This document discusses expert brand positioning through social media. It provides tips for connecting with an audience on social networks, joining and leading conversations to add value, and engaging in content marketing by creating, curating, and mentioning relevant content. While establishing an online presence requires an initial investment of time and around 500 euros, social media allows for free marketing through followers and helps build expertise, connections, and social capital.

1. Expert Brand Positioning

2. Background

3. Lessons Learned
• Background does not define destination
• Everything that happens, contributes
• Passion & Perseverance
• Want & Decision

4. Social Media
Expert Brand Positioning

5. Social Media
BEFORE NOW
In the audience Have an audience

6. Primary Social Networks

7. Where to Start

8. Where to Start
• Connect
• Converse
• Contribute
• Create
• Customise
• Convince
• Convert

9. Conversation Marketing
• Join Conversations
• Lead Conversations
• Add Value
• Network - Network Marketing
• Be Controversial
• Establish Authority & Expert Position

10. Content Marketing
• Content Creation
– You message, thoughts, opinions, activity, audio, videos
• Content Curation
– Relevant news, events, discussions, thought leaders,
videos
– Mention Marketing
– Google.com/Alerts | Google.com/Reader
– Podcasts, Audio Books
• Try before they buy

11. Social Capital
• Free Employees for Sales & Marketing
• Research, Knowledge, Events
• Your are just 2.5 people away from
transformation
• Evangelists

12. Cost
• Website Domain .com €10 .ie €30
• Website Hosting €60 per annum
• Profile Photo €100
• 60 Second Video €100
• Customised WordPress Blog €200
• Social Network Profiles Time
• Start-up Cost ~€500

13. Thank You
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