1. How to Click withMillennial Moms
social and mobile digital strategies
@sidneyeve
image: tienvijftien

2. the new demographics of motherhood
68% 79%
all births first birthsGenY
image: Susan NYC

3. Millennialsborn after 1980
image: lenifuzhead

4. primacydigital
GenY
web first.
image:TL Davis Photography

5. momsconnectedthe most active social networkers
influencers
Source: Retail Advertising and Marketing Association/BIGresearch Survey 2009
image: liquene

6. what do millennials and moms do on ?
part one.

7. castinglife
research, review, share.
image: bellissimac
1.

8. sharingimageprivacy concerns
Source: ShesConnected Multimedia Survey 2009
image: hands trends
2.

10. gamingsocial
average player is 30-something female
3.

11. in-game cause marketing raised$1M1week

12. 4.statversations
conversations via status updates

14. $70K24hours2009
#beatcancer
statversations

15. shopping5.social
FacebookOpenGraph

17. convenience

18. watching6.video
image: brittney bush

21. GenY traits relevant to marketers
targeting millennial moms
image: EdYourdon
part two.

22. raise satisfaction index
make the ask
GenYare avid communicators, with opinions to share.
image:Alireza Teimoury

23. the questions
hire interns and bloggers. pay them. promote them.
outsource
marketing to millennial moms? hire your target demo.
image: Chapendra

24. surveys & polls. social by design. iPad ready.

26. engagement1click
GenX more apt to write reviews & comments
vs. GenY who like to "like" (microengagment)
Source: The Parenting Group & NewMediaMetrics Survey 2008
image:^^TILSIM^^

27. mindedcausesocially consciousGenY
image alexindigo

28. 95% 94%
moms millennials
approve.
Source: Cone Cause Evolution Study 2010
image: justingaynor
of using social
network platforms
for social good

29. speaks loudest to Millennials and Moms
“ “cause marketing
image: FotoRita

30. social good footprint
a form of self-expression
image: Jason A. Samfield

31. identity beyond mummyhood
ambitious + educated + future-focused + mompreneurial
image: greekadman
social media for social good meets women's expectations for content reflecting their

32. a site that really "gets it"
value-added content for
millennial moms incl. beyond mummyhood
mini case study

33. mobile techGenY♥
image: Evil Erin

34. Source: BabyCenterLLC Survey 2009
348% 2006-2009
mobile moms
image: jaygrandin

35. is your sitemobile optimized?
image: owaief89

36. short code texting promo
image: Phil Strahl
mini case study
24% redemption rate

37. best part? everybody wins
image: monkeyc.net
prize pyramid from coupons to free stuff
GenYlikes to be recognized& rewarded

38. MomsiPhone
smartphones36%
Source: BabyCenter 21stC Mom Report
Image: lankforddi

39. value-addedbranded app
for busy women on-the-go

40. moms
need budget calculators
could your business sponsor a white label app?

41. white label app ideas
lists!moms
need

42. time trackers
white label app ideas
moms
need

43. generationgamer
GenY
Image: Steve Kay

44. Source: Entertainment Software Association Survey 2010
of parents are gamers & play with their kids50%
Image: sean dreilinger

45. 40%iPhone moms
download games for their children
Image: Paul Mayne

46. branded game from Parents Magazine

47. iPad as digital pacifier
microboredom, mobility & the iGeneration
image: Holtsman

48. multitaskers
multichannel
GenY
image: foreverdigital

49. simultaneous media users
#1
Source: Nielsen Media 3-Screen Report 2010
women 25-35 years

50. addedvalue
microcontent
fast loading,
easily findable,
mobile optimized,
& 1-click shareable
purpose built for moms with
micromoments to spare
image: Pixzamillion

51. mobile ready.

52. infographics
mobile, agile, shareable

53. agilitymobile
quick response codes
image: clevercupcakes

54. what to code?
URLs
phone #s
SMS
where to put?
biz card
FB page
invoice
free QR code generator
free QR code reader app

55. to scan a QR code,use BlackBerry Messenger 5.0 "scan a group barcode" or try the i-nigma app forAndroid/iPhone
for more information on marketing to GenY moms
scan this QR code to read this ePaper
cyberpopblog.com

56. about the author
Sidneyeve Matrix
Queen’s National Scholar, Media
Queen’s University, Canada
sidneyevematrix.com
twitter: @sidneyeve
sidneyeve@gmail.com
Contents of this presentation, including images, have Creative CommonsAttribution----Noncommercial-ShareAlike 3.0 Licenses. (cc) 2010/sidneyevematrix
Research prepared for:
image: Jason L. Parks