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How to Turn First Time Buyers into High Value All Star Customers
The Kissmetrics webinar focuses on strategies to transform first-time buyers into loyal, high-value customers, led by Growth Manager Jonathan Cabin. It emphasizes the importance of customer journey, effective data organization, and segmentation for enhancing customer experience and driving growth. Attendees will receive slides and a recording, and there will be a Q&A session after the presentation.
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How to Turn First Time Buyers into High Value All Star Customers
- 1. Kissmetrics Webinar Series HOWTO TURN FIRST TIME BUYERS INTO HIGH VALUE, ALL-STAR CUSTOMERS The webinar starts at 10am Pacific Time Slides and Recording will be sent out within 24 hours of the webinar Q&A after the presentation, but feel free to enter questions as they come up
- 2. How to TurnFirst Time Buyers into High Value, All- Star Customers JONATHAN CABIN, GROWTH MANAGER @ KISSMETRICS
- 3. Jonathan focuses oncreating sustainable growth initiatives at Kissmetrics. He works with marketing, product and sales to understand and improve the complete customer journey with a focus on top of funnel. Outside of the office you can find him attempting to surf, exploring the Bay Area with his girlfriend and dog and traveling as much as his CEO will let him. JONATHAN CABIN Growth Manager, Kissmetrics
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- 5. Why are wehere?
- 6. #Kisswebinar This is howyou grow Adobe Digital Index The ROI for Marketing to Existing Online Customers
- 7. BECAUSE THIS ISWHAT FUELS GROWTH Adobe Digital Index The ROI for Marketing to Existing Online Customers On average Marketers in the US must bring in 5 shoppers to equal the revenue of 1 repeat purchaser. “
- 8. The best customer experiencewins…but how?
- 9. 1 eCommerce ‘stack’Today 2 Understand 3 Segment TABLE OF CONTENTS #Kisswebinar 3 4 Engage 5 Additional Tips and Best Practices
- 10. ECOMMERCE STACK TODAY #Kisswebinar Greatplatform, but limited analytics Sessions and pageviews, but not great for the customer journey and attribution All things Facebook! But, what about your other channels?
- 11. • A coherentpicture of customer behavior WHAT’S MISSING? #Kisswebinar
- 12. • Organize yourdata in one place • Kissmetrics integrates seamlessly with Shopify and will immediately begin tracking all customer behaviors and actions • No limit on the look back window UNDERSTAND YOUR CUSTOMER CONT. #Kisswebinar + =
- 13. First and LastTouch Attribution UNDERSTAND YOUR CUSTOMER CONT. #Kisswebinar • No issues with a minimum look-back window • All of your campaigns tracked in one place • What brings them to your site and what is the last thing they do before purchasing?
- 14. Segmentation…Why?* *Customer Experience -that’s why!
- 15. BECAUSE THIS ISWHAT FUELS GROWTH WBR Insights for eTail 2018 Annual Personalization Development Survey Personalization is at the forefront of the customer experience, so much so that it is now a customer expectation. Our greatest discovery is that while investments in personalization are growing, data quality is the competitive factor. Even heavily funded campaigns will fail if you don’t know your customers “
- 16. Top Customer Segments(Populations) to Track in Kissmetrics SEGMENTATION #Kisswebinar • First Time Buyers • Loyalists • Product Specific • Abandoned Cart • Old Buyer, New Interest • Other
- 17. SEGMENTATION CONT. #Kisswebinar Population Examplein Kissmetrics - Loyalists LOYALISTS Rules: Has done VISITED SITE at least 20 times less than 365 days ago AND ———— Has done PURCHASED at least 5 times less than 365 days ago * Every business is different. These numbers are just an example. You could base this population on revenue, purchases over a longer period of time, etc. If you need help finding the best events to use to track Loyalists (or anything else!) you Customer Success Manager can help you.
- 18. ENGAGE #Kisswebinar • Use CustomerBehavior to Determine Engagement • Relevancy • Timing • Respect • Read our ‘Quick Guide’ • Kissmetrics for Campaigns and Connections • Behavior based email campaigns • Send segments (Populations) directly to Facebook Ads Manager
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- 20. ENGAGE CONT. #Kisswebinar Use Kissmetricsfor better engagements
- 21. Tips and BestPractices
- 22. TIPS AND BESTPRACTICES #KisswebinarVIDA Creative Email Pop-ups
- 23. TIPS AND BESTPRACTICES #KisswebinarChubbies Sending ‘Thank You’ Gifts and Notes
- 24. TIPS AND BESTPRACTICES #KisswebinarModCloth Create Social Engagement
- 25. JONATHAN CABIN Growth Manager,Kissmetrics jcabin@kissmetrics.com Questions?