This document provides an analysis of personal care opportunities in emerging markets. It compares BRIC countries and frontier economies across various metrics to determine their attractiveness. The key findings are:
1) China and Brazil are the largest personal care markets, valued at $24.7 billion and $21 billion respectively, with expected growth rates over 5%.
2) Countries with both large personal care markets (over $1.5 billion) and high per capita spending (over $60) like Argentina, Russia, and Saudi Arabia show high potential.
3) Countries with low per capita spending but large markets and forecasted growth over 5% like China, India, Indonesia, and Turkey offer opportunities to expand reach through promotion
Retail Marketing in Rural India – Factors in Favour and StrategiesDr. Amarjeet Singh
Retail industry now accounting for 10% of the
country’s GDP undergoes dynamic changes boosting its
growth still further. The sector grows impressively leading
to production of wide range of products and services.
Rural markets provide great scope for marketers due to
increased revenue and purchase power of the rural
population in India. The rural income is expected to
increase faster due to government policies supporting
agriculture and the earning population that has
temporarily moved out of rural villages to cities for
employment in non-agricultural sectors. Technology in
agriculture has helped to produce quality crops and the
market is ready to give high prices for such products.
Around 60% of the students in the colleges are first
generation graduates who have moved out of their villages
for tertiary education. Thus the life style, likes and
preferences of the rural population keeps changing.
However the huge rural segment is much different from
that of the urban segment and the marketers need to
approach with sustained efforts and special models. The
highly fragmented rural segment’s needs are majorly filled
by unorganized family run Kirana stores and Maligai
shops. The share of organised retail in the country has
risen by 60% and the same is expected to have impact on
the rural market as well. The paper focuses on the growth
of retail market in India, the emerging factors in favour of
rural retail and suggests strategies for rural retailing.
Australian Wine Index (AWI) was opened to respond to the increased demand for fine wine in the Asia Pacific region. AWI is dedicated to sourcing the most sought after wines found in Australia.
The fast-growing ASEAN region is fast-forwarding toward economic integration, and Southeast Asian companies have an historic opportunity to create regional brands and connect with consumers across the region as ASEAN enters a new growth phase. JWT, which has offices across Southeast Asia, including Thailand, Singapore, Malaysia, Vietnam, Indonesia, Philippines and in Myanmar through our affiliate Mango, conducted an extensive survey of consumers to identify the opportunities and challenges that lay ahead for brands in 2015. We surveyed a total of 2,400 people, aged 20 to 49, in Thailand, Singapore, Malaysia, Vietnam, Indonesia, and the Philippines in July using Sonar, JWT’s proprietary global research platform. If you'd like to receive a soft copy by email, contact cris.prystay@jwt.com
We welcome you to this, our newest edition, of Inside DubLi and to the future of all things DubLi. Never before in the history of our company have we experienced such excitement, opportunity and such substantial growth.
A testament to this growth was our first quarter of fiscal 2015 where we earned more revenue than all of 2014 as a result of continued strategic focus on selling more V.I.P. subscriptions. We attribute this astounding growth to our hyper focused Business Associates on building their organizations, consumer acceptance of our Cashback model and economic trends that support DubLi’s overall business model. DubLi remains in a unique position in the global ecommerce sector as we are the only true pure-play global Cashback provider.
This, coupled with our own on the ground sales force in DubLi Network, and our co-branded Partner Program provides the recipe for success. No other company can reach the global consumer as DubLi can and certainly not an educated customer base. Our worldwide appeal of new Business Associates who see the opportunity in both Cashback shopping as well as the Partner Program is second to none. In fact, we are proud to announce that DubLi currently hosts Partner Programs in over 40 countries around the world. Partners both large and small have experienced the unique value proposition DubLi brings to the consumer audience.
DubLi’s business model empowers the consumer, the Business Associate and the Partner to participate in their financial future. As our valued Business Associates around the world know, a new era has arrived where smart consumers only want to be exposed to offers that speak directly to their current interests, likes, wants and needs. They want to be treated as individuals.
This is why them DubLi business model works: Business Associates speak the language of their prospects, consumers are afforded a myriad of shopping and travel opportunities to meet their own unique likes, wants and needs and Partners benefit from offering our valuable product to their constituents. Regardless of whether a Partner identifies their audience as a consumer, donor, volunteer, customer or member, at the end of the day, each is an individual consumer in some way, shape or form.
The outlook for the global economy is positive with broad-based growth resulting in world GDP surpassing US$80.0 trillion in 2018, for the first time. These insights from our expert analysts cover economy, finance and trade; cities; business dynamics; industrial; and natural resources.
With youth, innovation and investment, the people of Vietnam have good reason to be optimistic about the future of the economy, and development of the digital economy over the next 20 years. The paths that may be taken for the development and growth of Vietnam through digital transformation are not risk-free, however, and will need to be navigated carefully.
Like many countries around the world at this point in history, the main challenge in the development of the next wave of the digital economy (implementing technologies such as artificial intelligence, advanced automation, digital-biological-physical networks and advanced GPS tracking, cloud-based platforms and blockchain systems) will be to lift labour productivity while maintaining high employment levels, social inclusion and equality; to transition the labour market and government systems along with the systems of wealth generation.
This is the first report in a larger study, Vietnam’s Future Digital Economy, an innovative joint project between Australia’s Data61|CSIRO and Vietnam’s Ministry for Science and Technology. It examines the state of Vietnam’s economy and digital economy at the beginning of 2018, and the trends that will affect its development over the next 20 years.
The broader study will explore how different rates of digital transformation could create a number of plausible futures for Vietnam’s digital economy. The project will also look into the possible impacts of digital technologies on two of Vietnam’s more significant industrial sectors: manufacturing and agriculture.
We are one of leading beauty companies in Indonesia, founded by Dr. (H.C) Martha Tilaar in 1970. Employing over 4,000 employees, our company divided into three business classifications, manufacturing and Marketing, Distribution, and Service. Our teams are creating innovation and best quality in beauty product based on herbal and natural ingredients of Indonesia and its supporting services like spa, hair and beauty salon, beauty shop, advertising agency, beauty school, and wedding and indonesian culture magazine.
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Through this presentation you will get an overview, process and document details regarding the cosmetics industry and product registration in Indonesia. The presentation explains about cosmetics category, market demand, import regulations, halal certification, and how to register the cosmetic product legally in Indonesia.
Cekindo will help you to do the product registration especially for cosmetics product in Indonesia, visit www.cekindo.com.
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Retail Marketing in Rural India – Factors in Favour and StrategiesDr. Amarjeet Singh
Retail industry now accounting for 10% of the
country’s GDP undergoes dynamic changes boosting its
growth still further. The sector grows impressively leading
to production of wide range of products and services.
Rural markets provide great scope for marketers due to
increased revenue and purchase power of the rural
population in India. The rural income is expected to
increase faster due to government policies supporting
agriculture and the earning population that has
temporarily moved out of rural villages to cities for
employment in non-agricultural sectors. Technology in
agriculture has helped to produce quality crops and the
market is ready to give high prices for such products.
Around 60% of the students in the colleges are first
generation graduates who have moved out of their villages
for tertiary education. Thus the life style, likes and
preferences of the rural population keeps changing.
However the huge rural segment is much different from
that of the urban segment and the marketers need to
approach with sustained efforts and special models. The
highly fragmented rural segment’s needs are majorly filled
by unorganized family run Kirana stores and Maligai
shops. The share of organised retail in the country has
risen by 60% and the same is expected to have impact on
the rural market as well. The paper focuses on the growth
of retail market in India, the emerging factors in favour of
rural retail and suggests strategies for rural retailing.
Australian Wine Index (AWI) was opened to respond to the increased demand for fine wine in the Asia Pacific region. AWI is dedicated to sourcing the most sought after wines found in Australia.
The fast-growing ASEAN region is fast-forwarding toward economic integration, and Southeast Asian companies have an historic opportunity to create regional brands and connect with consumers across the region as ASEAN enters a new growth phase. JWT, which has offices across Southeast Asia, including Thailand, Singapore, Malaysia, Vietnam, Indonesia, Philippines and in Myanmar through our affiliate Mango, conducted an extensive survey of consumers to identify the opportunities and challenges that lay ahead for brands in 2015. We surveyed a total of 2,400 people, aged 20 to 49, in Thailand, Singapore, Malaysia, Vietnam, Indonesia, and the Philippines in July using Sonar, JWT’s proprietary global research platform. If you'd like to receive a soft copy by email, contact cris.prystay@jwt.com
We welcome you to this, our newest edition, of Inside DubLi and to the future of all things DubLi. Never before in the history of our company have we experienced such excitement, opportunity and such substantial growth.
A testament to this growth was our first quarter of fiscal 2015 where we earned more revenue than all of 2014 as a result of continued strategic focus on selling more V.I.P. subscriptions. We attribute this astounding growth to our hyper focused Business Associates on building their organizations, consumer acceptance of our Cashback model and economic trends that support DubLi’s overall business model. DubLi remains in a unique position in the global ecommerce sector as we are the only true pure-play global Cashback provider.
This, coupled with our own on the ground sales force in DubLi Network, and our co-branded Partner Program provides the recipe for success. No other company can reach the global consumer as DubLi can and certainly not an educated customer base. Our worldwide appeal of new Business Associates who see the opportunity in both Cashback shopping as well as the Partner Program is second to none. In fact, we are proud to announce that DubLi currently hosts Partner Programs in over 40 countries around the world. Partners both large and small have experienced the unique value proposition DubLi brings to the consumer audience.
DubLi’s business model empowers the consumer, the Business Associate and the Partner to participate in their financial future. As our valued Business Associates around the world know, a new era has arrived where smart consumers only want to be exposed to offers that speak directly to their current interests, likes, wants and needs. They want to be treated as individuals.
This is why them DubLi business model works: Business Associates speak the language of their prospects, consumers are afforded a myriad of shopping and travel opportunities to meet their own unique likes, wants and needs and Partners benefit from offering our valuable product to their constituents. Regardless of whether a Partner identifies their audience as a consumer, donor, volunteer, customer or member, at the end of the day, each is an individual consumer in some way, shape or form.
The outlook for the global economy is positive with broad-based growth resulting in world GDP surpassing US$80.0 trillion in 2018, for the first time. These insights from our expert analysts cover economy, finance and trade; cities; business dynamics; industrial; and natural resources.
With youth, innovation and investment, the people of Vietnam have good reason to be optimistic about the future of the economy, and development of the digital economy over the next 20 years. The paths that may be taken for the development and growth of Vietnam through digital transformation are not risk-free, however, and will need to be navigated carefully.
Like many countries around the world at this point in history, the main challenge in the development of the next wave of the digital economy (implementing technologies such as artificial intelligence, advanced automation, digital-biological-physical networks and advanced GPS tracking, cloud-based platforms and blockchain systems) will be to lift labour productivity while maintaining high employment levels, social inclusion and equality; to transition the labour market and government systems along with the systems of wealth generation.
This is the first report in a larger study, Vietnam’s Future Digital Economy, an innovative joint project between Australia’s Data61|CSIRO and Vietnam’s Ministry for Science and Technology. It examines the state of Vietnam’s economy and digital economy at the beginning of 2018, and the trends that will affect its development over the next 20 years.
The broader study will explore how different rates of digital transformation could create a number of plausible futures for Vietnam’s digital economy. The project will also look into the possible impacts of digital technologies on two of Vietnam’s more significant industrial sectors: manufacturing and agriculture.
We are one of leading beauty companies in Indonesia, founded by Dr. (H.C) Martha Tilaar in 1970. Employing over 4,000 employees, our company divided into three business classifications, manufacturing and Marketing, Distribution, and Service. Our teams are creating innovation and best quality in beauty product based on herbal and natural ingredients of Indonesia and its supporting services like spa, hair and beauty salon, beauty shop, advertising agency, beauty school, and wedding and indonesian culture magazine.
Doing Business in Indonesia: Cosmetic Industry and Product Registration in I...PT Cekindo Bisnis Grup
Through this presentation you will get an overview, process and document details regarding the cosmetics industry and product registration in Indonesia. The presentation explains about cosmetics category, market demand, import regulations, halal certification, and how to register the cosmetic product legally in Indonesia.
Cekindo will help you to do the product registration especially for cosmetics product in Indonesia, visit www.cekindo.com.
CBD Skin Care Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
The global CBD skin care market size reached US$ 1.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 7.4 Billion by 2032, exhibiting a growth rate (CAGR) of 18.33% during 2024-2032.
More Info:- https://www.imarcgroup.com/cbd-skin-care-market
North America was the largest geographic region accounting for $17.7 billion or 47.5% of the global market. The USA was the largest country accounting for $14.9 billion or 40% of the global dermatologists market
Read Report
https://www.thebusinessresearchcompany.com/report/dermatologists-global-market-report-2018
The Connected Beauty Consumer Report by Google, WPP, & KantarSocial Samosa
Google, Kantar, and WPP today released a report of a joint study on the beauty and personal care industry in India, with findings that showed a paradigm shift in how consumers shop, with increased digital influence, dynamic content, robust creator ecosystem, and growing online sales.
Below is link to our monthly newsletter BEACON (BE-A-CONsultant)
June Edition
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Highlights:
Retail Industry Analysis
Analysis of Infosys Consulting
Consulting World News and
June Edition's Quiz
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Digitant Insights:
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I have done my project of Godrej expert of FMCG industry. its gives lots of knowledge during the making my project and understand the industry or profile.
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More info:- https://www.imarcgroup.com/feminine-hygiene-products-market
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More Info:- https://www.imarcgroup.com/juvenile-products-market
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1. 1
Personal Care Opportunities in
Emerging Markets
Comparing and contrasting BRIC markets and frontier economies
Reference Code: CM00234-028
Publication Date: December 2013
3. 3
Table of contents
Deepika Bansal 2
Disclaimer 2
Executive summary 15
Country attractiveness index 15
Category analysis 15
Country profile – Argentina 16
Country profile – Mexico 17
Country profile – Colombia 17
Country profile – Indonesia 18
Country profile – Turkey 18
Country profile – Nigeria 19
Chapter 1 Introduction 20
About this report 20
Report structure 20
Countries covered 21
Definitions and methodology 21
Details of specific metrics 22
Methodology for the scoring system 23
Category review/overview 23
Chapter 2 Country attractiveness index 24
Summary 24
Introduction 24
Final country rankings 24
4. 4
High attractiveness countries 28
Country attractiveness on the basis of market size, per capita spend, and growth 29
Personal care market size, market growth, and per capita consumption 31
Market size and consumption (population, household final consumption expenditure, and population
growth) 33
Market size and intensity (GDP, GDP growth, and inflation) 33
Market growth and infrastructure (Internet and mobile penetration) 33
Population, per capita spend, and social structure (FDI, employment rate, corruption index) 34
Room for improvement 34
Future opportunities 34
Country groupings 35
Market maturity and attractiveness 35
Market size versus per capita spend on personal care 35
Growth of the personal care market versus per capita spend on personal care 37
Growth of the personal care market versus consumption 38
Per capita spend on personal care versus risk index 40
Chapter 3 Category analysis 42
Summary 42
Introduction 43
Category analysis 43
Fragrances 43
Market size, growth forecasts, and per capita analysis 43
Fragrances market value and growth 44
Category size by country 45
Haircare 46
Market size, growth forecasts, and per capita analysis 46
Haircare market value and growth 47
Category size by country 49
Make-up products 50
Market size, growth forecasts, and per capita analysis 50
Make-up market value and growth 51
Category size by country 53
5. 5
Male toiletries 54
Market size, growth forecasts, and per capita analysis 54
Male toiletries market value and growth 55
Category size by country 56
Personal hygiene 56
Market size, growth forecasts, and per capita analysis 56
Personal hygiene market value and growth 58
Category size by country 59
Oral hygiene 60
Market size, growth forecasts, and per capita analysis 60
Oral hygiene market value and growth 61
Category size by country 62
Skincare 63
Market size, growth forecasts, and per capita analysis 63
Skincare market value and growth 64
Category size by country 65
Chapter 4 BRIC versus frontier markets 67
Introduction 67
Comparative analysis: BRIC countries and other emerging markets 67
Chapter 5 Country profile: Argentina 70
Summary 70
Macroeconomic overview 70
Trends 72
Depreciating currency driving the demand for homegrown cosmetics 72
Direct and online sales driving personal care product reach 72
Greater demand for products with functional benefits 73
Personal care market value and forecasts 73
Fragrances 74
6. 6
Market size and growth forecast 74
Haircare 75
Market size and growth forecast 75
Make-up products 76
Market size and growth forecast 76
Male toiletries 77
Market size and growth forecast 77
Oral hygiene 78
Market size and growth forecast 78
Personal hygiene 79
Market size and growth forecast 79
Skincare 80
Market size and growth forecast 80
Chapter 6 Country profile: Mexico 82
Summary 82
Macroeconomic overview 82
Trends 84
Numero uno in cosmetic exports 85
Growing market for male grooming products 85
Growing popularity of the direct selling medium 85
Personal care market value and forecasts 86
Fragrances 87
Market size and growth forecast 87
Haircare 88
Market size and growth forecast 88
Make-up products 89
Market size and growth forecast 89
Male toiletries 90
7. 7
Market size and growth forecast 90
Oral hygiene 91
Market size and growth forecast 91
Personal hygiene 92
Market size and growth forecast 92
Skincare 93
Market size and growth forecast 93
Chapter 7 Country profile: Colombia 95
Summary 95
Macroeconomic overview 95
Trends 97
Upcoming destination for personal care product exports 98
Greater demand for 'natural' and organic products 98
Popularity of direct selling eroding instore sales 98
Personal care market value and forecasts 98
Fragrances 99
Market size and growth forecast 99
Haircare 100
Market size and growth forecast 100
Make-up products 101
Market size and growth forecast 101
Male toiletries 102
Market size and growth forecast 102
Oral hygiene 103
Market size and growth forecast 103
Personal hygiene 104
Market size and growth forecast 104
Skincare 105
8. 8
Market size and growth forecast 105
Chapter 8 Country profile: Indonesia 107
Summary 107
Macroeconomic overview 107
Trends 109
Rising demand for Halal-certified personal care products 110
High proportion of young Indonesians driving sale of non-essential personal care products
110
Rising middle class population with increased disposable income 110
Personal care market value and forecasts 111
Fragrances 112
Market size and growth forecast 112
Haircare 113
Market size and growth forecast 113
Make-up products 114
Market size and growth forecast 114
Male toiletries 115
Market size and growth forecast 115
Oral hygiene 116
Market size and growth forecast 116
Personal hygiene 117
Market size and growth forecast 117
Skincare 118
Market size and growth forecast 118
Chapter 9 Country profile: Turkey 121
Summary 121
Macroeconomic overview 121
9. 9
Trends 123
Cosmetic companies growing presence in the country through inorganic route 123
New channel alternatives 124
Competition raising standards 124
Personal care market value and forecasts 124
Fragrances 125
Market size and growth forecast 125
Haircare 126
Market size and growth forecast 126
Make-up products 127
Market size and growth forecast 127
Male toiletries 128
Market size and growth forecast 128
Oral hygiene 129
Market size and growth forecast 129
Personal hygiene 130
Market size and growth forecast 130
Skincare 131
Market size and growth forecast 131
Chapter 10 Country profile: Nigeria 133
Summary 133
Macroeconomic overview 133
Trends 135
High proportion of young consumers driving personal care growth 135
Major producer of palm oil, a key ingredient in premium personal care products 136
Growing popularity of supermarkets/hypermarkets 136
Personal care market value and forecasts 136
Fragrances 137
10. 10
Market size and growth forecast 137
Haircare 138
Market size and growth forecast 138
Make-up products 139
Market size and growth forecast 139
Male toiletries 140
Market size and growth forecast 140
Oral hygiene 141
Market size and growth forecast 141
Personal hygiene 142
Market size and growth forecast 142
Skincare 143
Market size and growth forecast 143
Chapter 11 Conclusions 145
Market opportunities 145
Category specific analysis 145
11. 29
Figure 1: Leading emerging personal care markets
• PC market worth $9.7bn
• $53bn in FDI
• High GDP- $2 trillion
Russia
• PC market worth $7.6bn
• Highest no. of internet users
• High percap spend at $154
South Korea
• PC market worth $7bn
• High GDP; FDI - $20bn
• Wide population base
Mexico
• Biggest PC market -
$24.7bn
• Very low per cap spend
China
• Second largest PC
market –$21bn
• One of the highest FDI
Brazil
• Massive population
• Low per capita spend
India• Leading per cap spend
• Leading duty free market
• best infrastructure
UAE
Source: Datamonitor DATAMONITOR
Country attractiveness on the basis of market size, per capita spend, and growth
Out of the 25 countries analyzed, Argentina, Venezuela, South Africa, Brazil, Russia, and Saudi Arabia have
high potential owing to more than $1.5bn in personal care market size and more than $60 in per capita
spend and with at least 5% growth expected over the forecast period. All leading personal care players
already have a strong presence in these countries, with their key focus on product innovation to differentiate
their offerings and to stay profitable in these highly competitive countries.
Countries with a low per capita spend but a high current market size (more than $1.5bn) and high growth
forecast (more than 5%) include China, India, Turkey, Indonesia, and Malaysia. The low penetration of
personal care products in these countries offers several opportunities to companies to extend their reach to
end-users by focusing on their promotion and distribution capabilities.
12. 31
Figure 2: Country attractiveness based on market size, per cap spend, and growth
Personal care
markets worth more
than $1.5bn
Countries with
expected growth of at
least 5% during the
forecast period
Countries with more
than $60 as per
capita spend on
personal care
Phi
ColTha
Nig
Vie
Arg
Hun
Ven
UAE
Sin
Cze
Mal
Ind
Tur
Indo
Chi Tai
Pol
Mex
Kor
Rom
RSA
Bra Rus
Sau
Source: Datamonitor DATAMONITOR
Personal care market size, market growth, and per capita consumption
Valued at $24.7bn, China is the leading emerging market in the personal care sector, and a growth rate of
over 10% over the next five years suggests that this dominance will continue. Brazil follows with $21bn in
market size and 7.2% growth forecast over the next five years. These countries are experiencing a
significant transformation in their consumption of personal care products owing to rapid economic
development and the increasing purchasing power of the middle classes wanting a better lifestyle and
thereby demanding high quality products.
13. 51
with the challenge of catering to two parallel worlds – the developed markets and the emerging ones – and
are targeting the emerging countries by acquiring either local brands or launching adapted or customized
products according to a particular market. Companies are also adopting more innovative marketing
strategies to reach end-consumers such as e-commerce or advertising on social networks. The rising
economic empowerment of the middle class in these emerging markets – coupled with greater emphasis on
appearance, similar to their Western counterparts – is resulting in greater demand for cosmetic products,
driving growth for the leading international cosmetic brands.
Figure 14: Make-up market value ($m), growth, and per capita spend ($) by country
Arg
Br
Chi
Col
Cze
Hun
IndIndo
Mal
Mex
NigPhi
Pol
Kor
Rom
Rus
Sau
Sin
RSA
Tai
Tha
Tur
UAE
Ven
Vie
-2
3
8
13
18
23
28
33
0% 2% 4% 6% 8% 10%
Percapitaspendonmakeup($)
Growth forecast (2013-17)
Source: Datamonitor, Market Data Analytics DATAMONITOR
Make-up market value and growth
Out of all make-up categories, lip make-up accounts for the highest value, valued at $4.8bn in 2012, followed
by face make-up and eye make-up. Nail make-up is set to see the highest growth over the next five years, at
7.7%, whereas lip, face, and eye make-up are expected to grow at 5.7%, 5.6%, and 6.2%, respectively. The
Bubble size represents market size