This document discusses how real estate agents can use Pinterest for marketing. It begins by outlining common levels of Pinterest knowledge among agents. It then defines Pinterest as a visual social media site where users can pin and share ideas, information and content on boards. The document lists reasons why agents need Pinterest, such as increasing website traffic and helping with search engine optimization. It provides background on Pinterest's history and user demographics. Specific marketing ideas for real estate are presented, like showcasing listings, virtual tours and local expertise. The next training session will cover how to set up an account and create pins and boards.

1. Pinterest For Real Estate
Presenter:
ChuckWard
“PRO” Director of Marketing

2. You Probably Fall in One ofThese
Categories when it Comes to Pinterest
1. I’ve heard of Pinterest, don’t know what
it is, and would like to learn more…
2. I understand what Pinterest is, but don’t
know how to get started…
3. I joined Pinterest because someone told
me I should, but I haven’t really done
anything with it…

3. What is Pinterest
 Pinterest is a visual social media site,
where you can pin ideas, inspirations,
information, videos and things you like on
a Board and then share them with your
followers.

4. Why Do Real Estate
Agents Need Pinterest
1. Increase website traffic
2. Help with general search engine
optimization (SEO)
3. Help with local search engine
optimization (LEO)
4. Deliver a great branding experience for
your buyers and sellers.
5. Help to Reach the age demographic of
35-44 yr olds

5. BASIC HISTORICAL
INFORMATION ON
Pinterest for Real Estate

6. Historical Background
Started in Mar 2010
Type of Site: Photo discovery
Used for:Visual Sharing of ideas and
collections of ideas
Alexa Rank: 26th most traveled to website
in the world (5/2014)

7. User Demographics and Growth
 Demographics
◦ Most recent studies show 3/2012 that 56% of
Pinterest users are MALE aged 35 – 44
◦ In terms of age distribution, the Pinterest
demographic closely resembles the U.S.
Internet population (src:Wikipedia.com)
 Growth
◦ Pinterest has the distinction for hitting the 10
million monthly users mark the fastest

8. Do you think that
Pinterest has some
(any) type of relevance
in the digital marketing
age of today?

9. How (And Why) is Pinterest
Different
Pinterest concentrates on the visual
◦ 65% of people are visual learners
Pinterest lets users collect and share (re-
share) information that is primarily visual
(pictures, infographics, videos)

10. How (And Why) is Pinterest Different
Individual Items

11. How (AndWhy) is Pinterest
Different
Groups of Items (Collections)
How (And Why) is Pinterest Different

12. How (And Why) is Pinterest Different
Think of Pinterest as One
Big, Giant, (digital)
Corkboard
1. Leave Messages
2. Share Information
3. ShareVideos
4. Collaborate on
Projects
5. Goal Setting (dream
building)
6. What Are Some of
Your Ideas

13. Pinterest will do These 4 Things
1. Increase website traffic
2. Help with search engine optimization
(SEO)
3. Help with local engine optimization (LEO)
4. Deliver a great branding experience for
your buyers and sellers.

14. Some Specific Pinterest Marketing
Ideas for the Real Estate Industry
 ShowcaseYour Property Listings
 Team Introduction
 ShowcaseYourVirtualTours
 Become a “Local” Farm Area Expert
 AllowYou to Give Advice
 Tips andTricks
 Local Business

15. Some Specific Pinterest Marketing
Ideas for the Real Estate Industry
 Real Estate Humor
 Just Moved / Sold (using the Broadcast My
Move feature)
 Ideas (Gardening,Tech, DIY, Hacks, B & A,
organizational)
 Market News / Changes / Snapshots
 Tips for Sellers, Buyers, Niche Specific

16. Some Specific Pinterest Marketing
Ideas for the Real Estate Industry
You are only limited in what
you create on Pinterest by
your imagination

17. Our Next Training (Thursday)
 Our How To Session
◦ Create an Account
◦ How to create a Business Pinterest account
◦ Create a Pin
◦ Create a Board
◦ How to Create an SEO specific content

18. Our Next Training (Thursday)
 BONUS
◦ IFTTT
◦ How to Automatically Create Pins from
1. Your Blogs
2. YourVirtualTours
3. Listings
THIS IS A REALLY COOL AND
TIMESAVING FEATURE

19. Thanks For Joining Us Today
 Got Questions
 Got Issues
 Got Concerns
 Got Problems
 Need Help
Contact the Helpdesk
Email:
helpdesk@realaccesspro.com
Phone
888-884-0303