations. The presentation concluded with recommendations to develop an online strategy roadmap and get help implementing new tactics.
Join Sage for this informative discussion that includes valuable tips on making the most of your Donor-Centric web presence, presented by Dan Gonzalez, Web Manager, Sage Nonprofit Solutions
With more than one billion monthly active users on Facebook, and over 230 million monthly active users on Twitter, smart brand owners and marketers know there's more potential than ever to use social media to get their name out there, spread their content, and draw more people to there site.
As a non-profit organization, it is even more important to reach mission objectives to keep your organization alive, including fundraising, membership recruitment and retention, motivating volunteers and more.
In this engagement, we walk through how social media has made a huge impact in the nonprofit world and how you too can use these tools to aid your organization.
For complete write up:
Check out the full write up here: http://virtualvillagemedia.com/social-media-for-nonprofits-with-techsoup-global/#.VWYMBOfVFek
Build your digital presence by focusing on the big 3frank barry
Search Engine Optimization (SEO), Email Communication and Social media each play a pivotal role in building and maintaining a a well rounded and significant digital presence for your non-profit. This presentation looks at the key building blocks and equips you with actionable insights that you can put into practice today.
Care2 webinar presented by Steve MacLaughlin, Director of Internet Solutions - Blackbaud, with Donna Wilkins, President of Charity Dynamics, Jason Wood, Director of Internet Services, The Salvation Army National Headquarters, and Eric Glader, Care2, Director of Nonprofit Services.
Getting Strategic With Social Media: Approach, Integration and MeasurementJordan Viator Slabaugh
Many organizations are considering social media as a part of their marketing mix and looking for how to strategically approach this new area for their nonprofit’s needs. This presentation discusses how to define the right strategy for your organization, integrate with other marketing efforts, measure social media for ROI and shares examples of nonprofit social media campaigns.
Using some real world use cases we'll cover nonprofits blogging basics as well as tips, strategies and best practices to help you start blogging or improve what you're already doing.
You've heard the buzz around how nonprofit organizations and corporations are using social media for social good. Now hear from the "real housewives of social media" who are driving successful online campaigns, as well as others who are helping lead the social media revolution.
Takeaways:
1. How organizations have used social media successfully to further socially conscious efforts
2. The top tips organizations should know when preparing to start using social media
3. Real-life case studies on using social media successfully to achieve nonprofit goals
Join Sage for this informative discussion that includes valuable tips on making the most of your Donor-Centric web presence, presented by Dan Gonzalez, Web Manager, Sage Nonprofit Solutions
With more than one billion monthly active users on Facebook, and over 230 million monthly active users on Twitter, smart brand owners and marketers know there's more potential than ever to use social media to get their name out there, spread their content, and draw more people to there site.
As a non-profit organization, it is even more important to reach mission objectives to keep your organization alive, including fundraising, membership recruitment and retention, motivating volunteers and more.
In this engagement, we walk through how social media has made a huge impact in the nonprofit world and how you too can use these tools to aid your organization.
For complete write up:
Check out the full write up here: http://virtualvillagemedia.com/social-media-for-nonprofits-with-techsoup-global/#.VWYMBOfVFek
Build your digital presence by focusing on the big 3frank barry
Search Engine Optimization (SEO), Email Communication and Social media each play a pivotal role in building and maintaining a a well rounded and significant digital presence for your non-profit. This presentation looks at the key building blocks and equips you with actionable insights that you can put into practice today.
Care2 webinar presented by Steve MacLaughlin, Director of Internet Solutions - Blackbaud, with Donna Wilkins, President of Charity Dynamics, Jason Wood, Director of Internet Services, The Salvation Army National Headquarters, and Eric Glader, Care2, Director of Nonprofit Services.
Getting Strategic With Social Media: Approach, Integration and MeasurementJordan Viator Slabaugh
Many organizations are considering social media as a part of their marketing mix and looking for how to strategically approach this new area for their nonprofit’s needs. This presentation discusses how to define the right strategy for your organization, integrate with other marketing efforts, measure social media for ROI and shares examples of nonprofit social media campaigns.
Using some real world use cases we'll cover nonprofits blogging basics as well as tips, strategies and best practices to help you start blogging or improve what you're already doing.
You've heard the buzz around how nonprofit organizations and corporations are using social media for social good. Now hear from the "real housewives of social media" who are driving successful online campaigns, as well as others who are helping lead the social media revolution.
Takeaways:
1. How organizations have used social media successfully to further socially conscious efforts
2. The top tips organizations should know when preparing to start using social media
3. Real-life case studies on using social media successfully to achieve nonprofit goals
Worksheet: Social Media Listening for NonprofitsChad Norman
This worksheet will help you develop a social media listening program at your nonprofit. Use it to identify personas, keywords, and hashtags you should be monitoring. Created RSS feeds from various online tools and build a listening dashboard.
Everything You Need to Know About Measuring Online Results But Were Afraid to...Steve MacLaughlin
This was presented at the 47th AFP International Conference on Fundraising. This session covers web, email, social media and multi-channel metrics and explain the whats, hows, and ways for measuring them successfully.
This presentation was delivered at the Calgary Marketing Club to provide an introduction to the topic of how to use social media to market a B2B company.
Social Media Overview For GOLD Major Gift OfficersMikey Ames
I had several folks in from national fraternal associations asking how they might use social media to secure more high dollar donors and visits. I wanted to start with the basics. This presentation is a big remix of several other presentations we have seen. Credit remains on each slide.
My 'Social Integration Journey' framework helps corporations build enterprise capabilities for social by integrating social into their technology platforms, marketing programs and business processes, to drive strategic change and real ROI. We need to access the company’s maturity, motivations and money (budgets) to successfully build a case for social integration.
Worksheet: Social Media Listening for NonprofitsChad Norman
This worksheet will help you develop a social media listening program at your nonprofit. Use it to identify personas, keywords, and hashtags you should be monitoring. Created RSS feeds from various online tools and build a listening dashboard.
Everything You Need to Know About Measuring Online Results But Were Afraid to...Steve MacLaughlin
This was presented at the 47th AFP International Conference on Fundraising. This session covers web, email, social media and multi-channel metrics and explain the whats, hows, and ways for measuring them successfully.
This presentation was delivered at the Calgary Marketing Club to provide an introduction to the topic of how to use social media to market a B2B company.
Social Media Overview For GOLD Major Gift OfficersMikey Ames
I had several folks in from national fraternal associations asking how they might use social media to secure more high dollar donors and visits. I wanted to start with the basics. This presentation is a big remix of several other presentations we have seen. Credit remains on each slide.
My 'Social Integration Journey' framework helps corporations build enterprise capabilities for social by integrating social into their technology platforms, marketing programs and business processes, to drive strategic change and real ROI. We need to access the company’s maturity, motivations and money (budgets) to successfully build a case for social integration.
Flevy.com - Pricing a Consulting ProjectDavid Tracy
This is a partial preview of the document found here:
https://flevy.com/browse/business-document/pricing-a-consulting-project-94
Description:
This presentation discusses the basic principles behind designing and pricing a management consulting type project.
5 Trends That Will Actually Revolutionize Digital MarketingAlex Cernatescu
My view of the top 5 socio-technological trends that will actually revolutionize digital marketing in the next 1-3 years. Also in the presentation you will find some examples of tradigital projects we did for some of our clients (the stands and digital kiosks).
Trends & New Data on Local Digital Marketing from The Local Merchant Report 2015Street Fight
In 2014, Street Fight and Thrive Analytics asked more than 500 SMBs and VSBs what they wanted in their local marketing experiences. The 70-page report details the results of that study, including merchants' past campaign successes and stumbles, which types of platforms are gaining traction, and where they're planning on spending their money in the coming years.
Principals in the report held a webinar on June 30, 2015 to discuss the findings. This deck accompanied that presentation. The webinar may be viewed here: http://streetfightmag.com/webinar-trends-in-local-digital-marketing-from-the-local-merchant-report-2015/
How to start and run consulting firm fast and efficientlyAsen Gyczew
In this presentation I will show you how to start and run consulting company fast and efficiently. The course is based on my 12 years of experience as a consultant in top consulting companies and owner of small consulting company (the last 7 years). I have been also CEO, Board Member responsible for strategy, improvement and turn-arounds in biggest companies from FMCG, SMG, and B2B in Poland so I know the subject from all sides including the customer of consulting firms.
My intention is that thanks to this presentation you will know:
1. Where to find ideas for consulting business, consulting firm?
2. How to analyze in Excel whether the business makes sense or not?
3. How to get first customers?
4. What to concentrate on if you are 1-man show, a freelancer?
5. What kind of tools you should have?
6. How and in what way you can set-up pricing for your services?
7. How to prepare for scaling, expanding?
8. What kind of business you can build on the basis of consulting firm?
I outline 5 key changes in technologies and trends which are changing the landscape of search. Some of these trends are here now, but some are trends which will emerge in the next 12-24 months.
Presentación Congreso de Marketing de Centros comerciales Acecolombia marketi...José Cantero Gómez
Mi presentación en el Congreso de marketing de Centros Comerciales realizada en Pereira, Colombia sobre marketing experiencial y gestión de experiencia.
Download a full version of the report at:
www.psfk.com/report/future-of-retail-2016
Built on a robust study of trends and patterns in the market, the 6th edition of PSFK Labs’ Future of Retail report offers a directional playbook for brands and retailers – defining 10 pillars to build a modern and engaging shopper experience strategy and go beyond expectations to create an enhanced shopper experience and therefore, build value, drive sales, and boost loyalty.
Featured within the 80+ page report, readers can find:
- 10 actions every retailer can adapt to redefine the shopper experience
- 20 key trends driving change in the marketplace
- Future service concepts for top brands
- Perspectives from leading retail experts across the globe
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Vol. 6 | Published November 2015
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.
In the ever changing world, marketing strategies are changing fast. A new domain of marketing, digital marketing emerged with the rise of the internet and social media. New trends in digital marketing in the upcoming year can modify the face of marketing.
10 Digital Marketing Trends covering different tools to help digital marketers in 2015. Presented by Dave Chaffey at the Smart Insights Digital Impact conference.
A closer look at the trends that will shape Digital Marketing in 2017 – and how you can leverage them to outperform your peers. Read more in this blogpost series: https://webrepublic.com/en/blog/2016/11/18/digital-marketing-trends-2017-en/.
Working with social brands over the years I've heard some pretty inspirational quotes and received some outstanding advice, from great people working for some impressive brands. So just for fun, here's a bunch of my favourite quotes...
• I've made the PDF downloadable so feel free to print them out and wallpaper your office or stick above your desk •
eTapestry presentation on nonprofit organizations utilizing social media and Web 2.0 to raise awareness and cultivate relationships.
Given in the following cities on the following dates:
Seattle, WA - 9/16
Portland, OR - 9/17
Charleston, SC - 10/22
I am working with two people from the NHS to help them integrate social media into their work. This is the presentation from the first of a three stage process.
Although they have lots of skills and knowledge this first step is a general introduction, to make sure they have chance to ask questions and share their knowledge with each other. We used it to agree some broad learning goals and specific actions they can take.
Next step is to begin planning specific campaigns as part of their work.
The third step will be to reflect what they've learned and identify new learning goals.
These sessions will be a month or so apart to give them chance to try things out.
Top 5 Trends in 2011 to Make Your Nonprofit Web Site More Powerful
1. Top 5 TrendsTo Make Your Nonprofit Web Site A More Powerful Tool in 2011 Pam Strayer www.pamstrayer.com January 20, 2011 The City Club of San Francisco
2. More Powerful Online more complex Shifting from PC to mobile – cell phones and tablets How can nonprofits keep up or even get out in front of the curve? Rapidly evolving mediascape – new tools every month! Need to not spend a lot of time on researching How to maximize yet keep it simple
3. Status Quo is a Moving Target It’s not enough to have a static web site any more Everyone’s on FB – but what do you do with it? Cross platform (web site, email, FB, Twitter) requires a lot of publishing! The potential’s so vast and yet how do you cut to the chase?
4. What’s Good Never before in human history has there been such an accessible and effective publishing and communications system Unprecedented amount of change in the collective communications systems – getting better all the time Unparalleled potential for increasing support and involvement for nonprofits Today: defining the biggest opportunities
5. Today’s Agenda Presentation – 20 min. Top 5 Trends to make your online assets more powerful for your organization Mini-consulting sessions for 3 groups – 15 min. Lottery from survey respondents Ways to go further – 2 min. Workshops and Classes (value-priced) to be offered at City Club specifically for nonprofits Q and A – 5-10 min.
6. Where To Find These Materials After the event PPT will be available via email and posted on Slideshare.net Link via email to all participants after this event Workshop and Class information both for nonprofit workshops and classes and business workshops and classes at City Club available in brochures Any other questions or information needs – contact Pam Strayer at pamstrayer.com (tel., email, etc. all posted on the web site)
7. Top 5 TrendsThat Will Make Your Nonprofit Web Site A More Powerful Tool in 2011 Pam Strayer www.pamstrayer.com January 20, 2011 The City Club of San Francisco
8. The Top 5 Trends in 2011 Online Donations Cell Phones Social Media -> Social Production More Visual Everything Video
9. Another Top 5: Themes Usefulness The year of becoming not just user-friendly or user-centered by user-used iPhone apps, wikis, live chat availability Data-driven Visuals that graph or map databases, statistics, adding visible value and visuals, crowdsourced/yelp/etc. (soft data ok) Educating, educating, educating Teach, create, inspire New here?, Learn more, Check out our wiki, etc. Positive emotions Modeling behavior of people who feel good about value of being involved with your organization Donor love stories, volunteer success stories, benefit stories Giving away free stuff Give (and in return be given to [research documented findings]) Free offers on your site, on FB, our guide to XYZ, top ten lists, etc.
10. The Top 5 Trends in 2011 Online Donations Cell Phones Social Media -> Social Production More Visual Everything Video
13. The Question Is “By what year do experts project online donations will exceed offline donations to nonprofits?”
14. Online: Convio 2010 Survey The Good News Individual giving down only 0.4% compared to 3.6% for all philanthropy Online fundraising returns up 14% for 2009 over 2008 Even excluding Haiti fundraising, online returns through May 2010 up 20% over the same period in 2009.
15. What You Want to Learn About Highest Priorities Increasing online donations Email marketing Effective web marketing Improving site Importance of site to foundations
16. Online: 2010 Nielsen Report on NGOs What online donors want to know HIGHLIGHTS http://www.useit.com/alertbox/nonprofit-donations.html FULL REPORT http://www.charitydigitalstrategy.org/wp-content/uploads/2010/03/donation_usability.pdf
18. What Online Donors Want We asked participants what information they want to see on non-profit websites before they decide whether to donate. Their answers fell into 4 broad categories, 2 of which were the most heavily requested: The organization's mission, goals, objectives, and work How it uses donations and contributions. Source: Donation Usability: Increasing Online Giving to Non-Profits and Charities “What are you trying to achieve, and how will you spend my money?”
19.
20. Further, only a ridiculously low 4% answered the second question on the homepage.
21. Although organizations typically provided these answers somewhere within the site, users often had problems finding this crucial information.57% Fail Rate
22. Gap Most sites were never designed with the goal of online donations in mind Stuck on a button Lucky if the button is prominent Lack of dating involved The “Let’s Get Married Syndrome”
26. Mobile Donations American Red Cross received $32 million from text donations during Haiti Event based campaigns Mandala’s 90th Birthday ($85,000) Mobile Giving Foundation at Netsquared - Video http://www.netsquared.org/blog/pvmoorthi/mobile-giving-foundation
27. Give by Cell: Brower Youth Awards BYA starting to use cell phone donation program Announced at latest awards show in Herbst Theater Just signed up for Give by Cell
28. 2011: It’s a Hybrid World Critical, often forgotten step: Cross promote cell phone donations ONLINE Room for improvement: Placement for cell donation “call to action” to be integrated into a unified donation space and given visual icon/prominence
29. The Top 5 Trends in 2011 Online Donations Cell Phones Social Media -> Social Production More Visual Everything Video
45. Latent Talent Pool 1 billion people living in affluent countries have between 2-6 billion spare hours every day. YochaiBenkler, Harvard Law School professor Linux Open source created by unpaid crowd Cost to create today: $10.8 billion Linux economy: $50 billion Started by one guy
47. Local Motors Social network becomes social production 4,500 competing designers Local design and production 35 microfactories around the country Customers design, build, service and recycle the cars Decentralized mass collaboration model Shortened time to market from 2 years to 3 months Uses latent talent pool of young designers who can’t get jobs – [fewer than 1/3 usually can get a job]
49. Challenges Oil Spill Recovery Service Responsible for Exxon Valdez spill cleanup 20 years later: 80,000 barrels of oil still sitting at bottom of Prince William Sound Innocentive challenge 27 responses – 4 were promising $20,000 prize Oil industry outsider He will use the money to fund similar research for environmental cleanup
50. Solvers 40% come from Brazil, Russia, India and China Govt. research retirees, Chinese technologists, consultant researchers “Engaging them in specific challenges of interest to them.” (Spradlin, of Innocentive)
51. Main Takeaways Tapping global pools “More infostructure than infrastructure.” Larry Huston, PG
59. CoalSwarm: The Wiki Story Growing a wiki on an existing site (Sourcewatch) with traffic Contributors grow the wiki Paid researchers/contributors continue to add content Google search rank improves “Within 2-5 months, you can become the top-ranked content in the category” Media sources Begin using the resource and you as a research arm Your credibility and reputation increase
60. The Beauty of It All You don’t have to create your own wiki site Reference content draws users All content is footnoted and factually accurate Protected environment - you control allowable edits i.e. pro-coal forces can’t edit out facts (as they can on publicly editable wikipedia.org) Cost: free Easy for other groups to replicate
63. Carbonrally Vt. Gov. put up a $15,000 challenge to see which Vermont community could cut the most carbon Two classes (5th graders and 7th graders) tops
67. The Perfect Chart Brevity counts The briefer and more visual the message, the more apt it is to go viral
68. Visualize the Unseen Emissions worldwide World Bank funding surfaced for new coal plant in India EDF responded with campaign to change World Bank standards New legislation passed
71. Trend: New Ways to See http://ngm.nationalgeographic.com/2010/02/cubic-foot/liittschwager-photography#/video/
72. Photo: One Cubic Foot New ways of seeing David Littschwager Project National Geographic E. O. Wilson
73. Sensors Tell a Story TrashTrack MIT’s Senseable Cities Lab
74. Connect the Dots: Slideshare Found they were sending out their Powerpoint all the time Heard about Slideshare and posted the Powerpoint on the home page Simple, easy, straightforward “Our story” in a short, visual format More effective than text alone
75. The Top 5 Trends in 2011 Online Donations Cell Phones Social Media -> Social Production More Visual Everything Video
82. 78 Pew Study More people watch video online than use social networks.
83. 79 Pew Study And, for every age group, the trends are all in one direction - up, up, up.
84. 80 Hundreds of videos, produced rapidly and cheaplyby the Obama staff, were put up on YouTube. Toward the end of the campaign, they were being uploaded at the rate of 20 per day. As of Oct. 2008, the videos had been seen 77 million times on YouTube alone.
88. Keys to Video Success Not just one video Reference videos, casual videos, many types of videos Video publishing that looks professional but takes hardly any time or resources to create
89. Video The most persuasive platform yet invented Tied to online, cell, email or other actionable platforms, the most powerful tool you can harness
90. 86 Videos in Email Can’t send in Constant Contact Solutions: Eyejot VideoFusion
91. Video Contests Harvest your community WSJ handout CNU video contest http://www.cnu.org/node/2853
96. What You Want to Learn About Highest Priorities Increasing online donations Email marketing Effective web marketing Improving site Importance of site to foundations
97. What You Want to Learn About Lower Priorities Web video Facebook Analytics Cross platform publishing Cell phone donations
98. And Yet…These Lead to These Highest Priorities Increasing online donations Email marketing Effective web marketing Improving site Importance of site to foundations Lower Priorities Web video Facebook Analytics Cross platform publishing Cell phone donations
100. Get a Game Plan Strategy Figure out what’s most effective It can be simple – it just takes a little thought time Get new ideas
101. Get It Down on Paper Roadmap your way to success Create an organizational online/mobile road map What can you do each quarter? Who can help you? What are the priorities?
102. Stay on Track Check in on your roadmap Refine your strategy Plan the right resource level Practice “sustainable” staffing (i.e. right expectations about how much time things will take) Expect a learning curve
103. Get Help When You Need It Take a class here at The City Club of San Francisco (starting in March) See brochures for more information
104. The Top 5 Trends in 2011 Online Donations Cell Phones Social Media -> Social Production More Visual Everything Video
105. Q and A Pam Strayer www.pamstrayer.com strayerpam@mac.com 510.213.9525
Editor's Notes
problem – web sites are not mobile savvy
Earlier models
Combining crowdsourcing with mobileNot all yuppie apps
Real science
Another crowdsourcing app
A very specific ask
Applying the Nielsen Norman report rulesAccountable Focused askImmediate resultAnd video – persuasionNo fumbling for your credit card number