This document summarizes strategies for international consumer segmentation in the fast-moving consumer goods industry. It discusses how companies can develop broad brand platforms and niche sub-brands to target different demographic segments like gender, age, ethnicity, and income. It also explores psychographic segments based on lifestyle values and targeting specific consumer needs and daily consumption times. The document concludes that precisely targeting distinct consumer segments with tailored products can balance market demands while achieving economies of scale through umbrella branding.