This document discusses strategies for selling usability and user experience concepts to organizations. It suggests focusing on passion and enthusiasm, choosing compelling projects to showcase UX value, and meeting people with similar interests. Becoming a change agent by facilitating connections between teams can help close gaps between different perspectives. The document also outlines characteristics of organizations that may be more receptive to UX practices due to existing cultural patterns or openness to trends that emphasize customer experience across channels. Consistently improving skills and staying informed of emerging trends can help individuals advance their careers and help organizations deliver better products.

1. Selling Usability in (to) Organizations

2. Stretch …

3. Lucky draw!

4. Lucky Draw

5. Lucky Draw

6. Lucky Draw

7. How did I get here?

8. Start Your Engines!

9. Who uses?

14. Why?

15. UX culture http://www.google.com/corporate/tenthings.html

16. What just happened?

18. Good News

20. http://www.usnews.com/features/business/best-careers/best-careers-2008.html Usability/User experience specialist

21. http://www.pewinternet.org/press_release.asp?r=310

22. http://news.bbc.co.uk/2/hi/technology/8017178.stm

23. Business of design

24. Lifestyle integration

25. Still not convinced?

26. I just want to have a shower

29. Part of something bigger right?

36. mobile madness

37. http://www.cw.com.hk/content/hong-kong-mobile-data-usage-hits-147-terabytes "Apart from mobile data usage, the number of 2.5G/3G mobile phone users has increased by 15 percent on a year-on-year basis reaching 3.35 million in January 2009. The total number of mobile phone users is 11.43 million and this represents a penetration rate of more than 163 percent” .

38. Frustrations

40. Get Out Now!

41. Barriers

42. Yikes!

43. Truth: UX Language is Ugly Thank you John Rhodes

46. Know Your Target

49. Ripe Organizations

51. What Sells?

53. What Sells Technology Marketing Business UX Change Agent

56. Maturity

57. http://www.businessweek.com/innovate/content/apr2009/id20090429_083139.htm?campaign_id=rss_innovate

58. http://www.businessweek.com/innovate/content/apr2009/id20090429_083139.htm?campaign_id=rss_innovate Design Maturity

59. Rewards

61. Sales Goal?

62. Product Success

63. Common language?

64. Vision

65. http://www.uie.com/events/uiconf/2007/articles/experience_vision/

66. http://blogs.harvardbusiness.org/merholz/2009/04/your-customers-lead-a-multicha.html

67. http://www.google.com/intl/en/corporate/ux.html

69. What has worked well for Dan?

71. Constant State of Self Improvement http://www.apogeehk.com/articles/constant_cycle_of_self_improvement.html

73. Where or what do you want to be in 2,5,10 years time?

75. Learn more … http://www.uxmatters.com/MT/archives/000335.php

76. Learn more …

77. Learn more …

78. Thank You & Lucky Draw