At the Hill&Knowlton Demystifying Digital event in Amsterdam on April 14 2011, Martin Warmelink shows the results of a TNS research on Social Media usage in Europe.
Be smart about smartphones analyses newsbrand reading behaviour tracked on smartphones over three months and explores how young people specifically weave newsbrands into their 24/7 mobile lives. We challenge assumptions, provide detailed insight into the smartphone day on newsbrands and suggest five key ways that will help clients and agencies to optimise campaign engagement.
eMarketer Webinar: Tips for Reaching & Engaging the Elusive MillennialeMarketer
Join eMarketer CEO Geoff Ramsey to learn best practices, case studies and the latest strategies for marketing to millennials online in this eMarketer webinar.
http://www.emarketer.com/blog/index.php/emarketer-webinar-tips-marketers/
What are Prospective College Students Doing Online?Roar Media
This presentation provides insights and data on how Young Adults respond to media and how they approach the internet so that you can best maximize your online college recruitment efforts.
Be smart about smartphones analyses newsbrand reading behaviour tracked on smartphones over three months and explores how young people specifically weave newsbrands into their 24/7 mobile lives. We challenge assumptions, provide detailed insight into the smartphone day on newsbrands and suggest five key ways that will help clients and agencies to optimise campaign engagement.
eMarketer Webinar: Tips for Reaching & Engaging the Elusive MillennialeMarketer
Join eMarketer CEO Geoff Ramsey to learn best practices, case studies and the latest strategies for marketing to millennials online in this eMarketer webinar.
http://www.emarketer.com/blog/index.php/emarketer-webinar-tips-marketers/
What are Prospective College Students Doing Online?Roar Media
This presentation provides insights and data on how Young Adults respond to media and how they approach the internet so that you can best maximize your online college recruitment efforts.
A key area of interest for the Guardian as a business in recent times has been to focus on 'influence', how influential we are as a news content provider as well as how influential our audience are.
Digital trends in Vietnam 2013, Strategy for businessBui Hang
Bài thuyết trình của Mr. Tom Simpson - Trưởng bộ phận truyền thông số (Head of Digital) thuộc Mindshareworld, công ty thuộc GroupM tại Hội nghị Định hướng tiếp thị trực tuyến 2013 tổ chức ngày 29/11/2012 tại HCM. Chi tiết Hội nghị xem tại http://hoinghi.marketingonline.vn
The Treasure is in the Data - How Three International Brands Found Marketing Gold.
Alice Donaldson from Exponential, presented this deck at iMedia Brand Summits, Asia. #imbsummit
Online Communication Lesson 3 A / Y Generation, Social Media Fundamentals, S...Cem Cinlar
The third lesson of Online Communication. Y Generation, Social Media Fundamentals, Social Media Management, Social Media Guidelines, Social Media Components And Social Games. Flash materials, videos and some critical pages are not included. Educational use only!
An IPA and Newsworks seminar using TouchPoints 5 to demonstrate the value of newsbrand readers and showing how, with TouchPoints, advertisers can reach them on the best platform, at the right time, in the ideal frame of mind.
Presentation of key trends across APAC markets and generations as well as actionable strategic implications of these trends on brands’ social media strategies. Video of real people talking about their experiences and what they really think about social connectivity and conducting commerce through social media
Wave 5 - The Socialisation of Brands | UM | Social Media TrackerUM Wave
Wave 5 - the socialisation of brands, told us that there was huge demand
for social interaction with brands. However, the nature and depth of this interaction varied wildly from person to person and category to category. But those brands that could create
the right experience benefitted enormously, driving brand loyalty, endorsement and
sales.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
Social media is an incredibly dynamic environment. Terms like “friend” and “influencer” are no longer adequate.
A deeper understanding of consumer needs and motivations is the key to unlocking a real understanding of social media and its users.
Social networks are becoming powerful hubs of interconnected communities but it’s not just people that are connecting in the social media space.
There is huge demand for a more social and interactive relationships with brands.
Almost half of the Active Internet Universe has already joined a brand community.
These communities are also clearly having a huge benefit to the brands involved, driving brand loyalty, endorsement and sales.
However, understanding the nature of social demand for each consumer, category and market is the key to creating a successful social media experience.
Social Media Wave OCT2010 (Universal Mc Cann)Sociatria.com
Quinta edición de este estudio que lleva desde 2006 midiendo el impacto de las redes sociales y su influencia en los hábitos de los consumidores de diferentes países, incluyendo España. (en inglés)
Messaging is at the heart of the mobile experience, as the rapid adoption of chat apps demonstrates
Apps leading the digital media usage shift to mobile
IM user profile
IM apps usage Drivers
Privacy and Teens
Potential Risks and Teens
Reshaping the messaging business
Les médias sociaux et les réseaux sociaux ne sont plus à leurs premiers balbutiements. Depuis l'apparition des premiers réseaux de médias sociaux il ya une vingtaine d'années, les médias sociaux ont continué d'évoluer et d'offrir aux consommateurs autour des nouvelles et significatives façons de monde à s'engager avec les gens, les événements et les marques qui comptent pour eux. Maintenant, des années plus tard, les médias sociaux est encore en croissance rapide et est devenue une partie intégrante de notre vie quotidienne. Aujourd'hui, les réseaux sociaux est un phénomène mondial.
A key area of interest for the Guardian as a business in recent times has been to focus on 'influence', how influential we are as a news content provider as well as how influential our audience are.
Digital trends in Vietnam 2013, Strategy for businessBui Hang
Bài thuyết trình của Mr. Tom Simpson - Trưởng bộ phận truyền thông số (Head of Digital) thuộc Mindshareworld, công ty thuộc GroupM tại Hội nghị Định hướng tiếp thị trực tuyến 2013 tổ chức ngày 29/11/2012 tại HCM. Chi tiết Hội nghị xem tại http://hoinghi.marketingonline.vn
The Treasure is in the Data - How Three International Brands Found Marketing Gold.
Alice Donaldson from Exponential, presented this deck at iMedia Brand Summits, Asia. #imbsummit
Online Communication Lesson 3 A / Y Generation, Social Media Fundamentals, S...Cem Cinlar
The third lesson of Online Communication. Y Generation, Social Media Fundamentals, Social Media Management, Social Media Guidelines, Social Media Components And Social Games. Flash materials, videos and some critical pages are not included. Educational use only!
An IPA and Newsworks seminar using TouchPoints 5 to demonstrate the value of newsbrand readers and showing how, with TouchPoints, advertisers can reach them on the best platform, at the right time, in the ideal frame of mind.
Presentation of key trends across APAC markets and generations as well as actionable strategic implications of these trends on brands’ social media strategies. Video of real people talking about their experiences and what they really think about social connectivity and conducting commerce through social media
Wave 5 - The Socialisation of Brands | UM | Social Media TrackerUM Wave
Wave 5 - the socialisation of brands, told us that there was huge demand
for social interaction with brands. However, the nature and depth of this interaction varied wildly from person to person and category to category. But those brands that could create
the right experience benefitted enormously, driving brand loyalty, endorsement and
sales.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
Social media is an incredibly dynamic environment. Terms like “friend” and “influencer” are no longer adequate.
A deeper understanding of consumer needs and motivations is the key to unlocking a real understanding of social media and its users.
Social networks are becoming powerful hubs of interconnected communities but it’s not just people that are connecting in the social media space.
There is huge demand for a more social and interactive relationships with brands.
Almost half of the Active Internet Universe has already joined a brand community.
These communities are also clearly having a huge benefit to the brands involved, driving brand loyalty, endorsement and sales.
However, understanding the nature of social demand for each consumer, category and market is the key to creating a successful social media experience.
Social Media Wave OCT2010 (Universal Mc Cann)Sociatria.com
Quinta edición de este estudio que lleva desde 2006 midiendo el impacto de las redes sociales y su influencia en los hábitos de los consumidores de diferentes países, incluyendo España. (en inglés)
Messaging is at the heart of the mobile experience, as the rapid adoption of chat apps demonstrates
Apps leading the digital media usage shift to mobile
IM user profile
IM apps usage Drivers
Privacy and Teens
Potential Risks and Teens
Reshaping the messaging business
Les médias sociaux et les réseaux sociaux ne sont plus à leurs premiers balbutiements. Depuis l'apparition des premiers réseaux de médias sociaux il ya une vingtaine d'années, les médias sociaux ont continué d'évoluer et d'offrir aux consommateurs autour des nouvelles et significatives façons de monde à s'engager avec les gens, les événements et les marques qui comptent pour eux. Maintenant, des années plus tard, les médias sociaux est encore en croissance rapide et est devenue une partie intégrante de notre vie quotidienne. Aujourd'hui, les réseaux sociaux est un phénomène mondial.
Learn how to create high impact marketing campaigns involving highly personalized and highly relevant content across multiple channels. The key is creating a personalized marketing strategy that uses today's technology to speak to your audiences in the channels they are using. This seminar covers the ins and outs of PURLs, QR Codes, mobile-optimized emails and landing pages, campaign-specific microsites, social media integration, and how to track individual user behavior across each channel. Specific examples of actual campaigns are demonstrated along results and metrics.
The challenge of Social & mobile customer engagementRichard Sedley
Opening plenary presentation from Directors Forum, London - 3 March 2011.
1) Key challenges to customer engagement
2) Why mobile & social are important
3) Nine trends
Social Media Tracker - Universal McCann - The Socialisation of Brands - Wave 5Wikonsumer Research
Social media is an incredibly dynamic environment. Terms like “friend” and
“influencer” are no longer adequate to describe the array of social activity and
interaction that is occurring amongst the vast communities now being built online.
A deeper understanding of consumer needs and motivations is the key to unlocking a
real understanding of social media and its users.
Social networks are becoming powerful hubs of interconnected communities but it’s
not just people that are connecting in the social media space. There is huge demand
for a more social and interactive relationships with brands.
Almost half of the Active Internet Universe has already joined a brand community.
These communities are also clearly having a huge benefit to the brands involved,
driving brand loyalty, endorsement and sales.
However, understanding the nature of social demand for each consumer, category and market is the key to creating a successful social media experience.
This report barely scratches the surface of the rich insight and detail available.
Wave 5 – The Socialisation Of Brands contains information for 20 categories in more than 54 countries. You will find contact details if you require further information at the end of this report.
Similar to HK D2 Amsterdam - Deciphering the Social Media Landscape (20)
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
6. Rules of engagement will vary by region: localised campaigns that take this into account will have a better chance of yielding high returns HIGH CONSUMPTION Internet is commoditised Makes my life more efficient Internet is pivotal Is the centre of my life HIGH INVOLVEMENT LOW INVOLVEMENT LOW CONSUMPTION Internet is functional It helps me to be productive Internet is aspirational Helps me achieve my goals
7. The Internet has become a functional tool for many markets in the NW part of Europe, particularly the Nordic markets. Stand out markets are France and the UK with high consumptions levels and strong levels of involvement HIGH CONSUMPTION Internet is commoditised Makes my life more efficient Internet is pivotal Is the centre of my life FI FR GR TR BE AT RU PT IT PL GB DE HIGH INVOLVEMENT LOW INVOLVEMENT LU DK ES NL IL EE LOW CONSUMPTION NO SE Internet is functional It helps me to be productive Internet is aspirational Helps me achieve my goals
8. Digital meets a broader range of needs than any other media; it is inherently fragmented Organise Entertain Inform Communicate
9. Consumers engage in email, social and news the most frequently. 80% of global online users have tried online shopping at some point % doing activity NWE
10. Social will continue to grow, especially in emerging markets and via mobile PC mobile increase decrease 10
11. Mobile access is critical especially in rapid growth markets – invest in talent and R&D now to be able to respond to the trend % online users accessing internet from mobile in last four weeks
12. And social networking is moving seamlessly to mobile Consumers accessing social networking sites through their mobile – Global Source: Mobile life 2011
13.
14. Why? Four key developments 1. Improving user interface 2. The growth of “Now” 3. Unlimited data plans 4. Cheaper phones 14 http://www.flickr.com/photos/escalepade/3823351212/sizes/o/in/photostream/
18. And it is the same for mobile Usage and demand for mobile social networking services - %
19. Social is already a major brand channel... Brand Activities on Social Media 32% Talking (Written positive or negative comments about brands) 36% Listening (Read user comments about brands) 48% Inactive in CGM (Does not read or write comments about brands)
21. …but whilst social media is universal, brands are universally ignored Connections on social networks
22. This can be partly explained by resistance to brand ‘intrusions’ Attitudes to brand interaction on social media across regions % actively looking for brands % who find brands intrusive
23. Multiple tactics can be employed to generate brand connections Reasons to join brand community
28. Low involvement categories can use social media to differentiate from competitors The ‘Will it blend’ campaign from Blendtec showcases its products by blending an array of objects Old Spice livened up its image by inviting consumers to ask the Old Spice man a series of questions which he answered through YouTube
29. High involvement categories need integrated digital presence to survive LG has strong online presence through its own interactive website LG campaign for youngsters to think about the repercussions of sending text messages Brand is associated with a good cause and gets exposure to consumers who want to see their content
32. Size segments by region: Functionals tend to dominate in NW Europe, NAM and Dev. Asia, while Influentials tend to dominate in Ind and China % size of segments
33. Different behaviours NW Europe 26% 4% 25% 19% 10% 16% Knowledge-Seekers Functionals Aspirers Networkers Communicators Influencers Generators Amplifiers Readers
34. Melissa Networker Wall Photos Video Info Friends For me, the internet is about relationships. Social media makes me feel ‘close/supported and in the loop’ so we like popular sites. I like to play games on Facebook now and then. I love promotions, offers, competitions – and would like to become fan of your brand and will ‘follow’ you – but ensure brand information is interesting and to the point Our lives are getting busier, and we don’t spend much time online at work – contact us in our free time I’m open to brand messages via e-mail, Provide me with entertaining content that I can share with my friends Networkers Favourite sites: View photos of Melissa Information Married No children Age 35 Working / Higher education Friends Likes… 161 friends view all My smartphone for 24/7 networking Price comparison sites
36. Brands need to know the key stages on the (online) path to purchase Use online touchpoints Use offline touchpoints
37. And understand where you have ‘permission to play’ % actively looking for brands % who find brands intrusive
38. 1 Invest time to understand your audience Use a digital lens to view the market, understand the who, what , why and where.
39. 2 Get ready for Mobile Be nimble, targeted, offer mobile purchasing
40. 3 Don’t succumb to peer pressure Don’t do something because its cool, do it because its right for your target
41. 4 Be authentic and have a genuine interest in your target audience. Be prepared to interact with them, resource for this, and allow consumers to dictate