The document discusses strategies for designing a social media presence. It covers mapping a social strategy by determining what platforms are needed and listening to communities. It also discusses creating a unified message through consistent graphics, taglines, and points of contact across platforms. Finally, it discusses implementing a plan through techniques like learning customization options, screen sizes, and best practices for platforms like Twitter and Facebook to maximize exposure through "social cross pollination."

1. DESIGNING FOR
THE SOCIAL WEB
with Justin Seeley

2. JUSTIN SEELEY
Adobe Certified Expert
twitter - @justinseeley
email - justin@webdesign.com
www.justinseeley.com

3. THE AGENDA
• Mapping a Social Strategy
• Creating a Unified Message Through Design
• Implementing Your Plan for Dominance
• Benefits of “Social Cross Pollination”
• Integrating with Your Existing Website/Blog

4. SOCIAL STRATEGY
• What Sites Do You/Your Client NEED to be on?
• Find the Right Community... and Listen to it!
• Explore Customization Options/Frameworks.

5. “If you’re a Dog, Don’t Try
to Be a Kangaroo!”

6. Explore those who came
before you... and copy them!

7. Learn the limits of your
chosen platform.

8. LEARN STUFF
• Study Facebook Customization Options (FBML,
iFrames, Applications, etc.).
• Learn to Use Your Own Artwork for Sites Like
Twitter, MySpace, and About.Me.
• Study Screen Sizes, and Know Your “Safe Zone”

9. Consistency Promotes
Awareness

10. UNIFIED MESSAGE
• Develop a Core Set of Graphics
• Create Taglines, Bios, and Catch Phrases
• Create a Single Point of Contact
• Utilize the Space You’re Given Wisely

11. TWITTER ASSAULT
• Options Are LIMITED at Best... Be Careful.
• Screen Size is Your Enemy.
• Get Out in Left Field... WAY Out there!
• Learn From “The Pros.”

12. 5 GOOD SAMPLES

18. FACEBOOK ASSAULT
• Images are OK, but iFrames are Better!
• If You Can Build a Website You Can Build a
Facebook Page... EASILY!
• Do What You Can with 520px... Yeah it Sucks.
• Learn the “Tricks of the Trade.”

19. 5 GOOD SAMPLES

25. Social Cross Pollination...

26. SPREAD THE WORD
• Introduces People to a NEW Side of You.
• Free Advertising... Yes, I Said Free.
• Give Already Interested People Something else
to Follow and/or Read.
• Great Avenue for Shameless Self-Promotion!

27. HOW TO POLLINATE
• Include Links to Other Networks Everywhere.
• Put It In Your Email Signature.
• Put It On Your Business Cards.
• Add a “Like” “Tweet This” or “Follow Me” Button
on Every Blog Post You Write.

28. SOCIAL INTEGRATION
• There’s a Plugin for That...
• Read Documentation for Static Site Integration.
• Design Your Own and “Link It Up.”

29. THANK YOU!