The 7 most common usability issues by UserTesting
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After watching hundreds of thousands of hours of user research videos, the folks at UserTesting have identified the 7 most common usability issues. Find out what they are—and how to avoid them.
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The 7 most common usability issues by UserTesting
- 2. The 7 Most Common Usability Issues March 2015 Stef Miller | @supahstef #invisionwebinar
- 8. Remote UX Research Videos of real people interacting with your brand, regardless of device or location.
- 9. Remote UX Research Diverse'Panel'! Screen'Recorders! Cloud'Pla3orm'! Support'Services!
- 11. 68% Rockefeller Corporation of users give up because they think you don’t care about them.
- 12. Beware of Multi Level Navs Lesson one
- 13. Multi Level Navs
- 14. Multi Level Navs • Poorly organized information
- 15. Multi Level Navs • Poorly organized information • Hover tunnels = early collapsing
- 16. Multi Level Navs • Poorly organized information • Hover tunnels = early collapsing • Inconsistent triggers
- 21. Multi Level Navs
- 22. Multi Level Navs • Don’t rely on the back button
- 23. Multi Level Navs • Don’t rely on the back button • Labels help
- 24. Multi Level Navs • Don’t rely on the back button • Labels help • Remember context
- 25. Links should look like links Lesson two
- 26. Navigating through a site shouldn’t be a process of trial and error. Links
- 29. Links • Difficult to discern what is or is not a link • Missing click history • Inconsistent link styling in the same view
- 30. More payment options Lesson three
- 35. UX Archive
- 42. Payment options
- 43. Payment options • Optimize existing checkout flows
- 44. Payment options • Optimize existing checkout flows • Implement a virtual wallet
- 45. Payment options • Optimize existing checkout flows • Implement a virtual wallet • Don’t forget trust
- 46. Payment options • Optimize existing checkout flows • Implement a virtual wallet • Don’t forget trust
- 47. Not all icons are universal Lesson four
- 54. Icons
- 56. Icons • Consider context • Use tooltips
- 57. Icons • Consider context • Use tooltips • Try your designs out with real users
- 58. Consistency is one of the most powerful usability principles: when things always behave the same, users don’t have to worry about what will happen. Instead, they know what will happen based on earlier experience. ” “ Jakob Nielsen User Advocate and principal of the Nielsen Norman Group
- 59. S Social security matters Lesson five
- 60. S Social security matters Lesson five So does copy!
- 61. Social privacy matters Lesson five
- 71. Social privacy
- 72. Social privacy • Be transparent
- 73. Social privacy • Be transparent • Make your privacy policy accessible
- 74. Social privacy • Be transparent • Make your privacy policy accessible • Look for serendipitous moments of interaction
- 89. Advertising
- 90. Advertising • Consistent copy and images
- 91. Advertising • Consistent copy and images • Continue the conversation from ad to landing page
- 92. Advertising • Consistent copy and images • Continue the conversation from ad to landing page • Keep the messages simple
- 93. Advertising • Consistent copy and images • Continue the conversation from ad to landing page • Keep the messages simple • Work with marketing or advertising teams
- 94. Advertising • Consistent copy and images • Continue the conversation from ad to landing page • Keep the messages simple • Work with marketing or advertising teams • Ask for campaign results to measure performance
- 95. Categorization is vital Lesson seven
- 96. There’s no perfect way to categorize pages or products (but there’s a right way to do it). Categorization
- 97. Focus on building intuitive experiences
- 98. A mental model is what the user believes about the system at hand. ” “ Jakob Nielsen User Advocate and principal of the Nielsen Norman Group
- 108. Categorization
- 109. • Learn from your users Categorization
- 110. • Learn from your users • Improve mental models Categorization
- 111. • Learn from your users • Improve mental models • Add cross-references Categorization
- 112. • Learn from your users • Improve mental models • Add cross-references • Solve for your primary audience(s) Categorization
- 113. • Learn from your users • Improve mental models • Add cross-references • Solve for your primary audience(s) • Make sure your search works Categorization
- 114. What next?
- 115. Multi-‐level navs aren’t user friendly Mega menus and clickable menus help create a better experience for your users. Links should look like links Tried and true link conventions from the early days of the web are still the most effective ways to format your links. Consider more payment options Virtual wallet services are a great way to make checking out easier and more secure. Not all icons are universal Test users for comprehension and use tool tips to describe your most important icons. Social privacy concerns Always be transparent with how you'll be using your user information. Ads should be consistent with landing pages Maintain the theme from your ads to your landing pages and continue the conversation that brought users to your page. There’s no perfect way to categorize pages or products Test your internal search and use card sorting to find the categories that work best for your customers.
- 116. Research Design Build Optimize
- 117. Thank you! March 2015 Stef Miller | @supahstef #invisionwebinar
- 118. Get a 5-‐minute video of a real person using your site or app. peek.usertesting.com