This document provides tips for using Facebook for real estate lead generation and branding. It recommends establishing yourself as a local real estate expert by using Facebook to regularly connect with your target audience in a non-invasive way. It suggests creating a business page rather than using your personal profile for commercial purposes, and using features like posts, events, groups, and insights to engage your local community and stay top of mind with potential clients. The overall goal is to help people get to know, like, and trust you as the real estate expert through your Facebook presence.

1. FACEBOOK
Tips, Tricks and Lead Generation

2. Diane Guercio
• Facebook.com/dianesoniaguercio
• About.me/dianeg - online business card
• Large, cream, no sugar 
RE/MAX Property Promotions
975 Merriam Ave., Suite 212
Leominster MA 01453
Me: 978-847-0814 Office: 978-847-0800

3. Social Media…
• Isn’t anything new! It is just being social/connecting in a
different place.
• Is a place to be seen and remind people who you are, and
that you have certain skillsets and expertise.

4. Facebook - Why Even
Bother?
http://www.youtube.com/watch?v=xJXOavGwAW8&feature=player_embedded#!
Facebook is another place to meet people and connect. For free.

5. The Goal
• Beyond the social, to establish/brand yourself as the local
real estate expert
• People work with other people that they know, like, and
trust – and who are top of mind when they are ready to act
• Facebook can help people get to know you and help you
stay in front of them in a regular, non-invasive way

6. Who…
Figure out who your target audience(s) are –
then ask yourself:
What will they want to
hear?

7. Profile Page
It all starts here.

8. Compliance
Company name and address, main telephone number

9. Compliance and Contact
Info
You can change the privacy on your profile content. Link out to your RE website.

10. Categorize Your Friends!

11. How To:
How do I create a new list to organize my friends?
To create a new custom list:
From your home page, scroll down to the Friends section and click
More
Click Create List
Write in the list's name
Enter the names of friends you want to add to this list in the
Members section
Click Create
The new list will now be an option when you add friends to lists.
https://www.facebook.com/help/190416214359937

12. Where- Post to Certain
People

13. Post Using Lists

14. Important because you
can
• Keep local information local
• Post to a group’s specific interests –
buyer, seller, friend, local agent, national
• Protect your privacy, somewhat

15. Trolls

16. Change Post Setting
If discussions get heated or you want to restrict access, you can change the
privacy setting of an individual post.

17. Facebook Pages

18. Why?
You will not use your personal timeline primarily for your
own commercial gain, and will use a Facebook Page for
such purposes.
From https://www.facebook.com/legal/terms

19. Business Page

20. Posts
Our most-viewed posts are photo-oriented with some text, and have been shared.

21. Insights

22. Other Pages
Great place to upload local video or link out your YouTube channel

23. 365 Things To Do In…

24. Corcoran Group
Creating Conversation…

25. Groups

26. Why?
•
•
•
•
•
•
Create a Community
Mastermind Group
Accountability Partners
Private Meeting Place – office, team
Condo complex, town sports, neighborhood
Usually less control than with a page – more social

27. Join!

28. Events

29. Create your own

30. Ideas

31. What and When you post depends on your
audience
Connect with people with good content and “share”
Links to news sources and blogs
Interesting Facebook pages
Local, local, local… no one knows better than you do!
Statewide real estate stats, with an explanation of what
that means for your area
• Video! Everyone loves local video
•
•
•
•
•

32. Social Media Quick Reminder…
• Don’t say anything online that you wouldn’t say in a
crowded room
• Avoid drama and negativity
• Once it’s out there, it’s out there

33. “Start by being yourself. However customers relate to you
in person is how they should ideally relate to you online,
says Gama. “My number one tip is that whatever your
personality is in real life, make that shine online as well,”
she advises.”
http://www.huffingtonpost.com/2013/10/23/social-media-marketing-smallbusiness-amex-open_n_3941926.html