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This document provides guidance on developing a social media marketing strategy for any brand. It recommends determining a unique brand persona and voice, conquering various social media platforms like Facebook, Twitter, YouTube and blogs, owning an editorial calendar, creating and promoting video content, tracking analytics to measure performance, and engaging users by asking questions or sharing user-generated content. The overall message is that social media can be smart for business by adding value through useful content while making marketing more measurable.
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What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
www.mauraneill.com/digital-marketing
Social Media and Digital Marketing
Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. An intermediate to advanced session for those who are already comfortable with using Facebook, Twitter, You Tube, Pinterest, and other social networks to promote their businesses, this class will look at writing a social media business plan, having a workable strategy, and integrating your social media efforts into a cohesive online marketing plan. We'll also take a look at how to pare down your social media use to a laser-sharp focus to maximize your time and efficiency.
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...
Covering how professional speakers can use internet marketing, social media, and content marketing tactics to build an audience online. This presentation was delivered to the National Speakers Association Northern California chapter in March 2013.
Topics include:
- Search Engine Optimization (SEO)
- Blogging
- Content Marketing
- Video
- Information Products
- Community
- Corporate Sponsors
- Social Media including Twitter, Facebook, LinkedIn, Google+ and Pinterest
Social Media for Boring Businesses
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Social media can work for non-sexy brands, products & services too! Learn to make social media work for businesses that aren’t very social. Get content ideas and examples.
The Off Price Show: Retailer's E-Commerce Tool Kit
Jodell Raymond of Black Cat Plus describes her experience in e-commerce retailing and social media and provides retailers with insight as to how to balance it all.
Good Design Matters In Social Media
Katie Laird and Erica Bogdan discuss the hows and whys of good design and social media marketing. Learn tips and tricks to get started creating awesome Twitter backgrounds and Facebook Fanpage images.
10 Ways To Make Social Media Work For You
The document discusses the importance of social media marketing for businesses. It outlines various social media platforms and provides tips for setting up business profiles and pages, creating engaging content through blogs and events, monitoring reputation and engagement, and developing an overall social media strategy and policy. The overall message is that social media is a critical part of marketing that businesses can no longer afford to ignore.
Personal Branding via Social Media
The document discusses using social media to develop a personal brand. It defines personal branding as the process of marking people and their careers as brands. It encourages establishing a unique personal brand through consistency across social media platforms. It also recommends regularly listening to conversations online and following influencers to become one and develop your personal brand.
Presentation North Central MA Association of Realtors- Facebook
This document provides tips for using Facebook for real estate lead generation and branding. It recommends establishing yourself as a local real estate expert by using Facebook to regularly connect with your target audience in a non-invasive way. It suggests creating a business page rather than using your personal profile for commercial purposes, and using features like posts, events, groups, and insights to engage your local community and stay top of mind with potential clients. The overall goal is to help people get to know, like, and trust you as the real estate expert through your Facebook presence.
Social Media and Your Career
Social media can help both personal branding and career advancement when used strategically. Key platforms include LinkedIn for professional networking, Google+ for search engine optimization, and image-based sites like Instagram to showcase products or services. On all sites, maintaining an up-to-date profile with a professional headshot, accurate background information, and engaging original content through posts and comments can position users as thought leaders in their industry. Regular activity also keeps one's name and expertise top of mind among contacts. Goals around connections, profile views, and new contacts per month can help maximize social media's career benefits.
10 Steps to Success with Alternative Traffic
Google's Panda and Penguin algorithms have shaken the foundations of SEO and the roots of business which for the past several years had been ok with Google being the largest source of their online traffic. After the updates many webmasters and companies began searching for an answer to why, why they didn't have other ways to drive internet users to their website.
RISE 2011 Presentation: The Social Media Pyramid - Unraveling the Mystery of...
Presentation by Rick L'Amie to RISE 2011 Conference, March 7, Austin Texas
Content used by permission, Duct Tape Marketing
Promote, Inform, & Engage Your B2B Clients & Prospects Via Social Media
This document discusses how to promote, inform, and engage B2B clients and prospects through social media. It provides 13 ways to do so, including learning about clients' needs through their social profiles, joining online conversations, helping clients build their business by sharing opportunities, and publicly supporting clients' events and successes. The goal is to build long-term relationships by acting as an advisor rather than just a vendor.
Social Media for Small Businesses
How to use social media for your small business. Tips, tricks, and examples for a successful social media strategy.
How to Use LinkedIn (Dorking Business Show 2012)
The document discusses how to use LinkedIn effectively for business purposes. It recommends investing time in completing your profile with keywords relevant to your industry or specialties. This will help other users find you when searching. The document also recommends engaging with other users by answering questions, following companies, joining groups, and sharing content and status updates on your profile. Tracking metrics can help determine what types of engagement and content perform best. LinkedIn offers various tools beyond profiles for connecting with others and demonstrating your expertise.
Intro to Facebook Marketing
This document introduces social media marketing and focuses on Facebook. It states that 68% of small-to-medium businesses plan to increase their social media use in 2010. Facebook has over 500 million active users worldwide and is growing rapidly. The document encourages businesses to create Facebook pages to interact with customers, build their brand, and generate new business from social media marketing. It provides tips for businesses on engaging customers and promoting their Facebook page across various marketing channels.
Social Media Marketing
This document discusses using social media for brand awareness and marketing. It defines social media as content created using accessible publishing technologies. It outlines major social media types like blogging, microblogging, photo sharing, and discusses why companies should use social media given customers are discussing brands online. It provides a 4 step process: 1) listen to conversations, 2) join relevant networks, 3) participate in discussions, and 4) create engaging content. Specific social networks like Facebook and Twitter are also outlined with tips for business use and monitoring brands.
Social Media Recommendations for WeVideo
The document outlines a social media strategy for the company WeVideo to increase its registered users from 100,000 to 2 million by the end of 2012. The strategy involves becoming experts in video editing through knowledge sharing, reviews, and product ambassadors. Other tactics include generating word of mouth, increasing targeted traffic to the website, and improving conversion rates. Specific outlets, target audiences, next steps, and ways to measure success are also discussed.
Town of Stratford Social Media 101 Workshop
This document provides an overview of social media and how businesses can use it. It includes:
1) An introduction to social media workshop agenda covering introductions, an intro to social media, building an online brand, and promoting organizations online.
2) Discussion of how social media usage has grown and how people now consume media, advocating that businesses get involved using platforms like Facebook, LinkedIn, Twitter, YouTube and blogs.
3) Tips on how to use social media for businesses, including defining a strategy, research, building a brand, starting conversations, and posting different types of content.
Similar to test seo presentation (20)
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...
The Off Price Show: Retailer's E-Commerce Tool Kit
The Off Price Show: Retailer's E-Commerce Tool Kit
Presentation North Central MA Association of Realtors- Facebook
Presentation North Central MA Association of Realtors- Facebook
RISE 2011 Presentation: The Social Media Pyramid - Unraveling the Mystery of...
RISE 2011 Presentation: The Social Media Pyramid - Unraveling the Mystery of...
Promote, Inform, & Engage Your B2B Clients & Prospects Via Social Media
Promote, Inform, & Engage Your B2B Clients & Prospects Via Social Media
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test seo presentation
- 1. Social Media Marketing: Planning + Strategy For Any Brand Rachel Greenfield, Marketing Analyst
- 2. Have fun and celebrate your brand with the people who love it.
- 3. Social is smart for business. • SEO • Branding • Add value with useful content • More measurable than you think
- 4. Who am I? • Look at competition, deliver where they don’t • Determine unique brand persona + voice • Grey area between realness and rigidness • Consistent graphic identity
- 5. Conquer your media mix: Blog Twitter Facebook YouTube etc.
- 6. Own your editorial calendar.
- 7. Call yourself a blogger.
- 8. Facebook like a boss.
- 9. Facebook welcome tab: You better Like us.
- 10. On The Oatmeal’s list of things to stop tweeting about.
- 11. Video made blenders interesting. “We have definitely felt an impact in sales.” —Tom Dickson, Blendtec founder and star of Will It Blend?
- 12. Broadcast yourself. Plan, shoot, edit (MovieMaker/iMovie) Distribute (YT, Vimeo) Promote on social, local directories, embed on site, etc. Get personal/local network to share
- 13. Promote your best content. Start with… • Staff friends and family • Local organizations • Local bloggers/reporters • Non-competing industry connections • Current/former customers
- 14. Does it work? Tracking + Analytics • Exclusive promos • Unique phone # (CallFire.com) • Unique URL path (Google Analytics) • Social metrics: Watch and learn
- 15. Get a cheap intern. Seriously.
- 16. Fun ideas for the road. • Invite user-generated photos, videos, stories about product • Ask / Answer Bye! • Reincarnate lost content • Local focus • Infographics • Poke fun at the mundane • When in doubt cute animals
- 17. 701 Brazos St., Suite 700 Austin, TX 78701 Direct: (954) 554-4070 rachel@sparefoot.com More resources: http://rachelgreenfield.com
Editor's Notes
- New cell phone just arrived. Love the built-in teleportation device and mind-reader, but the grenade launcher feels a bit out of place.