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Personal Branding For Tech Executives

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Todd Nilson
Todd Nilson

Economic instability combined with the evolution of the roles and expectations of technology leadership make it more important than ever for tech executives to take advantage of the tools and techniques available via social media for promoting their individual personal brands. This presentation explores the questions to ask yourself before embarking in the use of these tools to enhance your career.

Career
1 of 27
Personal Branding forTechnology Executives The Social Media Question Presented by Todd Nilson
Tonight career management in 2010 5 critical questions balancing step by step measurement
The old rules no longer apply. ,[object Object]
Instability
Unemployment Rate
Market Instability,[object Object]
State of the CIO Survey 2010 21% and rising!
Tech leaders endangered? Chief Information Officer Director of IT Chief Technology Officer Manager of Information Systems
Five Critical Questions
Many, many options
Who do you want to reach? Top influencers Peers Potential employers Potential partners
What do they want? Real conversation New ideas Analysis Humor / wit / fun Attention
What action do you want them to take? Comment Follow / friend / connect Link / review / recommend Buy Hire Meet Partner Engage!
How will you convince them? Your distinctive… Skills Knowledge Experiences
How far are you prepared to go? Patience Tenacity Alertness Curiosity Responsiveness Interestingness
5 Critical Questions Who do you want to reach? What do they want? What action do you want them to take? How will you convince them? How far are you prepared to go?
Balance social media with work Know company policies Set realistic goals Start small Stay manageable Remember disclaimers If it’s not fun, stop!
Step by Step: Getting Started What is the right channel for me? Demographics Writing, long or short? Pictures Audio Video One or many channels? How often is normal?
What is the right channel for me?
Social Network Demographics
Top global companies use many channels… Source: ENGAGEMENTdb.com
… and reap significant rewards. 21
But most of them started small.Just one channel.
How often is normal? Twitter or Facebook: 30 minutes a day Blogs: 2 updates a week Bottom line: When you feel like it!
Measuring Your Investment 24 Unique visitors Pages visited Time on site Bounce rate Posts Comments Post: Comment ratio Search engine ranking Sentiment Reviews Recommendations Referrals Tweets Retweets (RTs) Mentions Connections Followers
Some Free Tools Google Analytics / Woopra Google Alerts HootSuite

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Personal Branding For Tech Executives

  • 1. Personal Branding forTechnology Executives The Social Media Question Presented by Todd Nilson
  • 2. Tonight career management in 2010 5 critical questions balancing step by step measurement
  • 3.
  • 6.
  • 7. State of the CIO Survey 2010 21% and rising!
  • 8. Tech leaders endangered? Chief Information Officer Director of IT Chief Technology Officer Manager of Information Systems
  • 9.
  • 12. Who do you want to reach? Top influencers Peers Potential employers Potential partners
  • 13. What do they want? Real conversation New ideas Analysis Humor / wit / fun Attention
  • 14. What action do you want them to take? Comment Follow / friend / connect Link / review / recommend Buy Hire Meet Partner Engage!
  • 15. How will you convince them? Your distinctive… Skills Knowledge Experiences
  • 16. How far are you prepared to go? Patience Tenacity Alertness Curiosity Responsiveness Interestingness
  • 17. 5 Critical Questions Who do you want to reach? What do they want? What action do you want them to take? How will you convince them? How far are you prepared to go?
  • 18. Balance social media with work Know company policies Set realistic goals Start small Stay manageable Remember disclaimers If it’s not fun, stop!
  • 19. Step by Step: Getting Started What is the right channel for me? Demographics Writing, long or short? Pictures Audio Video One or many channels? How often is normal?
  • 20. What is the right channel for me?
  • 22. Top global companies use many channels… Source: ENGAGEMENTdb.com
  • 23. … and reap significant rewards. 21
  • 24. But most of them started small.Just one channel.
  • 25. How often is normal? Twitter or Facebook: 30 minutes a day Blogs: 2 updates a week Bottom line: When you feel like it!
  • 26. Measuring Your Investment 24 Unique visitors Pages visited Time on site Bounce rate Posts Comments Post: Comment ratio Search engine ranking Sentiment Reviews Recommendations Referrals Tweets Retweets (RTs) Mentions Connections Followers
  • 27. Some Free Tools Google Analytics / Woopra Google Alerts HootSuite
  • 28. About Social Syntax Part of SPR Companies A communications consultancy Strategy, governance and accountability for social media efforts Performance management through planning and metrics Learn more… http://socialsyntax.net
  • 29. Contact Me 414.378.2083 tnilson@socialsyntax.net @socialsyntax